Frederick Vallaeys joins IMA Board of Advisors

Frederick Vallaeys is a well-known name in the digital marketing industry. He is a Google Ads expert, an entrepreneur, and an author. Vallaeys co-founded Optmyzr, a leading PPC management platform, and has helped businesses of all sizes succeed in their digital advertising campaigns.


Early Life and Education

Frederick Vallaeys was born in Belgium, where he grew up and completed his education. He attended the University of Ghent, where he earned his Master’s degree in computer science.


After completing his education, Vallaeys started his career as an engineer at Google, where he worked on the development of AdWords, Google’s flagship advertising product. He spent ten years at Google, where he worked in various roles and gained extensive experience in the digital advertising industry.

In 2012, Vallaeys co-founded Optmyzr, a leading PPC management platform that simplifies and streamlines the process of managing Google Ads campaigns. Optmyzr provides a range of tools that help businesses optimize their PPC campaigns, improve their ROI, and save time.

Vallaeys is also a recognized thought leader in the digital marketing industry. He has written several articles and spoken at numerous conferences, sharing his expertise and insights on Google Ads and PPC management. He is the author of “Digital Marketing in an AI World,” a book that explores the impact of artificial intelligence on the digital marketing industry.


Achievements and Awards

Vallaeys has received several awards and recognitions for his contributions to the digital marketing industry. In 2015, he was named one of the Top 25 most influential PPC experts by PPC Hero. He has also been featured in publications like Forbes, Entrepreneur, and Search Engine Journal. He’s locked several industry and leadership awards from the Internet Marketing Association (IMA).

In addition to his professional accomplishments, Vallaeys is also a dedicated philanthropist. He is involved in several charitable organizations and has made significant contributions to causes such as education and healthcare.

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Vallaeys Keynote on Autonomous Transportation – IMPACT 14, Las Vegas, Nevada



Frederick Vallaeys is a highly respected figure in the digital marketing industry. His expertise, entrepreneurial spirit, and dedication to helping businesses succeed have made him a valuable asset to the industry. Through his work with Optmyzr and his thought leadership, Vallaeys has helped countless businesses improve their digital advertising campaigns and achieve their goals.

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