Global retail media agency Channel Bakers has grown its revenue by 187% between 2019 and 2021, according to its CEO and Founder, Josh Kreitzer. The agency managed over $175 Million in advertising budget worldwide in that period.
At the same time, the agency has amassed a number of awards based on business metrics as well as company culture, including listing on Inc. Magazines fastest growing US companies, multiple Stevie Awards for advertising excellence and entrepreneurship, Top Workplace honors from the OC Register, and even congressional recognition.
Channel Bakers offers “one-stop shop” services for eCommerce, advertising, branded story-telling and analytics to drive incremental growth for brands both large and small on Amazon and other online retailers such as Walmart, Target and Tesco.
Kreitzer explains that his agency took inspiration from Amazon itself in going beyond the realm of typical advertising agencies that tend to specialize online advertising or creative, seeking to address common retailer pain points such as inventory management and promotional calendar development. “Channel Bakers can now provide complete go-to-market strategies for our clients’ products, using data-driven insights to optimize retail channels, inventory and programmatic advertising management, as well as produce gold-standard creative assets to tell their story and separate products from the pack,” he said.
While its enormous success tracks closely with the growth of the eCommerce industry during the three-year period, the agency made key strategic investments critical to its accelerated expansion. Establishing its UK/European office enabled the agency to stage its teams across the globe to provide customers 24/7 service and attention, complementing its existing bases in the US West and East coasts as well as Asia.
In light of soaring demand for video content for advertising on streaming platforms as well as in paid search, Channel Bakers has built its own video studio from the ground up in Southern California. Studio A has a dedicated photography and video team producing everything from unboxing videos to the highest quality brand films.
Channel Bakers has also established technology-based partnerships to provide its clients a broader range of insights and data to facilitate marketing and inventory management on any retail media platform. The agency offers a seamless dashboard for its teams and clients to interface with eCommerce sites by Walmart, Target, Best Buy and others, which have invested billions in their sites in an effort to attract more online shoppers.
Another significant investment for Channel Bakers has been in recruitment and culture development, building a team of retail professionals with experience in key growth industries. The agency’s head count grew from 70 in 2019 to more than 250 in 2021, and its teams built custom solutions for brands around the world to develop a stronger online presence to drive eCommerce growth and make up for lost revenue during a slowing of brick-and-mortar sales during the pandemic.
Founded in 2015, Channel Bakers, today is a full-service, global agency with offices on four continents. The agency was founded upon a core tenet to help innovative brands find the right audience at the right time and tell their story to drive sales. The agency utilizes its decades of experience leveraging data and analytics to grow revenue within specific online retailers and verticals. With this strategy Channel Bakers has leveraged its initial success as a fully accredited and certified Amazon advertising partner, to become a true omnichannel eCommerce retail media and marketing consultancy. Visit www.channelbakers.com for more information and view its case studies.