Sue Grant, Stark Naked Athlete representing The Literacy Project raises $117,000 while proving age is just a number
Today, Sue Grant, a competitor in the annual Stark Naked Challenge, was marked as the largest fund raiser in the event at $117,000 for The Literacy Project, a 501(c)(3) organization, of a total of $569,164. “We’re very proud of her fund-raising accomplishments, helping us set a fund-raising record for our tenth year! We’re also humbled to have such a pillar of the community entrust us with her health and fitness care. Embarking on this challenge is a serious commitment but with great social impact. She did exceedingly well among the other athletes and for The Literacy Project. From a fitness perspective, she certainly sets a new standard for women over sixty. I mean, wow,” said Todd Vande Hei, CEO at Stark.
About the Charity Competition
Starting as a physique competition for the team at Stark in 2012, the Stark Naked Challenge has blossomed into an exhibition with Orange County’s and LA’s elites, training from mid-January until a photoshoot date in early June. After the photo shoot, athletes select their favorite picture which is posted publicly. Following five months of training and eating like a fitness model, the athletes are scored on a combination of raising money for their favorite charity, a panel of judges, and the votes tallied on the company’s website. Most athletes enrolled in the challenge describe it as a life-changing experience. The company believes that private enterprise can be a powerful tool for financially supporting the community it serves. The Stark Naked Challenge is a creative example.
About the Company
Stark, a medically supervised fitness business, based in Irvine, California, has locations by Fashion Island, Tustin, and Beverly Hills.
Founded in 2011, Stark is an innovator in the fitness industry, providing a uniquely “holistic” approach, leading to exceptional and long-lasting results. The company provides personal training, coaching, nutrition counseling, medical services, and chiropractic care, all delivered in concert, focused on a fitness goal. Stark’s mission is to change the future of health and fitness and the communities it serves.
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