Author Archives: Hall

From Friday, October 7 through Sunday, October 9, hundreds of nationally recognized thought leaders gathered at the Montage Resort, Deer Valley for IMPACT 22.

The IMPACT 22 conference, hosted by the Internet Marketing Association, was designed to spark inspiration and conversation between the most significant marketing minds of our time. This year, it featured a slew of in-person and virtual speakers – including Palmer Luckey, founder of Anduril who spoke about “Metaverse not working, nuclear warfare and speaking up when attacked”.

To cap off the conference, the Internet Marketing Association revealed their annual IMPACT Award winners. The annual IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of internet marketing and business leaders across every industry.

One of the standout winners in the website category was Zensciences and their work performed for SLK Software.

Zensciences is a leading global enterprise marketing firm with a clientele base of Fortune 500 companies, global high-tech companies as well as edge startups. Their focus has always been addressing core business problems and providing contextual solutions.

SLK Software realized the need to not just change its service offerings and realign its brand narrative, but also revisit its approach to market. This called for a complete overhaul of the messaging system, along with the look and feel of the brand – the whole nine yards.

To achieve these objectives, the brand carried out the following activities: A brand identity refresh, a new look and feel in tandem with the new identity, design system & messaging overhaul and offerings re-organization – logo, website, video assets etc.

The Internet Marketing Association has awarded Zensciences work with SLK Software for Best User Experience. Not only did Zensciences change the the user interface, but they refreshed the user experience as well – giving the audience a more interesting way of engagement.

Explore SLK Software’s website here

 

 

 

Lace up your boots – it’s almost here! This year, IMPACT 22 will bring together some of the most influential business leaders in the world from October 7 to 9 at the majestic Montage in beautiful Park City, Utah. These leaders will share their knowledge on some of the best internet marketing practices happening today. 

Now entering its 11th year, the IMPACT conference offers an experience unlike any other. It’s not just about marketing – it’s about finding ways to better the world through thought and innovation.

IMPACT 22 will be streamed virtually in its entirety so that anyone can join. The sponsors will have the opportunity to attend in person for a once-in-a-lifetime, five-star networking event.  

This is an event you won’t want to miss. Stimulate your creativity at a whole new level with a crew of the world’s most exciting leaders. 

Attendance Details

You can register to attend IMPACT 22 virtually and not miss a single minute of the content. If you want to attend the conference in person for an unrivaled experience, check out the sponsorship packages. 

Sponsor attendees will experience all this mountain getaway has to offer, including hiking, e-biking, archery, yoga, spa, and other activities. Your two-night, three-day stay will include gourmet dinners, beautiful views, and opportunities for truly impactful marketing experiences. 

What to Expect

Our thought leaders will address and discuss 6 content peaks at IMPACT 22:

✓Digital Economies, Web3 and Blockchain

The emergence of Web3, blockchain, and cryptocurrencies is shifting power into the hands of the people. This is the beginning of a marketing revolution that will change the way people operate professionally and personally. Are you prepared? 

✓Defense, Security, and Proactive Solutions

Businesses of all sizes keep our economy moving. They are the pulse of our communities, and they play a significant role in the safety of our country. At the IMPACT 22 event, we will talk to some of the businesses at the front of security and innovation. These companies are developing solutions to create safer spaces, communities, and nations. Come see what they have to say.

✓Emerging Technology for Global Good

Although the news stations may seem all about the doom and gloom, there is a great deal of good coming from the technology industry. Leading brands are using data, machine learning, AI, and other innovations to address some of the most critical and pressing issues around the globe. These leaders are working on solutions to supply chain issues, healthcare problems, and even missing human connections. 

✓Generational IMPACT

The world is changing, and if you aren’t changing with it, your business could be left behind. Gen Z demands our attention, and it’s time we focus on them and their passions. How do businesses take greater strides towards accessibility and DEI (diversity, equity, and inclusion)? How do we become better stewards of nature and the environment? Our IMA advisors and community at large know that this is where the real IMPACT will be made.

✓Marketing Evolution

Web 3.0 is a hot topic, but Web 2.0 is still alive, kicking, and presenting daily challenges. We’re living in a video-first world, and at IMPACT 22, we’ll discuss what it takes to break through the noise. Learn about the latest technologies powering video and seamless shopping experiences.  Then, find out how companies are working with limited customer data and more privacy requirements. You’ll come away with a new perspective and fresh arrows in your quiver.

✓Journalistic Integrity

Information spreads around the globe in the blink of an eye. There are billions of information sources and platforms, but how do you know whom to trust? Where can you find reliable news and information? At IMPACT 22, we’ll talk about the hot topic of journalistic integrity, including the impact of misinformation and how we can all put an end to it. 

We’ll also have our Startup Pitch Challenge. Five startup companies will present a 5-minute pitch, similar to Shark Tank, and IMA will have a panel of judges that will select their favorite. The voting will also be open to viewers and the winning startup will receive $20,000 in IMA promotional advertising.

Attendees can also watch our IMPACT Award Presentation. These annual awards exemplify best-in-class creativity, expertise, and results by the top practitioners of internet marketing across all business segments. Submission requirements and entry information can be found on our awards page. 

Who Will Be There? 

IMPACT 22 may be our biggest event yet, with some of the largest brands in the world participating. These include (but are not limited to):

• Amazon
• Salesforce
• VidMob
• Pepperdine Graziadio Business School
• iTrustCapital
• Sysco
• Anduril

The event will also host a spectacular list of participating thought leaders across a broad spectrum of industries. Our speakers include (but are not limited to):

• Jay Symonds-Senior Executive, Amazon
• Shawn Collins-California Gubernatorial Candidate
• Jeanniely Walden-Chief Innovation and Marketing Officer, DailyPay, Inc.
• Andrea Ward-CMO, VidMob

We Hope to See You There! 

The IMA is the #1 place to go for market insight from some of the biggest companies in the world and IMPACT has had 10 years of proven success. Our YouTube channel gets 600,000 unique views and we’ve accumulated 1,000,000 contacts.

IMPACT 22 will once again bring together the best intelligence in internet marketing. Taking place at the luxurious Montage in picturesque Park City, Utah, this will be a once-in-a-lifetime experience that you won’t want to miss.

Register now to view the entire conference virtually, or sign up as a sponsor and attend firsthand. We’ll see you there!

Three New Studies by Snap and VidMob Reveal The Creative Elements that Drive Performance for Financial Services, CPG and Entertainment Advertisements.

VidMob, the leading platform for Intelligent Creative, announced three new reports in partnership with Snap.

The reports analyze the creative elements that drive the highest performance for Financial Services, CPG and Entertainment Ad campaigns on the social media platform.

Overall, changes in creative design were seen to improve key metrics on Snap by a significant margin.

Register to watch Jamie Bradley, Head of Creative Enablement at VidMob, and Greg Schneider, Creative Strategy Lead at Snap Inc., as they walk through the findings of each report and how you can build your best creative for Snap.

REGISTER NOW

A recap from office of President of the Republic of Korea

“I visited the FDR Memorial.”

President Moon Jae-in paid a visit to the Memorial of President Franklin D. Roosevelt who implemented the New Deal and overcame the Great Depression. President Moon’s visit to the Memorial highlighted his commitment to fighting against the Covid-19 crisis and successfully carrying out his “Korean New Deal,” announced last year.

Mr. Hall Delano Roosevelt, FDR’s grandson and President of the U.S.-Saudi Business Council, joined President Moon’s tour in the Memorial.

In front of the statue of President Roosevelt, President Moon said, “President Roosevelt overcame the most difficult period of the Great Depression and revived the economy,” and added, “In the midst of the coronavirus-driven crisis, paralleled with the Great Depression, we are rolling out the Korean version of the New Deal.”

President Moon also said, “President Roosevelt was a president who achieved social unity in a situation where the national crisis, caused by the Great Depression, could easily have led to division” and added, “During my presidential election, I put forward President Roosevelt as a role model.”

In response, Mr. Del Roosevelt said, “I am well aware of President Moon’s efforts to promote human rights as a human rights lawyer, and I am honored to join his visit to the Memorial,” and delivered a copy of the Universal Declaration of Human Rights adopted by UNGA in 1948 as a gift. Mrs. Eleanor Roosevelt, FDR’s wife, played a major role in the adoption of the Universal Declaration of Human Rights.

President Moon’s visit demonstrated his respect for FDR who successfully led the domestic economic recovery with leadership of unity, and introduced welfare systems and standards for the first time in the US history while overcoming the Great Depression.

President Biden also considers FDR as his role model, and the US administration is currently pushing for massive investments in the American middle class and public sector.

NEW YORK, May 18, 2021 — DailyPay, the leader in on-demand pay solutions for enterprises, today announced it has secured $500 million of capital. The company is announcing a $175 million Series D equity round led by Carrick Capital Partners with participation from existing investors. In addition, the company is announcing it has raised $325 million of credit capital from various sources. The Company intends to invest its newly raised capital in new market opportunities for its technology platform, in addition to extending its market leadership position in on-demand pay among the largest employers in the world.

“Since 2016, we have partnered with world-class employers to enable their employees to access or save their pay as they earn it,” said Jason Lee, Chief Executive Officer and Founder of DailyPay. “The initial application of our first-of-its-kind technology platform was to redefine how money moves between employers and their employees. We are now expanding our platform to change the relationship between merchants and their shoppers, as well as financial institutions and their customers. This platform enables us to create a new financial system by rewriting the invisible rules of money.”

With this round of financing, DailyPay welcomes new investor Carrick Capital Partners. “We are thrilled to welcome Carrick as a new partner and to our Board of Directors,” said Lee. “The team at Carrick has a demonstrable record of helping companies to scale exponentially and enter the public markets. We are excited to leverage their expertise at this pivotal time of opportunity for DailyPay.”

“We have seen the explosion in the on-demand pay industry, and how DailyPay has been leading the category,” said Jim Madden, Co-CEO of Carrick Capital Partners. “We chose to invest in DailyPay now because we believe they are only just beginning to respond to the enormous opportunity they have to provide on-demand pay solutions to global enterprises.”

“This financing package creates a fortress balance sheet that we can deploy on behalf of employers and their employees,” said Scot Parnell, Chief Financial Officer at DailyPay. “The on-demand pay industry requires an exceptionally well-capitalized balance sheet to ensure the highest degree of service delivery, reliability and trust.”

80% of Fortune 200 companies that offer on-demand pay partner with DailyPay. Over the last 12 months, the company has reached a number of key milestones. The company grew revenue by 141% in 2020 and released a suite of new products and services that benefit employers, including tools to enable off-cycle payments and remit employee reward payments. Additionally, DailyPay launched ExtendPX, its proprietary white-label solution for Payroll/HCM companies. They also continued to drive the shaping of the regulatory environment, including signing a Memorandum of Understanding with the State of California. DailyPay saw significant increases in usage in 2020, remitting payments every single minute of the entire year, to over 6,000 different financial institutions in the United States.

FT Partners served as the exclusive financial advisor to DailyPay.

 

About DailyPay

DailyPay, powered by its industry-leading technology platform, is on a mission to build a new financial system. Partnering with America’s best-in-class employers, including Dollar Tree, Berkshire Hathaway and Adecco, DailyPay is the recognized gold-standard in on-demand pay. Through its massive data network, proprietary funding model and connections into over 6,000 endpoints in the banking system, DailyPay works to ensure that money is always in the right place at the right time for employers, merchants and financial institutions. DailyPay is building technology and the mindset to reimagine the way money moves, from the moment work starts. DailyPay is headquartered in New York City, with operations based in Minneapolis. For more information, visit www.dailypay.com/press 

Case Study: Guinness World Records

The Brief

Each year, the Internet Marketing Association (IMA) hosts a conference to bring together leaders in the digital marketing space to discuss the latest industry trends and updates.  For its 2020 conference, IMA decided to take the event online and wanted to do something fun and unique to engage and excite attendees.

The Solution

IMA enlisted GWR and set out to attempt an online record title for the largest attendance for a virtual marketing conference in one week.  To promote the attempt, IMA featured the GWR Official Attempt logo on their website, social platforms, and via an email blast.

As attendees joined the conference on event day, an official adjudicator monitored the count remotely to track results. Once the record results were confirmed, IMA received a personalized adjudication video featuring official judge Michael Empric announcing the final record results.

To announce the achievement, IMA issued a press release and celebrated by sharing the adjudication video on its social channels and to IMA members via an email blast.  Watch the official adjudication video here 

The Results

Impressions: 2M+ social media impressions

Engagement: 44k+ social media engagements

Unique Views: 12K+ total conference views (10/2-10/27, 2020)

See the full case study at Guinness World Records

Written by Kathleen Gratehouse, Published on Marketing Land

Here are some strategies to execute a hard reset on objectives to make the most of what your brand already has.

Coronavirus has rightfully pulled the plug on the 2020 conference circuit, and while some are touting virtual replacements as a sales and marketing salvation, in reality, there is no single replacement for real-world events. This is the time to embrace integration, create comprehensive, compelling and even longer-lasting campaigns that surpass single executions and reach audiences at a new scale.

A hard reset on objectives

The cancellation of conferences worldwide is your opportunity to reassess. Rather than looking for a direct replacement, ask yourself: Were you exhibiting out of habit, or was there a real, tangible and measurable outcome of our conference participation?

All too often, regular routines of roadshows and roundtables become just that – regular. Smart marketers should focus on outcomes, rather than the outputs, and ask if those things are even possible in the world of webinars alone, or desirable when the audience is third-party and rented rather than owned

Every company, conference and marcomms program is different. Conferences could be about pitching products and demos, building industry profile and thought leadership, getting close to the competition or running recruitment, networking and talent development.

What’s universal, however, is that a conference is almost certainly not the only way you achieve these things throughout the year.

You already do everything the virtual conference could. Always-on advertising, nurture streams and ABM strategies mean marketing no longer marches to the beat of an annual calendar or the schedule of singular events. And while your leadership won’t be presenting to a ballroom full of their peers any time soon, that doesn’t mean thought leadership should stop. It means it needs to get better.

In the absence of in-person events, you’ll need to reach your audience across multiple channels and touchpoints. More importantly, you’ll need to do so with authenticity, clear value and purpose. Online marketing is about to get noisier than ever. This is your chance to rise above it.

READ THE FULL ARTICLE AT MARKETING LAND