ViewSonic Donates $25,000 to Riverside County Esports League

In Partnership with Riverside County Esports League ViewSonic Grants First Esports Scholarship

ViewSonic Corp., a leading global provider of visual solutions and education technology, announced today its first scholarship has been awarded as part of the charitable contributions to the Riverside County Esports League. This donation will enable students to earn scholarships through their participation in the league, support development of online curriculum for esports related content, and help to provide prizes for tournament success.

Julius Dimaranan, 17, of Arlington High School in Riverside, Calif. has been awarded a $1,500 scholarship. Playing competitively since early 2019, Julius is a 7-time tournament winner of Super Smash Brothers Ultimate. He will be attending Riverside Community College and will major in electrical engineering after transferring to either UC Riverside or Cal Poly Pomona.

In the course of two years, the Riverside County Esports League has hosted 25 online tournaments and three in-person tournaments in Super Smash Bros. Ultimate and, more recently, Rocket League for over 200 middle and high school participants.  The Riverside County Esports League is the first California county office of education to host an esports league. With schools across the United States diving into esports with scholarship programs and competitive teams, the Riverside County Esports League is poised to grow significantly in the coming years.

“Esports provides students with valuable life skills such as teamwork and collaboration, problem solving, critical thinking and strategic planning, time management and social skills,” said Jeff Muto, Business Line Director at ViewSonic. “Studies show students involved in activities are more successful in the classroom and have higher confidence levels. Esports leagues transform many students’ gaming hobby into a valuable asset that can now offer students opportunities for scholarships and even careers in this growing and lucrative field.”

The global esports market is valued at $612 million, with an audience of 134 million, according to SuperData* with some estimates as high as 1.084 billion.**

ViewSonic has been an early advocate for esports as a way for students to grow and connect with others. Like any sport, esports requires talent, dedication, and the right tools. ViewSonic continues to develop gaming monitors for the casual gamer to the professional and has a full line of award-winning models that deliver complete immersion and responsiveness for the ultimate gaming experience. Engineered with tournament-grade features, these monitors are designed to give students the edge needed for any gaming environment. ViewSonic is happy to be able to grant the first scholarship to Julius Dimaranan and look forward to providing many more scholarships to these talented students through their partnership with the Riverside County Esports League.

“As educators, one of the most significant things we can do for kids (especially secondary students) is to provide places and activities where they can be themselves and feel as though they belong. Esports accomplishes that for many students, said Steve Hickman, Ed. D. Educational Technology Services Coordinator for Riverside County Office of Education. “The games are important, but for scholastic esports, the opportunities to develop resilience, problem-solving, communication, and social skills, and to foster student capacity for teamwork and leadership, all while uncovering and supporting pathways to college and career, this is what makes scholastic esports so important to the Riverside County Office of Education. We are tremendously grateful to the ViewSonic Corporation for sharing our vision and enabling us to provide this timely and necessary service to the students of Riverside County.”

The Riverside County Office of Education Foundation and the Riverside County Esports League are actively seeking donations to fund additional scholarship opportunities. Such financial contributions greatly assist in RCOEs efforts to ensure that every student in Riverside County graduates from high school academically and socially prepared for college, the workforce, and civic responsibility. Please contact Ed Lewis, Foundation Director at 951-826-6345 or elewis@rcoe.us, to explore partnerships or contribute.

For further news and information about ViewSonic, visit ViewSonic.com and follow on LinkedIn  Facebook, YouTube and Twitter.

About ViewSonic

Founded in California, ViewSonic is a leading global provider of visual solutions and conducts business in over 100 countries worldwide. As an innovator and visionary, ViewSonic is committed to providing comprehensive hardware and software solutions that include monitors, projectors, digital signage, ViewBoard interactive displays, and ‘myViewBoard’ software ecosystem. With over 30 years of expertise in visual displays, ViewSonic has established a strong position for delivering innovative and reliable solutions for education, enterprise, consumer, and professional markets and helping customers “See the Difference.” To find out more about ViewSonic, please visit www.viewsonic.com.

About Riverside County Office of Education (RCOE)

RCOE is a service agency supporting the county’s 23 school districts that serve more than 430,000 students. RCOE services include administrative support to districts, programs for preschool, special education, pregnant minors, correctional, migrant, and vocational students. In addition, the organization provides professional training, support, and resources for more than 18,000 teachers, administrators, and staff throughout the 7,000 square miles of Riverside County. Learn more at www.rcoe.us

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*SuperData. **gamesindustry.biz.

This news release contains forward-looking statements that reflect the Company’s expectations with regard to future events. Actual events could differ significantly from those anticipated in this document. Trademark footnote: ViewSonic and the ViewSonic trademarks are trademarks or registered trademarks of ViewSonic Corporation in the United States and/or other countries. All other corporate names and trademarks stated herein are the property of their respective companies.

5 Ways to Attract and Retain Warehouse Workers

By Tompkins Solutions

While the labor shortage began long before the pandemic, the problem has intensified over the last year as a rampant rise in online shopping, rash of store closures and mandatory social distancing wreaked havoc on warehouse operations. While automation has helped alleviate some of the strain on warehouses, these ongoing disruptions are forcing companies to find new ways to attract and retain top talent. Here are five ways to increase job satisfaction and create an optimal work environment for warehouse employees.

On-Site Amenities

With many warehouses already strapped for space, dedicating a large area for an employee game room, gym or on-site child care may not be feasible. Make break areas more inviting by providing comfortable furniture, relaxing décor, various games, Wi-Fi access, charging stations for mobile devices and free snacks and beverages. Create an outdoor space with picnic tables, basketball hoops and other areas for employees to relax, enjoy and socialize when the weather permits.

Temperature and Lighting

Extreme temperatures and inadequate lighting not only affect employee wellbeing and productivity but can also compromise worker health and safety. Incorporating windows and skylights into your warehouse design can improve ventilation and also provide access to natural light, which studies show is the highest rated office perk among many employees. In addition to bringing in more daylight, companies should consider replacing old fluorescent bulbs with LED fixtures, which enhance visibility, produce less heat and reduce maintenance and energy costs.

Warehouse Layout

Determine ways to minimize the amount of time it takes employees to get from one place to another, including restrooms, break rooms and other frequently used areas within the warehouse. This goes for outside the warehouse too—ensure employee parking is located within a short walking distance of the building and away from high-traffic areas that could pose a safety hazard.

Automation and Technology

Many companies are trying to combat the shortage with automation. Robotic goods-to-person solutions such as automated storage and retrieval systems (ASRS) and autonomous mobile robots (AMRs) that deliver goods to workers can significantly reduce travel time for employees while also increasing throughput and order accuracy. In addition to robotics, software and wearable devices are also gaining popularity in the warehouse. These tools can be used to monitor worker safety and health, streamline processes and provide real-time training and support. Labor management systems can also be used to track performance and recognize and reward employees for going above and beyond.

Middle Management

Companies must invest the time and money in hiring and retaining top talent in middle management. These managers can make employees feel valued and appreciated by fostering a collaborative culture, improving communication and processes and soliciting feedback from front-line workers. Managers that encourage and listen to feedback from warehouse workers will not only increase employee satisfaction and retention, but also gain valuable insight that can ultimately improve operations, increase efficiency and reduce costs.

Check out our other resources to learn more about how to optimize your warehouse operations and meet changing customer demands.

Great Signs For Businesses

TV Liquidator has one of the most diverse product lines in the digital advertising space. They have everything from simple message boards and video signs for outdoors, to kiosks and HD window displays for indoor needs. If you want to advertise it, TV Liquidator has a top-quality solution to make your concept a reality. They are a true American company that takes pride in their products and customer support. You can trust that you will receive world-class assistance with any part of your project from concept to installation.

Outdoor advertising is essential for grabbing the immediate audience traveling by your location day and night. Having access to your own advertising space through a TV Liquidator LED sign is invaluable. At any moment you are minutes away from relaying your newest message, ad, sale, and more to those around you. Their products come in a range of sizes and types to match your budget and needs.

TV Liquidator has extremely affordable multi-color signs to get text and simple images on display for all to see. That’s not enough for you? No problem! Their full color industrial signs allow customers to post pictures and videos to their screens through a user-friendly interface. The software is very simple and intuitive, making it accessible to even the most technologically challenged users. With the support of their tech and programming teams, you will be ready to light the sky with your content in no time.

Typically one would attach TV Liquidator’s outdoor signs to an existing structure, or add them to something that they’ve made themself. Many have requested an all-encompassing solution, and TV Liquidator answered with the development of their all-in-one monument sign. This comes with a complete setup to elevate the look of your establishment. Their monument signs consist of a printed acrylic upper portion for your logo, an LED sign at the bottom, and a pedestal to bolt into the ground. You’ll have no problem installing it as they provide an engineering drawing that is tailored to your city’s requirements. It’s a total advertising package that is custom made just for you.

TV Liquidator recognizes that capturing your audience isn’t limited to what happens outdoors. Businesses are now needing to create an interesting and interactive space to keep customers engaged. This is where TV Liquidator’s Kiosks and UBHD Displays come in.

Kiosks are becoming a staple in nearly every space, regardless of the business type. Whether you need a payment station, interactive menu, or a digital whiteboard for business meetings, you can make nearly anything happen with a touchscreen computer kiosk from TV Liquidator. The kiosk is extremely versatile and allows you to add any peripheral you need such as video cameras and card readers via USB. The sign is able to connect to networks via Ethernet cable or WiFi making it easy to join your existing network. No matter what task you imagine, the team over at TV Liquidator is sure to have a solution using their kiosk.

Last but not least is the UBHD digital display. Many business owners think that they can just use televisions as displays in their windows and other sunlit areas indoors, but the amount of glare they’ll receive renders them useless. TV Liquidator uses the latest technology that allows you to have a screen bright enough to not only combat the sun but shine through in HD! Using an android based system, you are able to easily add content such as pictures and videos in a loop to put in your window or bright areas. This is one of the greatest solutions on the market for window and indoor displays.

Overall, TV Liquidator has a wide variety of products to help you with both indoor and outdoor displays. They are an extremely flexible company that is always willing to work closely with the customers to get the perfect sign for them. Give them a call today to see how they can help you increase sales, attendance, and engagement with your audience today! www.TVLiquidator.com

Electrify Expo Announces its First Tour Stop at the Orange County Great Park in Southern California

Electrify Expo, North America’s largest e-mobility event, will begin its Nationwide tour in Southern California at the Orange County Great Park on September 18-19, 2021. Electrify Expo is North America’s largest e-mobility festival that gathers the world’s top electric vehicle (EV) manufacturers, all in one place.

Electric Vehicle and E-mobility brands, including Hyundai, Kia, Jeep, Polestar, Volvo, Volkswagen, MINI USA, SUPER73, and Rad Power Bikes will be joined by dozens of other exhibitors on display. Brands will show off their latest products and technology with interactive displays as well as offer free test drives on thrilling demo courses. Electrify Expo offers consumers a one-stop shop opportunity to experience the best Electric Vehicles, E-Motorcycles, E-Bikes, E-Scooters, E-Skateboards and more.

“The micro-mobility trend has been accelerated and brands like ours have been fortunate to be at the forefront of this unprecedented growth,” said Michael Cannavo, Co-Founder and CMO of electric bicycle company SUPER73. “Our team’s hard work and our CEO’s calculated vision have put us in a great spot to accept thousands of new riders and evolve with the momentum of the space. Giving new consumers the chance to experience our products at Electrify Expo next month is helping us meet our vision for the future of transportation.” 

The beauty and size of the Orange County Great Park is unparalleled with its thousands of acres of green space, nestled next to a discontinued airstrip used for EV demo rides, providing the perfect location in what has become a powerhouse region for e-mobility and technology.

People who live in Southern California have a higher curiosity for Electric Vehicles than anywhere else in the country. Bringing Electrify Expo to Orange County provides an opportunity for the region to experience the best in e-mobility all in one weekend.

“Southern California is a hub for the EV market and as the home to Hyundai Motor America, we’re proud to be part of that,” said Hyundai’s Senior Manager of Auto Shows and Events Edwina Walker-Wright. “We’re excited to bring shoppers in Orange County the opportunity to experience Hyundai’s electric vehicles first-hand at Electrify Expo.” 

The Expo will take up over 500,000 square feet of outdoor, open-air space, where guests will have a full day of electrifying fun with food, drinks, music, and more. The evening of Sept 18th  will also include a special concert by the world-renowned electronic dance-pop trio, ARIZONA.

Electrify Expo was created to accelerate the adoption of e-mobility products through meaningful hands-on experiences. “The best way to appreciate and understand the benefits of owning an electric vehicle is by actually driving or riding one,” said Electrify Expo founder BJ Birtwell.

Tickets start at $20, but children ages 5 and under can attend for free. For tickets and more information regarding the Electrify Expo in Orange County, please visit: https://www.electrifyexpo.com/attend#great-park

Business Teams Do Not Need Heroes

By Mark Samuel

When Michael Jordan first joined the Bulls, he was the star of the team. He was excellent at his craft and they won more games because of it. But they never won the NBA championship. That all changed when Phil Jackson became the coach and stopped centering plays around Michael. He worked with the players as a unified team, rather than letting the best player on the team be the hero. The Chicago Bulls went on to win the NBA Championship three years in a row and six times altogether. There’s a valuable work lesson here for other organizations and leaders: Heroes make bad team players.

The hero is the person who wants to be right, who wants to save the day, who wants all the good credit and none of the bad. While heroes might seem shiny and cool, they’re actually an inhibition to achieving business results and prevent the development of other team members to become effective leaders. Why?

When heroes fall, it’s a long way down.

The hardest thing about being a hero is having to maintain your heroic image. But an important part of being on a business team is having the opportunity to fail. This is key, because, without failure, you can’t learn, and while you might do great for a while getting win after win without having to practice adjustment and learning, you’ll be in a worse position when things do actually go wrong — and they will. In business, things are always changing, growing and shifting, and being able to pivot and adapt is incredibly important.

Heroes don’t like to be wrong.

When someone plays the hero, their image is based on being great, and this includes being right. People who need to be right tend to ignore opposing viewpoints, resist learning new perspectives and ignore reality in favor of their opinion. This is extremely detrimental to a team, which needs to constantly be responding to real-life change and feedback. This can bottleneck team execution by causing arguments, or if everyone goes with the hero’s opinion, the whole team could miss out on better, more creative solutions.

Heroes make it all about them.

Heroes need to be the center of attention. They need to be the one who saves the team from failure, who thought of the best idea or who people turn to for all the answers. A hero centers themselves rather than the objectives of the team. When building a team, it’s important to keep your focus on what you want to achieve. A team’s goals, purpose and desired outcomes are the north star, not a fabulous teammate.

Teamwork makes the dream work.

Business teams get good results when they’re inclusive and consider diverse perspectives that optimize critical thinking, innovation and solving problems collectively to minimize unintended consequences. When one person takes the role of hero on a team, the other team members either favor the hero’s opinions and perspectives or resent them. Either way, it suboptimizes the strengths of other team members and limits the ability of the entire team to effectively make decisions together using their unique skills, experience, history and ways of thinking to drive business outcomes. Diversifying team execution creates better, more creative solutions, reduces points of weakness on the team, prevents breakdown and improves execution.

Article first published as a Forbes Coaches Council Post.

Anneliese Schools Announces Pop-up Shop Success with Plans to Expand

Anneliese Schools, an award-winning private institution dedicated to providing unique educational opportunities for nursery school through 6th grade, today announced the success of their curated pop-up shop with plans for more locations.

Anneliese schools pop-up shop located at 1816 Pacific Coast Highway, Laguna beach, Calif. is open to the public offering organic produce, textiles, apothecary, homemade meals, upscale pantry items, along with many other self care and wellness products. Glassware, pottery, books, art supplies, kitchenware and candles are a few of the items you will find inside. An added bonus is Anneliese owns urban farms in Claremont, Calif. that offers much of the organic, fresh, locally sourced produce within the store.

The school’s goal is to put the local economy back into daily habits and provide a one-stop shop atmosphere where one can rely on most items needed. Ready made meals are offered at the pop-up location along with their original store front at the Anneliese School campus. The ready made meal program comes with inspiration from the in-house meals made for students on a daily basis. Bottled curries, small batch cheeses, canned goods, baked goods, salad dressings, lentils, soups, salads, along with German fare and stews are all part of their offerings. Pre-cooked meals feeding 4 to 6 family members are anything from green chile enchiladas to homemade lasagna with freshly baked bread.

With the program and pop-up store seeing steady growth each year, Anneliese schools is planning on extending their pop-up duration in Laguna Beach as well as casting an even wider net in more of South Orange County. The growth plans will stay in alignment with the values of the school providing “quality over quantity.” The school receives great support from families who regularly volunteer in the shops and also provide homemade items to sell.

“Our passion and ultimate goal is to align our ideals from a humanitarian perspective and low carbon footprint along with sustainable practices,” said Samantha Breit, Store Manager of Anneliese school’s stores. “ We are bringing the hometown feel back into our economy. It is achievable to eat fresh while supporting local businesses without extra hassle. We will continue to carve this path and share our vision with community after community.”

Visit www.liesas.com to preview merchandise or order online.

About Anneliese Schools (https://annelieseschools.com)

Anneliese Schools is an award-winning private institution dedicated to providing rich educational opportunities to grow the intellect, humanity, curiosity, and creativity of children. Founded in 1968 with 3 locations in Laguna Beach, Anneliese Schools offer nursery school up to 6th grade, with various enriching programs offered across the unique campuses. The school teaches to the many facets of the intellect, while fostering independence and freedom to learn. Fundamental to the school’s mission is helping children develop a strong understanding of self and a passion for lifelong learning.  For more information, please visit https://annelieseschools.com/

Intellimize raises $30M Series B to deliver high converting websites for results-focused marketers

Continuous Conversion™ platform marries marketer creativity and machine learning scale to transform website optimization

Intellimize, the leader in web conversion optimization, has raised $30M to help more marketers at medium and enterprise-scale companies create high converting websites that deliver more revenue, customers, and sales leads using its Continuous Conversion™ platform.

Cobalt Capital led the round with participation from previous investors Addition, Amplify Partners, Homebrew, and Precursor Ventures. Intellimize’s machine learning introduces a new era of website optimization being championed by conversion-obsessed B2B and ecommerce marketers.

“With Intellimize, CMOs can unleash the full scale of their creativity and deliver better and faster results through intelligent website optimization, which is truly transformational for marketers and the visitor experience,” said Dan Abrams of Cobalt Capital. “We are incredibly excited to partner with the entire team at Intellimize to help bring their product to more results focused marketers at any company.”

“Intellimize massively accelerated our website conversion optimization, enabling my team to optimize across 15M+ versions of our website in parallel,” said Udi Ledergor, CMO of B2B technology leader Gong. “Through a joint continuous testing approach, we drove 24% more marketing qualified leads across our site and 87% more pricing page leads in two months. It would’ve taken my team decades to run these tests using traditional methods. Intellimize enabled us to optimize our website experience for each unique prospect at the moment.”

“Intellimize married the best of marketing’s creative thinking with machine learning to deliver 1,500 more leads in the last 90 days, and the pace of improvement is accelerating,” said Ryan Carlson, former CMO at Okta now working on a new special project at Okta. “Their Continuous Conversion platform also delivered machine learned insights about user behavior, leading to more creative ideas to test. By turning a static website into a Learning Website, Intellimize has been a great partner and enabler to the marketing team.”

“I wish Intellimize had existed when I was CMO at Tableau. It took us 11 years to grow from $5 million in annual revenue to over $1 billion. With Intellimize, I have little doubt we would have done that faster,” said Elissa Fink, marketing advisor and Intellimize board member. “The Continuous Conversion platform would have helped us reach our goals sooner by massively accelerating our optimization and saving my team countless hours.”

“As a marketer, my peers and I spend a fortune getting prospects to our site only to abandon most of them to a one-size-fits-all experience,” said Guy Yalif, CEO of Intellimize. “Low conversion is the inevitable, dispiriting result. The age of the static homepage is dead. With these funds, we will invest in engineering and customer-facing teams to accelerate the era of websites that dynamically adjust to each unique visitor’s changing behavior over time.”

Read the full story here: https://www.intellimize.com/blog/intellimize-raises-30m-series-b-to-deliver-high-converting-websites-for-results-focused-marketers/

In the employer struggle to find workers, there may be a $12 billion fintech opportunity

By Emily Bary

Younger workers are demanding quicker access to their wages in what could drive the biggest change to the payroll industry in decades

A growing interest among younger workers to access their pay more quickly could create a $12 billion market for payroll providers and earned-wage upstarts that seek to disrupt the traditional idea of pay periods. 

Fintech companies see a big opportunity to speed up access to earned wages, especially for hourly employees with tighter cash-flow needs and a greater proclivity to use costly and predatory options like payday loans to make ends meet. The technology, which can allow workers to receive their wages at the end of a shift, may drive the biggest change to the payroll industry in decades following a long stretch of monthly and then biweekly pay cycles. 

Companies providing access to on-demand wages say they’re seeing a surge of corporate interest given the current labor market as businesses in sectors like retail and restaurants struggle to recruit workers. One Missouri Arby’s location lists “DAILY PAY” as the first bullet point in its job posting for a team-member position. DailyPay, a startup recently valued at upwards of $1 billion, says it works with some Arby’s franchises to provide this service.

MARKETWATCH PHOTO ILLUSTRATION/ZIPRECRUITER, GETTY IMAGES

Mizuho analyst Siti Panigrahi attributes the trend partly to a gig-worker mentality, and companies like Uber Technologies Inc. UBER, -1.37% and Lyft Inc. LYFT, -0.93% now let their drivers request early access to earnings. More millennials are asking: “Why should my employer hold my money that I earned for 15 days?” Panigrahi said. 

The total addressable market for these services could be $4.2 billion to $12.2 billion in the U.S., according to Baird analyst Mark Marcon. 

See also: Why online-travel giant Booking is getting into the fintech game

On-demand pay is currently most prevalent among workers in industries like grocery, restaurants, and hospitality, where there is a strong need for quicker access to wages, but DailyPay Chief Executive Jason Lee expects that companies will gradually give the option to salaried workers as well, given a general move in the financial-services industry to get people their money more quickly. We’re used to picking up the tab for a friend’s coffee and immediately receiving reimbursement through services like Venmo, he said, and he believes more people will start having a similar expectation of their employers as well.

“We have squeezed the toothpaste out of the tube and it’s hard to put it back in,” he told MarketWatch. 

Read the full article here: https://www.marketwatch.com/story/inside-the-12-billion-opportunity-to-speed-up-access-to-paychecks-11626459962

What Is Happening in the Land of Email Marketing?

A lot. We are transitioning out of lockdown and there are some MAJOR developments that we need to be aware of and respond to as digital marketers:

Lists got bigger – When Covid hit, every single digital marketer I knew was behaving like it was the last day of school and they were in fifth grade. “Let’s email every address that we have ever seen, opted in or not.” For a minute there were no rules because everyone was concerned the pandemic would close their business forever, which allowed them to throw caution to the wind. A few indiscretions about list compositions were overlooked because you lived to fight another day.

 Emails were abandoned – The pandemic did bring some winners where business grew and headcounts increased. However, there were also businesses that now had empty desks and emails associated with those empty desks. As a result, those vacated emails will now bounce, and an email bounce is the scarlet letter for mailbox providers (Gmail, Yahoo, Microsoft). If too many of your emails bounce, you land in the naughty corner, making it harder to get any of your emails to the inbox.

Apple flexed – They have a new disposable email address feature that allows you to send email without giving your permanent email. While this concept is not new, Apple brings this to the forefront by making it a core feature, which means that you are going to see more and more disposable emails in your sending file. Apple also started opening every single pixel that goes through their inbox, so not only are there more fake addresses, but there are a lot more opens as well. 

 Your emails may not get delivered.  The above conditions will lead to that. Deliverability issues are a reality facing a lot of marketers. When email is not delivered, it is not converting, and that means no money. What is a marketer to do who just survived Covid and is now tasked with standing the brand back up to pre-covid level revenues amidst all of this volatility? 

  1. Email more! Identify your most engaged subscribers and send more email to them. This will build up your brand reputation and increase revenue. It will also solidify your sender reputation.
  2. Remove subscribers that have not engaged with you in the last 90 days, and use a list hygiene/validation service like AudiencePoint to identify the subscribers that you should keep and who you should drop
  3.  Talk to your email service providers. If you are paying for your ESP based on the size of your active file, your bill is going to go up, WAY UP. Have that conversation now.
  4. Loop in your leadership team. Often the biggest problems facing a company are not the root cause, but the underlying communication misfires.

A successful email program is compiled from a lot of small decisions. Your brand makes the best decision based on the information that it has at the time. As part of your go forward plan every marketing department should review who is in their file and who is not. Every sport requires a physical before participation. Why would digital marketing be any different? Take the time to review the health of your list as you drive forward in the post Covid-19 era.

At AudiencePoint, we are analyzing our global data pool of 550 million email records from over 160 enterprise brands. The underlying engagement data enables us to identify which subscribers a brand should be sent to and which should be excluded.

Inflationary fears vs. the wind in our backs

By Morgan Christen, CEO, Spinnaker Investment Group

Since our inception, clients have asked us, what is a Spinnaker? To get technical, it is a large, usually triangular sail flown by a boat as a headsail when running before the wind. In other words, a sail to use when the wind is at your back. After a bit of choppy weather a few weeks ago when Chairman Powell admitted the Fed may need to move rates a year sooner, seas have calmed, and the market is flying the spinnaker proudly.   

Courtesy of Spinnaker Investment Group

The powerful wind at our back includes strong economic growth, solid earnings, low interest rates and a bond market that is not reacting to the “threats” of inflation. We are currently in the inflation is “transitory” camp. Meaning, we do not think the high levels will persist. Already we are seeing a pullback in commodities as the chart below illustrates. 

Charts courtesy of Spinnaker Investment Group

Futures performance chart shows two-month and two-year returns

There are areas such as wages that will not be transitory; once those move up, they will not move down. There is a bit of push and pull regarding wages as we saw a record high number of job openings at the end of April, sitting at 9.3 million. Companies are offering higher wages and additional compensation to lure in employees, but with all the stimulus, many are not taking the bait (as indicated in the job opening numbers). Additionally, more Americans quit in April than any other month on record. Many quit for higher wages, while some quit for flexible work hours (office vs. home). 

We are not ready for higher prices and companies know that, so they resort to trickery. Welcome to more shrinkflation, when companies reduce the size or quantity of their products while charging the same price or even more. 

Read the full article in Stu News Newport here: https://www.stunewsnewport.com/index.php/2-uncategorised/11700-inflationary-fears-vs-the-wind-in-our-backs-072321