The IMPACT 22 Conference – Everything You Need to Know

Lace up your boots – it’s almost here! This year, IMPACT 22 will bring together some of the most influential business leaders in the world from October 7 to 9 at the majestic Montage in beautiful Park City, Utah. These leaders will share their knowledge on some of the best internet marketing practices happening today. 

Now entering its 11th year, the IMPACT conference offers an experience unlike any other. It’s not just about marketing – it’s about finding ways to better the world through thought and innovation.

IMPACT 22 will be streamed virtually in its entirety so that anyone can join. The sponsors will have the opportunity to attend in person for a once-in-a-lifetime, five-star networking event.  

This is an event you won’t want to miss. Stimulate your creativity at a whole new level with a crew of the world’s most exciting leaders. 

Attendance Details

You can register to attend IMPACT 22 virtually and not miss a single minute of the content. If you want to attend the conference in person for an unrivaled experience, check out the sponsorship packages

Sponsor attendees will experience all this mountain getaway has to offer, including hiking, e-biking, archery, yoga, spa, and other activities. Your two-night, three-day stay will include gourmet dinners, beautiful views, and opportunities for truly impactful marketing experiences. 

What to Expect

Our thought leaders will address and discuss 6 content peaks at IMPACT 22:

✓Digital Economies, Web3 and Blockchain

The emergence of Web3, blockchain, and cryptocurrencies is shifting power into the hands of the people. This is the beginning of a marketing revolution that will change the way people operate professionally and personally. Are you prepared? 

✓Defense, Security, and Proactive Solutions

Businesses of all sizes keep our economy moving. They are the pulse of our communities, and they play a significant role in the safety of our country. At the IMPACT 22 event, we will talk to some of the businesses at the front of security and innovation. These companies are developing solutions to create safer spaces, communities, and nations. Come see what they have to say.

✓Emerging Technology for Global Good

Although the news stations may seem all about the doom and gloom, there is a great deal of good coming from the technology industry. Leading brands are using data, machine learning, AI, and other innovations to address some of the most critical and pressing issues around the globe. These leaders are working on solutions to supply chain issues, healthcare problems, and even missing human connections. 

✓Generational IMPACT

The world is changing, and if you aren’t changing with it, your business could be left behind. Gen Z demands our attention, and it’s time we focus on them and their passions. How do businesses take greater strides towards accessibility and DEI (diversity, equity, and inclusion)? How do we become better stewards of nature and the environment? Our IMA advisors and community at large know that this is where the real IMPACT will be made.

✓Marketing Evolution

Web 3.0 is a hot topic, but Web 2.0 is still alive, kicking, and presenting daily challenges. We’re living in a video-first world, and at IMPACT 22, we’ll discuss what it takes to break through the noise. Learn about the latest technologies powering video and seamless shopping experiences.  Then, find out how companies are working with limited customer data and more privacy requirements. You’ll come away with a new perspective and fresh arrows in your quiver.

✓Journalistic Integrity

Information spreads around the globe in the blink of an eye. There are billions of information sources and platforms, but how do you know whom to trust? Where can you find reliable news and information? At IMPACT 22, we’ll talk about the hot topic of journalistic integrity, including the impact of misinformation and how we can all put an end to it. 


We’ll also have our Startup Pitch Challenge. Five startup companies will present a 5-minute pitch, similar to Shark Tank, and IMA will have a panel of judges that will select their favorite. The voting will also be open to viewers and the winning startup will receive $20,000 in IMA promotional advertising.

Attendees can also watch our IMPACT Award Presentation. These annual awards exemplify best-in-class creativity, expertise, and results by the top practitioners of internet marketing across all business segments. Submission requirements and entry information can be found on our awards page

Who Will Be There? 

IMPACT 22 may be our biggest event yet, with some of the largest brands in the world participating. These include (but are not limited to):

  • Amazon
  • Salesforce
  • VidMob
  • Pepperdine Graziadio Business School
  • iTrustCapital
  • Sysco
  • Anduril

The event will also host a spectacular list of participating thought leaders across a broad spectrum of industries. Our speakers include (but are not limited to):

  • Jay Symonds-Senior Executive, Amazon
  • Shawn Collins-California Gubernatorial Candidate
  • Jeanniely Walden-Chief Innovation and Marketing Officer, DailyPay, Inc.
  • Andrea Ward-CMO, VidMob

We Hope to See You There! 

The IMA is the #1 place to go for market insight from some of the biggest companies in the world and IMPACT has had 10 years of proven success. Our YouTube channel gets 600,000 unique views and we’ve accumulated 1,000,000 contacts.

IMPACT 22 will once again bring together the best intelligence in internet marketing. Taking place at the luxurious Montage in picturesque Park City, Utah, this will be a once-in-a-lifetime experience that you won’t want to miss.

Register now to view the entire conference virtually, or sign up as a sponsor and attend firsthand. We’ll see you there!

Webinar: Increase Ad Performance on Snapchat

IMA- Webinar : Increase ad performance on snapchat

Three New Studies by Snap and VidMob Reveal The Creative Elements that Drive Performance for Financial Services, CPG and Entertainment Advertisements.

VidMob, the leading platform for Intelligent Creative, announced three new reports in partnership with Snap.

The reports analyze the creative elements that drive the highest performance for Financial Services, CPG and Entertainment Ad campaigns on the social media platform.

Overall, changes in creative design were seen to improve key metrics on Snap by a significant margin.

Register to watch Jamie Bradley, Head of Creative Enablement at VidMob, and Greg Schneider, Creative Strategy Lead at Snap Inc., as they walk through the findings of each report and how you can build your best creative for Snap.

REGISTER NOW

Society Brands Raises $204M Led by i80 Group in First Institutional Capital Raise

Society Brands - Internet Marketing group
Positions Society Brands as one of the Best-Funded Amazon Aggregators in the World; Provides Ability to Grow Portfolio to Over $1 Billion in Revenue in Next Several Years

Society Brands, an Amazon aggregator built for and by founders, today announced its first institutional capital raise of $204M led by i80 Group, a leading provider of capital to breakthrough technology companies. A combination of debt and equity, Society Brands will use the newly raised capital to continue acquiring Amazon FBA businesses at a rapid pace. The capital raise positions Society Brands as one of the best-funded Amazon aggregators in the world, and in a prime position to grow its portfolio to over $1 billion in revenue in the next few years.

The company, launched in October 2020, has a unique business model and deal structure that creates alignment with founders while truly enabling them to take their brand to new heights by sharing best practices and resources. Society Brands acquires e-commerce consumer products companies and encourages the founders to stay on board to be part of the team. It’s their desire to build a community and ecosystem of like-minded entrepreneurs that have the skill and energy to grow with their brand. Not only will founders elevate to the next level professionally, but they will also develop relationships that will last a lifetime.

“We are excited to partner with i80 Group to fuel our growth by acquiring the best e-commerce native consumer products companies that embrace our unique business model,” said Michael Sirpilla, CEO of Society Brands. “This capital raise is validation that we are building something very special here at Society Brands. We truly have a unique strategy and a great capital provider who shares our vision. It will be a lot of fun having a great partner like i80 Group along for the ride. The best is yet to come!”

Society Brands’ model is “founder-friendly,” offering a place for the right founder to stay on board with their brand and be part of a community of founders in a similar situation. Many e-commerce entrepreneurs aren’t ready to retire and simply sell their business. Rather, they are young, thriving business owners who want to continue working after the sale. These founders join “the society” as a Brand President and get access to shared resources that can scale the business to new heights.

“Society Brands is a new Amazon aggregator coming into the space with a differentiated ‘founder- friendly’ approach to acquiring businesses,” said Asher Hochberg, i80 Group Managing Director. “Society Brands is one of the first to encourage the founder to stay on board and be part of something meaningful in the future. With this unique model and its well-equipped executive team, we are confident in Society Brands’ ability to take acquired companies to the next level.”

The executive team assembled at Society Brands has collectively sold over $2 billion on e-commerce and has been part of two billion-dollar M&A consolidations in separate industries. Society Brands leadership team consists of CEO Michael Sirpilla, President Justin Sirpilla, COO Shawn Dougherty, CMO John W. Collins, Board Members Johnny Sirpilla and James Gilbert, and Advisor Court Coursey.

Society Brands will use the $204M capital raise to acquire e-commerce native consumer product brands with a heavy concentration on Amazon. The company will also hire additional talent, expand their operating platform, and build propriety technology to find companies to acquire.

Society Brands worked with SenaHill Partners, a New York-based merchant bank, as a strategic and financial advisor during the capital raise.

About Society Brands
Society Brands is a tech-enabled consumer products company that acquires e-commerce native brands that primarily sell on Amazon and their own DTC sites. The company was built for and by founders, providing entrepreneurs meaningful liquidity while at the same time affording them an opportunity to stay on board, build their brand and roll equity into Society Brands’ platform. For more information, please visit www.societybrands.com.

About i80 Group
i80 Group is an investment firm designed to propel the innovation economy forward by empowering growth. The firm provides bespoke financing solutions that are unique to each partner’s needs, advancing them through critical growth milestones. Like the I-80 freeway from which it takes its name, the firm operates at the intersection of Silicon Valley innovation and Wall Street finance. For more information, please visit www.i80group.com.

Delano Roosevelt Meets With President of South Korea Moon Jae-in

"Delano Roosevelt Meets With President of South Korea Moon Jae-in - IMA "

A recap from office of President of the Republic of Korea

“I visited the FDR Memorial.”

President Moon Jae-in paid a visit to the Memorial of President Franklin D. Roosevelt who implemented the New Deal and overcame the Great Depression. President Moon’s visit to the Memorial highlighted his commitment to fighting against the Covid-19 crisis and successfully carrying out his “Korean New Deal,” announced last year.

Mr. Hall Delano Roosevelt, FDR’s grandson and President of the U.S.-Saudi Business Council, joined President Moon’s tour in the Memorial.

In front of the statue of President Roosevelt, President Moon said, “President Roosevelt overcame the most difficult period of the Great Depression and revived the economy,” and added, “In the midst of the coronavirus-driven crisis, paralleled with the Great Depression, we are rolling out the Korean version of the New Deal.”

President Moon also said, “President Roosevelt was a president who achieved social unity in a situation where the national crisis, caused by the Great Depression, could easily have led to division” and added, “During my presidential election, I put forward President Roosevelt as a role model.”

In response, Mr. Del Roosevelt said, “I am well aware of President Moon’s efforts to promote human rights as a human rights lawyer, and I am honored to join his visit to the Memorial,” and delivered a copy of the Universal Declaration of Human Rights adopted by UNGA in 1948 as a gift. Mrs. Eleanor Roosevelt, FDR’s wife, played a major role in the adoption of the Universal Declaration of Human Rights.

President Moon’s visit demonstrated his respect for FDR who successfully led the domestic economic recovery with leadership of unity, and introduced welfare systems and standards for the first time in the US history while overcoming the Great Depression.

President Biden also considers FDR as his role model, and the US administration is currently pushing for massive investments in the American middle class and public sector.

DailyPay Raised $500 Million of Capital, Powering Its Mission To Transform The Financial System

Dailypay - Marketing professional development

NEW YORK, May 18, 2021 — DailyPay, the leader in on-demand pay solutions for enterprises, today announced it has secured $500 million of capital. The company is announcing a $175 million Series D equity round led by Carrick Capital Partners with participation from existing investors. In addition, the company is announcing it has raised $325 million of credit capital from various sources. The Company intends to invest its newly raised capital in new market opportunities for its technology platform, in addition to extending its market leadership position in on-demand pay among the largest employers in the world.

“Since 2016, we have partnered with world-class employers to enable their employees to access or save their pay as they earn it,” said Jason Lee, Chief Executive Officer and Founder of DailyPay. “The initial application of our first-of-its-kind technology platform was to redefine how money moves between employers and their employees. We are now expanding our platform to change the relationship between merchants and their shoppers, as well as financial institutions and their customers. This platform enables us to create a new financial system by rewriting the invisible rules of money.”

With this round of financing, DailyPay welcomes new investor Carrick Capital Partners. “We are thrilled to welcome Carrick as a new partner and to our Board of Directors,” said Lee. “The team at Carrick has a demonstrable record of helping companies to scale exponentially and enter the public markets. We are excited to leverage their expertise at this pivotal time of opportunity for DailyPay.”

“We have seen the explosion in the on-demand pay industry, and how DailyPay has been leading the category,” said Jim Madden, Co-CEO of Carrick Capital Partners. “We chose to invest in DailyPay now because we believe they are only just beginning to respond to the enormous opportunity they have to provide on-demand pay solutions to global enterprises.”

“This financing package creates a fortress balance sheet that we can deploy on behalf of employers and their employees,” said Scot Parnell, Chief Financial Officer at DailyPay. “The on-demand pay industry requires an exceptionally well-capitalized balance sheet to ensure the highest degree of service delivery, reliability and trust.”

80% of Fortune 200 companies that offer on-demand pay partner with DailyPay. Over the last 12 months, the company has reached a number of key milestones. The company grew revenue by 141% in 2020 and released a suite of new products and services that benefit employers, including tools to enable off-cycle payments and remit employee reward payments. Additionally, DailyPay launched ExtendPX, its proprietary white-label solution for Payroll/HCM companies. They also continued to drive the shaping of the regulatory environment, including signing a Memorandum of Understanding with the State of California. DailyPay saw significant increases in usage in 2020, remitting payments every single minute of the entire year, to over 6,000 different financial institutions in the United States.

FT Partners served as the exclusive financial advisor to DailyPay.

 

About DailyPay

DailyPay, powered by its industry-leading technology platform, is on a mission to build a new financial system. Partnering with America’s best-in-class employers, including Dollar Tree, Berkshire Hathaway and Adecco, DailyPay is the recognized gold-standard in on-demand pay. Through its massive data network, proprietary funding model and connections into over 6,000 endpoints in the banking system, DailyPay works to ensure that money is always in the right place at the right time for employers, merchants and financial institutions. DailyPay is building technology and the mindset to reimagine the way money moves, from the moment work starts. DailyPay is headquartered in New York City, with operations based in Minneapolis. For more information, visit www.dailypay.com/press 

Case Study: Internet Marketing Association Largest Attendance for a Virtual Marketing Conference in One Week

IMPACT 20 Conference

Case Study: Guinness World Records

The Brief

Each year, the Internet Marketing Association (IMA) hosts a conference to bring together leaders in the digital marketing space to discuss the latest industry trends and updates.  For its 2020 conference, IMA decided to take the event online and wanted to do something fun and unique to engage and excite attendees.

The Solution

IMA enlisted GWR and set out to attempt an online record title for the largest attendance for a virtual marketing conference in one week.  To promote the attempt, IMA featured the GWR Official Attempt logo on their website, social platforms, and via an email blast.

As attendees joined the conference on event day, an official adjudicator monitored the count remotely to track results. Once the record results were confirmed, IMA received a personalized adjudication video featuring official judge Michael Empric announcing the final record results.

To announce the achievement, IMA issued a press release and celebrated by sharing the adjudication video on its social channels and to IMA members via an email blast.  Watch the official adjudication video here 

The Results

Impressions: 2M+ social media impressions

Engagement: 44k+ social media engagements

Unique Views: 12K+ total conference views (10/2-10/27, 2020)

See the full case study at Guinness World Records

DailyPay Honored as Fintech Company of the Year and Gold Standard in On-Demand Pay Industry at IMA IMPACT 20 Virtual Conference

IMPACT Award DailyPay

DailyPay, the recognized leading on-demand pay provider garnered dual honors as Fintech Company of the Year and Gold Standard in On-Demand Pay Industry during the recent IMPACT 20 virtual conference hosted by the Internet Marketing Association. The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of internet marketing across every business segment.

DailyPay works with 80% of Fortune 100 companies that use on-demand pay and has created a distinctive ecosystem with the most advanced, modern technology stack in the industry. DailyPay delivers the most secure, compliant and seamless on-demand pay benefit in the rapidly growing marketplace.

The company also has become a sought-after thought leader in this space through their proprietary DailyPay “Rehire Index as well as commissioning polls to gather industry data for gauging the current state of personal finance as well as for helping guide employers in providing valuable employee benefits.

The goal of IMPACT 20 was to help attendees assess how this year has impacted organizations and how they are dealing with adversity. It also explored the process of identifying new markets, businesses, industries and innovations. Topics encompassed best practices and techniques for building market share and business growth, the latest tools and trends from the industry’s leading experts, real solutions for the new virus economy, and a roadmap for leveraging the power of internet marketing.

The event set a Guinness World Records achievement for largest attendance for a virtual marketing conference in one week.

For more information on DailyPay, visit www.dailypay.com.

About the Internet Marketing Association
IMA is one of the fastest growing and largest Internet marketing groups in the world, with professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. www.imanetwork.org

Internet Marketing Association Announces Winner of IMPACT 20 IMA Startup Pitch Challenge

FAMEOS

SAN CLEMENTE, Calif. – Oct. 15, 2020 – The Internet Marketing Association (IMA) has announced the winner of the annual IMA Startup Pitch Challenge held during this year’s landmark IMPACT 20 virtual conference. The challenge is always one of the most highly anticipated segments of the event.

Contenders in this year’s IMA Startup Pitch Challenge were:

FAMEOS creates a friction-free marketplace where brands and celebrities can seamlessly connect and do deals faster, easier and globally. New streams of revenue are generated by automating the matchmaking of major consumer brands and celebrity talent. Represented by CEO Zack Below.

GrayKea reduces financial stress for college students in need through sustainable alumni giving. In turn, students who receive funding come back onto the platform as alumni to help other students. Represented by Ayushi Gupta (University of Southern California), Siddhi Chandak (University of California, Berkeley), Manav Modi (University of Illinois, Urbana-Champaign).

Learneum is addressing the needs of today’s learners and their potential employers who are no longer satisfied by traditional educational institutions. The app encompasses five learning-level modules from onboarding to internship/startup. Represented by Founder and CEO Ernie Delgado.

Kwema develops safety wearables that enable employees to alert safety staff, notify 911 or activate any security protocol as well as provide privacy-based contact tracing. The devices are designed to save precious response time while mitigating risk. Represented by CEO Ali Al Jabry.

VizAeras provides an IoT platform and indoor environment sensors for monitoring, transparency and remote access in improving indoor air quality and healthy building conditions. The system tracks air quality metrics and other critical health performance indicators in real time for any building from any mobile device. Represented by CEO Carl Tautenhahn, CTO Gerald Monroe.

Competitors were evaluated on criteria including capital raised, value proposition, projected revenue, go-to-market strategy, market saturation, executive team and likeliness to disrupt.

For this year’s Challenge, FAMEOS was the winner in both the Judges Pick and Audience Pick categories. Key factors were the company’s innovations in an outdated industry, strong backing of investors and partnerships, and robust technology platform. Zack Below, CEO of FAMEOS, was also awarded Entrepreneur of the Year at the conference’s IMPACT awards.

“It is such an honor to win the IMA Startup Pitch Challenge and Entrepreneur of the Year at IMPACT 20,” said FAMEOS CEO Zack Below. “We have the fastest growing operating system in the world for deal making between celebrities and brands. The recognition is a tribute to our amazing team and years of hard work. The deal revolution is just beginning.”

IMPACT is the premier internet marketing conference of the year and convenes industry thought leaders to address the latest global trends, issues and best practices on wide array trending topics. This year’s event set a Guinness World Records milestone for largest attendance for a virtual marketing conference in one week.

 

For information on the Internet Marketing Association, visit www.imanetwork.org.

For information on FAMEOS, visit www.fameos.com

 

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About the Internet Marketing Association

IMA is one of the fastest growing and largest Internet marketing groups in the world, with professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. www.imanetwork.org

Lights out on your events, now what?

Empty Stage

Written by Kathleen Gratehouse, Published on Marketing Land

Here are some strategies to execute a hard reset on objectives to make the most of what your brand already has.

Coronavirus has rightfully pulled the plug on the 2020 conference circuit, and while some are touting virtual replacements as a sales and marketing salvation, in reality, there is no single replacement for real-world events. This is the time to embrace integration, create comprehensive, compelling and even longer-lasting campaigns that surpass single executions and reach audiences at a new scale.

A hard reset on objectives

The cancellation of conferences worldwide is your opportunity to reassess. Rather than looking for a direct replacement, ask yourself: Were you exhibiting out of habit, or was there a real, tangible and measurable outcome of our conference participation?

All too often, regular routines of roadshows and roundtables become just that – regular. Smart marketers should focus on outcomes, rather than the outputs, and ask if those things are even possible in the world of webinars alone, or desirable when the audience is third-party and rented rather than owned

Every company, conference and marcomms program is different. Conferences could be about pitching products and demos, building industry profile and thought leadership, getting close to the competition or running recruitment, networking and talent development.

What’s universal, however, is that a conference is almost certainly not the only way you achieve these things throughout the year.

You already do everything the virtual conference could. Always-on advertising, nurture streams and ABM strategies mean marketing no longer marches to the beat of an annual calendar or the schedule of singular events. And while your leadership won’t be presenting to a ballroom full of their peers any time soon, that doesn’t mean thought leadership should stop. It means it needs to get better.

In the absence of in-person events, you’ll need to reach your audience across multiple channels and touchpoints. More importantly, you’ll need to do so with authenticity, clear value and purpose. Online marketing is about to get noisier than ever. This is your chance to rise above it.

READ THE FULL ARTICLE AT MARKETING LAND

 

Vimeo Create launches to give SMBs access to video marketing tools

vimeo create

Written by Amy Gesenhues, Featured in Marketing Land

Vimeo has moved its Vimeo Create marketing platform out of beta to offer SMB marketers a full suite of video marketing tools. The platform includes video creation tools, “smart” editing features, unlimited stock video and photo content and the ability to automatically tailor videos for individual social platforms (“creating videos in every format and ratio”).

See the full article at Marketing Land