New world, new records to inspire your 2021 campaigns

Who would have imagined that in 2021 we’d be living in a world where working remotely is the norm, video conferences replace in-person meetings, and family and friends stay in in touch via virtual chats and hangouts?

While the circumstances that led us to this point were unpredictable and challenging, it was inspiring to see how individuals, brands, and businesses pivoted to new ways of living, working, and communicating with one another.

Guinness World Records (GWR) is no stranger to the “pivot,” having had to shift focus and adapt to this new technology driven world.

For years, the power of record-breaking has been used to initiate global movements, promote positive change, spark conversations on relevant topics, and in certain cases just bring some light-hearted fun into the lives of those who participate.

During a time when bringing people together and keeping spirits high is more essential than ever before, it was GWR’s priority to ensure that the power of record-breaking could continue to be used in this way – but safely.

In 2020, GWR developed an array of new online record categories ranging from those that are social media channel specific to others that take place on platforms like Zoom and Microsoft Teams.

As you plan for your next 2021 campaign, get inspired by these organizations that made history in 2020 with online record-breaking:

Hormel Foods – Most users in a pizza party video hangout

As part of Hormel Foods’ Spirit Week (a celebration of the company’s team members who have worked to ensure a consistent food supply during the pandemic) the brand hosted the ultimate virtual pizza party with a record attempt for the most users in a pizza party video hangout.

Over 3,000 people joined the Zoom-hosted event, which featured numerous prizes and special guests.

Once the final record was confirmed as 907 photos, Hormel Foods donated $10,000 to Pizza vs. Pandemic, a joint program from Slice Out Hunger and Slice, to support frontline healthcare workers.

Internet Marketing Association – Largest attendance for a virtual marketing conference in one week

Each year, the Internet Marketing Association (IMA) hosts a conference to bring together leaders in the digital marketing space to discuss the latest industry trends and updates.

For its 2020 conference, IMA took its event online and hosted a week-long attempt for the largest attendance for a virtual marketing conference in one week to excite and engage attendees, ultimately achieving the record with 11,151 people.

Netflix LatAm – Most videos of people lip syncing the same song uploaded to TikTok in one hour

To celebrate the launch of Selena: The Series, Netflix LatAm organized an official attempt for the most videos of people lip syncing the same song uploaded to TikTok in one hour.

The attempt took place on 3 December, shortly before the show’s premiere where 250 excited Selena fans successfully achieved the record by uploading videos to TikTok lip syncing the song “Como La Flor” using the hashtag #TodosComoLaFlor.

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Tik-Tok Ecommerce. Are your clients ready?


2020 was a banner year for Tik-Tok. With over 85% growth in the US and over 100 million engaged users in the US alone – the social media giant is making a major play in ecommerce, creating a huge opportunity for savvy brands. 

TikTok’s recent partnership with Shopify is just the beginning of a commerce-focused ecosystem, with native checkout features and new ad formats on the way. 

The challenge for brands is how to add in content for yet another platform – with it’s own unique aesthetic – to their already busy workload. How do brands appeal to the younger audience, keep an authentic voice and not drive their content teams crazy in the process? And how do they plan for it?

Our favorite part about the platform is that unlike Instagram,  Tik Tok’s  algorithm is content based – not follower based. This means even new brands with a small following have the opportunity to go viral. It’s a meritocracy that rewards creativity and engagement that can have huge ROI and a lasting impact. 

Here’s three examples of brands who have used TikTok with great success: 

Still not sure where to start? Here’s our Tik Tok Tips to get you started. 

Tempo – keep it exciting and fun.

Tik Tok is all about fun and entertainment. Keep your content fun – and keep it beautiful to stand out. 

Target – know your audience.

With 62% of US users under 29 years old, and 58% female, craft your content accordingly. And remember it has to look like organic Tik-Tok content.   

Test – try things out and see what works

You’ll make some mistakes. That’s part of the fun. Run regular experiments and see what provides lift. Adjust, rinse and repeat. 

Together – plan it with your content team, in advance. 

We suggest adding Tik Tok specific creative to your existing content roadmap. This advance planning will keep your message on-brand, save on production costs, and ensure greater ROI. But plan ahead here, and give your production crews time – and budget – to be creative and have fun with it. After all, that’s what Tik Tok is all about. 

We believe TikTok is a fantastic opportunity for consumer brands to reach a massive audience of young customers who crave authenticity, brand purpose and self expression. Your content must Tik all those same boxes. (pun intended). Brands and agencies should be developing content roadmaps and budgets to empower the creation of new content on a regular basis for this exciting platform.

CONVYR is a Los Angeles based agency specializing in premium ecommerce content for apparel, accessory, luxury and beauty brands. Their Content Success Roadmap integrates TikTok content creation alongside traditional still and moving content to deliver the best ecommerce product experience. Reach out to to map your TikTok ecommerce success. (Hint – you can also follow us on TikTok – @convyr)

ThoughtExchange Eyes Exponential Growth in Enterprise Discussion Management with Newly Appointed Chief Marketing Officer, Lauren Kelly

By ThoughtExchange

High volume, honest, and diverse conversations give executive leaders the data to drive better business outcomes. This is the vision behind ThoughtExchange, the most advanced platform for scaling conversations. Today the company announced the appointment of Lauren Kelly as its Chief Marketing Officer.

ThoughtExchange is seeing record growth as leaders face more urgency to converse with their teams in an increasingly distributed and remote working-world. Kelly joins at this pivotal time for the brand, bringing with her the depth of experience ThoughtExchange needs to deliver on both product innovation and the growing market opportunity.

Kelly brings enterprise leadership experience from roles at both Dell and PepsiCo, where she oversaw the global strategy for Dell’s 25,000+ person go-to-market organization and was responsible for commercializing a $57B technology solutions portfolio.

Prior to joining Dell, Lauren spearheaded PepsiCo’s food and snack strategy on behalf of the CEO. There, she set her sights on the growth and expansion of the $20B division, which includes Frito Lay and Quaker Foods and Snacks. Before transitioning to her current role, Kelly transformed the marketing platform at Irvine Company through her work as SVP and CMO of the Office Portfolio to meet the evolving hybrid workplace needs of millennials. As an established executive, Kelly has been recognized as a rising leader by numerous organizations, including the California Diversity Council, Internet Marketing Association and Executive Leadership Council.

“I joined ThoughtExchange because our product is the only solution in the market that enables better discussions at scale,” said Lauren Kelly, Chief Marketing Officer at ThoughtExchange. “In this role, I see my team as the voice of our customer. We’re here to innovate the solutions leaders need now to gather honest, diverse thinking and gain alignment across every corner of their business.”    

Dave MacLeod, ThoughtExchange co-founder and CEO said, “We have the opportunity to make ThoughtExchange the centralizing point in how enterprise leaders work. Our vision is massive and we need exceptional talent to achieve it. Lauren brings it all: a demonstrated history of helping organizations solve complex problems, a shared passion for improving virtual leadership, and tangible experience advising executives on how to improve digital discussions in a remote world.”

Kelly’s CMO announcement comes on the heels of an exciting 2020 for ThoughtExchange. The company closed a $34M round Series B in 2020, and has raised approximately $50M to date. ThoughtExchange was also ranked one of Canada’s Top Growing Companies by The Globe and Mail and was recognized by Canadian Business as one of Canada’s fastest growing companies with a five-year revenue growth of 1,281%. ThoughtExchange’s growing number of enterprise customers includes big names like GE Healthcare, Oracle NetSuite, McDonald’s, Allstate and RBC.

About ThoughtExchange

ThoughtExchange is the only enterprise discussion management platform powered by patented anti-bias technology. Modern leaders use ThoughtExchange to quickly gain critical insights and improve decision making. Whether you’re engaging ten stakeholders or a community of 10,000 people, ThoughtExchange allows leaders to drive strategic discussions at scale. Leaders use ThoughtExchange to increase alignment, improve performance, and drive better results. Unlike traditional surveys, respondents feel more comfortable answering questions candidly and our dynamic analytics make it simple for leaders to see which topics matter most. ThoughtExchange was founded in Rossland, British Columbia, but our teams enjoy working remotely from anywhere. For more information, please visit

Large Full Color Video Signs From TV Liquidator

Digital advertising is one of the most enticing tools that a business can utilize to capture their audience. LED Billboards have been rapidly popping up all over the country as a result. TV Liquidator recognized this and immediately went to work on creating the perfect advertising solution. They ended up developing one of the most reliable LED billboards in the industry. Not only do they create an extremely high quality product, but they are able to replicate this great product in custom sizes for their customers. This combined with their sharp pricing structure allows businesses of all sizes to have access to a product that could have a huge impact on their ability to survive.

TV Liquidator provides an extremely well crafted product. They are rigorously tested in various conditions to ensure that they can handle any climate. Weather and atmospheric conditions such as torrential rains, salt fog, sub-zero temperatures, and extreme heat are a breeze for their units. This is made possible by the close attention paid to every detail from the fully encapsulated modules to the line-x coating on the cabinets. Not only are the modules waterproofed themselves, but the cabinet is also water tight. Each piece is precision metered and cut for a perfect seal. Oversized rain hoods keep moisture out, while being used as an exhaust in this climate controlled environment. Overall the construction is extremely solid and built to last.

Each sign comes equipped with simple but powerful content management programs free of charge. They also have extremely comprehensive training sessions to ensure that customers at any level of technical ability can become pros in no time. Scheduling and creating advertising campaigns is merely a few clicks away. All purchases through TV Liquidator  include unlimited technical and programming support from a world class team that is dedicated to getting your needs met.

Ordering a custom billboard is only a call away with TV Liquidator. They are experts in the field that will educate you along the process. All it takes is a few dimensions and you can be quoted and ready to go. Call TV Liquidator today and get a quote on a custom LED billboard at a rock bottom price for you today. Get more info here

Proof That Cash Infusions Help Gig and Hourly Workers Find Jobs

New data from Steady boosts the case for unemployment insurance, stimulus checks, and universal basic income

By Adam Roseman, CEO, Steady

As Americans across the country struggle amid the financial wreckage of the pandemic, Steady focuses on the tens of millions who rely on gig work and hourly jobs. These workers, an estimated 36% of the labor force, face the “biggest problems,” writes Andrew Stettner, senior fellow at The Century Foundation, in a CNBC column. Citing data from Steady, he says “nearly one-third of hourly workers who experienced total income loss have gone at least 16 weeks without receiving unemployment assistance.” The longer workers go without financial assistance, the longer they’re likely to remain unemployed or underemployed. But an infusion of cash—whether from unemployment, stimulus checks or grants—can break that cycle.

Benefits increase work pickup

As part of our Steady Together initiative, we partnered with The Workers Lab to distribute $3.2 million in emergency cash grants to approximately 10,000 people. The recipients were selected at random from our members who lost at least at least a third of their income and work in sectors hit worst by COVID, including ridesharing and hospitality.

After the grants were delivered, we tracked recipients’ incomes. In the three months after getting this financial boost, grant recipients had average incomes 28% higher than those who did not receive the grants. 

Arguments against assistance refuted

These figures have crucial implications for policymakers. Throughout the past year, some people have opposed the continuation of unemployment benefits and stimulus check, insisting  huge numbers of people were making more money from unemployment than they did from work — an idea I debunked in Newsweek.

While opponents said giving money to people discourages them from looking for work, a study from the Chicago Fed found that people receiving benefits are more likely to look for work.

Our figures show that this effect is just as strong for people who count on gig work, project assignments and hourly work for the bulk of their income. When people receive cash grants, they can spend less time searching for ways to feed themselves and their families, and more time looking for job opportunities.

Support for universal basic income

While the Steady data underscores the need for temporary assistance through unemployment and stimulus programs, it also speaks to a more lasting solution: universal basic income (UBI). We’re pleased to have piloted UBI campaigns in districts such as CA-34 in downtown Los Angeles and TX-31 in Austin, which had congressional candidates supported by former presidential candidate Andrew Yang. We are also excited to see the efforts of former Stockton Mayor Michael Tubbs, Atlanta Mayor Keisha Lance Bottoms, Los Angeles Mayor Eric Garcetti, and many others through the organization Mayors for a Guaranteed Income who have the power to make UBI a reality at scale using Steady’s highly automated and scalable technology.

Steady is committed to advancing these efforts. We’ll do all we can to empower our more than 2.5 million members to increase their incomes, achieve their goals, build community and improve the environment for gig and hourly workers everywhere.

Pepperdine Graziadio Business School’s Trends and Issues Taking Shape in 2021

By Pepperdine Graziadio Business School

As sure as 2020 was like no other, it is all but certain 2021 will be unconventional. In the business world, almost everything has change. COVID-19 will leave a long-term impact and businesses will have to adapt, innovate, and move forward. To showcase Pepperdine Graziadio Business School’s experts, their insight, ideas and research for the next generation economy, the university developed the Trends and Issues Taking Shape in 2021 Report

Pepperdine Graziadio faculty are thought leaders and newsmakers that are regularly sourced in the media. The Graziadio faculty shares their expertise, aid business professionals during these unusual times, and participate in virtual events related to financing, small business, technology, organization development, human resources, and many other topics. 

The 2021 Insights and Issues experts and topics include: 

  • Ann Feyerherm, PhD, Redesigning and Reskilling the Workforce 
  • Cristina Gibson, PhD, Navigating Boundaries in the Virtual World 
  • Paul Gift, PhD, the Future of the Mixed Martial Arts (MMA) Industry
  • Charla Griffy-Brown, PhD, Technology Adoption in the Post-COVID World 
  • Dongshin Kim, PhD, COVID’s Lasting Impact on Real Estate and Housing 
  • Miriam Lacey, PhD, HR’s Role in Mental Health
  • Bernice LedBetter, EdD, Women and Work: Then, Now and the Future 
  • Zhike Lei, PhD, Embracing Agility and New Operating Models 
  • David McMahon, PhD, the Restaurant Industry Rebound and Reinvention
  • Kurt Motamedi, PhD, Remove the Office in Office Politics 
  • Steve Rapier, PhD, Brands Embracing Corporate Social Responsibility 
  • John Scully, PhD, Rebuilding the Small Business Economy 
  • David Smith, PhD, New Recruiting and Hiring Opportunities 
  • Dana Sumpter, PhD, Corporate Culture Shift to Support Working Parents
  • Bobbi Thomason, PhD, Diversity and Inclusion Pave the Way to Recovery 
  • Michael Williams, PhD, Building a Creative Culture in the Virtual Workplace

Pepperdine Graziadio encourages IMA members to review the report and learn more about the many resources and list of experts for media interviews, consulting services, and board and advisory roles. A longer format description of the faculty expertise summaries below can be found at

An Afternoon of Design With Barclay Butera Benefitting the Priority Center 

By The Priority Center

We are very excited to announce our first-ever virtual home design event — An Afternoon of Design With Barclay Butera — on Thursday, May 13, 2021, featuring nationally renowned interior designer and author Barclay Butera. Presented by The Priority Center’s philanthropic women’s group, Women of Priority, the virtual fundraiser will include an in-depth conversation with Barclay about his life and career, a tour of his Newport Beach home, a silent auction, a raffle, and an introduction to the work of The Priority Center. 

Each guest will have the opportunity to delight in our exciting raffle and silent auction featuring a myriad of items, from fashion to wellness. For our VIP ticket holders, we will deliver a delicious tea box to their homes to enjoy while viewing the event. Finally, the first 25 registrants will receive a gift box of Orange County’s best brands curated especially for women with discerning tastes.

Like many of our events, this exclusive look into Barclay Butera’s world of design is made possible by the generosity of community members like you. We hope you will consider sponsoring this new event. Please see the sponsorship forms below for more details on all of the exciting opportunities. As a sponsor, your company name will be listed in our event marketing materials, including invitation, on our website and social media, and your company will gain visibility among our supporters who have a keen appreciation of design and aesthetics. Furthermore, your company will be recognized as a leader in social responsibility while supporting The Priority Center’s vision of building a society in which every child grows up in a safe and nurturing home.

View sponsorship form

Thank you for considering your support of The Priority Center. We would be ecstatic to partner with you in making An Afternoon of Design With Barclay Butera an immense success!

Gen-Z Content Consumption: the TikTok Effect 

By Maxine Marcus, Founder & CEO, AmbassCo

TikTok has created a cultural re-set within Gen-Z, and the content consumption themes we saw emerge in 2020 are only the beginning of what is to come. As the daughter of a prominent VC, I began getting exposed to startup culture in elementary school. My father would take me out of class as a middle schooler and include me in watching his venture pitches. The startups pitching my dad would always shift their attention off of him, and on to me. It was from these early experiences that allowed me to see that product managers, marketers, and brand executives are removed from the true Gen-Z consumer. I founded AmbassCo after working in-house at multiple startups running youth research, and discovering how to gain true and honest insights from my peers. AmbassCo is a Gen-Z focused insights, strategy, and feedback company that amplifies the perspective of the authentic Gen-Z customer today.  Recruited through our unique techniques and word of mouth, our Ambassadors are vetted to be in-tune with our generation, diverse, and authentic. We work with the trendsetters and leaders of our generation, enabling us to speak and articulate ideas for the stressed, busy, fickle, and confused teen. Recently We worked with 175 of our diverse Ambassadors in High School and College across the US to understand the impact of the massive rise of TikTok at the beginning of quarantine, and throughout 2020. Long story short, TikTok has massively re-programmed how we view and consume content. TikTok has distributed the power of influence into the hands of the users, promoting raw and authentic content and humor. Here are some of the key ways TikTok will affect the rest of this year:

  1. TikTok controls culture and language. 50% of our High Schoolers send TikToks to their friends multiple times a day. Our Ambassadors outlined that they noticeably can see a difference between their friends that consistently watch TikTok, and their friends that don’t. We are addicted to the variety on the platform, and discovering new niche clothing brands, foods to try, and tricks
  2. Gen-Z’ers want raw and organic content. We don’t respond well to advertisements that feel fake or overly produced, and we’d rather see home-made user generated TikTok’s than produced dances and songs. User generated content has become the best and most valuable form of content on social media. Gen-Z’ers want to hear from their peers and from those they can relate to, not be bombarded with influencer posts 
  3. Followers do not equal fans, so don’t waste your brand dollars. Gen-Z’ers follow influencers for many reasons, but following does not mean we care enough to pay attention to a sponsored post or brand deal. Our Ambassadors outlined that the majority of the influencers they follow don’t have real influence over them. Instead, they would rather identify new brands or trends through users that show up on their FYP due to similar interests or content patterns. 
  4. Who is actually influential? The influencers that do have deep connections with their fans have become more powerful than ever. Ambassadors mentioned David Dobrik, James Charles, and Spencer Wuah as being deeply powerful influencers that have built enough of a connection with their fan base to be truly influential. 

March 20, 2021 – The day you lose 59% of your employees!

By Giovanna Mullen

With COVID-19 lockdowns reaching their one year mark spring 2021 can’t come soon enough! For those that have been locked inside this cold and brutal winter this is their opportunity to get outside again. The average work day since lockdowns have begun is 10 hours, which is a 2 hour increase. With employees stuck inside, the work day doesn’t have definitive ‘end’ anymore and work from home is the new reality. 

March 20th marks the first day of spring and the start of a downward trend in employee engagement. 59% of employees take more than 11 vacation days between March 20th and Labor Day Weekend. While an expected 27% are expected to be distracted during this same time period. A remote work environment plus outdoor activities breeds an environment for un-engaged employees that lack connection with their team. Having an employee wellness program could change all of this! 

An enjoyable work place leads to employees being 12% more productive during the workday and 65% more likely to collaborate with coworkers on future projects. Having an employee wellness program also encourages them to show up that day, week, or month. This spring don’t let your work environment became another statistic and get an employee wellness program. 

These programs are customized to each company to cater to their specific culture. Recent companies with success stories are ButtonFly, Dailypay, and Az-is-Media. Ranging anywhere from group classes, fundraising events, challenge groups, etc. there is a place for an employee wellness program at any workplace. 

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How On-Demand Pay Improves Employee Well-Being By Jason Lee, CEO of DailyPay

COVID-19 reminded us that disaster can strike at any moment, hurtling many people into financial instability. Between stocking up on essential goods, paying the upfront cost of personal protective equipment and work-from-home supplies, or covering urgent medical expenses, many Americans incurred significant unplanned expenses, writes Jason Lee, CEO, DailyPay.

Two in five of Americans do not have enough savings to handle a $400 emergency expense — when looking at millennials the savings buffer is even more worrisome. And according to data from October 2020, 70% say they are struggling to make ends meet this year. These numbers are bad news for employers —  research shows that financially stressed employees are more distracted and miss nearly twice as many days of work. On-demand pay — providing employees access to earned wages ahead of payday — has transformed from a nice-to-have perk to an essential benefit. Offering on-demand pay is not only a compassionate thing to do, it is the smart thing to do. Companies that partner with on-demand pay providers see increased productivity, decreased turnover and experience a competitive edge in employee recruitment.

Closing the Gap Between “Bill Day” and Payday

Two in three workers are paid just once or twice a month due to outdated paper-based payroll processes and slow-moving bank-to-bank transactions. This antiquated system dates back to the Social Security Administration’s founding in the 1930s and has barely changed other than the creation of a direct deposit system. That inefficiency has real-life consequences for employees. Thirty-eight percent of timing mismatches between expenses and income resulted in the use of short-term loans that perpetuate a cycle of debt. This biweekly or monthly pay schedule does not account for real-life events. Whether catastrophe happens on a global or individual scale, increased financial stress leads to more distraction and lower productivity while on the job. On-demand pay technology can play a crucial role in addressing the gap between employee hours worked and receipt of paychecks. According to one on-demand pay provider, 90% of users confirmed that having access to the service during the pandemic reduced their financial stress. Further, 56% of users were motivated to pick up more shifts knowing they could access their wages before payday. Additional research shows 89% of workers would stay at their current company longer if their employer provided on-demand pay, while 79% would switch to an employer that offers the benefit. Early wage access can help employers with retention, productivity, and recruitment and improve their own bottom lines. However, not all on-demand pay solutions are created equally. Learn More: Rethinking the Payments Ecosystem to Fuel Financial Confidence in Today’s Workers

Key Considerations When Evaluating on-Demand Pay Vendors

Since its arrival in 2015, there are now over 40 on-demand pay providers globally. Choosing a vendor, implementing the technology and rolling out the program take time and energy for your payroll, HR, and IT teams, making due-diligence essential. There are a few key criteria you should consider when evaluating whether an on-demand pay solution suits your organization:

  • Robust technical infrastructure: Choose a solution that is high-speed and high-quality to make your employees’ lives easier. Evaluate whether the provider has redundancy in place to prevent system failure, offers recoverability of backup data, and can demonstrate uptime metrics to ensure around-the-clock access.

Other features to consider are whether the provider offers an app, a popular option for younger generations and employees who want the convenience of withdrawing cash wherever they are. Also see if the provider provides unrestricted access to earnings, offers instant transfers or has a money management component that helps employees manage net earned income.

  • Scalability: Consider not only whether a potential partner meets your current needs, but whether they can do so over the long term. For instance, some on-demand pay programs are tied to specific payroll systems and lack true interoperability. If you change systems, you will essentially need to start the program from scratch. To avoid this hassle, choose a vendor that can work with any payroll system.

Scalability also means the ability to consistently support your employees. If and when employees have questions, does your on-demand pay solution offer 24/7 customer support or will your payroll administrator be saddled with questions?

  • End-to-end digital processes: Ensure your on-demand pay provider helps your business go paperless. We are moving toward a cashless society fueled by convenience, environmentalism, and most recently, safety concerns for preventing the spread of disease.

Many vendors pay your employees without the need for paper checks or cash. Certain providers can also disperse tips digitally, which is helpful for the food service industry. Digitalization reduces your carbon footprint, while also providing employees with a more secure and convenient way to track their finances.

  • Data privacy and security: Security is a non-negotiable, so it is important to trust your on-demand pay provider’s data privacy practices. Evaluate their security credentials and certifications. Other aspects to consider include data encryption practices, multi-factor authentication, and if the provider conducts ongoing security monitoring.

Read the full article here.