The Missing Piece for Marketers and PR: Social Media Liability Education

Mark Fiedelholtz, Social Media Law Attorney

Clients don’t want to hear that you have attorneys to clean up social media mistakes. They want to hear that you’ve received expert social media liability training, so you don’t make costly mistakes in the first place…

3 Important Points
  • An attorney can’t monitor every “real time” post or tweet from personal devices. That’s why you must receive expert social media liability training before you launch your campaign.
  • An attorney can’t repair the damage of a post or tweet that permanently destroys the reputation of a person in front of a large audience.
  • If you want to differentiate yourself from others, reassure clients that you are legally smart on social media liability.

Learn more about this education course here

IMA Survey: Share your feedback for a chance to win


Our IMA members represent an incredible brain trust of highly experienced and knowledgeable professionals. Periodically, we tap that resource to gain insights on topics of mutual interest through brief online surveys.

We would greatly appreciate your participation in a survey on your experiences with creating and delivering business presentations. This topic is one that affects nearly every business person at one time or another.

As a token of our appreciation, you can enter to win a pair of Bose audio-enabled sunglasses at the end of the survey.


We Brought The IMPACT To You – The impactSHOW at Microsoft Stores

By Sinan Kanatsiz, Chairman, Internet Marketing Association

One of the IMA’s most ambitious projects featured our impactSHOW debuted on Nov 14, in more than 80 Microsoft Stores across the United States. The IMA team of content, social media, design, advertising and video specialists transformed a highly successful IMPACT19 (held just weeks earlier at Las Vegas’ Waldorf Astoria) from a 12-hour conference into a 90-minute video program filled with insights and highlights from many of its inspirational keynote speakers.

Microsoft Stores’ spotlight on the IMA would amplify the reach of its annual conference and the participation our impactSHOW lineup, which included Jeff Kearl, CEO of Stance, Palmer Luckey, founder of Oculus VR & Anduril Technologies and the Pepperdine Graziadio Business School. IMA’s content would add value by providing Microsoft Stores with exclusive original programming to engage business customers in a unique experience at its retail locations. Some powerful insights included:

–   Cultivating a brand

–   The importance of optimizing systems based on an understanding of risk

–   The principles of building an effective organization

–   The power of leveraging social media in a large organization

–   The value of a competitive edge, and finally

–   The strength of sheer determination and courage to achieve your dreams.

Facebook newsfeed of impactSHOW attendees

(Facebook newsfeed of impactSHOW attendees)

With just weeks before the event, our teams developed the necessary controls and structure to manage its implementation, complete with the core video presentation, online registration, marketing initiatives, and store framework for the program. The team’s efforts resulted in strong registration and attendance. One New York store alone had over 150 guests register!

A collection of Instagram posts from attendees from various Microsoft locations

(A collection of Instagram posts from attendees from various Microsoft locations)

An Instagram post by @Navahberg, winner of BOSE drawing

All of our attendees will be receive – our multipage IMPACT Report, free one-year IMA membership, and access to IMA’s brand-new Lightspeed virtual training content. The team also developed a value-proposition for attendance that included not only the presenters’ content, but also an opportunity drawing for Microsoft’s new Surface Go. A secondary selection focused on photo/video reviews serviced through Indi, with the prize being a pair of BOSE Sunglasses!

(To the right, an Instagram post by @Navahberg, winner of BOSE drawing)

Thank you to our IMA team for their invaluable work for producing this event, and our Microsoft partners, especially Bryan Schmidt and Sandra Andrews, for connecting us to their stores and making an IMPACT to their audience.


FREE Local Event Exclusively in Microsoft Stores

November 14 • 8:30 AM

Join us at your local Microsoft Store for a value-packed 90-minute program featuring breakfast, peer networking and business insight presented by leaders behind nationally recognized brands. ImpactSHOW offers a look forward, with answers to relevant challenges to help fuel and inspire growth of your own business impact.

ImpactSHOW is produced by the Internet Marketing Association (IMA) – one of the fastest growing professional organizations in the world. The IMA’s mission is providing a unique knowledge-sharing platform where proven internet marketing strategies are demonstrated and shared to increase each member’s value to their industry and their organization.
Presented exclusively in Microsoft Stores, all attendees will receive…
  • A chance to win a Microsoft Surface Go (one per location)
  • 1-year IMA membership for attendees ($397 value)
  • impactSHOW 2019 Report

Register Now

The IMA Continues to “Elevate The Journey”​ at impactSHOW 2019!

By Sinan Kanatsiz, Chairman, Internet Marketing Association

Our latest conference, impactSHOW 2019, was a fantastic success! From content and performances, dining and gift bags, to exhibitors and networking opportunities, I’m proud to say this may have been our best IMPACT yet.

Here’s a general recap of key moments throughout the day. There are plenty to mention!

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The morning featured a delicious breakfast in the dining hall, surrounded by exhibitor displays from PepperdineViewSonicUCI Biological SciencesCaterina’s ClubMicrosoftNtooitive DigitalCivic Financial Services and Salesforce. International Singer Maria Elena welcomed the audience to the main ballroom with various songs to uplift the morning.

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The start of the event showcased an IMA Opening Video, illustrating the day’s keynotes & schedule, followed by my opening keynote address. Our new IMA Initiatives – such as the brand new IMA membership and IMA Virtual Training system – were showcased by Sean Conrad (IMA).

Jeff Kearl (STANCE) initiated the morning session by sharing his thoughts on the importance of brand. He was then joined by Denise Roberson (Jadi Communications), in a fireside chat about how “Businesses Without Purpose Will Die”

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Our title sponsor, Pepperdine, displayed their Coca-Cola partnership video, before having Shawn Herrera intro Charla Griffy-Brown, Professor at Pepperdine Graziadio, who discussed her topic on “AI, Analytics & Automation RISK: The goal isn’t to minimize, it’s to OPTIMIZE”.

Jay Symonds (Amazon) moderated the first panel of “Artificial Intelligence, Machine Learning and Fintech for your Business” with panelists – Vikas Khorana (Ntooitive), Timothy Hogan (CONVYR), Jeanniey Mullen (DailyPay, Inc), and Perry Evoniuk (Evite). The general discussion showcased how the technology is now being commoditized, with voice & visual search capabilities being enhanced by the day.

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Dr. Jay Calvert then spoke heavily on personal brand and withstanding attacks to his brand and his business, while Alexis Dujan & Devon Williams of TransPerfect took the stage to speak on Global Branding Excellence and a thorough case study with global medical device company Alcon.

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Bruno Serato shared his vision and mission behind Caterina’s Club with the audience and how he seeks to feed, house, and provide employment opportunities to struggling children in the Orange County, California region. A gourmet Italian lunch was provided, courtesy of Waldorf Astoria, with Phil Vandermost of Telesound providing some classic tunes for our attendees to relax and enjoy, while dining.

Our whole afternoon session was jam-packed with content from thought leaders from different sectors. Interviewed by Mike Matuz (FMA Agency), Marty O’Connor (MOCA) shared his story and a teaser to his documentary, which is now generating measurable buzz in the film industry.

The Salesforce panel featured bright thought leaders in the company – Heidi Reinfeld, Rick Munoz, Adriana Sesana, Yi Leng Lee, and Adam Doti – as well as Jesse Walker (EPIC Insurance) and Sean Conrad as moderator. They spoke heavily on the importance design has on making products/services more human-centered, and how Salesforce has been a vital tool in connecting different internal, consumer, and B2B relationships together.

Victor Cho (Evite) introduced the “Cannabis Revolution” panel, with speakers Andy Fathollahi (The Kanvas Co.), Yaniv Kotler (Honest Globe Inc.) and Nick Kovacevich (Kushco Holdings Inc.highlighting how negative outlooks on the industry have deeply affected the market, but the future remains promising with cannabis products and regulation in queue.

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Magician Kevin Li then took the stage for a fun magic performance, who charmed the audience and utilized his phone in a bizarre way!

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Rene Rodriguez (Volentum) spoke on how to “Amplifii Your Influence” and method of reframing an idea, while Jedidiah Collins (Brighton Jones) shared his backstory as a pro-NFL player and where making “every inch count” continues to be a driving force in his life. Christi Olson (Microsoft) shared why it’s important for businesses to make modern marketing more accessible and human-centered in their design.

Our topic on “User-Generated Content (UGC), Influencers & Engagement” was initiated by a fireside chat with Neel Grover (Indi) and Randy Hetrick (TRX) who highlighted Randy’s backstory and how UGC escalated his offsite traffic and built his business. They were joined by Scott Mencken (Move Inc.and Tariq Kursheed (CSI) who shared how they work with UGC growth and shareability at scale for their businesses.

Richard Lumsden (SOCiintroduced Chad Jordan (Sport Clips Haircuts), who mentioned his love for social media, and the power it has for his company, enabling him to reach a connection or share moments with his stylists at scale.

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Brad Lea (LightSpeed VT) shared his backstory on the origins of his company, and how his technology has enabled companies to become better educators and learners with the right platform. His partnership has been invaluable in our developing IMA VT program.

Business Leaders from our IEC group – Kevin Maloney (International Executive Council), David Latona (Tompkins International), Kendra Rommel (Civic Financial Services), Kamin Samuel, Matt Nicosia (Vivakor Inc– talked about overcoming their personal and business challenges and the role of culture and vision for 2020.

Don Donovan & Erik Leist (Baker Street) shared their work behind Tahoe Blue and how they helped drive engagement and growth through their process of “Discovery. Creativity. Proof.”

Brandon Dawson (Cardone Ventures) highlighted his humble backgrounds as a walnut farmer, and how his relationships and persistence help him scale and grow his business.

Dr. Frank LaFerla (UCI BioSci) shared a brief presentation on his work at UCI, and how critical it is that actions from the Mind, will affect the Body, and have lasting effects on World.

Live via satellite, Dr. Oz was fully shown on all ViewSonic displays that lined the room, as he shared his involvement in Ai, where one of the biggest obstacles is proper management of medical data. He spoke of his passions and his work on alternative medicine and against fake ads.

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I shared the stage with Palmer Luckey (Anduril & Oculus VR) in a fashionable Hawaiian theme interview & Q/A (complete with a set of hammocks!). We uncovered how Palmer’s rise in his industry was due to his dedication on providing more efficient & less expensive tools to improve national and international defense.

Ken Berrick (Seneca Family of Agencies) shared his background behind the adoption system at Seneca, and ensuring kids have the support they need to thrive. Cody Kearns (iComeUp Marketing) told a quick snippet of his journey on growing his agency and the prevalence of social media for creators.

The Startup Pitch Challenge featured judges – Carey Ransom (Accelerate O), Brandon Dawson (Cardone Ventures), Shawn Dougherty (EXOIO & Mophie& Sean Burke (Channelstars) – who asked various questions on the development of the startups who presented:


At the end of the decision round, Elixicure was chosen as the winning startup for impactSHOW19.

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The IMPACT 2019 Awards Ceremony honored 39 final recipients in various product & service categories, and all recipients joined in for a solid group photo. impactSHOW attendees were then welcomed to the fantastic full-course fine dining experience held at the NoMad Restaurant, with entertainment by Maria Elena & Nick Mardon that carried the vibe throughout the night.

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There’s still plenty to unpack from this event! You can find a more detailed account in our upcoming full impactSHOW19 report, to be released within the coming weeks, with a link to our entire photo gallery.

Thank you for making this an awesome experience!

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Sinan Kanatsiz

Global Chairman & Founder, Internet Marketing Association (IMA)

Host, impactSHOW 2019


Opportunity Zones Offer Attractive Option for the Right Investor

by Johnney Zhang, CEO, Primior

Featured in Orange County Business Journal 


The Opportunity Zone program was created by the 2017 Tax Cuts & Jobs Act to revitalize economically distressed communities through long-term private investment as opposed to taxpayer dollars. Opportunity Zones have now been designated in all 50 U.S. states, the District of Columbia and five U.S. possessions.

Currently, there are 879 Opportunity Zones in the state of California. A study by CA FWD and Golden State Opportunity indicates a potential for $745 million to $1.2 billion in new economic activity in Opportunity Zones this year.

Investors in a Qualified Opportunity Zone can benefit from substantial federal capital gains tax incentives available exclusively through the program. Moreover, in comparison to other programs that encourage private investment in low-income areas through tax advantages, the Opportunity Zone program is less restrictive, costly or reliant upon government agencies.

Regulations and Guidelines Continue to Emerge

Although the program has been in place for about two years, regulations and guidelines have emerged over the course of that period and continue to do so. That’s one reason it is important to work with a knowledgeable partner when it comes to evaluating and investing in an Opportunity Zone fund. At Primior, we are closely monitoring the progress of these regulations and guidelines in order to provide the best counsel to potential investors.

Currently, the tax benefits of such investments apply to federal capital gains tax obligations only. However, many states (including California) are debating the potential for applying these incentives at the state level as well.

“Opportunity Zones provide an excellent opportunity to revitalize low-income areas in California,” said Lenny Mendonca, chief economic and business advisor to Governor Newsom. “In order to move the economic needle for millions of Californians who are struggling, attracting investment in areas where they live is sound policy that can help us meet our objective of making California’s economy more sustainable and inclusive.”

Momentum Builds with Clear Advantages

As the program has become clarified, it has gained strong momentum in recent months with attention from investment managers and individual investors looking for a reliable means of sheltering previous capital gains as well as taxes on real estate investment income.

The bottom line is that taxes on capital gains invested in an Opportunity Zone fund are progressively reduced by a total of 15% over a 7-year period, while taxes on gains from earnings associated with the fund are not taxed at all if the investment stays in place for a10-year period.

Is an Opportunity Fund the Right Fit?

While the fundamental benefits of Opportunity Zone investing are fairly straightforward, the next question is whether the program makes good sense for all investors. The answer to that query, as with any potential investment, is “it depends.”

Opportunity Zones may not be the best option for traditional real estate investors who are used to investing in projects with a three- to five-year horizon or who typically plan to reinvest gains from a property sale into another or additional properties via something like a 1031 exchange.

The fundamental consideration here is that Opportunity Zone investments must remain in place for a span of 10 years in order to derive the full tax advantages. In other words, it is akin to a 401(k) or a “buy and hold” strategy where the investor should be prepared for the time commitment required.

That said, of course, earnings from the investment will accrue on a regular basis. But, again, the investment must endure over the 10 years for gains tax on those earnings to be waived.

Another aspect to consider is the requirement that the rollover of gains into an Opportunity Zone fund must be made within six months. That can be a challenge for many investors. Primior addresses this issue by being the developer of properties that are then ready for Opportunity Zone fund investment.

Our approach also helps address another consideration, which is the requirement that existing properties in an Opportunity Zone must be substantially improved within 30 months or have their original use commence with the opportunity fund in the opportunity zone.

If these parameters are a good fit for an investor’s strategy and needs, an Opportunity Zone fund can be a solid option for deferring and reducing capital gains taxes from the sale of a range of assets including real estate, a business, artwork and so on.

Localized Expertise and Community Involvement

It is also very important that the developer be knowledgeable and experienced in collaborating with local governmental entities to help ensure that projects are located and designed in ways that benefit the community.

Primior currently has two Opportunity Zone projects underway in Santa Ana:

First Harbor Plaza. Mix of retail, dining and office use in 40,129 sq. ft. in a pedestrian friendly design consistent with the goals of the North Harbor Specific Plan. Groundbreaking is set for June 26, 2019.

Westfair Plaza. Within walking distance to Santa Ana College, a 10-minute driving from Orange County Outlets, and 6.5 miles from Disneyland.

An Integrated Approach

As we’ve noted, the investment in an Opportunity Zone fund requires a 10-year commitment to derive its full tax benefits. In addition, the potential ongoing earnings from the fund investment should also be an important criteria.

Primior develops its own Opportunity Zone projects with a uniquely integrated suite of services tailored to expedite the process and reduce costs. Our experience in real estate finance and management, coupled with our development knowledge and experience, gives us a deep understanding of what it takes to make projects successful.

Our in-house services include architecture and design, development management, construction management, asset management, property management, leasing, acquisition and sales, and financing. This strategy enables us to maximize returns while minimizing risk.

Plus, we also offer other investment programs such as traditional real estate development projects, REITs, and EB-5 projects for foreign investors.

Johnney Zhang

Primior Founder and CEO Johnney Zhang focuses on maximizing the income potential of real estate properties to grow the firm’s client portfolios quickly and with minimal risk. Zhang’s unique expertise in real estate development and investment management spans high-end commercial properties, luxury custom homes and multi-family properties. He leverages that expertise to formulate a distinctive portfolio for each client.


About Primior

Primior is a strategic real estate development firm offering a uniquely integrated suite of services and resources to maximize returns for its investors. The full-service firm with a uniquely integrated suite of capabilities is focused on generating attractive, risk-adjusted returns for investors over the long term. Its deep expertise, professional team and cutting-edge technology combine to deliver superior levels of value, income generation and return on investment.

Studies in Business Transformation: Sinan Kanatsiz

By Mark Samuel, featured in Thrive Global

Joining me today is Sinan Kanatsiz, the CEO of both KCOMM, a PR & Marketing firm as well as the IMA (Internet Marketing Association) – of which IMPAQ and my wife Kamin & I are members.

Sinan Kanatsiz has effectively made his mark as an entrepreneur in the United States. His parents migrated from Turkey in the late 1960’s. In 1998, while studying for a master’s degree at Chapman University, Kanatsiz followed his entrepreneurial spirit and formalized his first company, KCOMM, a Public Relations and Internet marketing agency. The company quickly evolved into a full-service marketing, government affairs and event marketing firm known for its Internet expertise and results-oriented approach.

Thank you for connecting with us for this conversation!  Please share with us the story of how you decided to pursue your businesses.

My father thought I was very good at selling lasagna because I was a waiter at the Olive Garden. That became a career in public relations. It was just as simple as that!  My dad thought since I had really good communication skills, I can persuade, and am very good at marketing so therefore I should go into P.R.

That really was a home run, because it was a perfect match for the degree that I wanted and it was a natural ability of mine, so the two coming together were great. One of the inter-term courses I took was on how to build a web page, back when the internet was just evolving. I mixed my communication skills, a degree in PR and learning how to code basic html into a business and  became the chairman and founder of the Internet Marketing Association. The IMA is a worldwide professional association with a very extensive and international membership. (The only prerequisite is having a college degree.)

This all evolved around things that I was already good at naturally – and the timing of the internet as a whole new industry and a whole new marketplace was great.


Read the full article here 


Industry 4.0 – The Future of Humanity in the Smart Machine Age

“Industry 4.0: The Future of Humanity in the Smart Machine Age” is the pinnacle academic conference celebrating the 50th anniversary of the Pepperdine Graziadio Business School and exploring its vision for the future. You won’t want to miss this extraordinary day exploring the Fourth Industrial Revolution and the competencies required to thrive in a new business landscape shaped by powerful advances in technologies like automation, AI, and machine learning.

Featured Speakers

  • Steve Wozniak, Co-founder, Apple Computer
  • Salim Ismail, Founding Executive Director, Singularity University
  • Alison Lewis, Chief Marketing Officer, Johnson & Johnson Consumer, Inc.
  • Alex Grimwade, Senior Vice President and Chief Information Officer, Twentieth Century Fox Television
  • Dalana Brand, Vice President of People Rewards and Experience, Twitter
  • Bob Johansen, Distinguished Fellow and Past President, Institute for the Future
  • John Figueroa, Former CEO, Genoa Healthcare
  • Denise Roberson, CEO, Jadi Communications

As a valued partner of the Graziadio Business School, the IMA has secured a discounted rate of just $99 ($155 value), which also includes complimentary admission to a special networking event immediately following the conference. Space is limited and tickets are available on a first come first served basis.

Please select the Pepperdine Partner ticket type and use the following code at checkout: PEPPFRIENDS 


30 Behaviors That Will Make You Unstoppable in 2019

Written by Benjamin Hardy  

How different is your life, right now, from where you were 12 months ago?

If it’s quite similar, then you haven’t been learning very much. To learn, by nature, is to change and evolve.

In order to change and evolve, you need to regularly create peak experiences — those moments which create deep awe, gratitude, and a shift in how you see yourself and the world.

When was your last peak experience?

What was the last time you flexed your courage muscles?

When was the last time you tried something that might not work?

If you’re ready to make wild progress during 2019, you need to make some tweaks.

This isn’t anything to be upset, distraught, or frustrated about. Life is, inherently, a learning experience.

Life is beautiful.

You get to have fun with it.

One thing that is really beautiful about moving forward intensely in your future is that, simultaneously, you change your memory about the past.

The past, regardless of what it has been — great or disappointing — will change in meaning as you make new decisions in your future.

Your future is flexible. Your past is also flexible. What you have is now.

You get to decide what you’re going to do. You get to decide how you’re going to live.

Look around… No one is stopping you. Want to make a shift?

Here are 30 behaviors to get you started:


Job Opportunity – Pretend City Children’s Museum

Social Media Coordinator wanted!

Are you a storyteller with marketing experience? At Pretend City we are looking for someone to take our social media presence to the next level. We are looking for someone with a proven track record as a social media specialist and capable of managing multiple social media platforms with the most up-to-date trends and tactics for social engagement.

You must be comfortable with the major social media channels (Facebook, Twitter, Instagram, Pintrest, LinkedIn, YouTube, etc.) and possess a basic understanding of social media marketing best practices.  A background in SEO and Google Adwords are a plus!


  • Manage, organize and maintain editorial/paid calendar campaigns, with post drafted and schedule for future publications
  • Monitor & track performance of posts and update strategy to optimize future posts.
  • Write copy and press releases for events and special programs.
  • Develop new content, implement new strategy, and monitor all social media platforms, (ex, Facebook, Twitter, Pinterest, Instagram, etc.
  • Monitor and track performance of posts and constantly update social media strategy to optimize future posts.
  • Set up email newsletters.
  • Develop and implement a social media strategy.
  • Provides reports and feedback about posts/campaigns.

Qualifications for Position

Ideal applicants have:

  • A positive, flexible attitude.
  • Pursuing or completed a degree in English, Communications, Marketing, Graphic Design, or a related field.
  • Social media expertise 2 or more years in a similar role.
  • Experience with MailChimp or similar program.
  • Exceptional customer service.
  • Experience in social media management tools.
  • An exceptional ability to convey a story both written/verbally that encourages interaction and social sharing.
  • Strong editing and proofreading skills.
  • Knowledge of web writing tactics and how to optimize content for SEO.
  • Have excellent time management skills and able to meet time sensitive deadlines.
  • Ability to work independently and in a team environment.
  • Familiar with Microsoft Office suite and Adobe Creative Cloud.
  • Skill/interest in video, photography or graphic design is considered a plus.

Full Benefits including medical, dental, vision, and vacation.

Job Type: Full-time


Social Media Marketing: 2 years

Marketing: 2 years


If Interested, please contact:

Leslie Perovich

Sr. Director of Development & Marketing

949-428-3900 x 224