Featured IMA Events - Marketing Associations

Palmer Luckey, Frank Luntz and over 50 other Speakers to Drift into IMPACT 22 Conference in Park City, Utah

The Anduril founder will release his interview on nuclear warfare, the metaverse, and more

October 4, 2022 – Irvine, California – From Friday, October 7 through Sunday, October 9, hundreds of nationally recognized thought leaders will gather at the Montage Resort, Deer Valley for IMPACT 22.

The IMPACT 22 conference, hosted by the Internet Marketing Association, is designed to spark inspiration and conversation between the most significant marketing minds of our time. It will feature a slew of in-person and virtual speakers – including Palmer Luckey, the founder of Anduril.

The event is expected to obtain over 200,000 views on Youtube and will benefit 4 non-profit organizations including:

The Literacy Project, an organization which addresses illiteracy at its earliest stage by teaching at-risk second-graders how to read.

California State Guard Foundation, an organization that is dedicated to supporting a volunteer emergency response force protecting California and its citizens from wildfires, earthquakes, floods, pandemics, civil unrest, and other disasters, both natural and man-made.

Operation Underground Railroad. a nonprofit organization involved in the rescue of human trafficking and sex trafficking victims, with a special focus on children, and a wider goal of eliminating sex trafficking world-wide.

All are invited to attend the conference virtually and learn about a variety of cutting-edge leadership and marketing topics, developed by the over 80 board members that represent the IMA.

The many different speaking events will be broken down into six “peaks” over the course of the weekend. Each of these will feature a handful of well-known leaders in marketing and technology.

If attendees want to tune into specific topics, here are the six peaks and their subjects and speakers:

Peak 1 – Journalistic Integrity

(Frank Luntz, Mick Mulvaney)

2. Peak 2 – Generational Impact

(Maxine Marcus, Paul Smith, Roland Hess, Victor Cho, Chris Norton, Dr. Melissa Batchelor)

3. Peak 3 – Emerging Technology for Global Good

(Justin Li, David Latona, Lauren Peters, Jeff Vol;pe, Doug Frederick, Tom Peck, Nam Nguyen, Vince Walden, Torrey Ward, Matt Collins)

4. Peak 4 – Security, Defense, and Proactive Solutions

(Shawn Collins, Joseph Zaki, David Fernandez, Tom Sauer, Adam Coughran, Blake Resnick, Todd Brockman)

5. Peak 5 – Digital Economies, Web3, Blockchain

(Kevin Maloney, Johnney Zhang, Joshua Johnson, Robert Gran, Keith Laska, Maika Isogawa, Liam Grant, Jason Les)

6. Peak 6 – Marketing Evolutions

(Andrea Ward, Greg Schneider, Josh Kreitzer, MC Sungalia, Claudio Ludovisi, Daniel Langer, Joe Megibow)

Additionally, virtual attendees are invited to watch the streamed “Startup Pitch Challenge,” which will feature a Shark-Tank-style competition between 9 startups. A panel of judges will select a single winner, but viewers will also have the option to vote for their favorite brand!

The Startup Pitch Challenge contestants will include:

Buderflys
NecoTech
Objective Ed
One Health
Ooli
OrionOne
SampleServe
Tampa Deep Sea Xplorers
Leisure Project

For in-person sponsors, the weekend will boast an array of special events. The first day will include a gourmet welcome reception and dinner, followed by two days of culinary experiences, outdoor excursions, networking opportunities, and more.

Thought leaders speaking at IMPACT 22 both virtually and in person include:

Palmer Luckey, Anduril
Jay Symonds, Amazon
Shawn Collins, Stradling Law
Jeanniey Walden, DailyPay
Blake Resnick, Brinc Drones
Joseph Zaki, Loko AI
David Fernandez, DFNDR
Frank Luntz, American Political Consultant
Andrea Ward, VidMob
Johnney Zhang, USPC
Robert Towles, Ink Games
Justin Chen Li, Helio Genomics
David Latona, Tompkins Solutions
Lauren Peters, Salesforce
Nam Nguyen, Nom Nom Data
Jeff Volpe, ViewSonic
Doug Frederick, HealthCues
Claudio Ludovisi, Pepperdine Graziadio Business School
Daniel Langer, Pepperdine Graziadio Business School
Paul Smith, Tangram Interiors
Paul McGuire, Konex AV
Reggie Judah, TV Liquidator
Mick Mulvaney, Former US Representative
Tom Peck, Sysco
Tom Sauer, Miramar Health
Adam Coughran, Safe Kids
Torrey Ward, HK3
Vince Walden, Kona AI
Robert Grant, Ceyeber
Maika Isogawa, Webacy
Liam Grant, Integral
Chris Norton, Marriott International
Victor Cho, Evite
Roland Hess, Google
Keith Laska, High Alpha
Jim Steele, Salesforce
Joe Megibow, Bright Cellars
Tim Shank, Swarts, Manning, & Associates
Josh Kreitzer, Channel Bakers
Todd Brockman, PIKU
Matt Collins, MedLab2020
Mary-Christine Sungaila, Buchalter Law Firm
Dr. Melissa Batchelor, The George Washington University’s Center for Aging
Erin Levzow, Del Taco
Kathy Casdorph, e360
Nicholas Vandennieuwenhof, New Way Out
Don Yahn, Cushman & Wakefield

Sponsoring organizations include:

Evite
Snap
Miramar Health
VidMob
Pepperdine Graziadio Business School
HealthCues
Tangram Interiors
Marriott
MedLab2020
Indr
Montage Hotels
Sysco
Built on Vision
Helio Genomics
NuAxess
Nom Nom Data
Tompkins Solutions
Original Sprout
Hardesty, LLC
LS Carlson Law
ViewSonic
DFNDR Armor
Swarts, Manning & Associates
Farmers & Merchants
Evite
Konex AV
Buchalter Law Firm
Bright Cellars
Primior / USPC
Vet TV / Xperiential
Salesforce
Loko Ai
Boustead Securities
TV Liquidator
Delarman
Learn Capital
Channel Bakers
Kona Ai
e360
Cushman & Wakefield
Datanetiix Solutions
Stradling Law Firm
Hughes Marino
Virgin Hotels
MOON Ultra
CEYEBER
Ware Malcomb
Hawke Media
Snap
Rakuten Rewards
HK3
Google
KCOMM
+ several other added organizations

About IMPACT 22

IMPACT 22 is a thought-leadership conference hosted by the Internet Marketing Association (IMA). Some of the greatest marketing and technology leaders will be sharing their insights on best practices and ways to change the world.

Anyone is invited to attend IMPACT virtually. To learn more or stream the event live starting October 7, please visit http://www.impact22.live

Internet Marketing Association Presents Digital Assets, Fintech, Machine Learning for Military Applications and top Thought Leadership in its 10th Annual IMPACT 21 Conference Live-Streamed from WYNN Resort, Las Vegas

Title sponsor Pepperdine Graziadio Business School

Mayor of Las Vegas, Carolyn Goodman presents opening Keynote – Palmer Luckey, Rod Carew and over 100 global leaders attend virtual summit that had over 127,000 pre-registered professionals

SAN CLEMENTE, Calif., Oct. 20, 2021 /PRNewswire/ — The Internet Marketing Association (IMA) held its IMPACT 21 virtual conference on Friday, October 1, 2021. This year’s theme was “Marketing to a New World,” with a 6 hour conference live streamed from Encore Resort, Las Vegas, focused on best practices and techniques to build market share and business growth, the latest tools and trends from the industry’s leading experts, and the roadmap for leveraging the power of internet marketing to benefit the masses.

“We had some of the most progressive new businesses break out at IMPACT this year, including iTrust Capital, which is America’s largest Crypto IRA investment platform. The company has scaled growth faster than any company I’m aware of in our network, and we have over 60,000 enterprises in the IMA,” said Sinan Kanatsiz, Chairman of IMA. “We also had disruptive content presented by Purple.com, Anduril Industries, DailyPay and INK Games to name a few.”

The goal of IMPACT 21 is to share information around how to market to a new world and how businesses should pivot in order to thrive in today’s environment. While the past year was weighted by complications, it was also a spark for innovation and creativity. Consumer behavior has completely shifted and generations are changing, new tools and platforms are thriving. This year, viewers learned how top marketers are building purpose with their brands, connecting with fans and tailoring their strategies around upcoming generations. The second half of IMPACT 21 focused on Resurgence, Return to Work, Return to Life. Many business leaders and IMA board members touched on how they revamped corporate culture, adapted their hybrid work environments, hired and retained talent and their ideas on office evolution. Finally, the conference ended with the annual IMA Startup Pitch Challenge, IMPACT Awards and sponsor giveaways.

Highlights of the information-packed event included:

33 expert Speakers
7 non-profit Partners
127,000+ Registrations
21,500+ Engagements and growing
12 sponsor giveaways totaling over $100,000

“This year’s IMPACT 21 conference was a success as the organization celebrated its 10th anniversary of hosting IMPACT in Las Vegas. The unforgettable and exclusive Chairman’s Dinner, followed by top-tier speakers in our virtual conference, wrapped up with a performance by the Chainsmokers made for a record experience at IMPACT experience. We are looking forward to IMPACT 22 in Park City, Utah.” said IMA Chairman Sinan Kanatsiz. “We are proud to share that the IMA will be turning a new leaf with a shift from Nevada to Utah and as such, will open our mission to larger, social issues starting with journalistic integrity, the impact of social media on society, and how we can get our world back to fact based content from our thought leaders and business professionals.”

IMA Startup Pitch Challenge

Participants:

Ethr Music
Lightning Fit
Mustard
Togathre

Winner:

Ethr Music

Speakers:

Palmer Luckey, Founder, Anduril Industries
Jeanniey Walden, Chief Innovation and Marketing Officer, DailyPay Inc.
Joe Megibow, CEO, Purple
Rod Carew, MLB Hall of Famer
Jay Symonds, Senior Manager, Amazon
Tarek El Moussa, HGTV’s Flip or Flop
Carolyn Goodman, Mayor of Las Vegas
Elizabeth Goodwin, Assistant Vice Chancellor, Sr. Director of Development, Pepperdine Graziadio Business School
Joshua Kreitzer, Founder & CEO, Channel Bakers
Jeff Volpe, President, ViewSonic Americas
Andrea Ward, CMO, VidMob
Dr. Jon Marashi, Celebrity Dentist
Victor Cho, CEO, Evite
Adam Doti, VP/ Principal Architect, Design, Salesforce
Bree Jacoby, Founder & CEO, BREE JACOBY, Inc.
Emily Washcovick, Senior Field Marketing Manager & Small Business Expert, Yelp Inc.
Cristina Gibson, Dean’s Distinguished Professor of Management, Pepperdine Graziadio Business School
Brent Freeman, Founder & President, Stealth Venture Labs
Evan Padgett, COO, Stealth Venture Labs
Don DiCostanzo, Co-Founder & CEO Pedego Electric Bikes
Keith Moore, Founder & CEO, Boustead Securities
Rob Towles, Founder & CEO, INK Games
Anthony Bertolino, VP Growth, iTrustCapital
Sean Conrad, Principal Epic Insurance Brokers & Consultants
Konrad Feldman, Co-Founder & CEO, Quantcast
Shawn Dougherty, Founder & CEO, Volonic
Lesley Brog, CEO, Wags & Walks
Bala Sriraghavan, Founder & CEO, Datanetiix Solutions, Inc.
Dr. Behnam Khaleghi, MD, President, Pacific Rheumatology Medical Center
Doug Frederick, CEO, Healthcues
Tim Shank, Owner, Shank & Associates Insurance Services
Carol Emert, Creative Strategy Senior Manager, Salesforce
Erin Levzow, VP of Marketing Technology, Del Taco Restaurants Inc.

Non-Profits Recognized:

California Love Drop
Caterina’s Club
The Literacy Project
Orange County United Way
S.T.E.A.M
Seneca Family of Agencies
Wags & Walks

IMPACT Award Winners:

Agency of the Year: Channel Bakers
Bank of the Year: Farmers & Merchants Bank
Best B2C App: Del Taco
Best App B2B2C: Indi
Best Luxury Developer: Primior
Best Content Innovation: EPIC Insurance
Best Content Innovation: ViewSonic
Best Crypto Investment Platform: iTrustCapital
Best Integrated Campaign Strategy: EPIC Insurance
Best IoT Indoor Air Quality Monitor: VizAeras
Best Non-Profit Campaign: Produce Marketing Association
Best SaaS Innovation: After, Inc. for QuickReg ®
Best SEO Campaign: Pepperdine Graziadio Business School
Best Social Media Campaign: ViewSonic
Best Social Presence: GoTurkiye TGA/BUKAFA
Best Use of Facebook: Earnin
Best Use of Linkedin: Pepperdine Graziadio Business School
Best Use of Video (Informational): VidMob
Best Website For Conversion: Intellimize
Best Website Functionality: GoTurkiye TGA/BUKAFA
Brand of the Year: Pedego Electric Bikes
Business Leader of the Year: Victor Cho, Evite
Business School of the Year: Pepperdine Graziadio Business School
CEO of the Year: Joe Megibow, Purple
CMO of the Year: Andrea Ward, VidMob; Jeanniey Walden, DailyPay
Community Impact: California Love Drop,Caterina’s Club,The Literacy Project, Orange County United Way, S.T.E.A.M., Seneca Family of Agencies, Wags & Walks
CPG Company of the Year: Kadenwood Brands
CXO of the Year: Hope Frank
Developer of the Year: Datanetiix Solutions Inc
Disrupter of the Year: DailyPay
Education Disruptor of the Year: Learn Capital
Entrepreneur of the Year: Robert Towles, INK Games; Joshua Kreitzer, Channel Bakers
Expo of the Year: Electrify
Financial Planning Company of the Year: Investment Banker
Future-Proofer of the Year: Ware Malcomb
Healthcare Leader of the Year: Healthcues
Hospitality Company of the Year: Montage Hotels & Resorts
IMA Member of the Year: Jay Symonds, Amazon
IMA MVP: John Christian
Innovative Sales Enablement Strategy: EPIC Insurance
Innovation of the Year: DailyPay
Innovator of the Year: Dr. Jon Marashi; EPIC Insurance; iTrustCapital
Insurance Provider of the Year: Keenan
Investment Bank of the Year: Boustead Securities, LLC
Lifetime Achievement Award: Rod Carew
Luxury Product of the Year: Volonic
Personal Stylist of the Year: Bree Jacoby
Platform of the Year: VidMob & Upstream
Professional Association of the Year: Building Industry Association of Southern California
Rheumatologist of the Year: Dr. Behnam Khaleghi
Supply Chain Management Company of the Year: Tompkins International
Venture Capital Firm of the Year: Calibrate
Women’s Leadership Award: Emily Washcovick, Yelp
2021 Integrity in Business: DailyPay

Giveaways:

A signed Oculus VR Goggle from Palmer Luckey
10 Silver Bats Photo Print & Signed Signature from Rod Carew
Magnum Cabernet Aperture Wine signed by Jesse Katz
2 GA tickets to the Chargers, NFL game
1 Pedego Bike
6 Ozobot
2 Purple Plus Mattresses
10 Purple Twincloud Pillow
10 Purple Double Seat Cushion
5 Purple Pajama Set
2 x 55 inch ViewSonic Monitor
6 Volonic Valet 3 charging devices
Del Taco Promo Code for FREE stuffed Quesadilla Taco for every IMPACT 21 attendee
Yelp Promo Code
Bree Jacoby Promo Code for $100 off your first appointment

For information on the Internet Marketing Association, visit https://imanetwork.org/.

About the Internet Marketing Association (IMA):
The Internet Marketing Association is one of the fastest-growing professional organizations in the world. Its mission is to provide a unique knowledge-sharing platform where proven internet marketing strategies are demonstrated and shared to increase each member’s value to their industry and their organization.

Links to IMPACT21 Photo Gallery:
https://photos.app.goo.gl/px8vwjQdwHDhvysPA
https://photos.app.goo.gl/uBZDWmLVaT9P6Z8G8
https://photos.app.goo.gl/diwQyKRTFtPSmktP6
https://photos.app.goo.gl/yEaFUymCNGXeDuxu8

IMPACT Conference Recorded Stream:
https://www.youtube.com/watch?v=ZgymQ3uE06Q

The IMA Sets GUINNESS WORLD RECORDS™ Title for the Largest Virtual Marketing Conference with IMPACT 20

From Sinan Kanatsiz, Founder & Chairman

In our two-decade history at the Internet Marketing Association (IMA), IMPACT 20 was by far the most thrilling, exciting, challenging, stressful yet epic outcome of an event EVER!

To cap off from this awesome event, I’m excited to announce we’ve set a Guinness World Records title for the largest attendance for a virtual marketing conference in one week!

Official Press Release on PR Newswire

Highlights of the information-packed event included:

67 expert speakers
14 non-profit partners
117,670 registrations
11,151 engagements
1 Tesla Model 3 giveaway
15 sponsor giveaways totaling over $200,000

Watch our full adjudication announcement here

View original post

We Brought The IMPACT To You – The impactSHOW at Microsoft Stores

By Sinan Kanatsiz, Chairman, Internet Marketing Association

One of the IMA’s most ambitious projects featured our impactSHOW debuted on Nov 14, in more than 80 Microsoft Stores across the United States. The IMA team of content, social media, design, advertising and video specialists transformed a highly successful IMPACT19 (held just weeks earlier at Las Vegas’ Waldorf Astoria) from a 12-hour conference into a 90-minute video program filled with insights and highlights from many of its inspirational keynote speakers.

Microsoft Stores’ spotlight on the IMA would amplify the reach of its annual conference and the participation our impactSHOW lineup, which included Jeff Kearl, CEO of Stance, Palmer Luckey, founder of Oculus VR & Anduril Technologies and the Pepperdine Graziadio Business School. IMA’s content would add value by providing Microsoft Stores with exclusive original programming to engage business customers in a unique experience at its retail locations. Some powerful insights included:

– Cultivating a brand

– The importance of optimizing systems based on an understanding of risk

– The principles of building an effective organization

– The power of leveraging social media in a large organization

– The value of a competitive edge, and finally

– The strength of sheer determination and courage to achieve your dreams.

(Facebook newsfeed of impactSHOW attendees)

With just weeks before the event, our teams developed the necessary controls and structure to manage its implementation, complete with the core video presentation, online registration, marketing initiatives, and store framework for the program. The team’s efforts resulted in strong registration and attendance. One New York store alone had over 150 guests register!

(A collection of Instagram posts from attendees from various Microsoft locations)

All of our attendees will be receive – our multipage IMPACT Report, free one-year IMA membership, and access to IMA’s brand-new Lightspeed virtual training content. The team also developed a value-proposition for attendance that included not only the presenters’ content, but also an opportunity drawing for Microsoft’s new Surface Go. A secondary selection focused on photo/video reviews serviced through Indi, with the prize being a pair of BOSE Sunglasses!

(To the right, an Instagram post by @Navahberg, winner of BOSE drawing)

Thank you to our IMA team for their invaluable work for producing this event, and our Microsoft partners, especially Bryan Schmidt and Sandra Andrews, for connecting us to their stores and making an IMPACT to their audience.

#impactSHOW19

imanetwork.org

impactSHOW 2019 Recap

By Sinan Kanatsiz, Chairman, Internet Marketing Association

Our latest conference, impactSHOW 2019, was a fantastic success! From content and performances, dining and gift bags, to exhibitors and networking opportunities, I’m proud to say this may have been our best IMPACT yet.

Here’s a general recap of key moments throughout the day. There are plenty to mention!

The morning featured breakfast in the dining hall, surrounded by exhibitor displays from Pepperdine, ViewSonic, UCI Biological Sciences, Caterina’s Club, Microsoft, Ntooitive Digital, Civic Financial Services and Salesforce. International Singer Maria Elena welcomed the audience to the main ballroom with various songs to uplift the morning.

The start of the event showcased an IMA Opening Video. Our new IMA Initiatives – such as the brand new IMA membership and IMA Virtual Training system – were showcased by Sean Conrad (IMA).

Following the opening remarks, the audience heard from several industry leaders including, Jeff Kearl (STANCE), Shawn Herrera and Charla Griffy-Brown (Pepperdine Graziadio School of Business, Jay Symonds (Amazon), Vikas Khorana (Ntooitive), Timothy Hogan (CONVYR), Jeanniey Mullen (DailyPay, Inc.), Perry Evoniuk (Evite), Jay Calvert and Bruno Serato (Caterina’s Club).

Our whole afternoon session was jam-packed with content from thought leaders from different sectors. Afternoon speakers included, Mike Matuz (FMA Agency), Marty O’Connor (MOCA), the Salesforce panel featured bright thought leaders in the company – Heidi Reinfeld, Rick Munoz, Adriana Sesana, Yi Leng Lee, and Adam Doti, Jesse Walker and Sean Conrad (EPIC Insurance), Victor Cho (Evite), Andy Fathollahi (The Kanvas Co.), Yaniv Kotler (Honest Globe Inc.) and Nick Kovacevich (Kushco Holdings Inc.), Magician Kevin Li, Rene Rodriguez (Volentum), Jedidiah Collins (Brighton Jones), Christi Olson (Microsoft), Neel Grover (Indi), Randy Hetrick (TRX), Scott Mencken (Move Inc.), Tariq Kursheed (CSI), Richard Lumsden (SOCi), (Sport Clips Haircuts), Brad Lea (LightSpeed VT), Kevin Maloney (International Executive Council), David Latona (Tompkins International), Kendra Rommel (Civic Financial Services), Kamin Samuel, Matt Nicosia (Vivakor Inc), Don Donovan & Erik Leist (Baker Street), Brandon Dawson (Cardone Ventures), Dr. Frank LaFerla (UCI BioSci), Live via satellite, Dr. Oz, Palmer Luckey (Anduril & Oculus VR), Ken Berrick (Seneca Family of Agencies) and Cody Kearns (iComeUp Marketing).

After a full day of thought leadership, we jumped into our Startup Pitch Challenge which featured judges – Carey Ransom (Accelerate O), Brandon Dawson (Cardone Ventures), Shawn Dougherty (EXOIO & Mophie) & Sean Burke (Channelstars) – who asked various questions on the development of the startups who presented:

Companies
• Elixicure – Eyal Kotler
• BubblePOP – Theresa Vuong
• Akhan Semiconductor – Adam Khan
• Slidetown – Danielle Daly, Eric Lundbohm

At the end of the decision round, Elixicure was chosen as the winning startup for impactSHOW19.

The 2019 IMPACT Awards honored 39 final recipients in various product and service categories, and all recipients joined in for a solid group photo. The impactSHOW attendees were then welcomed to a fantastic multi-course fine dining experience held at the NoMad Restaurant with entertainment by Maria Elena and Nick Mardon carrying the vibe throughout the night.

There’s still plenty to unpack from this event! You can find a more detailed account in our upcoming full impactSHOW19 report, to be released within the coming weeks.

Check out our photo gallery here

Thank you for making this an awesome experience!

IMPACT19 Amazon delivers innovation and access

In the midst of a recent snowstorm, the Internet Marketing Association (IMA) powered through the weather to experience an incredible tour of Amazon’s headquarters in Seattle, Washington. IMA brought together leaders from all around the world, such as the International Executive Council (IEC) and the Building Industry Association of Southern California (BIASC), to obtain insiders knowledge about upcoming technology and enhancements that will be introduced to change the way people work, operate and live their lives.

On top of receiving a first-hand look into the ‘world of Amazon’, we made sure to show our guests the best things Seattle has to offer; which included gourmet dinners, wine tastings, site seeing, and more.

We also gave our guests a private tour of the captivating ‘Amazon Spheres’. The Spheres are an area designated for “Amazonians” to work, collaborate and relax. The lush greens, bonsai trees and towering waterfalls really fired up our group and gave us bigger thinking as it relates to modern workplace environments.

Following the Spheres, there were a series of consecutive presentations by Amazon executives and a special guest appearance by NFL great, Jed Collins, on “How to consistently stay ahead and maintain a Day 1 philosophy”, Amazon Alexa – “How voice Ai is changing the world”, Amazon is so much more than retail “Studios, Music, Planes”, It’s all in the cloud “How AWS is the true backbone of the web”, “How consumers think and act in 2019 – Leveraging consumer Search trends to understand what consumers are really think”.

Next everyone was directed to download the ‘Amazon Go’ app, which allowed us to get a look at the retail store of the future. Amazon’s classified camera technology is what enables this store to function the way it does. You simply walk in; pick up your items and then walk out. EASY!

Lastly, we all made our way to Woodinville Wine Country for an incredible wine tasting experience followed by dinner and a live performance from a local known artist. The perfect way to end a 3-day IMPACT event.

Amazon serves on the board of directors for the Internet Marketing Association. If you’d like access to their executives or learn more about the business feel free to message me and I’ll help you.

Mary’s place is a non-profit benefactor of our efforts and please take a moment to learn more about this local charity in Seattle. The organization backed by Amazon, provides a safe, warm place to stay the night for moms, dads, and kids in need within local communities.

Thank you to the CMO’s and leaders from Under Armor, William Lyon Homes, Amazon, the NFL and University of Washington’s Bothell School of business for collaboration at IMPACT19.

Read original article here

IMPACT18 Recap & Official Report Release

Thank you to all who joined us at our Digital Marketing Recoded (DMR) by IMPACT18 Conference in Las Vegas. It was an awesome event and collaboration of the best-of-the-best – in a beautiful venue, the brand new Primrose Ballroom at ARIA.

I wanted to share our official 2018 IMPACT report with all of you. This is a culmination of the top-10 marketing initiatives that every organization should be concerned about in 2019. The content was woven together by 65 thought leaders from some of the top digital firms in the world. I hope you take the time to read through our report and take away some key items that will be beneficial to you and your organization.

Click + Download the Report »

Sincerely,

Sinan Kanatsiz
Chairman, IMA
www.imanetwork.org

*Part of November 2018 newsletter

IMPACT18 Holland by Nolet ends with a bang!

May 27, 2018- Netherlands, what an incredible country! Thank you so much for the 50+ leaders from all over the world that joined us in exploring The Hague and Amsterdam specifically the beautiful museums, canal tours and Nolet Spirits (Makers of Kettle One and Nolet Gin). A once in a life time experience, which was capped with announcements in Digital Marketing innovations and three new Botanical Lines of Ketel One Vodka.

Meeting with the 325 year old Nolet family, specifically Bob Nolet, the 11th generation, was a bonus. He gave us such a wonderful insider’s view on his family and the business. We were treated to a new documentary film about the Nolet Distilery which has won numerous film festival awards. We also learned about their marketing strategy, which is to roll out new product to the wine community instead of just the liquor community. A new and innovative marketing strategy that was implemented with the (3) new botanical spirits being distributed by Nolet, starting today. The demand has been so strong, the company is working overtime. The company’s proprietary supply chain is awe inspiring. We were treated to a first-hand view on how they can be the most efficient company in their industry.

Bill Eldien, CEO, was responsible for this strategy due to his experience in the industry and it is working beautifully. The Nolet family also decided that word of mouth would work better for their brand than direct, paid advertising. This means to take your time and not to rush – we are calling it “patience marketing”. After an informative day visiting the distillery and the IMPACT conference, we were treated to a wonderful evening at Bob Nolet’s dinner and cocktail venue “Bob’s Garage” – which has only been used a handful of times in the history of the company.

Included in our experience was the IMPACT conference which brought innovative ideas on how we can use our different talents and skills to strengthen our own business models. Our guest speakers were Jason McDowall who spoke about opportunities in the Bahamas, John Cain who touched on marketing strategies such as the impact of quality of photographs and videos in real estate, Mike Moran who explained how cameras and film are continuing to focus towards mobile phones specifically making better quality on mobiles, Lee Constantine who touched on his company Publishizer which connects independent authors with publishers and readers, Mark Samuel who spoke about how to make corrective changes in your work place to always keep a healthy environment, Marco Scheele who reviewed a case study supporting Mark Samuel’s suggestions on a healthy work environment and Mark Maier who gave insight on finding yourself and leadership.

Below is a link to the photos from our trip! Please click on the link and take a look:

https://www.facebook.com/pg/IMAnetwork/photos/?tab=album&album_id=1934381513247504

Our goal for this trip was to put together a cultural, culinary and business insight strategy experience which was delivered in spades. Next year’s IMPACT19 Bahamas will be taking place in Nassau with a 3-day, immersive experience on the tropical island destination.

IMPACT17 Truly Rises Above the Noise – Conference Summary

IMPACT17 was a resounding success once again, showing why this conference is called the best marketing conference anywhere. Marketing professionals from around the globe descended on Las Vegas to interact and celebrate the state of digital marketing. This year, the event was hosted by Wynn/Encore and held at Enclave. Every year, IMPACT works with the best resorts and conference facilities to execute a top-notch conference.

The event kicked off with a session at the beautiful Intrigue nightclub at Wynn. In this setting anchored by a five-story waterfall, a series of presentations and fascinating perspectives were shared with conference attendees. Marcie Merriman, Executive Director for Ernst & Young, started the festivities with an overview of Gen Z, the newest and most interesting cohort of like-minded consumers. If we aren’t seeing this group already as a marketing target, we soon will.

Jason Neubauer, founder of The Santa Claus Affect, then discussed his company’s work with influencers to spur viral awareness. Once again, reaching Gen Z with content was his focus. Alex Grey of Skylight Global brought the focus back to the world of the IMA.

Claudio Ludovisi, Head of Strategy for Disney ABC Television Group, discussed making “fans” of every generation with specific content via television and shared several clips from ABC shows. He was followed by John Costello from Microsemi, who just wrote a book about his experiences with his father being part of the Chicago Outfit. John’s story was fascinating and scary at the same time.

Dr. Bruce Hensel, formerly with NBC-TV and now Chief Medical Officer of Cloudbreak, brought us up to date on his company. He also moderated a panel that included Ian Kalin, Chief Data Officer of eHealth, and Charlotte Doepker, VP of Marketing for Keenan. The evening’s program ended with a send-off from Sinan Kanatsiz, Chairman of the IMA.

IMPACT’s second day started in fine fashion. The honor guard from Welcome Home Troops kicked off the full day’s activities, complete with bagpipes. Sue Rebar, Founder and President of Welcome Home Troops, showed an emotional video about the WHT Post 9-11 Memorial.

Andrea Ward, Chief Marketing Officer of Magento, gave an awesome keynote on using data and technology. She shared a case study of a customer that is using virtual reality to replicate the in-office eyeglasses purchase. Kevin Maloney was on stage next, covering the IMA International Execute Council, of which Kevin is CEO. He shared the vision for IEC and went over the benefits of the program that is gaining traction very quickly.

The “Rock Star CMO” panel was next, focusing on digital transformation. Moderated by Tim Moran, CEO of the CMO100 Network, the panel including Andrea Ward, CMO of Magento; Jeanniey Mullen, CMO of Mercer; David McKillips, SVP In-Park Services for Six Flags; and Akbar Jaffer, CMO of ZorroSign Inc. When you get this many high-powered CMOs together on one panel, ideas and creativity abound. And this panel did not disappoint!

The conference then turned to cybersecurity. Eric Lundbohm, IMA CMO Lead and cybersecurity CMO, discussed a set of concerns and tips for improving marketing department cybersecurity. He was followed by Peter Lopez, Cloud Solutions Architect for Microsoft, who went through various issues and concerns the digital movement has created. Perry Viscounty from Latham and Watkins, LLP then presented 10 tips important for digital marketers who work with influencers and particularly paid endorsers, a very on-point topic.

An excellent panel on MarTech focusing on “Global Customer Experience” followed. Bryan Rand from TransPerfect moderated the panel which included Michelle Frank, Senior Manager of Global E-Commerce for Harmon; Jeff Hassemer, Chief Strategy Officer for Alterian; and Michael Aburas, Integrated Media Director for MGM Resorts International. Panel participants shared their road to building out consumer experiences on a global basis. One of the common themes was “mass personalization” of the website experience by delivering content based on who the user is.

Cammie Croft from FWD.us shared the background and goals of that advocacy organization, with a focus on DACA and the coming changes to that law.

After an awesome lunch prepared by the Enclave staff, the group was treated to a stunning presentation from mentalist Kevin Viner. Most attendees left completely amazed by what they saw from Kevin.

The conference continued its momentum after lunch with Victor Cho, CEO of Evite, covering how his company has dealt with diversity in the workplace. He was followed by Hope Frank and Jeanniey Mullen from Mercer, sharing the results of programs they have executed including an internal marketing campaign for engaging the company’s 20,000 employees.

Jeanniey also moderated an impressive panel of women leaders that included Alma Derricks, CMO, El Rey Network; Lindsey Germono, President, Germono Advertising Company; Ruth Brajevich, VP of Strategic Initiatives, Ware Malcomb; Lindsey Carnett, CEO, Marketing Maven; Isabelle Bart, Marketing Communications Director, American Association of Critical-Care Nurses; and Mariam Ayoade, Product Team Lead, Digital Services, digitXplus. They shared myriad stories on the challenges and triumphs of being women executives in today’s world.

Alma Derricks shared a bit more of her story launching El Rey and showed a great video reel from the network. She was able to tie it all in to marketing and the impact of diverse ethnic groups on American culture.

Amazon is well-recognized as a highly innovative company, and Jay Symonds, Senior Account Executive, shared an overview of that innovation a day after Amazon introduced six new Echo devices. Jay then moderated a fascinating panel of innovators in data and analysis. Included on the panel were Perry Evoniuk, CTO, Evite; Tracy Morgan, Senior Director, Engineering & Data Science, nContext; Tamara Gaffney, Principal Analyst, Adobe; Ryan Miyaki, Founder, Comped Marketing; and Vitaly Pecharsky, Head of IT Operations, Slickdeals. This panel shared some very innovative and forward-looking accomplishments, largely using big data and machine learning techniques.

Yves Le Sieur, Senior Director, VDS, lead the group through the next section of IMPACT, setting the stage for a discussion on innovation in education. His panelists included Helen Norris, VP, CIO, Chapman University; David May, VP, Web & Digital Media, Chapman University; and Dr. Stephane Muller, Business Programs Department Director, University of California, Irvine. This esteemed panel discussed the leadership qualities needed to innovate, including how to avoid organizational silos and apply new technologies.

Justin Andresen, Head of Sales for Drips, shared his presentation titled “Conversations Matter.” His company has deeply looked at the conversations that happen throughout the marketing process and determined the differing forms and timing on which communication takes place. They seek to talk to users, not at them.

Aaron Hillegass, CEO, Big Nerd Ranch, moderated a panel on “Technologies and Modern Day Tools” with a look at the myriad of tools marketers can use to execute campaigns and get detailed feedback. The panel included Josh Decker, CEO, Tagboard; Susan Akbarpour, CEO, Mavatar; Adam Hua, VP Partnerships, CitizenNet; Thomas Bartke, Ecom Convert; and Tyler Holliday, Director of Marketing, Ytel. The tools discussed tended to be social media related, and the panel offered several case studies on the topic.

Johnathan McGowan, CEO of Takenote Global, shared his company’s experience competing at a past start-up battlefield at IMPACT. They won that competition, which helped them reach out and gather more advisors to help fuel growth.

His remarks were followed by this year’s edition of the IMA Startup and Pitch Challenge. Three companies competed for this honor: Hykso, dubbed the Pelton for boxing, showing a great video about their product; Blue Matador, a predictive analytics company focused on reducing downtime; and Bob’s Repair, a service that connects skilled contractors with customers in need of those skills. Each company shared its plans and products and answered questions from a panel of judges. When the judging was completed, the prize went to Blue Matador in the form of a $25,000 package of marketing and PR support.

IMPAQ CEO Mark Samuel was next, and he focused on “Rising Above the Noise – Transforming Your Organization and Yourself.” His State Transformation Process is an excellent model for understanding transformation from an organizational perspective. The capstone of the day’s speakers fell to Bill Eldien, CEO of Ketel One Vodka. Bob shared the fascinating story of Ketel One, and his presentation was followed by a vodka tasting session.

The conference ended with a gala celebration at the amazing XS Nightclub at Encore with recording artist, DJ and producer David Guetta. The celebration went far into the night, and what happened there must stay in Vegas. IMPACT17 was a great success, and we all look forward to next year!

IMPACT17 Attendees Soak Up Internet Marketing and Innovation Intel under the Bright Cayman Sun

SAN CLEMENTE, Calif., May 10, 2017 /PRNewswire/ — The Internet Marketing Association (IMA) held its IMPACT17 Cayman event April 26-28, 2017, at the gorgeous Kimpton Seafire Resort on Grand Cayman. Aside from the fine dining and catamaran sail, attendees were served a wealth of Internet marketing and innovation intelligence and best practices. IMPACT17 Cayman brought together marketing thought leaders, business leaders and elected officials, all motivated to learn about the application of cutting-edge technologies and innovative marketing techniques few have tried.

“The Internet continues to transform every business, every consumer around the globe,” said IMA Chairman and CEO Sinan Kanatsiz. “And everyone who attends an IMPACT event comes away with the knowledge and motivation they need to take the Internet to the next level and redefine marketing in a technology-centric world.”

Here are some key highlights of the experience from among the over 40 distinguished speakers and legends in digital marketing:

Cayman Premier, the Honorable Alden McLaughlin, highlighted Cayman’s suitability to host the innovation of the IMA and pointed to developments like the Kimpton as evidence of robust growth on the islands.
Tamara Gaffney, Principal Analyst, Adobe Inc., shared her company’s vision of what the future may bring. For example, she noted that “as people are moving over to mobile devices, we’re not seeing growth in e-commerce” because mobile users spend less time on websites and are less likely to purchase.
Jeff Marcoux, CMO Lead for of Microsoft, addressed “The Science of Relationships” and how the brain receives information.
Vincent Walden, partner with Ernst & Young, outlined “Governance Best Practices for Digital Marketers.”
Victor Cho, CEO of Evite, gave a stirring presentation on the importance of face-to-face communication, particularly in a digital-centric world.
Eric Riviello, Director of Business Development for Cision’s PR Newswire, offered findings from the Cision annual survey of marketing professionals in a presentation titled “No More Excuses: From Business Expense to Business Driver.”

In addition, Audi spoke about their autonomous vehicle. And Ketel One Vodka showed an informative brand video on their history and background. During the conference, speakers also reported on several IMA initiatives, including the Women Leadership Group and IMA.EDU education effort.

“Positioning the Cayman business community around tech and innovation is a primary focus for Cayman Enterprise City,” said CEO Charles Kirkconnell. “Thanks in part to IMA and their global tech partners, we continue to achieve our desired outcome.”

The impressive roster of IMPACT17 Cayman speakers also included:

Aaron Hillegass, Big Nerd Ranch, CEO
Akbar Jaffer, IMA, San Francisco Group Chairman
Alex Gray, IMA Canada, Chairman
Bill Eldien, Ketel One Vodka, CEO
Brian Wong, Kiip, CEO
Charlie Kirkconnell, Cayman Enterprise City, CEO
Don Simpson, MarketLinc, CEO
Eileen Keens, Yello, Marketing Manager
Faquiry Diaz, mxHero, Chairman
Hope Frank, Kiosked, CMO
Jaime Ford, Jet.com, Digital Marketing Analyst
Jeanniey Mullen, Mercer, Global CMO
Jeff Montejano, KCOMM, President
John Costello, Microsemi, VP Business Development
Kamin Samuel, Kamin Samuel Consulting, Business and Life Coach
Keiran Hutchinson, Ernst & Young, Partner
Keith Miller, Saffron Consultants, VP North America
Natalie Urquhart, Cayman National Gallery, Director
Reggie Judah, TV Liquidator, CEO
Rob McNabb, Logic Communications Cayman, CEO
Steve McIntosh, CML Offshore Recruitment, CEO
Thomas Bartke, EcomConvert, Founder
Tracy Morgan, nContext, Senior Director
Winston Conolly, Lainston, CEO
Yves Le Sieur, VDS Los Angeles, Head of Digital Marketing

The Startup Business Faceoff is also one of the most anticipated events at an IMA IMPACT event. And this year’s competition more than lived up to expectations. Selected to make their pitches were Feello, a new paradigm in real estate for matching buyers, sellers and agents; SALT Technology Group, a technology innovation and implementation firm; Scripsense, a platform facilitating philanthropy through everyday shopping; and TakeNote Global, a developer of a solution that allows students to notate and mark up books that they have rented.

Judges for the Startup Faceoff were Faquiry Diaz, Chairman, mxHero; Aaron Hillegass, CEO, Big Nerd Ranch; and Brian Wong, CEO, Kiip. The winners were Feello in the Professional category and TakeNote Global in the Student category.

Host sponsor for IMPACT17 Cayman was Cayman Enterprise City. The event was presented by Adobe, Cayman Media Park, the Internet Marketing Association, KCOMM, Kiip and Skylight Global. Partners included Arch Automotive, Berman Fisher, Big Nerd Ranch, Britcay, Cayman Islands Department of Tourism, Cayman National, Cision, CML, Ernst & Young, Evite, Island Air, Isofruit, Jet, Ketel One Vodka, Lainston, LinkedIn, Logic, MarketLinc, Mercer, Microsoft, mxHero, nContext, Pinnacle Media, Saffron, Trident Properties, TV Liquidator, VDS and Yello.

The next major Internet Marketing Association event on the horizon is the annual IMPACT conference in Las Vegas set for Sept. 28-30, 2017. For information on that event and the association, visit www.imanetwork.org.

About the Internet Marketing Association
The IMA is one of the most established Internet marketing professional groups in the world, with members in fields including sales, marketing, business leadership, programming, and creative development. The IMA provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their independent organizations. www.imanetwork.org

Media Contact
Rachel Reenders
Head of Public Relations, IMA
rachel@imanetwork.org

SOURCE Internet Marketing Association

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