Vimeo Create launches to give SMBs access to video marketing tools

vimeo create

Written by Amy Gesenhues, Featured in Marketing Land

Vimeo has moved its Vimeo Create marketing platform out of beta to offer SMB marketers a full suite of video marketing tools. The platform includes video creation tools, “smart” editing features, unlimited stock video and photo content and the ability to automatically tailor videos for individual social platforms (“creating videos in every format and ratio”).

See the full article at Marketing Land

How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard

How to Analyze Your LinkedIn Profile Using the LinkedIn Dashboard -IMA

Written by Luan Wise

Article from Social Media Examiner

Looking for analytics to assess your LinkedIn profile’s performance? Are you looking at the LinkedIn dashboard for profiles?

In this article, you’ll discover how to use the dashboard on your personal LinkedIn profile to analyze and improve your profile visibility, prospecting, and content strategy.

What Is “Your Dashboard” on LinkedIn?

Every LinkedIn profile has a Your Dashboard section that provides data about its visibility on the platform over time. These insights include:

  • Who viewed your profile
  • Post/article views
  • Search appearances

To find your dashboard—which is available on both desktop and mobile—look at the top of your LinkedIn profile, below the About section. Note that your dashboard is private to you; no one else can access or view this information.

Read the Full Article at Social Media Examiner


How Emerging Email Innovation Will Impact Marketers in 2020


Written by April Mullen

Article from Marketing Land

Email strategist April Mullen shares advice about how issues with CCPA, AMP and BIMI will change how we approach email marketing this year.

During a recent webinar where I co-presented with Senior Editor Jennifer Cannon, I received several questions relating to innovations that will impact email marketers in 2020. I wanted to take this opportunity to answer some of them.

Q: CCPA has officially gone into effect. Will the privacy climate in the U.S. continue to change?

Q. I keep hearing about BIMI. What are the primary benefits of implementing this?

Q. AMP seems like an interesting development for email. Why am I not seeing more brands implementing it? 

Read the full article at Marketing Land 


The Missing Piece for Marketers and PR: Social Media Liability Education

The Missing Piece for Marketers and PR: Social Media Liability Education - IMA

Mark Fiedelholtz, Social Media Law Attorney

Clients don’t want to hear that you have attorneys to clean up social media mistakes. They want to hear that you’ve received expert social media liability training, so you don’t make costly mistakes in the first place…

3 Important Points
  • An attorney can’t monitor every “real time” post or tweet from personal devices. That’s why you must receive expert social media liability training before you launch your campaign.
  • An attorney can’t repair the damage of a post or tweet that permanently destroys the reputation of a person in front of a large audience.
  • If you want to differentiate yourself from others, reassure clients that you are legally smart on social media liability.

Learn more about this education course here

IMA Survey: Share your feedback for a chance to win


Our IMA members represent an incredible brain trust of highly experienced and knowledgeable professionals. Periodically, we tap that resource to gain insights on topics of mutual interest through brief online surveys.

We would greatly appreciate your participation in a survey on your experiences with creating and delivering business presentations. This topic is one that affects nearly every business person at one time or another.

As a token of our appreciation, you can enter to win a pair of Bose audio-enabled sunglasses at the end of the survey.


We Brought The IMPACT To You – The impactSHOW at Microsoft Stores

We Brought The IMPACT To You – The impactSHOW at Microsoft Stores - Digital marketing organization

By Sinan Kanatsiz, Chairman, Internet Marketing Association

One of the IMA’s most ambitious projects featured our impactSHOW debuted on Nov 14, in more than 80 Microsoft Stores across the United States. The IMA team of content, social media, design, advertising and video specialists transformed a highly successful IMPACT19 (held just weeks earlier at Las Vegas’ Waldorf Astoria) from a 12-hour conference into a 90-minute video program filled with insights and highlights from many of its inspirational keynote speakers.

Microsoft Stores’ spotlight on the IMA would amplify the reach of its annual conference and the participation our impactSHOW lineup, which included Jeff Kearl, CEO of Stance, Palmer Luckey, founder of Oculus VR & Anduril Technologies and the Pepperdine Graziadio Business School. IMA’s content would add value by providing Microsoft Stores with exclusive original programming to engage business customers in a unique experience at its retail locations. Some powerful insights included:

–   Cultivating a brand

–   The importance of optimizing systems based on an understanding of risk

–   The principles of building an effective organization

–   The power of leveraging social media in a large organization

–   The value of a competitive edge, and finally

–   The strength of sheer determination and courage to achieve your dreams.

Facebook newsfeed of impactSHOW attendees

(Facebook newsfeed of impactSHOW attendees)

With just weeks before the event, our teams developed the necessary controls and structure to manage its implementation, complete with the core video presentation, online registration, marketing initiatives, and store framework for the program. The team’s efforts resulted in strong registration and attendance. One New York store alone had over 150 guests register!

A collection of Instagram posts from attendees from various Microsoft locations

(A collection of Instagram posts from attendees from various Microsoft locations)

An Instagram post by @Navahberg, winner of BOSE drawing

All of our attendees will be receive – our multipage IMPACT Report, free one-year IMA membership, and access to IMA’s brand-new Lightspeed virtual training content. The team also developed a value-proposition for attendance that included not only the presenters’ content, but also an opportunity drawing for Microsoft’s new Surface Go. A secondary selection focused on photo/video reviews serviced through Indi, with the prize being a pair of BOSE Sunglasses!

(To the right, an Instagram post by @Navahberg, winner of BOSE drawing)

Thank you to our IMA team for their invaluable work for producing this event, and our Microsoft partners, especially Bryan Schmidt and Sandra Andrews, for connecting us to their stores and making an IMPACT to their audience.


FREE Local Event Exclusively in Microsoft Stores

Impact show 2019 powered by MIcrosoft Store

November 14 • 8:30 AM

Join us at your local Microsoft Store for a value-packed 90-minute program featuring breakfast, peer networking and business insight presented by leaders behind nationally recognized brands. ImpactSHOW offers a look forward, with answers to relevant challenges to help fuel and inspire growth of your own business impact.

ImpactSHOW is produced by the Internet Marketing Association (IMA) – one of the fastest growing professional organizations in the world. The IMA’s mission is providing a unique knowledge-sharing platform where proven internet marketing strategies are demonstrated and shared to increase each member’s value to their industry and their organization.
Presented exclusively in Microsoft Stores, all attendees will receive…
  • A chance to win a Microsoft Surface Go (one per location)
  • 1-year IMA membership for attendees ($397 value)
  • impactSHOW 2019 Report

Register Now

The IMA Continues to “Elevate The Journey”​ at impactSHOW 2019!

The IMA Continues to “Elevate The Journey”​ at impactSHOW 2019!

By Sinan Kanatsiz, Chairman, Internet Marketing Association

Our latest conference, impactSHOW 2019, was a fantastic success! From content and performances, dining and gift bags, to exhibitors and networking opportunities, I’m proud to say this may have been our best IMPACT yet.

Here’s a general recap of key moments throughout the day. There are plenty to mention!

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The morning featured a delicious breakfast in the dining hall, surrounded by exhibitor displays from PepperdineViewSonicUCI Biological SciencesCaterina’s ClubMicrosoftNtooitive DigitalCivic Financial Services and Salesforce. International Singer Maria Elena welcomed the audience to the main ballroom with various songs to uplift the morning.

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The start of the event showcased an IMA Opening Video, illustrating the day’s keynotes & schedule, followed by my opening keynote address. Our new IMA Initiatives – such as the brand new IMA membership and IMA Virtual Training system – were showcased by Sean Conrad (IMA).

Jeff Kearl (STANCE) initiated the morning session by sharing his thoughts on the importance of brand. He was then joined by Denise Roberson (Jadi Communications), in a fireside chat about how “Businesses Without Purpose Will Die”

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Our title sponsor, Pepperdine, displayed their Coca-Cola partnership video, before having Shawn Herrera intro Charla Griffy-Brown, Professor at Pepperdine Graziadio, who discussed her topic on “AI, Analytics & Automation RISK: The goal isn’t to minimize, it’s to OPTIMIZE”.

Jay Symonds (Amazon) moderated the first panel of “Artificial Intelligence, Machine Learning and Fintech for your Business” with panelists – Vikas Khorana (Ntooitive), Timothy Hogan (CONVYR), Jeanniey Mullen (DailyPay, Inc), and Perry Evoniuk (Evite). The general discussion showcased how the technology is now being commoditized, with voice & visual search capabilities being enhanced by the day.

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Dr. Jay Calvert then spoke heavily on personal brand and withstanding attacks to his brand and his business, while Alexis Dujan & Devon Williams of TransPerfect took the stage to speak on Global Branding Excellence and a thorough case study with global medical device company Alcon.

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Bruno Serato shared his vision and mission behind Caterina’s Club with the audience and how he seeks to feed, house, and provide employment opportunities to struggling children in the Orange County, California region. A gourmet Italian lunch was provided, courtesy of Waldorf Astoria, with Phil Vandermost of Telesound providing some classic tunes for our attendees to relax and enjoy, while dining.

Our whole afternoon session was jam-packed with content from thought leaders from different sectors. Interviewed by Mike Matuz (FMA Agency), Marty O’Connor (MOCA) shared his story and a teaser to his documentary, which is now generating measurable buzz in the film industry.

The Salesforce panel featured bright thought leaders in the company – Heidi Reinfeld, Rick Munoz, Adriana Sesana, Yi Leng Lee, and Adam Doti – as well as Jesse Walker (EPIC Insurance) and Sean Conrad as moderator. They spoke heavily on the importance design has on making products/services more human-centered, and how Salesforce has been a vital tool in connecting different internal, consumer, and B2B relationships together.

Victor Cho (Evite) introduced the “Cannabis Revolution” panel, with speakers Andy Fathollahi (The Kanvas Co.), Yaniv Kotler (Honest Globe Inc.) and Nick Kovacevich (Kushco Holdings Inc.highlighting how negative outlooks on the industry have deeply affected the market, but the future remains promising with cannabis products and regulation in queue.

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Magician Kevin Li then took the stage for a fun magic performance, who charmed the audience and utilized his phone in a bizarre way!

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Rene Rodriguez (Volentum) spoke on how to “Amplifii Your Influence” and method of reframing an idea, while Jedidiah Collins (Brighton Jones) shared his backstory as a pro-NFL player and where making “every inch count” continues to be a driving force in his life. Christi Olson (Microsoft) shared why it’s important for businesses to make modern marketing more accessible and human-centered in their design.

Our topic on “User-Generated Content (UGC), Influencers & Engagement” was initiated by a fireside chat with Neel Grover (Indi) and Randy Hetrick (TRX) who highlighted Randy’s backstory and how UGC escalated his offsite traffic and built his business. They were joined by Scott Mencken (Move Inc.and Tariq Kursheed (CSI) who shared how they work with UGC growth and shareability at scale for their businesses.

Richard Lumsden (SOCiintroduced Chad Jordan (Sport Clips Haircuts), who mentioned his love for social media, and the power it has for his company, enabling him to reach a connection or share moments with his stylists at scale.

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Brad Lea (LightSpeed VT) shared his backstory on the origins of his company, and how his technology has enabled companies to become better educators and learners with the right platform. His partnership has been invaluable in our developing IMA VT program.

Business Leaders from our IEC group – Kevin Maloney (International Executive Council), David Latona (Tompkins International), Kendra Rommel (Civic Financial Services), Kamin Samuel, Matt Nicosia (Vivakor Inc– talked about overcoming their personal and business challenges and the role of culture and vision for 2020.

Don Donovan & Erik Leist (Baker Street) shared their work behind Tahoe Blue and how they helped drive engagement and growth through their process of “Discovery. Creativity. Proof.”

Brandon Dawson (Cardone Ventures) highlighted his humble backgrounds as a walnut farmer, and how his relationships and persistence help him scale and grow his business.

Dr. Frank LaFerla (UCI BioSci) shared a brief presentation on his work at UCI, and how critical it is that actions from the Mind, will affect the Body, and have lasting effects on World.

Live via satellite, Dr. Oz was fully shown on all ViewSonic displays that lined the room, as he shared his involvement in Ai, where one of the biggest obstacles is proper management of medical data. He spoke of his passions and his work on alternative medicine and against fake ads.

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I shared the stage with Palmer Luckey (Anduril & Oculus VR) in a fashionable Hawaiian theme interview & Q/A (complete with a set of hammocks!). We uncovered how Palmer’s rise in his industry was due to his dedication on providing more efficient & less expensive tools to improve national and international defense.

Ken Berrick (Seneca Family of Agencies) shared his background behind the adoption system at Seneca, and ensuring kids have the support they need to thrive. Cody Kearns (iComeUp Marketing) told a quick snippet of his journey on growing his agency and the prevalence of social media for creators.

The Startup Pitch Challenge featured judges – Carey Ransom (Accelerate O), Brandon Dawson (Cardone Ventures), Shawn Dougherty (EXOIO & Mophie& Sean Burke (Channelstars) – who asked various questions on the development of the startups who presented:


At the end of the decision round, Elixicure was chosen as the winning startup for impactSHOW19.

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The IMPACT 2019 Awards Ceremony honored 39 final recipients in various product & service categories, and all recipients joined in for a solid group photo. impactSHOW attendees were then welcomed to the fantastic full-course fine dining experience held at the NoMad Restaurant, with entertainment by Maria Elena & Nick Mardon that carried the vibe throughout the night.

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There’s still plenty to unpack from this event! You can find a more detailed account in our upcoming full impactSHOW19 report, to be released within the coming weeks, with a link to our entire photo gallery.

Thank you for making this an awesome experience!

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Sinan Kanatsiz

Global Chairman & Founder, Internet Marketing Association (IMA)

Host, impactSHOW 2019


Opportunity Zones Offer Attractive Option for the Right Investor

The Opportunity Zone program - IMA

by Johnney Zhang, CEO, Primior

Featured in Orange County Business Journal 


The Opportunity Zone program was created by the 2017 Tax Cuts & Jobs Act to revitalize economically distressed communities through long-term private investment as opposed to taxpayer dollars. Opportunity Zones have now been designated in all 50 U.S. states, the District of Columbia and five U.S. possessions.

Currently, there are 879 Opportunity Zones in the state of California. A study by CA FWD and Golden State Opportunity indicates a potential for $745 million to $1.2 billion in new economic activity in Opportunity Zones this year.

Investors in a Qualified Opportunity Zone can benefit from substantial federal capital gains tax incentives available exclusively through the program. Moreover, in comparison to other programs that encourage private investment in low-income areas through tax advantages, the Opportunity Zone program is less restrictive, costly or reliant upon government agencies.

Regulations and Guidelines Continue to Emerge

Although the program has been in place for about two years, regulations and guidelines have emerged over the course of that period and continue to do so. That’s one reason it is important to work with a knowledgeable partner when it comes to evaluating and investing in an Opportunity Zone fund. At Primior, we are closely monitoring the progress of these regulations and guidelines in order to provide the best counsel to potential investors.

Currently, the tax benefits of such investments apply to federal capital gains tax obligations only. However, many states (including California) are debating the potential for applying these incentives at the state level as well.

“Opportunity Zones provide an excellent opportunity to revitalize low-income areas in California,” said Lenny Mendonca, chief economic and business advisor to Governor Newsom. “In order to move the economic needle for millions of Californians who are struggling, attracting investment in areas where they live is sound policy that can help us meet our objective of making California’s economy more sustainable and inclusive.”

Momentum Builds with Clear Advantages

As the program has become clarified, it has gained strong momentum in recent months with attention from investment managers and individual investors looking for a reliable means of sheltering previous capital gains as well as taxes on real estate investment income.

The bottom line is that taxes on capital gains invested in an Opportunity Zone fund are progressively reduced by a total of 15% over a 7-year period, while taxes on gains from earnings associated with the fund are not taxed at all if the investment stays in place for a10-year period.

Is an Opportunity Fund the Right Fit?

While the fundamental benefits of Opportunity Zone investing are fairly straightforward, the next question is whether the program makes good sense for all investors. The answer to that query, as with any potential investment, is “it depends.”

Opportunity Zones may not be the best option for traditional real estate investors who are used to investing in projects with a three- to five-year horizon or who typically plan to reinvest gains from a property sale into another or additional properties via something like a 1031 exchange.

The fundamental consideration here is that Opportunity Zone investments must remain in place for a span of 10 years in order to derive the full tax advantages. In other words, it is akin to a 401(k) or a “buy and hold” strategy where the investor should be prepared for the time commitment required.

That said, of course, earnings from the investment will accrue on a regular basis. But, again, the investment must endure over the 10 years for gains tax on those earnings to be waived.

Another aspect to consider is the requirement that the rollover of gains into an Opportunity Zone fund must be made within six months. That can be a challenge for many investors. Primior addresses this issue by being the developer of properties that are then ready for Opportunity Zone fund investment.

Our approach also helps address another consideration, which is the requirement that existing properties in an Opportunity Zone must be substantially improved within 30 months or have their original use commence with the opportunity fund in the opportunity zone.

If these parameters are a good fit for an investor’s strategy and needs, an Opportunity Zone fund can be a solid option for deferring and reducing capital gains taxes from the sale of a range of assets including real estate, a business, artwork and so on.

Localized Expertise and Community Involvement

It is also very important that the developer be knowledgeable and experienced in collaborating with local governmental entities to help ensure that projects are located and designed in ways that benefit the community.

Primior currently has two Opportunity Zone projects underway in Santa Ana:

First Harbor Plaza. Mix of retail, dining and office use in 40,129 sq. ft. in a pedestrian friendly design consistent with the goals of the North Harbor Specific Plan. Groundbreaking is set for June 26, 2019.

Westfair Plaza. Within walking distance to Santa Ana College, a 10-minute driving from Orange County Outlets, and 6.5 miles from Disneyland.

An Integrated Approach

As we’ve noted, the investment in an Opportunity Zone fund requires a 10-year commitment to derive its full tax benefits. In addition, the potential ongoing earnings from the fund investment should also be an important criteria.

Primior develops its own Opportunity Zone projects with a uniquely integrated suite of services tailored to expedite the process and reduce costs. Our experience in real estate finance and management, coupled with our development knowledge and experience, gives us a deep understanding of what it takes to make projects successful.

Our in-house services include architecture and design, development management, construction management, asset management, property management, leasing, acquisition and sales, and financing. This strategy enables us to maximize returns while minimizing risk.

Plus, we also offer other investment programs such as traditional real estate development projects, REITs, and EB-5 projects for foreign investors.

Johnney Zhang

Primior Founder and CEO Johnney Zhang focuses on maximizing the income potential of real estate properties to grow the firm’s client portfolios quickly and with minimal risk. Zhang’s unique expertise in real estate development and investment management spans high-end commercial properties, luxury custom homes and multi-family properties. He leverages that expertise to formulate a distinctive portfolio for each client.


About Primior

Primior is a strategic real estate development firm offering a uniquely integrated suite of services and resources to maximize returns for its investors. The full-service firm with a uniquely integrated suite of capabilities is focused on generating attractive, risk-adjusted returns for investors over the long term. Its deep expertise, professional team and cutting-edge technology combine to deliver superior levels of value, income generation and return on investment.