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[:en]By Giselle Abramovich, Senior & Strategic Editor, CMO.com

Marketers’ excitement about the Internet of Things (IoT) has begun to build, but the world of connected devices still has a long way to go before consumers fully embrace it.

This week’s installment of “Mind-Blowing Stats” demonstrates the potential of IoT in the next five to 10 years.

1. In 2008, there were already more “things” connected to the Internet than people. By 2020, the amount of Internet-connected things will reach 50 billion, with $19 trillion in profits and cost savings coming from IoT over the next decade.

2. Connected homes will be a huge part of the Internet of Things. By 2019, companies will ship 1.9 billion connected home devices, bringing in about $490 billion in revenue. Google and Samsung are already ahead of the pack. Google bought smart thermostat maker Nest Labs last year for $3.2 billion, and Samsung purchased connected home company SmartThings for $200 million.

3. Right now, most IoT smart devices aren’t in your home or phone; they are in factories, businesses and health care. By 2025, the total global worth of IoT technology could be as much as $6.2 trillion–most of that value coming from devices in health care ($2.5 trillion) and manufacturing ($2.3 trillion).

4. Only 0.06% of things that could be connected to the Internet currently are, which means 10 billion things out of the 1.5 trillion that exist globally are currently connected.

5. By 2020, it’s estimated that 90% of cars will be connected to the Internet as compared to 10% in 2012.

6. The connected kitchen will contribute at least 15% savings in the food and beverage industry by 2020.

7. By equipping street lights with sensors and connecting them to the network, cities can dim lights to save energy, only bringing them to full capacity when the sensors detect motion. This can reduce energy costs by 70% to 80%.

8. GE estimates that convergence of machines, data, and analytics will become a $200 billion global industry over the next three years.

9. More than two-thirds of consumers plan to buy connected technology for their homes by 2019, and nearly half say the same for wearable technology. Smart thermostats are expected to have 43% adoption in the next five years.

10. In 2008, Proteus Digital Health created a pill with a tiny sensor inside of it. The sensor transmits data about when a patient takes his medication and pairs with a wearable device to inform family members if it’s not taken at the right time.

11. A whopping 94% of all businesses have seen a return on their IoT investments.

12. Wearables will becomes a $6 billion market by 2016, with 171 million devices sold, up from $2 billion in 2011 and just 14 million devices sold.

13. Currently, 7% of consumers own a wearable IoT device, and 4% of consumers own an in-home IoT device. Nearly two-thirds of consumers plan to buy an in-home device in the next five years, and wearable technology ownership will double by 2015—increasing from 7% in 2014 to 14% by 2015. By 2016, wearable technology is expected to double again and reach a total of 28% adoption rate.

14. Among wearable technology devices, wearable fitness applications and technology stand to see the most growth in the short term, with 13% of consumers planning to purchase within the next year and a total of 33% looking to adopt in the next five years. Smartwatches are the second most popular wearable device, with 5% planning to purchase in the next year and a total of 23% planning to adopt in the next five years.

15. Although the mass adoption of connected technology is likely in the long term, the majority of consumers (87%) haven’t heard of the term “The Internet of Things.”

About Giselle Abramovich

Giselle Abramovich is senior & strategic editor at CMO.com. Previously she wrote for outlets including Direct Marketing News, Mobile Marketer, Mobile Commerce Daily, Luxury Daily, and Digiday. Reach her at abramovi@adobe.com, or follow her on Twitter >@GAbramovich.

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By Ted Heisler, Principal, Interior Architecture & Design, Ware Malcomb

What will the office of the future look like? The interior design professionals at Ware Malcomb, an award-winning international design firm, recently pondered that question with a combination of both realistic and fantastic elements. The result was a host of unique workplace solutions, and, of course, plenty of technology.

Ware Malcomb unveiled its award-winning design concept for the future of interior office space at the Development ’14 conference of NAIOP, the Commercial Real Estate Development Association. The firm was one of three winners in NAIOP’s 2014 Build-Out/Interior Design Competition.

Ware Malcomb’s solution for the Interior Office of the Future focused on a realistic idea of what could be accomplished by 2020. The proposed design concept posits that space organization will continue to change as work distribution and activities change. Technology enhancements will continue to move us forward with new flat panel technology, the full integration of nanotechnology, and other innovative solutions that will result in a healthier building environment.

Ware Malcomb’s future office space is organized into work zones aptly named Focus, Collaborative, Team and Quiet, based on the scope of work and level of concentration required: Focus, for undisturbed work that requires concentration; Collaborative, for informal/formal interaction; Team, for groups that work together each day; and Quiet, for getting away from it all.

The workplace will continue evolve with an even higher level of flexibility and engagement with technology. Technology will also drive some of the aesthetics of the new workstation, including: a “SMART panel” surface — an electrified, glasslike material that can function as a personal computer, among other uses; the “cone of silence” workstation, for a quiet, more focused working environment; and the active workstation, with a standing desk that incorporates a treadmill or stationary bicycle.

Sustainability will continue to play an important role. In fact, Ware Malcomb predicts the next generation of worker will demand an even more sustainable interior with built-in flexibility for decades of the building’s life and will embrace the new frontier of wellness in the workplace. The next generation of worker will be looking for how the space will help support wellness and sustainability.

As designers, it is always exciting to explore ways to improve the form and function of the office environment, to expand the boundaries of design and push it in new directions, and eventually bring these new concepts to the marketplace. Aesthetically, when we actually examine the “look” of the office, form will follow function and the look will follow the brand identity.

The 2014 Build-Out/Interior Design Competition challenged architectural firms to conceptualize the optimal interior build-out for Class “A” office space within a multitenant building in a growing market. Entries were judged on cutting-edge creativity and practical usability, while incorporating adaptive reuse and redevelopment techniques. Universal themes of flexibility, practicality and personalization were used to create unique spaces that increase employee productivity, function efficiently and promote sustainability.

Ware Malcomb is the only firm that has been recognized every year since this prestigious national design competition was launched by NAIOP in 2012. In addition to being a winner in NAIOP’s 2014 Build-Out/Interior Design Competition, Ware Malcomb designed the winning 2013 Distribution/Fulfillment Center of the Future, and won an honorable mention in the 2012 Office Building of the Future design competition. Most rewarding, however, is the opportunity to bring this award-winning vision of the future of design into the work we do for our clients every day.

Click here for more details on the award-winning Interior Design/Build-Out of the Future.

You may also click here and watch a video.

Ware Malcomb offers planning, architecture, interior design, graphic design and civil engineering services to commercial real estate and corporate clients. Established in 1972, Ware Malcomb is an international design firm with 16 office locations throughout the United States, Canada, Mexico and Panama. The firm specializes in the design of commercial office, industrial, science & technology, healthcare, retail, auto dealerships, public/educational facilities and renovation projects. Ware Malcomb was among the top 25 architectural firms in Engineering News-Record’s national ranking of the Top 500 Design Firms of 2014, while the firm’s interior design group was recognized as one the nation’s 2014 Top 100 Giants in Interior Design magazine.

By Patrick Boulard, COO and Head of the IMA Research Lab, IMA

In a Business Insider article on December 21, 2014, Union Square Ventures Managing Partner Fred Wilson declared: the “social media phase of the Internet” is over.

Wilson backs his statement by detailing 10 key evolutions in 2014 he sees as tell-tale signs the Internet turned the Social Media corner.

In our recent and latest survey, we decided to look at each of the 10 evolutions highlighted by Wilson and gauge the extent to which our members and partners align with Wilson’s assertions.

Click here and read the March 2015 report.

[:en]By Kate Faughnan, Marketing Manager, George P. Johnson Experience Marketing

From their inception, auto shows have been marketing laboratories for tactile and digital engagements, and the 2015 season has shown no signs of this slowing down.

As the world’s leading experiential agency, GPJ is no stranger to taking advantage of the latest trends and technologies to optimize experiences for our clients. Here are a few we recommend marketers keep top of mind:

1. DATA COLLECTION: ENGAGE. DON’T INTERRUPT.
In a world where consumers are bombarded by requests for their contact information and one where, simultaneously, results are measured CRM-ready leads, collecting lead information must be seamlessly integrated into the overall auto show experience. An interruption to the consumer experience is not only ineffective, but could also have a negative impact on how consumers perceive the brand. See this in action.

2. RIDE & DRIVES: THE REAL TEST DRIVE
Ultimately, auto brands are out to promote business and drive consideration of vehicle purchase. And the physical in-car experience is critical to that decision. Ride and drive experiences that align to brands, integrate closely with the auto show experience and make the final connection to the dealer network, facilitate a strong online and offline bonds with brands. Confidence in this approach is grounded in our experience over 11 years, with over one million riders in Camp Jeep!

3. INTERACTIVE EVOLUTION THAT KEEPS EVOLVING
The methods in which today’s consumers receive and digest brand content has changed in tandem with the digital evolution. An experience that should be designed to attract, create engagement, enable participation, customizable and provide data that is relevant to the consumer in an easy to consume fashion. Today we are witnessing the transcendence of the physical experience extending to digital destinations online and beyond the show. See this in action.

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