From Friday, October 7 through Sunday, October 9, hundreds of nationally recognized thought leaders gathered at the Montage Resort, Deer Valley for IMPACT 22.

The IMPACT 22 conference, hosted by the Internet Marketing Association, was designed to spark inspiration and conversation between the most significant marketing minds of our time. This year, it featured a slew of in-person and virtual speakers – including Palmer Luckey, founder of Anduril who spoke about “Metaverse not working, nuclear warfare and speaking up when attacked”.

To cap off the conference, the Internet Marketing Association revealed their annual IMPACT Award winners. The annual IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of internet marketing and business leaders across every industry.

One of the standout winners in the website category was Zensciences and their work performed for SLK Software.

Zensciences is a leading global enterprise marketing firm with a clientele base of Fortune 500 companies, global high-tech companies as well as edge startups. Their focus has always been addressing core business problems and providing contextual solutions.

SLK Software realized the need to not just change its service offerings and realign its brand narrative, but also revisit its approach to market. This called for a complete overhaul of the messaging system, along with the look and feel of the brand – the whole nine yards.

To achieve these objectives, the brand carried out the following activities: A brand identity refresh, a new look and feel in tandem with the new identity, design system & messaging overhaul and offerings re-organization – logo, website, video assets etc.

The Internet Marketing Association has awarded Zensciences work with SLK Software for Best User Experience. Not only did Zensciences change the the user interface, but they refreshed the user experience as well – giving the audience a more interesting way of engagement.

Explore SLK Software’s website here