Off-page search engine optimization (SEO) of your website is a smart idea to survive in the competitive Internet environment where new innovations and inventions pop up every day. When you are done with your on-page SEO, you should try out some of the off-page SEO tricks that can support promoting your website and developing online reputation. Your efforts to be ranked in search engines also will become much easier with off-page SEO.
Today, we will talk about community building on social networking sites, which is regarded as the foremost step that should be adopted as part of your off-page SEO strategy.
You can join and become a member of social networking sites like Myspace, Facebook, Orkut, LinkedIn and others. Creating a profile on these sites can help you connect with current “friends” as well as new people to promote your brand or your website and create an online reputation among your target community. Keep in mind that this is like Web 2.0 or the participatory Web, in that you need to be prepared to interact at regular intervals
Community building on social networking sites involves the following:
- Use of social media tools to monitor keywords and terms that would be important for your business
- Offline SEO using content that is useful and important to attract external links from forums, bloggers, blog commenters, consumer reviewers, etc.
- Keyword-optimized content that attracts search engines and is easily searchable by users
Developing profiles on social networking sites and building communities is an added advantage when promoting your website as it helps in sharing content and generating links that will refer back to you. Moreover, building up trust among followers or community members will work wonders for your business or website promotion.
Doing off-page SEO right is the key to a successful promotion, but overdoing or spamming will work against you. So, plan properly and execute accordingly.