CMOs Face a Major Dilemma

2015_03_f8By Amanda Batista, Oracle Marketing Cloud

Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. For many marketing organizations, accepting this “lack of control” is the first step toward ensuring they can get in touch with their customers’ needs.

We need to connect the dots of our customers’ experiences in ways that are meaningful to them. As customers move across paid, earned and owned media, they typically are treated in a first-time-interaction fashion, receiving random promotions, messages and content that doesn’t map to their interests.

Moreover, the marketing ecosystem has grown rapidly. With the proliferation of SaaS and web-based marketing services, it’s easier than ever to turn on new technology to power your customer experience.

As marketing teams are handed down the next revenue or growth goal, they lean on these fragmented systems and bombard customers with irrelevant messages, promotions, and ads across all the channels in which their customers interact. But marketers lack a centralized place to create, manage, and orchestrate customer experiences.

Here at the Oracle Marketing Cloud, we’re focused on helping marketers power more seamless, meaningful experiences, whether they interact across mobile, web, social, or any of the other channels you’re investing in. It’s time to engage customers more intelligently, and really think beyond the transaction.

Check out our latest infographic, “CMOs Face a Major Dilemma”, and find out how your marketing organization can take steps to simplify their activities and unify resources to maximize their customer experiences.

Click here for an infographic.

Mass Media Success – An American Company Gains the Spotlight Through Sustainability

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By Julieun Kawasaki, Director of Marketing, Command Packaging

As the demand for more sustainable packaging solutions grow, Command Packaging, a North American manufacturer, gains the media’s attention through a closed loop, plastic waste reduction solution that goes beyond just recycling. In spite of the economic downturn and flying in the face of the movement to ban plastic bags, Command Packaging has become a positive example for the media in their demonstration to the world that, if properly engineered, a continuous loop of plastic film and bag recycling program could be profitable and sustainable. Command Packaging’s unique process eliminates millions of agricultural plastic waste into a reusable bag solution that bridges the gap between the demands for consumer convenience, retailer cost containment, protecting American manufacturing jobs and addressing environmental concerns.

The journey first starts on Friday, January 28, 2014, with Peter Grande, CEO of Command Packaging, and three prominent California legislators; Senator Alex Padilla (D-Pacoima), Senator Kevin de Leόn (D-Los Angeles), and Senator Ricardo Lara (D-Huntington Park/Long Beach) in a press conference at Command Packaging to introduce the California state bill that encourages reduction in plastic waste while protecting US manufacturing jobs. Environmental groups like Californian’s Against Waste, Heal the Bay, and The Surfrider Foundation supported the legislation which was covered by major media outlets including NBC, KTLA, KCAL, ABC, and CBS.

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Senator Alex Padilla, Senator Kevin de Leόn, and Senator Ricardo Lara stand behind Peter Grande as he addresses the media about the California State Bill

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NBC News interview Peter Grande, CEO, of Command Packaging as he holds up smarterbags reusable bag solution made from recycled agriculture plastic (right image above).

Beyond the environmental benefits, Command Packaging promotes the economic advantages for Americans. This continuous-loop solution, made possible with the creation of their Encore Recycling center, is adding hundreds of green jobs to support the recycling, resin production, distribution and reusable bag manufacturing. In addition to new green manufacturing job creation, farmers are seeing more profits from the reduction in disposal costs. Channel 5 KION News, the local news station out of the Monterey/Salinas California area picked up on Command’s story and interviewed Pacific Gold Farms in California, capturing the farmer’s perspective on how Command Packaging’s Encore Recycling program has saved their farm at least $50,000 a year from landfill fees associated with disposing of the agricultural plastic waste. Taking a step further, the news group independently sought out Mayor Gunter of Salinas to tell his perspective on how the job creation has helped his local area. The news feature ends with a spotlight on smarterbags, the reusable bag product made exclusively with the recycled agricultural plastic, showcased as a benefit to the environment and our economy.

With so many positive touch points, the media has been quick to report on Command’s story that satisfies the environmental community, the political interest, and the social responsibility of an American company. More recently, the US Environmental Protection Agency also took notice and recognized Command Packaging’s efforts with the national US EPA Waste Wise Award.

Command Packaging’s smarterbags reusable bag solution represents the millions of pounds of diverted plastic waste, making it truly the most sustainable walking billboard for businesses.

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IMA, Microsoft Announce Partnership to Advance Digital Marketing Education

[:en]The Internet Marketing Association (IMA) – the industry’s largest organization dedicated to the profession with membership worldwide – is partnering with Microsoft to deliver its online Certified Internet Marketer (CIM) education program to Microsoft Dynamics business partners and employees. The program will provide participants with the foundational digital marketing education needed to succeed in today’s fast-changing online business environment.

“Microsoft is proud to partner with the IMA to offer this extremely innovative online certification program that will provide marketers and managers with a deeper understanding of increasingly important areas of business,” said Julie Zunker, Director, Readiness Capabilities and Enablement, Microsoft Business Solutions. “We hope this exciting new offering will bring the best practices of the industry to all involved.”

The program, provided online by the Internet Marketing Association, is designed to assist and educate Microsoft Dynamics marketers and business managers with the business value of Internet Marketing and how it can be leveraged across areas including acquisition, conversion, and retention of customers.

Participants will be introduced to a broad array of marketing strategies and best practices including lessons covering an overview of Internet marketing, online acquisition, online conversion, online retention, online analytics, and data-driven marketing. The course also addresses the advantages and challenges of Internet marketing, including identifying crucial differences between online and traditional marketing.

Participants will learn from experienced Internet marketing practitioners drawing upon decades of combined experience at numerous pioneering companies in the field, all delivered with the ease and convenience of the IMA online learning platform.

“The CIM education program – and the designation of being a Certified Internet Marketer – are becoming must haves for marketing professionals across the industry,” said Sinan Kanatsiz, IMA Chairman. “We are proud to partner with Microsoft in serving the educational needs of the Dynamics business partners and employees in gaining Internet marketing expertise.”[:]

SpinGo CEO Kreg Peeler to lead new IMA Chapter

2015_03_f4By The Internet Marketing Association

The Internet Marketing Association (IMA) is proud to announce the launch of the Mountain West Group, our latest regional chapter. The Mountain West Group is one of 200 local chapters the IMA plans to form in upcoming months.

The creation of localized groups will provide expanded thought leadership events and valuable networking opportunities for our members to connect with their peers.

The group will be led by tech industry expert Kreg Peeler, CEO of SpinGo, which was named Internet Company of the Year, Tech Startup of the Year, and Fastest Growing Tech Company of the Year in 2014.

To join the Mountain West IMA, just go here. Stay posted for upcoming events and the next launch of future IMA chapters!

Miami Digital Marketing Leadership Event, April 7, 2015

[:en]IMA is hosting an invite-only cocktail hour on April 7, 2015 at 5pm at the Biltmore Hotel Coral Gables in Miami.

For more information, contact Rachel Reenders at rachel@imanetwork.org

The Internet Marketing Association’s Miami event offers an exclusive opportunity for an intimate gathering to meet and strengthen relationships with key decision makers. The event is limited to higher level VPs, CEOs, CMOs, and guests will be encouraged to offer their input on topics related to the field and the practice of Internet marketing.[:de]

IMA is hosting an invite-only cocktail hour on November 5, 2014 at 5pm at the Biltmore Hotel Coral Gables in Miami.

For more information, contact Rachel Reenders at rachel@imanetwork.org

The Internet Marketing Association’s Miami event offers an exclusive opportunity for an intimate gathering to meet and strengthen relationships with key decision makers. The event is limited to higher level VPs, CEOs, CMOs, and guests will be encouraged to offer their input on topics related to the field and the practice of Internet marketing.

 

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IMA is hosting an invite-only cocktail hour on November 5, 2014 at 5pm at the Biltmore Hotel Coral Gables in Miami.

For more information, contact Rachel Reenders at rachel@imanetwork.org

The Internet Marketing Association’s Miami event offers an exclusive opportunity for an intimate gathering to meet and strengthen relationships with key decision makers. The event is limited to higher level VPs, CEOs, CMOs, and guests will be encouraged to offer their input on topics related to the field and the practice of Internet marketing.

 

[:tr]

IMA is hosting an invite-only cocktail hour on November 5, 2014 at 5pm at the Biltmore Hotel Coral Gables in Miami.

For more information, contact Rachel Reenders at rachel@imanetwork.org

The Internet Marketing Association’s Miami event offers an exclusive opportunity for an intimate gathering to meet and strengthen relationships with key decision makers. The event is limited to higher level VPs, CEOs, CMOs, and guests will be encouraged to offer their input on topics related to the field and the practice of Internet marketing.

 

[:fr]

IMA is hosting an invite-only cocktail hour on November 5, 2014 at 5pm at the Biltmore Hotel Coral Gables in Miami.

For more information, contact Rachel Reenders at rachel@imanetwork.org

The Internet Marketing Association’s Miami event offers an exclusive opportunity for an intimate gathering to meet and strengthen relationships with key decision makers. The event is limited to higher level VPs, CEOs, CMOs, and guests will be encouraged to offer their input on topics related to the field and the practice of Internet marketing.

 

[:zh]

IMA is hosting an invite-only cocktail hour on November 5, 2014 at 5pm at the Biltmore Hotel Coral Gables in Miami.

For more information, contact Rachel Reenders at rachel@imanetwork.org

The Internet Marketing Association’s Miami event offers an exclusive opportunity for an intimate gathering to meet and strengthen relationships with key decision makers. The event is limited to higher level VPs, CEOs, CMOs, and guests will be encouraged to offer their input on topics related to the field and the practice of Internet marketing.

 

[:es]

IMA is hosting an invite-only cocktail hour on November 5, 2014 at 5pm at the Biltmore Hotel Coral Gables in Miami.

For more information, contact Rachel Reenders at rachel@imanetwork.org

The Internet Marketing Association’s Miami event offers an exclusive opportunity for an intimate gathering to meet and strengthen relationships with key decision makers. The event is limited to higher level VPs, CEOs, CMOs, and guests will be encouraged to offer their input on topics related to the field and the practice of Internet marketing.

 

[:]

The Power of Content Marketing

By Victor Cho, CEO, Evite

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From Evite’s Ice Cream Sundae Bar guide, sponsored by Reddi-wip

The smart marketer knows that the best way to drive engagement and loyalty — and ultimately, profits — is to integrate your brand into content customers would want to consume anyway.

Help users solve problems, deliver real value and make them smile, and they’ll reward you with positive word of mouth and remember you when they’re ready to buy. Enter content marketing: an opportunity to reach users with your brand messaging seamlessly integrated into content they actually seek out.

And companies are catching on. Fifty-nine percent plan to increase their content marketing spend in 2015, according to the Content Marketing Institute.

Only a year old, our content marketing program has already helped deliver millions of dollars in incremental sales. Our network of blogger experts distributes our sponsored content, offering tremendous (and scalable) reach. For example, a Coke content marketing campaign that ran for two weeks in January racked up 12 million page views from blogger content distribution on top of the 200,000 from Evite alone.

Over the past 12 months, we’ve learned what really works for our users and our advertisers. Our top three content marketing musts:

  1. Make it visually beautiful and thus highly shareable on social channels and by bloggers
  2. Custom-tailor the content to what works for our audience and serves the client’s brand and target
  3. Keep the brand messaging subtle and organic

Want to reach an audience that wants to hear from you to build engagement, brand loyalty and sales? Done well, content marketing does it all.

Victor Cho can be reached at victor.cho@evite.com.

March Newsletter 2015

In less than two weeks, an exclusive group of IMA members and partners will gather up in the Grand Cayman for two days of discovery and high level networking. The IMA and Cayman Enterprise City (CEC) have worked together closely over the last few months to put this extraordinary opportunity together and I encourage you to sign up.

The IMA continues to grow and is fully engaged in deploying its network of regional groups. Following in the footsteps of the NorthWest group headed by IMA Board member Jeff Marcoux (Microsoft), we are pleased to announce the launch of our Mountain West group headed by Kreg Peeler, CEO of SpinGo. IMA East is next in our plan to launch 200 groups nationally.

This month’s IMA Research Lab report looks at validating the assertion that the “social media phase of the Internet is over,” as stipulated by Fred Wilson of Union Square Ventures, in a business insider report on the last day of 2014. In less than two weeks, an exclusive group of IMA members and partners will gather up in the Grand Cayman for two days of discovery and high level networking. The IMA and Cayman Enterprise City (CEC) have worked together closely over the last few months to put this extraordinary opportunity together and I encourage you to sign up.

The IMA continues to grow and is fully engaged in deploying its network of regional groups. Following in the footsteps of the NorthWest group headed by IMA Board member Jeff Marcoux (Microsoft), we are pleased to announce the launch of our Mountain West group headed by Kreg Peeler, CEO of SpinGo. IMA East is next in our plan to launch 200 groups nationally.

This month’s IMA Research Lab report looks at validating the assertion that the “social media phase of the Internet is over,” as stipulated by Fred Wilson of Union Square Ventures, in a business insider report on the last day of 2014. In less than two weeks, an exclusive group of IMA members and partners will gather up in the Grand Cayman for two days of discovery and high level networking. The IMA and Cayman Enterprise City (CEC) have worked together closely over the last few months to put this extraordinary opportunity together and I encourage you to sign up.

The IMA continues to grow and is fully engaged in deploying its network of regional groups. Following in the footsteps of the NorthWest group headed by IMA Board member Jeff Marcoux (Microsoft), we are pleased to announce the launch of our Mountain West group headed by Kreg Peeler, CEO of SpinGo. IMA East is next in our plan to launch 200 groups nationally.

This month’s IMA Research Lab report looks at validating the assertion that the “social media phase of the Internet is over,” as stipulated by Fred Wilson of Union Square Ventures, in a business insider report on the last day of 2014. In less than two weeks, an exclusive group of IMA members and partners will gather up in the Grand Cayman for two days of discovery and high level networking. The IMA and Cayman Enterprise City (CEC) have worked together closely over the last few months to put this extraordinary opportunity together and I encourage you to sign up.

The IMA continues to grow and is fully engaged in deploying its network of regional groups. Following in the footsteps of the NorthWest group headed by IMA Board member Jeff Marcoux (Microsoft), we are pleased to announce the launch of our Mountain West group headed by Kreg Peeler, CEO of SpinGo. IMA East is next in our plan to launch 200 groups nationally.

This month’s IMA Research Lab report looks at validating the assertion that the “social media phase of the Internet is over,” as stipulated by Fred Wilson of Union Square Ventures, in a business insider report on the last day of 2014. In less than two weeks, an exclusive group of IMA members and partners will gather up in the Grand Cayman for two days of discovery and high level networking. The IMA and Cayman Enterprise City (CEC) have worked together closely over the last few months to put this extraordinary opportunity together and I encourage you to sign up.

The IMA continues to grow and is fully engaged in deploying its network of regional groups. Following in the footsteps of the NorthWest group headed by IMA Board member Jeff Marcoux (Microsoft), we are pleased to announce the launch of our Mountain West group headed by Kreg Peeler, CEO of SpinGo. IMA East is next in our plan to launch 200 groups nationally.

This month’s IMA Research Lab report looks at validating the assertion that the “social media phase of the Internet is over,” as stipulated by Fred Wilson of Union Square Ventures, in a business insider report on the last day of 2014. In less than two weeks, an exclusive group of IMA members and partners will gather up in the Grand Cayman for two days of discovery and high level networking. The IMA and Cayman Enterprise City (CEC) have worked together closely over the last few months to put this extraordinary opportunity together and I encourage you to sign up.

The IMA continues to grow and is fully engaged in deploying its network of regional groups. Following in the footsteps of the NorthWest group headed by IMA Board member Jeff Marcoux (Microsoft), we are pleased to announce the launch of our Mountain West group headed by Kreg Peeler, CEO of SpinGo. IMA East is next in our plan to launch 200 groups nationally.

This month’s IMA Research Lab report looks at validating the assertion that the “social media phase of the Internet is over,” as stipulated by Fred Wilson of Union Square Ventures, in a business insider report on the last day of 2014. In less than two weeks, an exclusive group of IMA members and partners will gather up in the Grand Cayman for two days of discovery and high level networking. The IMA and Cayman Enterprise City (CEC) have worked together closely over the last few months to put this extraordinary opportunity together and I encourage you to sign up.

The IMA continues to grow and is fully engaged in deploying its network of regional groups. Following in the footsteps of the NorthWest group headed by IMA Board member Jeff Marcoux (Microsoft), we are pleased to announce the launch of our Mountain West group headed by Kreg Peeler, CEO of SpinGo. IMA East is next in our plan to launch 200 groups nationally.

This month’s IMA Research Lab report looks at validating the assertion that the “social media phase of the Internet is over,” as stipulated by Fred Wilson of Union Square Ventures, in a business insider report on the last day of 2014.

The Modern Event is Now a Strategic Marketing Experience

2015_02_f9

By Scott Kellner, Vice President of Marketing at George P. Johnson (GPJ)

A well-lived life isn’t about what you buy/own, it’s about the experiences you have. Creating a great experience that builds emotional bonds for clients and accelerates ROI is not only achievable, it’s essential in today’s marketing landscape.

The days of talking heads and one-size-fits-all programming are gone. The modern business marketing event is a finely balanced orchestration of discovery, learning, engagement and fun all packed up into a sophisticated, data-driven audience journey which is informed by unique customer and prospect data…or is it?

It CAN be, and recent studies have shown it’s worth the investment. It requires a shift in thinking; from “event” marketing to “experience” marketing; building a personalized connection and relationship between your brand and products with your customers and prospects.

To discover the pillars of a modern, smart, engaging brand experience, download our free white paper, “The Modern Event is Now a Strategic Marketing Experience.”

gpj.com | George P. Johnson is the world’s leading experiential marketing agency. We create innovative live, mobile and online experiences that motivate audiences and activate brands. We’re part of Project: WorldWide, an independent, global network of complementary, wholly-owned agencies. Project: WorldWide agencies include: George P. Johnson, Partners + Napier, ARGONAUT, Motive, JUXT, Spinifex Group, G7 Entertainment Marketing, School, Raumtechnik, Shoptology and Pitch. To learn more, visit project.com.

How a Cold Email Can Land You Funding

2015_02_f12

By Brian Wong, CEO, Kiip

Someone once told me, “If you ask for money, you get advice. If you ask for advice, you get money.”

Those words changed the entire course of my career. They helped me launch my startup Kiip, acquire several rounds of funding, and learn from the brightest in the industry.

Why? Because at our basic human roots, we’re wired to help others. If you follow Gestalt psychology, we each work individually to benefit the community as a whole. We learn, remember, and teach different branches of knowledge. We want to impart our knowledge. We strive to become something more than the sum of our parts.

When I first heard those words, I had the advantage of youth. I launched Kiip at 18 and became the youngest CEO to ever receive venture capitalism. I was bright, eager, and ready to learn anything. Here’s the funny thing: when I asked those I admired for advice, they actually gave me money.

The full online version of this article can be read in full here.