Want More Value? Make Creative Dollars Work

The traditional distinction between working and non-working spend in marketing is quickly becoming outdated with today’s evolving technologies. As ID-based targeting becomes less effective in the wake of privacy changes, creative effectiveness is becoming more important for engaging audiences. AI-based generative solutions will make content generation almost instantaneous and free, but standing out in a world of infinite content will require more intelligent creative solutions.

In this blog, VidMob CEO Alex Collmer explains why creative effectiveness is the next big thing for marketers and the enormous value opportunity available to marketers who move beyond media efficiency and embrace AI-driven solutions. Learn how to boost creative effectiveness for lifts in ROAS and ROI with the right marketing technology.

Read the full blog here

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