USP Wants To Make Everyone A Landlord With Their Innovative Crypto. Will It Work?


The USP Real Estate Token ( is revolutionizing the real estate investment landscape by offering a groundbreaking way to invest in real-world assets (RWAs) using digital currency. This approach leverages blockchain technology for peer-to-peer transactions based on token holders’ fractional ownership of real estate properties.

The USP Token is a digital asset backed by a portfolio of revenue-generating properties located in key markets across the United States. Primior Asset Management, led by Founder and Managing Partner Johnney Zhang, provides financial support and strategic, off-market real estate deals. The USP Token, a pioneer in the RWA token space, currently has a real estate portfolio valued at $25 million, with the potential for growth in tandem with the expansion of its underlying assets.

Tokenization is the process of converting physical assets into digital tokens on a blockchain network. As Larry Fink, the CEO of Blackrock and a strong proponent of RWA tokenization, has stated, tokenization could represent “the next generation for markets.” This innovation could transform the real estate industry by making fractional ownership of high-value assets more accessible to investors, who were previously limited by geographical barriers or significant capital requirements.

USP distinguishes itself from other real estate tokenization projects through its team of real estate experts, as opposed to blockchain or web3 natives. With a thriving $25 million portfolio and a $500 million pipeline, USP has the knowledge, connections, revenue, and financial backing necessary to bring their vision to fruition.

In addition to their real estate token, USP plans to launch a unique stablecoin, USPC, which will be available on most major exchanges. The USPC stablecoin’s distinguishing feature is its 2:1 reserves ratio, consisting of cash (or cash-equivalents like short-term treasury bonds) and real estate. For each USPC stablecoin in circulation, there will be two units of cash and real estate reserved in the company’s holdings, which will be fully transparent and supported by published audited financials.

Investors who acquire USP tokens will benefit from the revenue generated by the issuance of new USPC stablecoins and the real estate acquisitions made by USP. The company is also set to become the first to accept USPC as payment in web2 situations, enabling consumers to transact with USPC in properties, restaurants, shopping centers, and hotels within the USP portfolio. This use case exemplifies USP’s pioneering role in bridging the gap between web2 and web3 and solidifies its position as a trailblazer in both the real estate and crypto markets.

USP is currently operating within the regulatory framework set out by the US Securities Act of 1933, under an exemption from registration in Rule 506(c) of Regulation D. This allows U.S. accredited investors to purchase tokens issued by USP, while non-U.S. investors can participate through compliance with Regulation S. Potential investors should conduct their own due diligence and research before investing in tokenized real estate through USP’s Security Token Offering (STO).

You can follow the activities of USP by joining their growing Twitter and Telegram communities, and you can join the waiting list for the launch of the USPC stablecoin here.

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