2020 Year in Review: Our Comprehensive Look at Insurance Trends by Industry and Coverage Segment

A Year Like No Other: 2020 has brought incredible change to nearly every industry, and as Business Owners and C Suite decision-makers can attest to, these changes are reflected in the insurance marketplace as well.

In this report, we break down the current state of the market by industry and provide a glimpse into the 2021 marketplace.

Experience. Expertise. Partnership. The EPIC Insurance Brokers & Consultants team is here to help you finish the year strong, and to set the table for a successful 2021.

Connect with us to discuss your specific needs and key objectives.

And if you find this report helpful, please consider sharing it with your key relationships using the social share links.

Be Great,

Sean Conrad

Principal, EPIC Insurance


Remembering Tony Hsieh

Tony Hsieh at IMPACT 15

Tony Hsieh was a true friend to so many within the IMA, a regular contributor, sponsor, host and supporter of our organization for the past decade. He supported us through the thick and thin.

As the founder of Zappos, his company revitalized culture for Downtown Las Vegas while outfitting shoes for millions. His company’s brand was so powerful that Amazon kept the namesake after acquisition.  His philanthropy, community giveback and selfless acts of generosity will never be forgotten.

He’s the author of best-selling book, “Delivering Happiness”, that has empowered so many organizations around the world. One of my favorite lines from the book: “Money alone isn’t enough to bring happiness . . . happiness is when you’re actually truly okay with losing everything you have.”

Whether it was his pet Llama, living comfortably inside his 31’ Airstream or his insatiable appetite for bringing people together, his spirit was truly one of a kind.

It was just a few months ago that we got to spend time together in Utah. I will truly miss my friend Tony, who inspired and made such a positive impact on so many of us.

I will sincerely miss my friend, Tony.

Sinan Kanatsiz

Chairman, IMA

Click me. Read me. Pay me.

It’s the blogger’s trifecta.

But how does one take an idea from brain percolation to monetization?  

The marketing field may have it’s own niches and jargon, it’s own culture, it’s own boundaries and such that separate it from other pursuits, but the basics of how to tell people about your idea, your product, your brand, your client – your story – are not terribly different from other industries and endeavors.

There are a number of different strategies one can use to market their blogs pop, from style to tone to physical layout to format.

First, know your subject.  Especially with marketing-related blogs, sometimes you may find yourself writing about one industry on Monday and another on Tuesday and a third on Wednesday.  While a blogger does not necessarily need to be an expert on the subject, they must at least appear to be one for about 500 words, so do your research and when possible get a quote from an actual expert on the subject.  IIf one really is an expert, make sure that your blog style is accessible to as many people as possible; using insider jargon may make you think you look smart, but it can also make the reader think they are dumb so be judicious in its use.

Second, know your voice.  If writing the blog as yourself, that’s easy.  But if you find yourself writing a piece for someone else, make sure you are able to capture their voice.  In real life, are they funny, direct, a generalist or a technician?  Whatever they are, try to write as if you are in their shoes.

Third, know your audience.  Are you trying to reach the general public or industry insiders?  Do you expect people from around the world to read the blog or just people from, say, Louisiana, and adjust accordingly. For example, if Louisiana is in fact a target feel free to use the word “y’all” and know that there are about 17 ways to spell “Thibodeaux.”

Fourth, people are attracted to “list” blogs but they do have certain pitfalls, so do something different.  Make sure to have a topical “through line” from top to bottom, either stylistically or informationally, for example.  Also, you don’t have to stop at “Ten Things You….” – make it ten-and-a-half, especially if you are sponsored by or pitching a specific product or service.  Essentially, make the first ten points comparatively general and use that “half” to make a specific point about what you’re selling.

For marketing blogs, just remember that there is no difference between explaining (and selling) and idea than explaining (and selling) a vacuum cleaner.  Treat the ideas and strategies and boxes of expertise you and your firm possess just as if they were physical objects and exude confidence in the fact that they are just as solid, just as real, just as important as anything else.


Thomas Buckley has held a number of elected and appointed government positions – from Mayor to vector control board member – in California.  He also operates a consultancy that specializes in creating public, community, and government relations strategies, land use and development planning, media outreach, and content creation.  He can be reached at planbuckley@gmail.com.

Congratulations to Graziadio’s New Associate Dean of Executive and Part-Time Programs, Dr. Charla Griffy-Brown

Pepperdine Graziadio Business School is pleased to announce that Dr. Charla Griffy-Brown will join the Leadership Team as Associate Dean of Executive and Part-Time Programs effective December 1, 2020. Dr. Griffy-Brown joined Pepperdine University and PGBS in 1999 and has chaired the Part-Time MBA Committee, the BSM Program, the ISTM Discipline, the Curriculum Committee, and the Advancement of Student Learning Council. She has received the university’s top reaching award, The Howard A. White teaching award, in 2011 and was recognized in 2016 as one of the most cited scholars at the university. Most recently, Dr. Griffy-Brown received the 2020 Pepperdine University Award for Excellence in Leadership.

Dr. Griffy-Brown graduated from Harvard University, is a former Fulbright Scholar, holds a PhD in Technology Management from Griffith University in Queensland, Australia and is a seasoned board member and currently serves as a Director on two corporate boards and two non-profit boards including California Technology Council. Her research on emerging technologies, digital innovation, and risk have been widely published and funded by a Denny Endowment, an SAP University Alliance Grant, and the Pacific Telecommunications Commission and other grants.

Pepperdine Graziadio would like to thank Dr. Ken Ko for his selfless service and contributions while serving as the associate dean since January 2017. Please join me in thanking Dr. Ko for his dedication and welcoming Dr. Griffy-Brown.

Keenan Raises Over $10,000 to Support California Community Foundation’s Wildfire Relief Fund

Keenan, an industry-leading California insurance brokerage and consulting firm for public agencies and health care organizations, has conducted a special fundraising campaign to support relief efforts for individuals, families, and first responders affected by this year’s extraordinary series of wildfires.

The 2020 fire season to date has taken a devasting toll on many communities throughout the state. Thousands of people have been evacuated from their homes in the midst of a pandemic, entire towns have been destroyed, residents have been displaced, and lives have been lost.

Keenan has completed an Emergency Wildfire Relief Drive in partnership with the California Community Foundation (CCF). Proceeds went directly into the CCF Wildfire Relief Fund, which supports immediate and long-term recovery efforts as well as support for animals affected by the wildfires.

The two-week Keenan drive resulted in employee donations totaling $5,917. When combined with a corporate match of $5,000, the total raised was $10,917 for the fund. The donations will go toward helping make sure that the affected communities and responders have access to shelter, meals, relief supplies, and medical care during these extremely trying times.

“Facing the dual challenges of the pandemic and these major fires has been devastating for thousands of people across California,” said Dan Keenan, Senior Vice President. “In situations like this, we are very proud of the response from our associates and the opportunity to help those in need.”

For information on Keenan insurance brokerage and consulting programs, visit www.keenan.com


About Keenan

Keenan has a 48-year track record of serving California schools, community colleges, health care organizations, and public agencies. Keenan is part of the AssuredPartners group of independent brokers, currently ranked as the 11th largest U.S. brokerage. Keenan serves as AP’s California hub to expand its innovative employee benefits, health benefit management services, workers’ compensation, risk management, and property and liability programs throughout the country. Keenan has a staff of more than 750 insurance specialists with offices throughout the state as well as more than 180 offices across the country through the AssuredPartners network. For more information, call 800-654-8102 or 310-212-3344, email info@keenan.com or visit www.keenan.com.

Ware Malcomb Wins Sustained Growth Award From Association For Corporate Growth

Firm Recognized Among Region’s Highest Performing Companies

 Ware Malcomb, an award-winning international design firm, today announced it has won the Sustained Growth award at the 25thAnnual Association for Corporate Growth (ACG) Orange County Awards competition held virtually this month.

ACG’s Orange County Chapter supports the growth of middle-market companies in Orange County and the Inland Empire. The ACG Orange County Awards recognize the highest performing companies in the region as evaluated by top academic and business professionals. More than 140 companies were nominated for the awards this year, 30 finalists were selected, and 10 category winners were announced at the 2020 ACG Orange County Awards competition.

In winning the award in the Sustained Growth category, Ware Malcomb was recognized for its consistent revenue growth, geographic expansion across North America, and industry leadership in offering innovative design services for commercial and corporate real estate clients.

“We are excited to be recognized as one of the region’s highest performing companies by the Association for Corporate Growth,” said Kenneth Wink, Chief Executive Officer of Ware Malcomb. “Innovation has always been a key component of Ware Malcomb’s corporate culture and approach to client work, and I believe it is the impetus behind our successful and sustained growth over the years. I look forward to working with our team of talented professionals across North America as we continue to grow and expand our business through innovation.”

Ware Malcomb was previously a finalist in the Corporate Responsibility category at the 2019 ACG Orange County Awards.

About Ware Malcomb (waremalcomb.com)

Established in 1972, Ware Malcomb is a contemporary and expanding full service design firm providing professional architecture, planning, interior design, civil engineering, branding and building measurement services to corporate, commercial/residential developer and public/institutional clients throughout the world. With office locations throughout the United States, Canada and Mexico, the firm specializes in the design of commercial office, corporate, industrial, science & technology, healthcare, retail, auto, public/institutional facilities and renovation projects. Ware Malcomb is recognized as an Inc. 5000 fastest-growing private company and a Hot Firm by Zweig Group. The firm is also ranked among the top 15 architecture/engineering firms in Engineering News-Record’s Top 500 Design Firms and the top 25 interior design firms in Interior Design magazine’s Top 100 Giants. For more information, visit https://www.waremalcomb.com/news and view Ware Malcomb’s Brand Video at youtube.com/waremalcomb.

Need More From Your Bank? Give Em’ the Ole’ One-Two 

By Ivo Tjan, Chairman and CEO, CommerceWest Bank

To say that these have been extraordinarily difficult times is an understatement. Over the last several months, we have spoken to many business owners or CEOs in the community that have not been satisfied with their banking relationship.   

I have always said, “The choices we make, and the path we choose, in our most difficult times… is truly what defines us in life.”  Today, these words could not be truer, which is why, we are helping businesses navigate this new world.  

CommerceWest Bank is redefining banking for small and mid-sized businesses by providing banking advice, financial guidance, economic updates, and refreshing perspective towards business.

As others continue to adapt to the changing technology driven environment, CommerceWest Bank has pioneered the concept since inception and pursued a digital banking approach. We service our clients by providing them advanced and convenient banking tools to free up their time.

With industry leading technology for the “new age,” the Bank is helping companies operate more efficiently by offering $100,000 or higher Mobile Check Deposit limits, for both business and personal accounts.  Our clients can manage their accounts and loans from their mobile device and there is no fee to transfer funds to and from accounts held at other financial institutions with our online banking platform.  

So, it is time to ask…has your bank been there for you during your most difficult time?  If your answer is no, it is time for you to experience “Bank on The Difference.”

Experience “Bank on The Difference” | (866) 521 – CWBK | WWW.CWBK.COM

TV Liquidator’s New Pedestal Touch Screen Computer Kiosk

Kiosks are quickly becoming one of the hottest products on the market. Now more than ever it is important to reduce contact and create an efficient customer flow within your business. TV Liquidator is reintroducing their touchscreen computer kiosk with a sleek new pedestal. This design is even more durable than before, and will elevate the look of any store or showroom instantly.

TV Liquidator’s new pedestal kiosk is just as powerful and versatile as a desktop computer. It is equipped with 8GB of ram and a 60GB solid state drive, which allows it to keep up with cutting edge software and programs. Windows 10 Professional is already installed into each of their units which will enable you to do virtually anything by adding peripheral equipment. They also have multiple USB ports, allowing you to customize the kiosk to your specific needs by adding peripheral equipment such as card readers or cameras. Any task ranging from taking orders to wayfinding can be completed through one of their kiosks with ease. You can even integrate it into your existing network via ethernet or WiFi. This is all done while displaying content on a beautiful 1080p HD display.

Given the kiosks versatility, it has captured the attention of many small businesses as well as larger corporate chains and government entities. The ability to easily connect, manipulate, and access the koisks are unparalleled in the signage industry. This also creates an interactive aspect to engage the customer in not only sight and sound, but touch as well. It is an overall powerhouse that can play a significant role in increasing sales and driving customer traffic.

Reach out to TV Liquidator today to see how one of their kiosks can be applied to your business or organization! You can see their whole product line at: https://www.tvliquidator.com/touch-screen-kiosk