3D TOURS: THE NEW MODERN APPROACH

Luxury Estates

Ten years ago, James Cameron’s Avatar changed the way we look at movies with 3D technology that made action on the screen more realistic and immersive than ever before. Countless movies have followed suit (including a sequel planned for 2021) but 3D technology is about more than just entertainment. It’s a way to show off luxury homes to prospective buyers. 

When you search for a property on Luxury Estates International, check for a “3D Tour” listed next to the property description. Click the tab and watch as a window opens to where the same property is listed on Matterport, a service that specializes in immersive 3D technology. 

With the ability to search through every corner of the residence with a 360-degree view, the experience simulates what it’s like to actually be inside the home and go from room-to-room. However, there’s another way to take things a step further. Look for the icon on the bottom right-hand corner for “View in VR”. It takes you to specific instructions on how to view the 3D tour in virtual reality using your smartphone. You’ll need specially designed head gear to attach to your phone. The least expensive option is Google Cardboard, which as the name suggests, is a viewer with a cardboard fold-out design that runs for $15. A more high-tech option is Gear VR by Oculus for $99. 

When it comes to luxury real estate, It’s vital to produce 3D tours in the best quality possible. While there are a number of cameras on the market capable of capturing 360-degree imagery, LEI’s photography team uses a specially designed Matterport camera. It’s equipped with numerous lenses and lasers to record the view from every angle in vivid detail. The photo shoot is conducted in prime lighting conditions, with every element easily seen. The data is scanned, captured and combined into the 3D model. 

The uses for the technology are varied. It’s a great way for a prospective buyer to get a realistic view of the home before stepping foot inside the front door. 3D tours are also perfect for out-of-town buyers looking for a vacation home or investment and generally aren’t in town for a personal tour. LEI also uses the technology as a resource for its in-house team, having an accurate view and information on a property readily available within the click of a button. 

3D tours are just the tip of the iceberg. LEI continues to incorporate new technology as it becomes available, giving both buyers and sellers new tools to find success in the luxury real estate market. 

Experience It For Yourself

https://my.matterport.com/show/?m=qbceFXJWpQa&mls=1

Need More From Your Bank? Give Em’ the Ole’ One-Two 

By Ivo Tjan, Chairman and CEO, CommerceWest Bank

To say that these have been extraordinarily difficult times is an understatement. Over the last several months, we have spoken to many business owners or CEOs in the community that have not been satisfied with their banking relationship.   

I have always said, “The choices we make, and the path we choose, in our most difficult times… is truly what defines us in life.”  Today, these words could not be truer, which is why, we are helping businesses navigate this new world.  

CommerceWest Bank is redefining banking for small and mid-sized businesses by providing banking advice, financial guidance, economic updates, and refreshing perspective towards business.

As others continue to adapt to the changing technology driven environment, CommerceWest Bank has pioneered the concept since inception and pursued a digital banking approach. We service our clients by providing them advanced and convenient banking tools to free up their time.

With industry leading technology for the “new age,” the Bank is helping companies operate more efficiently by offering $100,000 or higher Mobile Check Deposit limits, for both business and personal accounts.  Our clients can manage their accounts and loans from their mobile device and there is no fee to transfer funds to and from accounts held at other financial institutions with our online banking platform.  

So, it is time to ask…has your bank been there for you during your most difficult time?  If your answer is no, it is time for you to experience “Bank on The Difference.”

Experience “Bank on The Difference” | (866) 521 – CWBK | WWW.CWBK.COM

Trade in Five Common Traps for Keys to Successful Breakthrough Change

By Mark Samuel

Leaders often talk about making breakthrough changes within their organizations with the intention to transform business results or significantly pivot performance. But when it comes time to take action, they often get stuck not going anywhere. 

To avoid getting stuck in old habits and patterns, turn the following Traps into Courageous Action:

Trade in Opinions for Knowledge

Leaders can debate endlessly about future consequences and results with no basis for assessing reality because it hasn’t yet happened. Leaders of breakthrough results, however, are willing to take actions into unchartered territories, gain experience along the way, and allow their experience to inform the changes they make based on the knowing that comes from experience. The game plan is simple: learn from experience and adjust quickly. 

Trade in Fear of Failure for a Recovery Plan

Creating a business transformation pushes leaders into the space of the unknown, which can be frightening and cause people to feel like they’re moving toward B STATE too quickly, too slowly, or to begin thinking that it looks like a bad idea altogether. It’s important to trust the process, but it’s also important to surface the concerns associated with moving into the unknown of achieving breakthrough results and create a “Recovery Plan” in case the concern does show up. 

Trade in the Vulnerability of Unpredictability for Commitment to Your Picture of Success

In past models of leadership, a leader’s credibility was based on the trust created by predictable goals and results due to past performance. However, when attempting to achieve breakthrough results, the most important thing that the leader must know is a clear future Picture of Success for what breakthrough results look like—not just the desired business outcomes, but the mindset and behaviors necessary for all leaders and employees to work together to achieve and sustain breakthrough results. 

Trade in Decision by Consensus for Moving Forward Quickly to Gain Experience for Learning

The key to success is not achieving buy-in or consensus, but moving forward with the change in order to gain experience so you can learn and make adjustments. Experience has two advantages. First, it can dispel the catastrophic scenarios shared by Negativists to invoke resistance. Second, it demonstrates commitment to the Breakthrough results you desire as you move and make adjustments along the way. 

Trade in Attachment to the Plan of Change for Becoming a GPS to Breakthrough Results

You can make a plan to get to B STATE, but you can’t know if, when, or how that plan will actually work once you start taking action. Think of it like a GPS that makes adjustments as you move toward your destination. If you take a wrong turn, your GPS doesn’t just get you back on the original route, it gets you to your destination in the fastest way possible from where you currently are. This is exactly how it works to get from your current A State to your future B STATE. 

Creating Breakthrough Results is not some external goal you try to achieve. It’s an inner process of changing how you think and what you do that represents a Breakthrough Change. By thinking differently and then doing differently, you produce different results and manifest your breakthrough B STATE transformation.

Learn more at bstate.com

Ware Malcomb Wins Sustained Growth Award From Association For Corporate Growth

Firm Recognized Among Region’s Highest Performing Companies

Ware Malcomb, an award-winning international design firm, today announced it has won the Sustained Growth award at the 25th Annual Association for Corporate Growth (ACG) Orange County Awards competition held virtually this month.

ACG’s Orange County Chapter supports the growth of middle-market companies in Orange County and the Inland Empire. The ACG Orange County Awards recognize the highest performing companies in the region as evaluated by top academic and business professionals. More than 140 companies were nominated for the awards this year, 30 finalists were selected, and 10 category winners were announced at the 2020 ACG Orange County Awards competition.

In winning the award in the Sustained Growth category, Ware Malcomb was recognized for its consistent revenue growth, geographic expansion across North America, and industry leadership in offering innovative design services for commercial and corporate real estate clients.

“We are excited to be recognized as one of the region’s highest performing companies by the Association for Corporate Growth,” said Kenneth Wink, Chief Executive Officer of Ware Malcomb. “Innovation has always been a key component of Ware Malcomb’s corporate culture and approach to client work, and I believe it is the impetus behind our successful and sustained growth over the years. I look forward to working with our team of talented professionals across North America as we continue to grow and expand our business through innovation.”

Ware Malcomb was previously a finalist in the Corporate Responsibility category at the 2019 ACG Orange County Awards.

About Ware Malcomb (waremalcomb.com)

Established in 1972, Ware Malcomb is a contemporary and expanding full service design firm providing professional architecture, planning, interior design, civil engineering, branding and building measurement services to corporate, commercial/residential developer and public/institutional clients throughout the world. With office locations throughout the United States, Canada and Mexico, the firm specializes in the design of commercial office, corporate, industrial, science & technology, healthcare, retail, auto, public/institutional facilities and renovation projects. Ware Malcomb is recognized as an Inc. 5000 fastest-growing private company and a Hot Firm by Zweig Group. The firm is also ranked among the top 15 architecture/engineering firms in Engineering News-Record’s Top 500 Design Firms and the top 25 interior design firms in Interior Design magazine’s Top 100 Giants. For more information, visit https://www.waremalcomb.com/news and view Ware Malcomb’s Brand Video at youtube.com/waremalcomb.

Click me. Read me. Pay me.

It’s the blogger’s trifecta.

But how does one take an idea from brain percolation to monetization?  

The marketing field may have it’s own niches and jargon, it’s own culture, it’s own boundaries and such that separate it from other pursuits, but the basics of how to tell people about your idea, your product, your brand, your client – your story – are not terribly different from other industries and endeavors.

There are a number of different strategies one can use to market their blogs pop, from style to tone to physical layout to format.

First, know your subject.  Especially with marketing-related blogs, sometimes you may find yourself writing about one industry on Monday and another on Tuesday and a third on Wednesday.  While a blogger does not necessarily need to be an expert on the subject, they must at least appear to be one for about 500 words, so do your research and when possible get a quote from an actual expert on the subject.  IIf one really is an expert, make sure that your blog style is accessible to as many people as possible; using insider jargon may make you think you look smart, but it can also make the reader think they are dumb so be judicious in its use.

Second, know your voice.  If writing the blog as yourself, that’s easy.  But if you find yourself writing a piece for someone else, make sure you are able to capture their voice.  In real life, are they funny, direct, a generalist or a technician?  Whatever they are, try to write as if you are in their shoes.

Third, know your audience.  Are you trying to reach the general public or industry insiders?  Do you expect people from around the world to read the blog or just people from, say, Louisiana, and adjust accordingly. For example, if Louisiana is in fact a target feel free to use the word “y’all” and know that there are about 17 ways to spell “Thibodeaux.”

Fourth, people are attracted to “list” blogs but they do have certain pitfalls, so do something different.  Make sure to have a topical “through line” from top to bottom, either stylistically or informationally, for example.  Also, you don’t have to stop at “Ten Things You….” – make it ten-and-a-half, especially if you are sponsored by or pitching a specific product or service.  Essentially, make the first ten points comparatively general and use that “half” to make a specific point about what you’re selling.

For marketing blogs, just remember that there is no difference between explaining (and selling) and idea than explaining (and selling) a vacuum cleaner.  Treat the ideas and strategies and boxes of expertise you and your firm possess just as if they were physical objects and exude confidence in the fact that they are just as solid, just as real, just as important as anything else.

###

Thomas Buckley has held a number of elected and appointed government positions – from Mayor to vector control board member – in California.  He also operates a consultancy that specializes in creating public, community, and government relations strategies, land use and development planning, media outreach, and content creation.  He can be reached at planbuckley@gmail.com.

Keenan Raises Over $10,000 to Support California Community Foundation’s Wildfire Relief Fund

Keenan, an industry-leading California insurance brokerage and consulting firm for public agencies and health care organizations, has conducted a special fundraising campaign to support relief efforts for individuals, families, and first responders affected by this year’s extraordinary series of wildfires.

The 2020 fire season to date has taken a devasting toll on many communities throughout the state. Thousands of people have been evacuated from their homes in the midst of a pandemic, entire towns have been destroyed, residents have been displaced, and lives have been lost.

Keenan has completed an Emergency Wildfire Relief Drive in partnership with the California Community Foundation (CCF). Proceeds went directly into the CCF Wildfire Relief Fund, which supports immediate and long-term recovery efforts as well as support for animals affected by the wildfires.

The two-week Keenan drive resulted in employee donations totaling $5,917. When combined with a corporate match of $5,000, the total raised was $10,917 for the fund. The donations will go toward helping make sure that the affected communities and responders have access to shelter, meals, relief supplies, and medical care during these extremely trying times.

“Facing the dual challenges of the pandemic and these major fires has been devastating for thousands of people across California,” said Dan Keenan, Senior Vice President. “In situations like this, we are very proud of the response from our associates and the opportunity to help those in need.”

For information on Keenan insurance brokerage and consulting programs, visit www.keenan.com

### 

About Keenan

Keenan has a 48-year track record of serving California schools, community colleges, health care organizations, and public agencies. Keenan is part of the AssuredPartners group of independent brokers, currently ranked as the 11th largest U.S. brokerage. Keenan serves as AP’s California hub to expand its innovative employee benefits, health benefit management services, workers’ compensation, risk management, and property and liability programs throughout the country. Keenan has a staff of more than 750 insurance specialists with offices throughout the state as well as more than 180 offices across the country through the AssuredPartners network. For more information, call 800-654-8102 or 310-212-3344, email info@keenan.com or visit www.keenan.com.

Caterina’s Club – Record Setting Fundraiser

Thank you to all those who donated pasta, tomato sauce, money and time to help make this a record breaking KFI Pastathon. A Special Thank you to all the KFI family of listeners along with Smart & Final & Barilla Pasta. This could not have been possible without the hard work and passion from the Queen, Executive producer Michelle Kube. All of you all helped families in need and these very challenging times. You are the best!

(Read full recap here)

Operation Santa 2020 By The Literacy Project

The Literacy Project has assembled a priceless collection of items from devout supporters. They ask that you contribute and bid on an item that is of interest to you.

Get the gift that you can’t get anyone! They spent a lot of time thinking of the ultimate items.

Help the Literacy Project to get to their goal of hitting $100,000 – they ask that you help them, win an epic item while helping cure Literacy deficiencies happening within our next generation. This year has hit our schools so hard. The faculty, administration and most important the students.

100% of your donation will go to helping these individuals.

It is very important for us and our Board of Directors that you click the link below, and that you provide a bid on one of the items.

The Literacy Project appreciates your assistance with this fundraiser. Your name will be on their website for 12 months crediting you as one of our generous supporters. Visit: https://operationsanta2020.com to donate and for more information.

Thank you, happy holidays and have some fun.