2016 IMPACT Awards in Las Vegas Honor Exemplary Performance and Contributions in Internet Marketing

2016 IMPACT Awards in Las Vegas Honor Exemplary Performance and Contributions in Internet Marketing

LAS VEGAS, Sept. 20, 2016 /PRNewswire/ — A very special highlight today of the Internet Marketing Association’s IMPACT16 event held in Las Vegas was the presentation of the prestigious annual IMPACT Awards recognizing exceptional contributions to Internet marketing as well as outstanding projects and campaigns.

“The IMPACT Awards exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment as well as non-profits, government and education,” said IMA Chairman Sinan Kanatsiz. “IMA is a unique resource for top professionals. Our fundamental goal is to build the leadership that will continue to drive this dynamic industry.”

2016 IMPACT Awards in Las Vegas Honor Exemplary Performance and Contributions in Internet Marketing
2016 IMPACT Awards in Las Vegas Honor Exemplary Performance and Contributions in Internet Marketing

This year’s awards included the following categories (see full winners list below):

Special Individual Recognition

  • Internet Person of the Year
  • Disrupter of the Year
  • Entrepreneur of the Year
  • CMO of the Year
  • Internet Marketer of the Year – Entertainment
  • Women’s Leadership Award
  • Women’s Networking Award
  • Women’s Lifestyle Award
  • Rising Star Up and Coming Woman Leader
  • Elected Official of the Year
  • Digital Marketing Real Estate Executive of the Year

Special Company Recognition

  • Innovator of the Year
  • Platform of the Year
  • Internet Marketing Company of the Year – Las Vegas
  • New Internet Marketing Company of the Year
  • Agency of the Year
  • Best New Venue by Digital Marketing
  • Best Inventory Management Platform

Project/Campaign Recognition

  • YouTube Informational
  • YouTube Theme/Creativity
  • Email Marketing Aesthetics
  • Email Marketing Strategic Campaign
  • Website Aesthetics
  • Website Content Layout
  • Website Navigation
  • Best Mobile Website
  • Organic Search Engine Optimization
  • Analytics and Measurement Email Marketing
  • Analytics and Measurement Social Media
  • Analytics and Measurement Predictive
  • App Development B2B
  • App Development B2C
  • Best Influencer App
  • Content Marketing Innovation
  • Content Marketing Strategy
  • Non-Profit Campaign
  • Best Infographic
  • Blog Engagement
  • Social Media Campaign Integrated Strategy
  • Social Media Campaign Community Engagement
  • Facebook Best Use
  • Pinterest Best Use
  • Instagram Best Use
  • Twitter Best Use

The IMPACT16 event also offered an extraordinary array of high-impact keynote presentations, panels on topics across the spectrum of Internet marketing, Start-up Battlefield 3, Women Leaders Group and a reception at the brand-new Skyfall Lounge at the Delano.

The Internet Marketing Association is one of the fastest growing professional organizations in the world and encompasses a wide range of educated professionals in sales, marketing, business ownership, programming, creative development and related fields.

For complete details and event registration, visit www.impact16.com.

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About the Internet Marketing Association

The IMA is one of the most established Internet marketing professional groups in the world, with members in fields including sales, marketing, business leadership, programming, and creative development. The IMA provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their independent organizations. www.imanetwork.org

IMA Launches Women’s Leadership Group at IMPACT16 Designed to Create Enriching Experiences

IMA Launches Women’s Leadership Group at IMPACT16 Designed to Create Enriching Experiences

LAS VEGAS, Sept. 20, 2016 /PRNewswire/ — The Internet Marketing Association (IMA) announced today the launch of its Women’s Leadership Group (WLG), an exclusive global community designed to create enriching experiences for both business and personal endeavors. The four key pillars of the WLG are Lead, Link, Live and Laugh.

“The WLG is different from any other women’s group or network. And that is by design. We take a personal interest in every member and help them achieve their personal goals,” noted WLG Chair Jeanniey Mullen. “That can take the form of making introductions to other members, helping them promote themselves or their company, or keeping them up to date on the latest trends in wine and chocolate pairing. We want our members to be empowered to become their absolute best. We want to be their inspiration.”

IMA Launches Women's Leadership Group at IMPACT16 Designed to Create Enriching Experiences
IMA Launches Women’s Leadership Group at IMPACT16 Designed to Create Enriching Experiences

Launch of the Women’s Leadership Group was announced at the IMA IMPACT16 annual conference during a main stage keynote and panel featuring Mullen, Global Marketing Leader, Mercer’s North America Innovation Hub; Neda Eaton, CEO, Irvine Public Schools Foundation; Maci Peterson, Founder, On Second Thought; Petra Neiger, CEO, Red Pantz; Briana Ramos, CEO, The Buzz Brand; and Hope Frank, CMO, Kiosked.

“The IMA is committed to educating and engaging global leaders around mission critical trends and topics. The influence and impact that women have on our businesses and economy is immense. With the launch of the Women’s Leadership Group, we will ensure we provide an authoritative voice on these critical issues moving forward,” said IMA CEO Sinan Kanatsiz.

Amplifying exemplary women’s efforts and educating members on how to achieve notable status in leadership is just one area of focus for the Women’s Leadership Group. Other areas include using a white-glove approach to creating strong networking within the WLG and IMA, offering mid-life mentoring for those women needing advice on how to overcome obstacles in achieving personal or professional success, and sharing humorous life lessons with each other to constantly remind us of our human side.

“I’m thrilled to be invited to be a part of this initiative,” said Neiger. “I appreciate the fact that the WLG is focusing on these four pillars as it’s so important to have a balanced approach to life. I love meeting people and am looking forward to learning from everyone I come in contact with–both personally and professionally. I can’t wait to see what happens next! ”

Membership in the IMA Women’s Leadership Group starts with a nomination. To make a nomination, visit http://www.imawomanleader.com.

About the Internet Marketing Association

The IMA is one of the most established Internet marketing professional groups in the world, with members in fields including sales, marketing, business leadership, programming, and creative development. The IMA provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their independent organizations.

IMPACT16 to Feature Presentation on How Marketers Can Overcome Customer Expectation Gaps Through Personalization

IMPACT16 to Feature Presentation - Internet marketing network

SAN CLEMENTE, Calif., Sept. 9, 2016 /PRNewswire/ — A highlight of the Internet Marketing Association’s IMPACT16 event coming up in Las Vegas Sept. 19-20 will be a special session on “Personalization: The Consumer Expectation Gap & How Marketers Can Overcome It.”

Presenters will be Mary Hines, Managing Director of Benefits, New Product Development and Global Rewards for Citibank, and Ernan Roman, President of ERDM Corp. and author of “Voice of the Customer Marketing.” The session will take place on Tues., Sept. 20, at 10:40 a.m.

IMPACT16 to Feature Presentation on How Marketers Can Overcome Customer Expectation Gaps Through Personalization
IMPACT16 to Feature Presentation on How Marketers Can Overcome Customer Expectation Gaps Through Personalization

Customers, especially millennials, have increasing expectations about their experiences with brands and the extent of personalization within these interactions. Marketers need to approach their data strategies differently to meet these evolving expectations. This session will deliver a thought-provoking discussion of elevating the customer experience, personalization and achieving transformational innovation.

Research findings across the customer lifecycle will be shared to show the need for marketers to move toward “explicit preference data.” A case study will also be presented on Citibank’s ThankYou Rewards program that has over 23 million members globally. From marketing to rewards offers, the program is designed to enrich the customer experience and create a stronger connection between program members and the brand.

Key takeaways will include:

  • Seven critical points in the customer lifecycle to engage and provide value
  • How to use a reciprocity of value equation to share customer preferences
  • The power of explicit versus implicit data to drive personalization
  • Learning from Citi’s ThankYou program and the journey to enrich the member experience
  • Action items for achieving transformational personalization

“Personalization: The Consumer Expectation Gap & How Marketers Can Overcome It” is just one example of the opportunities to gain insights into the latest trends and best practices at IMPACT16. The event will feature additional panels, keynotes and breakout sessions including a Start-up Battlefield 3 and Women Leaders Group, with a welcome reception at the brand-new Skyfall Lounge at the Delano. In addition, IMA will present the IMPACT16 awards to those who exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.

For complete details and event registration, visit www.impact16.com.

# # #

About the Internet Marketing Association

The IMA is one of the most established Internet marketing professional groups in the world, with members in fields including sales, marketing, business leadership, programming, and creative development. The IMA provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their independent organizations. www.imanetwork.org

IMPACT16 to Feature Keynote Presentation on Instagram and the Power of Visual Communications

Jim Squires, Instagram Director of Market Operations - IMA

SAN CLEMENTE, Calif., Sept. 8, 2016 /PRNewswire/ — A highlight of the Internet Marketing Association’s IMPACT16 event coming up in Las Vegas Sept. 19-20 will be a special keynote presentation on “Instagram: Fueling Imagination and Action.”

Jim Squires, Instagram Director of Market Operations, will reveal how brands can capture a consumer’s imagination and turn that inspiration into action, helping businesses grow as mobile technology continues to evolve. The presentation will take place on Tues., Sept. 20, at 9:15 a.m.

IMPACT16 to Feature Keynote Presentation on Instagram and the Power of Visual Communications
IMPACT16 to Feature Keynote Presentation by Jim Squires on Instagram and the Power of Visual Communications

 

How people express themselves continues to change, most recently through the shift to mobile. Now, more than ever, people are turning to imagery over text. As a community of 500 million, Instagrammers exemplify the importance of visual communications. It is the place where people connect around their passions – whether that’s music, sports, fashion or art. Today 50% of Instagrammers follow a business and 60% learn about a product or service on the platform. With more than 200,000 monthly advertisers, Instagram is where inspiration occurs, discovery happens and action is taken.

“Instagram: Fueling Imagination and Action” is just one example of the opportunities to gain insights into the latest trends and best practices at IMPACT16. The event will feature additional panels, keynotes and breakout sessions including a Start-up Battlefield 3 and Women Leaders Group, with a welcome reception at the brand-new Skyfall Lounge at the Delano. In addition, IMA will present the IMPACT16 awards to those who exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.

For complete details and event registration, visit www.impact16.com.

# # #

About the Internet Marketing Association
The IMA is one of the most established Internet marketing professional groups in the world, with members in fields including sales, marketing, business leadership, programming, and creative development. The IMA provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their independent organizations. www.imanetwork.org

IMPACT16 to Feature “Marketing Rock Stars” Panels on Driving Global Customer Experience and Next Generation Content Marketing

IMPACT16 to Feature “Marketing Rock Stars” Panels on Driving Global Customer Experience and Next Generation Content Marketing

SAN CLEMENTE, Calif., Sept. 7, 2016 /PRNewswire/ — A special highlight of the Internet Marketing Association’s IMPACT16 event coming up in Las Vegas Sept. 19-20 will be a two-part Marketing Rock Stars panel addressing two very timely topics. The panels will bring together senior marketing executives from a wide range of businesses for a lively and informative discussion.

Details of the Marketing Rock Stars panels:

IMPACT16 to Feature "Marketing Rock Stars" Panels on Driving Global Customer Experience and Next Generation Content Marketing
IMPACT16 to Feature “Marketing Rock Stars” Panels on Driving Global Customer Experience and Next Generation Content Marketing

 

Marketing Rock Stars I
Tues., Sept. 20, 10:00 a.m.
“Best Practices in Driving Global Customer Experience: Brand, Offerings, Touch Points and Advocacy”
Focus on trends driving user experience and the importance to every brand of being customer-centric.
Moderator:

  • Bryan Rand, VP Corporate Marketing, TransPerfect

Panelists:

  • Dean Hollander, CMO, Renovate America
  • Grant Johnson, EVP Marketing, Lexmark
  • Kathie Johnson, VP Corporate Marketing, Salesforce Commerce
  • Erin Levzow, VP Marketing, Freebirds
  • Whitney Vosburgh, CMO, HPE

Marketing Rock Stars II
Tues., Sept. 20, 3:45 p.m.
“Beyond Content Marketing – The Brand as Publisher: What Can We Do”
Focus on going beyond content marketing and recognizing that every brand is a publisher.
Moderator:

  • Tim Moran, Editor-in-Chief, CMO.com

Panelists:

  • Alma Derricks, CMO, Cirque du Soleil
  • Mary Hines, Managing Director, Benefits, New Product Development and Global Rewards, Citibank
  • Erik Robinson, VP Digital, AAA Auto Club Enterprises
  • Emily Washcovick, Global Head of Local Business Outreach, Yelp

 

Marketing Rock Stars is just one example of the opportunities to gain insights into the latest trends and best practices at IMPACT16. The event will feature additional panels, keynotes and breakout sessions including a Start-up Battlefield 3 and Women Leaders Group, with a welcome reception at the brand-new Skyfall Lounge at the Delano. In addition, IMA will present the IMPACT16 awards to those who exemplify best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.

For complete details and event registration, visit www.impact16.com.

# # #

About the Internet Marketing Association

The IMA is one of the fastest growing Internet marketing groups in the world, with more than 1,000,000 professional members in fields including sales, marketing, business ownership, programming and creative development. It provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their organizations. IMA is underwritten by corporate partners to provide an opportunity to learn, engage and define best practices without making a financial commitment. www.imanetwork.org