By Andrea Ward, CMO, VidMob
Marketers harnessing the power of data-driven creative remain a step ahead of their competition. Why? Because every creative decision they make is one backed by data.
We all know by now ads are not a one size fits all solution. When it comes to what we see on social, we know the best work is customized per platform while adhering to brand best practices and channel. With data, you have the insights at your fingertips to put what you know into action. Now advertisers can optimize their ads in the market in real time across platforms. In doing so, they consistently deliver on developing unique, customized content.
In this guide we look at three unique brands across industries and compare how they use creative data. From Sports Entertainment to Health to Beauty, brands of all kinds are gleaning the value from a data-driven creative strategy.
Read the eBook for a look inside the playbooks of:
- Colgate Palmolive