026: Twitter Talk with Christoph Trappe & Downtown Las Vegas with Dylan Jorgensen

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Guests

christoph-trappeChristoph Trappe (@CTrappe) is Director of Content Marketing with MedTouch and sits on the IMA’s Executive International Council with representatives from brands like Nokia, Oracle, and Google. A master story-teller, Christoph was named as a 2014 Top 100 Most Influential Content Marketers.

 

dylanDylan Jorgensen (@dylanjorgensen) is a former Collision Scientist with Tony Hseih’s (the CEO of Zappos) Downtown Project in Las Vegas. He then started a podcast that is now a successful TV show that focuses on that vibrant community in downtown Vegas (@downtownpodcast).

 

Company

MedTouch is an online strategy and technology partner with the best brands in healthcare. Founded in 2004, their solutions help clients acquire patients and members, provide successful user experiences, and leverage dynamic, responsive, and personalized service in real-time.

The Downtown Podcast describes itself as “what you would get if TED produced a talk show.” Their goal is to fuse TED caliber guests and conversations into a fun late night talk show format filmed in front of a live studio audience in the heart of Downtown Las Vegas. What started as a community project has been producing a weekly event and online content for over two years. The show totals over 100 episodes and 1000 volunteer hours.

Quotes

“On Twitter you have to continue to connect with people…Live tweet your own presentations.” — Christoph Trappe

Story

Christoph Trappe shares some expert advice on using Twitter to grow and engage your audience. Just a few of the insights include: connect, follow, share, tweet often (at least one a day and even up to every 30 minutes), respond, thank people for mentions, retweet no matter how many followers someone has, and couple your offline efforts to further strengthen connections made online. Try to focus on sharing things your audience would be interested in. Listen to full interview for more top tricks like: a special t-shirt, live tweeting during presentations, and more!

Dylan Jorgensen shares how he worked with the CEO of Zappos Tony Hseih to revitalize downtown Las Vegas. As a Collision Scientist he got to measure and quantify non-monetary metrics about how well a city is doing at connecting people and serving the diverse needs of its members. Now he has started a media company that is like Jimmy Fallon “Late Night Fun with Big Ideas” with great guests that shows them the more real-person side of them in addition to their great work.

Show Links & Social

Christoph Trappe: [social_link type=”linkedin” url=”www.linkedin.com/in/christophtrappe/en” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://authenticstorytelling.net/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/CTrappe” target=”on” ][/social_link]

Dylan Jorgensen: [social_link type=”twitter” url=”https://twitter.com/dylanjorgensen” target=”on” ][/social_link] Email

Downtown Podcast TV:  YouTube  [social_link type=”wordpress” url=”http://www.downtownpodcast.tv/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/downtownpodcast” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link][social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link][social_link type=”twitter” url=”http://twitter.com/domsir411″ target=”on” ][/social_link] dsirianni@imanetwork.org

More Job Opportunities:

Zappos: jobs.zappos.com or send us an email

Crexendo: www.crexendo.com/careers

MedTouch: www.medtouch.com/we/careers

All podcasts: iTunes  Stitcher[:de]

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15 Mind-Blowing Stats About The Internet Of Things

[:en]By Giselle Abramovich, Senior & Strategic Editor, CMO.com

Marketers’ excitement about the Internet of Things (IoT) has begun to build, but the world of connected devices still has a long way to go before consumers fully embrace it.

This week’s installment of “Mind-Blowing Stats” demonstrates the potential of IoT in the next five to 10 years.

1. In 2008, there were already more “things” connected to the Internet than people. By 2020, the amount of Internet-connected things will reach 50 billion, with $19 trillion in profits and cost savings coming from IoT over the next decade.

2. Connected homes will be a huge part of the Internet of Things. By 2019, companies will ship 1.9 billion connected home devices, bringing in about $490 billion in revenue. Google and Samsung are already ahead of the pack. Google bought smart thermostat maker Nest Labs last year for $3.2 billion, and Samsung purchased connected home company SmartThings for $200 million.

3. Right now, most IoT smart devices aren’t in your home or phone; they are in factories, businesses and health care. By 2025, the total global worth of IoT technology could be as much as $6.2 trillion–most of that value coming from devices in health care ($2.5 trillion) and manufacturing ($2.3 trillion).

4. Only 0.06% of things that could be connected to the Internet currently are, which means 10 billion things out of the 1.5 trillion that exist globally are currently connected.

5. By 2020, it’s estimated that 90% of cars will be connected to the Internet as compared to 10% in 2012.

6. The connected kitchen will contribute at least 15% savings in the food and beverage industry by 2020.

7. By equipping street lights with sensors and connecting them to the network, cities can dim lights to save energy, only bringing them to full capacity when the sensors detect motion. This can reduce energy costs by 70% to 80%.

8. GE estimates that convergence of machines, data, and analytics will become a $200 billion global industry over the next three years.

9. More than two-thirds of consumers plan to buy connected technology for their homes by 2019, and nearly half say the same for wearable technology. Smart thermostats are expected to have 43% adoption in the next five years.

10. In 2008, Proteus Digital Health created a pill with a tiny sensor inside of it. The sensor transmits data about when a patient takes his medication and pairs with a wearable device to inform family members if it’s not taken at the right time.

11. A whopping 94% of all businesses have seen a return on their IoT investments.

12. Wearables will becomes a $6 billion market by 2016, with 171 million devices sold, up from $2 billion in 2011 and just 14 million devices sold.

13. Currently, 7% of consumers own a wearable IoT device, and 4% of consumers own an in-home IoT device. Nearly two-thirds of consumers plan to buy an in-home device in the next five years, and wearable technology ownership will double by 2015—increasing from 7% in 2014 to 14% by 2015. By 2016, wearable technology is expected to double again and reach a total of 28% adoption rate.

14. Among wearable technology devices, wearable fitness applications and technology stand to see the most growth in the short term, with 13% of consumers planning to purchase within the next year and a total of 33% looking to adopt in the next five years. Smartwatches are the second most popular wearable device, with 5% planning to purchase in the next year and a total of 23% planning to adopt in the next five years.

15. Although the mass adoption of connected technology is likely in the long term, the majority of consumers (87%) haven’t heard of the term “The Internet of Things.”

About Giselle Abramovich

Giselle Abramovich is senior & strategic editor at CMO.com. Previously she wrote for outlets including Direct Marketing News, Mobile Marketer, Mobile Commerce Daily, Luxury Daily, and Digiday. Reach her at abramovi@adobe.com, or follow her on Twitter >@GAbramovich.

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What Will Your Office Look Like in 2020?

2015_03_f2

By Ted Heisler, Principal, Interior Architecture & Design, Ware Malcomb

What will the office of the future look like? The interior design professionals at Ware Malcomb, an award-winning international design firm, recently pondered that question with a combination of both realistic and fantastic elements. The result was a host of unique workplace solutions, and, of course, plenty of technology.

Ware Malcomb unveiled its award-winning design concept for the future of interior office space at the Development ’14 conference of NAIOP, the Commercial Real Estate Development Association. The firm was one of three winners in NAIOP’s 2014 Build-Out/Interior Design Competition.

Ware Malcomb’s solution for the Interior Office of the Future focused on a realistic idea of what could be accomplished by 2020. The proposed design concept posits that space organization will continue to change as work distribution and activities change. Technology enhancements will continue to move us forward with new flat panel technology, the full integration of nanotechnology, and other innovative solutions that will result in a healthier building environment.

Ware Malcomb’s future office space is organized into work zones aptly named Focus, Collaborative, Team and Quiet, based on the scope of work and level of concentration required: Focus, for undisturbed work that requires concentration; Collaborative, for informal/formal interaction; Team, for groups that work together each day; and Quiet, for getting away from it all.

The workplace will continue evolve with an even higher level of flexibility and engagement with technology. Technology will also drive some of the aesthetics of the new workstation, including: a “SMART panel” surface — an electrified, glasslike material that can function as a personal computer, among other uses; the “cone of silence” workstation, for a quiet, more focused working environment; and the active workstation, with a standing desk that incorporates a treadmill or stationary bicycle.

Sustainability will continue to play an important role. In fact, Ware Malcomb predicts the next generation of worker will demand an even more sustainable interior with built-in flexibility for decades of the building’s life and will embrace the new frontier of wellness in the workplace. The next generation of worker will be looking for how the space will help support wellness and sustainability.

As designers, it is always exciting to explore ways to improve the form and function of the office environment, to expand the boundaries of design and push it in new directions, and eventually bring these new concepts to the marketplace. Aesthetically, when we actually examine the “look” of the office, form will follow function and the look will follow the brand identity.

The 2014 Build-Out/Interior Design Competition challenged architectural firms to conceptualize the optimal interior build-out for Class “A” office space within a multitenant building in a growing market. Entries were judged on cutting-edge creativity and practical usability, while incorporating adaptive reuse and redevelopment techniques. Universal themes of flexibility, practicality and personalization were used to create unique spaces that increase employee productivity, function efficiently and promote sustainability.

Ware Malcomb is the only firm that has been recognized every year since this prestigious national design competition was launched by NAIOP in 2012. In addition to being a winner in NAIOP’s 2014 Build-Out/Interior Design Competition, Ware Malcomb designed the winning 2013 Distribution/Fulfillment Center of the Future, and won an honorable mention in the 2012 Office Building of the Future design competition. Most rewarding, however, is the opportunity to bring this award-winning vision of the future of design into the work we do for our clients every day.

Click here for more details on the award-winning Interior Design/Build-Out of the Future.

You may also click here and watch a video.

Ware Malcomb offers planning, architecture, interior design, graphic design and civil engineering services to commercial real estate and corporate clients. Established in 1972, Ware Malcomb is an international design firm with 16 office locations throughout the United States, Canada, Mexico and Panama. The firm specializes in the design of commercial office, industrial, science & technology, healthcare, retail, auto dealerships, public/educational facilities and renovation projects. Ware Malcomb was among the top 25 architectural firms in Engineering News-Record’s national ranking of the Top 500 Design Firms of 2014, while the firm’s interior design group was recognized as one the nation’s 2014 Top 100 Giants in Interior Design magazine.

The Social Media Phase of the Internet is Over

2015_03_f6By Patrick Boulard, COO and Head of the IMA Research Lab, IMA

In a Business Insider article on December 21, 2014, Union Square Ventures Managing Partner Fred Wilson declared: the “social media phase of the Internet” is over.

Wilson backs his statement by detailing 10 key evolutions in 2014 he sees as tell-tale signs the Internet turned the Social Media corner.

In our recent and latest survey, we decided to look at each of the 10 evolutions highlighted by Wilson and gauge the extent to which our members and partners align with Wilson’s assertions.

Click here and read the March 2015 report.

2015 Auto Show Trends

[:en]2015_04-f6By Kate Faughnan, Marketing Manager, George P. Johnson Experience Marketing

From their inception, auto shows have been marketing laboratories for tactile and digital engagements, and the 2015 season has shown no signs of this slowing down.

As the world’s leading experiential agency, GPJ is no stranger to taking advantage of the latest trends and technologies to optimize experiences for our clients. Here are a few we recommend marketers keep top of mind:

1. DATA COLLECTION: ENGAGE. DON’T INTERRUPT.
In a world where consumers are bombarded by requests for their contact information and one where, simultaneously, results are measured CRM-ready leads, collecting lead information must be seamlessly integrated into the overall auto show experience. An interruption to the consumer experience is not only ineffective, but could also have a negative impact on how consumers perceive the brand. See this in action.

2. RIDE & DRIVES: THE REAL TEST DRIVE
Ultimately, auto brands are out to promote business and drive consideration of vehicle purchase. And the physical in-car experience is critical to that decision. Ride and drive experiences that align to brands, integrate closely with the auto show experience and make the final connection to the dealer network, facilitate a strong online and offline bonds with brands. Confidence in this approach is grounded in our experience over 11 years, with over one million riders in Camp Jeep!

3. INTERACTIVE EVOLUTION THAT KEEPS EVOLVING
The methods in which today’s consumers receive and digest brand content has changed in tandem with the digital evolution. An experience that should be designed to attract, create engagement, enable participation, customizable and provide data that is relevant to the consumer in an easy to consume fashion. Today we are witnessing the transcendence of the physical experience extending to digital destinations online and beyond the show. See this in action.

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Northwest IMA April Event, April 30

[:en]Have you ever wondered how Seattle’s most iconic landmark stays current and innovates in marketing? Want to walk the outer halo of the Space Needle in virtual reality?

Join us for our April event in the Space Needle where we will hear from Karen Olson, VP of Marketing on how she is transforming the way that people experience Emerald City. Check out brand new digital experiences, while playing with some that are not yet released. Don’t miss out on this unique learning opportunity for marketers and agencies alike.

What We Are: A place to explore new ideas with peers and be inspired

What we are not: A place to pitch your product

What We’ll Be Talking About:

Digital Experiences

Dress: NW Business

Who: You & Other Amazing Marketers

Where: The Space Needle!

Learn more about the IMA[:de]

IMA is hosting an invite-only cocktail hour on November 5, 2014 at 5pm at the Biltmore Hotel Coral Gables in Miami.

For more information, contact Rachel Reenders at rachel@imanetwork.org

The Internet Marketing Association’s Miami event offers an exclusive opportunity for an intimate gathering to meet and strengthen relationships with key decision makers. The event is limited to higher level VPs, CEOs, CMOs, and guests will be encouraged to offer their input on topics related to the field and the practice of Internet marketing.

 

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IMA is hosting an invite-only cocktail hour on November 5, 2014 at 5pm at the Biltmore Hotel Coral Gables in Miami.

For more information, contact Rachel Reenders at rachel@imanetwork.org

The Internet Marketing Association’s Miami event offers an exclusive opportunity for an intimate gathering to meet and strengthen relationships with key decision makers. The event is limited to higher level VPs, CEOs, CMOs, and guests will be encouraged to offer their input on topics related to the field and the practice of Internet marketing.

 

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IMA is hosting an invite-only cocktail hour on November 5, 2014 at 5pm at the Biltmore Hotel Coral Gables in Miami.

For more information, contact Rachel Reenders at rachel@imanetwork.org

The Internet Marketing Association’s Miami event offers an exclusive opportunity for an intimate gathering to meet and strengthen relationships with key decision makers. The event is limited to higher level VPs, CEOs, CMOs, and guests will be encouraged to offer their input on topics related to the field and the practice of Internet marketing.

 

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IMA is hosting an invite-only cocktail hour on November 5, 2014 at 5pm at the Biltmore Hotel Coral Gables in Miami.

For more information, contact Rachel Reenders at rachel@imanetwork.org

The Internet Marketing Association’s Miami event offers an exclusive opportunity for an intimate gathering to meet and strengthen relationships with key decision makers. The event is limited to higher level VPs, CEOs, CMOs, and guests will be encouraged to offer their input on topics related to the field and the practice of Internet marketing.

 

[:zh]

IMA is hosting an invite-only cocktail hour on November 5, 2014 at 5pm at the Biltmore Hotel Coral Gables in Miami.

For more information, contact Rachel Reenders at rachel@imanetwork.org

The Internet Marketing Association’s Miami event offers an exclusive opportunity for an intimate gathering to meet and strengthen relationships with key decision makers. The event is limited to higher level VPs, CEOs, CMOs, and guests will be encouraged to offer their input on topics related to the field and the practice of Internet marketing.

 

[:es]

IMA is hosting an invite-only cocktail hour on November 5, 2014 at 5pm at the Biltmore Hotel Coral Gables in Miami.

For more information, contact Rachel Reenders at rachel@imanetwork.org

The Internet Marketing Association’s Miami event offers an exclusive opportunity for an intimate gathering to meet and strengthen relationships with key decision makers. The event is limited to higher level VPs, CEOs, CMOs, and guests will be encouraged to offer their input on topics related to the field and the practice of Internet marketing.

 

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Northwest IMA April Event, April 30, 2015

[:en]2015_04-f5By Jeff Marcoux, Board Member, Internet Marketing Association

One of Seattle’s newest business networking organizations will be hosting a truly must-attend event at one of Seattle’s most iconic landmarks.

The Northwest Chapter of the Internet Marketing Association invites you to come to the Space Needle on April 30. We’ll be focusing on digital experiences, hearing from the Space Needle’s vice president of marketing Karen Olson about a number of the innovative concepts she will soon be rolling out – including a virtual reality tour that even allows to find out how it would feel to walk around the outer halo of the Needle more than 500 feet up in the air!

    RSVP

    April 30, 2015 | 6:30pm

    SPACE NEEDLE

    400 Broad Street

    Seattle, WA 98109

This event is a perfect place for marketers and agencies to meet, share ideas, discus the latest trends in internet marketing, and have just a little bit of fun. (Actually – go ahead and have a lot of fun!)

Also planning to attend is another Seattle icon – Ron Elgin, who during his forty-plus years in public relations, marketing, and advertising rose to become known as the “Maestro of Marketing.” Ron has recently released a great book on his years in the business called Huckster, an engrossing and more than occasionally a hilarious read about the ups and downs and ins and outs of the industry he loves.

So please join us at 6:30 pm. April 30 at the Space Needle for this event.

Click here to RSVP

For more information on the event and the IMA itself, please click here.

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