Case Study: Internet Marketing Association Largest Attendance for a Virtual Marketing Conference in One Week

IMPACT 20 Conference

Case Study: Guinness World Records

The Brief

Each year, the Internet Marketing Association (IMA) hosts a conference to bring together leaders in the digital marketing space to discuss the latest industry trends and updates.  For its 2020 conference, IMA decided to take the event online and wanted to do something fun and unique to engage and excite attendees.

The Solution

IMA enlisted GWR and set out to attempt an online record title for the largest attendance for a virtual marketing conference in one week.  To promote the attempt, IMA featured the GWR Official Attempt logo on their website, social platforms, and via an email blast.

As attendees joined the conference on event day, an official adjudicator monitored the count remotely to track results. Once the record results were confirmed, IMA received a personalized adjudication video featuring official judge Michael Empric announcing the final record results.

To announce the achievement, IMA issued a press release and celebrated by sharing the adjudication video on its social channels and to IMA members via an email blast.  Watch the official adjudication video here 

The Results

Impressions: 2M+ social media impressions

Engagement: 44k+ social media engagements

Unique Views: 12K+ total conference views (10/2-10/27, 2020)

See the full case study at Guinness World Records

DailyPay Honored as Fintech Company of the Year and Gold Standard in On-Demand Pay Industry at IMA IMPACT 20 Virtual Conference

IMPACT Award DailyPay

DailyPay, the recognized leading on-demand pay provider garnered dual honors as Fintech Company of the Year and Gold Standard in On-Demand Pay Industry during the recent IMPACT 20 virtual conference hosted by the Internet Marketing Association. The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of internet marketing across every business segment.

DailyPay works with 80% of Fortune 100 companies that use on-demand pay and has created a distinctive ecosystem with the most advanced, modern technology stack in the industry. DailyPay delivers the most secure, compliant and seamless on-demand pay benefit in the rapidly growing marketplace.

The company also has become a sought-after thought leader in this space through their proprietary DailyPay “Rehire Index as well as commissioning polls to gather industry data for gauging the current state of personal finance as well as for helping guide employers in providing valuable employee benefits.

The goal of IMPACT 20 was to help attendees assess how this year has impacted organizations and how they are dealing with adversity. It also explored the process of identifying new markets, businesses, industries and innovations. Topics encompassed best practices and techniques for building market share and business growth, the latest tools and trends from the industry’s leading experts, real solutions for the new virus economy, and a roadmap for leveraging the power of internet marketing.

The event set a Guinness World Records achievement for largest attendance for a virtual marketing conference in one week.

For more information on DailyPay, visit www.dailypay.com.

About the Internet Marketing Association
IMA is one of the fastest growing and largest Internet marketing groups in the world, with professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. www.imanetwork.org

Internet Marketing Association Announces Winner of IMPACT 20 IMA Startup Pitch Challenge

FAMEOS

SAN CLEMENTE, Calif. – Oct. 15, 2020 – The Internet Marketing Association (IMA) has announced the winner of the annual IMA Startup Pitch Challenge held during this year’s landmark IMPACT 20 virtual conference. The challenge is always one of the most highly anticipated segments of the event.

Contenders in this year’s IMA Startup Pitch Challenge were:

FAMEOS creates a friction-free marketplace where brands and celebrities can seamlessly connect and do deals faster, easier and globally. New streams of revenue are generated by automating the matchmaking of major consumer brands and celebrity talent. Represented by CEO Zack Below.

GrayKea reduces financial stress for college students in need through sustainable alumni giving. In turn, students who receive funding come back onto the platform as alumni to help other students. Represented by Ayushi Gupta (University of Southern California), Siddhi Chandak (University of California, Berkeley), Manav Modi (University of Illinois, Urbana-Champaign).

Learneum is addressing the needs of today’s learners and their potential employers who are no longer satisfied by traditional educational institutions. The app encompasses five learning-level modules from onboarding to internship/startup. Represented by Founder and CEO Ernie Delgado.

Kwema develops safety wearables that enable employees to alert safety staff, notify 911 or activate any security protocol as well as provide privacy-based contact tracing. The devices are designed to save precious response time while mitigating risk. Represented by CEO Ali Al Jabry.

VizAeras provides an IoT platform and indoor environment sensors for monitoring, transparency and remote access in improving indoor air quality and healthy building conditions. The system tracks air quality metrics and other critical health performance indicators in real time for any building from any mobile device. Represented by CEO Carl Tautenhahn, CTO Gerald Monroe.

Competitors were evaluated on criteria including capital raised, value proposition, projected revenue, go-to-market strategy, market saturation, executive team and likeliness to disrupt.

For this year’s Challenge, FAMEOS was the winner in both the Judges Pick and Audience Pick categories. Key factors were the company’s innovations in an outdated industry, strong backing of investors and partnerships, and robust technology platform. Zack Below, CEO of FAMEOS, was also awarded Entrepreneur of the Year at the conference’s IMPACT awards.

“It is such an honor to win the IMA Startup Pitch Challenge and Entrepreneur of the Year at IMPACT 20,” said FAMEOS CEO Zack Below. “We have the fastest growing operating system in the world for deal making between celebrities and brands. The recognition is a tribute to our amazing team and years of hard work. The deal revolution is just beginning.”

IMPACT is the premier internet marketing conference of the year and convenes industry thought leaders to address the latest global trends, issues and best practices on wide array trending topics. This year’s event set a Guinness World Records milestone for largest attendance for a virtual marketing conference in one week.

 

For information on the Internet Marketing Association, visit www.imanetwork.org.

For information on FAMEOS, visit www.fameos.com

 

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About the Internet Marketing Association

IMA is one of the fastest growing and largest Internet marketing groups in the world, with professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. www.imanetwork.org

Lights out on your events, now what?

Empty Stage

Written by Kathleen Gratehouse, Published on Marketing Land

Here are some strategies to execute a hard reset on objectives to make the most of what your brand already has.

Coronavirus has rightfully pulled the plug on the 2020 conference circuit, and while some are touting virtual replacements as a sales and marketing salvation, in reality, there is no single replacement for real-world events. This is the time to embrace integration, create comprehensive, compelling and even longer-lasting campaigns that surpass single executions and reach audiences at a new scale.

A hard reset on objectives

The cancellation of conferences worldwide is your opportunity to reassess. Rather than looking for a direct replacement, ask yourself: Were you exhibiting out of habit, or was there a real, tangible and measurable outcome of our conference participation?

All too often, regular routines of roadshows and roundtables become just that – regular. Smart marketers should focus on outcomes, rather than the outputs, and ask if those things are even possible in the world of webinars alone, or desirable when the audience is third-party and rented rather than owned

Every company, conference and marcomms program is different. Conferences could be about pitching products and demos, building industry profile and thought leadership, getting close to the competition or running recruitment, networking and talent development.

What’s universal, however, is that a conference is almost certainly not the only way you achieve these things throughout the year.

You already do everything the virtual conference could. Always-on advertising, nurture streams and ABM strategies mean marketing no longer marches to the beat of an annual calendar or the schedule of singular events. And while your leadership won’t be presenting to a ballroom full of their peers any time soon, that doesn’t mean thought leadership should stop. It means it needs to get better.

In the absence of in-person events, you’ll need to reach your audience across multiple channels and touchpoints. More importantly, you’ll need to do so with authenticity, clear value and purpose. Online marketing is about to get noisier than ever. This is your chance to rise above it.

READ THE FULL ARTICLE AT MARKETING LAND

 

Vimeo Create launches to give SMBs access to video marketing tools

vimeo create

Written by Amy Gesenhues, Featured in Marketing Land

Vimeo has moved its Vimeo Create marketing platform out of beta to offer SMB marketers a full suite of video marketing tools. The platform includes video creation tools, “smart” editing features, unlimited stock video and photo content and the ability to automatically tailor videos for individual social platforms (“creating videos in every format and ratio”).

See the full article at Marketing Land

How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

Written by Luan Wise

Article from Social Media Examiner

Looking for analytics to assess your LinkedIn profile’s performance? Are you looking at the LinkedIn dashboard for profiles?

In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy.

What Is “Your Dashboard” on LinkedIn?

Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include:

  • Who viewed your profile
  • Post/article views
  • Search appearances

To find your dashboard—which is available on both desktop and mobile—look at the top of your LinkedIn profile, below the About section. Note that your dashboard is private to you; no one else can access or view this information.

Read the Full Article at Social Media Examiner

 

How Emerging Email Innovation Will Impact Marketers in 2020

email

Written by April Mullen

Article from Marketing Land

Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year.

During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. I wanted to take this opportunity to answer some of them.

Q: CCPA has officially gone into effect. Will the privacy climate in the U.S. continue to change?

Q. I keep hearing about BIMI. What are the primary benefits of implementing this?

Q. AMP seems like an interesting development for email. Why am I not seeing more brands implementing it? 

Read the full article at Marketing Land 

 

The Missing Piece for Marketers and PR: Social Media Liability Education

Mark Fiedelholtz, Social Media Law Attorney

Clients don’t want to hear that you have attorneys to clean up social media mistakes. They want to hear that you’ve received expert social media liability training, so you don’t make costly mistakes in the first place…

3 Important Points
  • An attorney can’t monitor every “real time” post or tweet from personal devices. That’s why you must receive expert social media liability training before you launch your campaign.
  • An attorney can’t repair the damage of a post or tweet that permanently destroys the reputation of a person in front of a large audience.
  • If you want to differentiate yourself from others, reassure clients that you are legally smart on social media liability.

Learn more about this education course here

IMA Survey: Share your feedback for a chance to win

Survey

Our IMA members represent an incredible brain trust of highly experienced and knowledgeable professionals. Periodically, we tap that resource to gain insights on topics of mutual interest through brief online surveys.

We would greatly appreciate your participation in a survey on your experiences with creating and delivering business presentations. This topic is one that affects nearly every business person at one time or another.

As a token of our appreciation, you can enter to win a pair of Bose audio-enabled sunglasses at the end of the survey.

GET STARTED