IMPACT22 Thought Leader Spotlight: Robert Towles

MPACT22 Thought Leader Spotlight: Robert Towles - Marketing professional development

Robert Towles is the founder and CEO of InfluenceInk, Inc, an emerging technology startup. Robert is now focused on building the company’s gaming platform: INK Games. Robert has an eye for forward technology trends to develop innovative products and services with the potential for massive scale and marketable, mainstream interest. Register now at https://impact22.live/ to learn from Robert Towles and other experts!

Founder and Chairman Sinan Kanatsiz Welcomes You to #IMPACT22

Founder and Chairman Sinan Kanatsiz Welcomes You to #IMPACT22 - IMA

THE MOUNTAINS ARE CALLING!

Save the date for the biggest digital marketing event of the year, hosted by IMA Founder Sinan Kanatsiz. Mark your calendars October 7-9th. We’re collaborating with the industry’s leading marketing experts from around the globe at #IMPACT22 streaming LIVE from Montage Deer Valley! Don’t miss this opportunity to hear from top industry experts and enjoy a luxury networking experience of a lifetime. Register now at impact22.live

Paul Winsper, Director of Athletic Performance for Under Armour, joins as IMA Board Member

Paul Winsper, Director of Athletic Performance for Under Armour, joins as IMA Board Member

We are excited to announce Paul Winsper, Director of Athletic Performance for Under Armour, joins our leadership as an IMA board member.

Winsper is a graduate of Northumbria University in Newcastle. He started his career as Fitness Coach with Durham County Cricket Club.

In 1996 Winsper was hired as Fitness Coach for Newcastle United. He spent ten seasons with them and worked with some of the game’s biggest stars including England internationals Michael Owen and Alan Shearer.

In November 2006 Winsper resigned from his position at Newcastle United after becoming disillusioned when he was virtually ignored by the previous management regime at St James’ Park.

After leaving Newcastle United, Winsper set up his own consultancy company and quickly had large customers including Nike, English Cricket Board, British Columbia Soccer Association, Toronto FC and Complete Football.

On 11 January 2008, Toronto FC announced that Winsper had been hired as Strength and Conditioning Coach. He quit Toronto FC on 11 December 2009 to pursue an opportunity with Nike.

IMA Partner, Radius, Releases CMO Insights Report For Salesforce.com Customers

radius-iamge

Radius delivers intuitive software that enables company leaders pressured with complex growth challenges to not only find solutions, but to think bigger. Today, they announced the CMO Insights Report is available to Salesforce customers, empowering companies with real time insights to new marketing opportunities based on historical success of their Salesforce data coupled with predictive analytics. The CMO Insights Report is a customizable report that delivers predictions within one day of syncing Radius with Salesforce, identifying those new segments with high propensities for conversion.

– Instantly connect your Salesforce and obtain a free CMO Insights Report –

Get your report now

Radius delivers predictive marketing software that changes the way CMOs discover new market opportunities, acquire customers and measure success. Upon connecting their Salesforce instance to the Radius Intelligence Clouds​ marketers can instantly uncover customer insights and immediately drive new and cross sell customer growth using predictive analytics, powerful segmentation and targeting.

“This is the most powerful modern tool yet introduced to CMOs. Marketers have sought the same insights through complicated and laborious data mining and modeling projects for years. The CMO Insights Report shows how this can be done instantaneously with real time CRM integration, sophisticated and pre built data models, all delivered through the power and security of cloud technology,” said Angela Zener, SVP of Marketing at Radius.

At this year’s Dreamforce conference (September 15th­ – 18th), Radius Founder and CEO Darian Shirazi as well as Radius customers will unveil the features and benefits of the full platform for Salesforce customers.

Later this month, Shirazi will also be a keynote speaker at Internet Marketing Association’s IMPACT15 Conference in the heart of Las Vegas.

Register to save your spot for this highlight event:
Register now

IMPACT14: 3 Takeaways From The Conference You Shouldn’t Have Missed

Chairman Sinan Kanatsiz , my 3rd year at the Internet Marketing Association’s IMPACT conference

Written by David May, Director of Web and Interactive Marketing at Chapman University:

Congratulations to Chairman Sinan Kanatsiz and team on a tremendous event. I’m proud to say that this was my 3rd year at the Internet Marketing Association’s IMPACT conference, and no matter how fantastic previous years areit gets better every time. So what were my takeaways this year? It’s easier if I narrow it down to my top 3:

1. Marketing is (still) Storytelling

If you have been following my work with the “Project Greenlight Rejects,” you may have seen my bio video, and in part of that I say “Marketing is Storytelling.” What you may not have seen is the Easter egg that credits some of my staff at Chapman University for reminding me that “David May, Storyteller” and “David May, Marketer” don’t have to be different people.

The notion of leveraging story for Marketing gain was a focus for IMPACT14. Stories tend to be more memorable, and more relatable to people than data. If you are working in real estate, and you can provide data on your transactions, that’s interesting at best. Story has the ability to connect with your audience at a human level, and some of the best stories (even in marketing) tug on our heartstrings.

Jorge Gonzalez at Regal Realty once told me the story of clients that he was trying to place into their dream home. They looked at property after property and nothing seemed quite right. It was their last stop of the day, and Jorge opened the door and the three of them walked in. They all felt it, and Jorge simply turned to his clients and said “welcome home.” Needless to say, that’s the home they put an offer on, purchased, and began their family in.  This story illustrates Jorge’s ability to understand his clients, his patience to find the right property, and the joy he also feels when he connects a buyer to the right home.

My presentation was about a system that the Web Team at Chapman as created that allows any Chapman Family member to submit their story to our blog network. These stories are then scored by the inside.chapman.edu algorithm and can even be promoted to the University’s homepage.

IMPACT14 breakout session: Empowering  Your Community: An Audience Generated Approach to Content Marketing

IMPACT14 BREAKOUT SESSION: EMPOWERING  YOUR COMMUNITY: AN AUDIENCE GENERATED APPROACH TO CONTENT MARKETING

This approach democratizes the way that Chapman’s internet marketing happens. Students, Alumni, Facutly, and Staff are all permitted to share the stories that are most meaningful to them, and then our department can step in and boost those stories to our marketing audiences.

2. Create Delightful Experiences Across Every Aspect Of Your Customer’s Experience

“Companies were in control up until 2000, but now the customer is in the driver’s seat. If you embrace that, you will thrive.  If not, then by 2020 you will not survive.”
– Jamie Nordstrom

Before, marketers could strategically place print ads, radio spots, and other advertising in spots where the right messages would reach the right audience.  There’s still some room for that, but the digital landscape has elevated the voice of the consumer to the same level as an expensive ad. Today, the customers are in charge.  Jeff Jarvis foretold this in 2009 in his book “What Would Google Do?

This takeaway is hiding in plain sight, and when you boil this down, it’s a “palm to forehead” moment. If customers are in charge, then they’d better have good things to say. What does that mean for your spending allocations? Are you going to spend $10,000 on that print ad, or are you going to spend $7,000 on customer service and $3,000 on sharing the delightful experience that you created digitally? In fact, some might argue that if you spend all $10,000 on the customer’s experience, you don’t have to spend any money to reap the good benefits of your work, because you’ve created a loyal brand ambassador.

one-consumer-broke-his-scissors-on-an-xbox-chargers-tightly-sealed-plastic-shell

Frank Holland of Microsoft gave a fantastic example of this. Microsoft became aware of this image of scissors breaking before opening a package to an XBOX accessory, and described how this experience (from a marketing perspective) should never happen.

For those who build digital experiences for people, what implications does this have? For example, you’ve GOT to have a website that is enjoyable to use, and your other digital experiences have to be delightful as well.

3. Digital Is Forcing Organizational Structures to Change

…and those who don’t change will slowly decay.

John Bollen, SVP & SDO, MGM Resorts International and a number of the attendees of the CMO lunch commented on changing organizational structures, and growing complications in the relationships between marketers and information systems officers. As digital grows in the lives of our clients and customers, it also has to grow in our organizations. This means more financial allocation, and more human resources.

In August of 2014, Lilian Tomovich joined MGM as the company’s first “Chief Experience Officer (CXO).  Tomovich will lead the development of strategies that will exceed customer expectations across all moments of contact, and create enduring memories for our guests and for which MGM Resorts and M life are known and regarded.

In addition to the rise of the CXO, we are continuing to see growth for the Chief Digital Officer (CDO) whose job is to help a company drive growth by converting traditional “analog” businesses to digital ones, and oversees operations in the rapidly changing digital sectors like mobile applications, social media and related applications, virtual goods, as well as “wild” web-based information management and marketing.  Gartner predicts that 25% of businesses will have created and filled the CDO position by 2015.

As you can imagine, as more is migrated from an analog to a digital space, the more critical (and complicated) the relationship becomes between marketing officers and information systems officers.

In addition to the ‘head honcho’ type jobs, we are also likely to see an increase in digital marketing spending, and more jobs created in SEO/SEM and social media marketing. I believe that CEO’s who have knowledge and understanding of digital platforms (like Mike Brown of ModBargains.com) will continue to have an advantage over the competition, therefore success for years to come.

To Recap:

The Internet Marketing Association continues to raise the bar, and “Internet Marketing Re-imagined” was the perfect slogan for this year’s event. Congratulations to Chairman Sinan Kanatsiz and everyone who worked so hard to put on such a delightful experience.

If you didn’t attend the conference, don’t miss it next year.  Keep an eye on IMA’s website for more information.

For more information on the IMPACT14 conference, please see PR Newswire’s press release.

EUXmedia Wins IMA 2014 Best Marketing & Media Agency Award

Shares Stage with Top Brands like Oracle|Eloqua, Marketo, Microsoft, and Adobe

EUXmedia Impact14 Award Best Agency

LAS VEGAS, NV (September 25th, 2014) – EUXmedia took home the 2014 Best Interactive Marketing and Media Agency of the Year award at the Internet Marketing Association (IMA) annual conference and IMPACT Awards ceremony in Las Vegas earlier today.

EUXmedia provides Lifecycle Solutions for the Modern Marketing Executive. The company uniquely combines marketing technology consulting and implementation and cutting edge creative video production services with other modern, social-media friendly content, then pulls it all together into a fully executed, integrated marketing campaign driven by rich data and proven ROI metrics.

“The EUXmedia team is honored to be recognized by the IMA, an association of over one million marketing professionals and the top visionary brands in the industry,” said Keith Laska, CEO of EUXmedia. “Lifecycle requirements for the Modern Marketer are evolving like never before in the digital age, and marketing executives shouldn’t have to struggle with the complexity of developing and implementing a comprehensive technology, creative content and campaign execution platform.”

The IMA is one of the fastest growing Internet marketing groups in the world, representing over one million professionals, and bringing together top brands like Oracle|Eloqua, Marketo, Salesforce.com, Microsoft, Adobe, and many others with key lawmakers and elected officials to influence and grow the digital and internet marketing space.  The IMPACT Awards exemplifies best-in-class creativity, expertise and results achieved by the top practitioners of Internet marketing across every business segment.

 “The EUXmedia organization is an important partner to the IMA, and has raised the bar for new standards and best practices when it comes to Marketing Lifecycle Solutions: consulting top brands, creating the highest quality marketing content, and mapping it to tangible ROI and proven results, all of which today’s CMO must be able to demonstrate,” said Sinan Kanatsiz, Chairman of the IMA.

To learn more about EUXmedia: visit www.euxmedia.com or on Facebook at www.facebook.com/euxmedia.

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About EUXmedia

EUXmedia is a full-service and award-winning provider of Lifecycle Solutions for the Modern Marketing Executive. The company simplifies the lifecycle of technology choices and implementation, creates amazing and inspiring original branded content, and executes on comprehensive ROI-driven campaigns. Progressive brands build success when working with EUX.