089 – Managing a Marketing Organization Without a Marketing Background with Titina Ott

Guest:
Titina Ott is a global business leader with a proven track record of successfully crafting and executing strategies to fuel growth, transform businesses, optimize operations, develop talent and maximize value.

Guest Company:
Modern Marketers choose Oracle Marketing Cloud’s data-driven solutions to create engagement, orchestrate experiences, connect data, and optimize online interactions that attract and retain ideal customers.

Quote:
“There’s a big difference between leading and managing” – Titina Ott

In This Episode:

  • Titina’s background and how she got into her current field [2:22]
  • What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
  • Her views on mentorship [10:11]
  • The uncommon thing her mentor taught her [14:12]
  • The difference between leading and managing [15:48]
  • The story behind Oracle Women’s Leadership [17:12]
  • Her role at the Oracle Marketing Cloud [23:30]
  • How she manages her role without a marketing background [24:20]
  • What it’s like to be an engineer in an organization like Oracle [29:43]
  • The advice she’d give to a recent college graduate [32:12]
  • How she stays relevant in her industry [37:20]

 

Resources:
IMPACT16 September 19th-20th
Oracle University
Oracle Women’s Leadership

Show Links & Social:

Titina Ott
[social_link type=”linkedin” url=”https://www.linkedin.com/in/titina-ott-4a7631″ target=”on” ][/social_link]
Oracle Marketing Cloud [social_link type=”linkedin” url=”https://www.linkedin.com/company/oracle-marketing-cloud” target=”on” ][/social_link] [social_link type=”wordpress” url=”https://www.oracle.com/marketingcloud/index.html” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/OracleMktgCloud?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor” target=”on” ][/social_link]
IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]
Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: podcast@imanetwork.org

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088 – Building a Business in a Packed Industry with Keith Conrad

Guest:
Keith Conrad is the Chief Operating Officer of 3G productions and the Managing Member of Enclave, a new concept in Las Vegas event spaces. He is a seasoned entrepreneur, with a speciality in starting, running and growing small businesses, in a variety of industries from fashion to real estate to professional audio production & rental to his latest venture of building a corporate event space in Las Vegas.

Guest Company:
The Enclave will be a premier Las Vegas off-strip, multi-purpose corporate event and entertainment facility that hosts corporate gatherings, private parties and production rehearsals.

Quotes:
“Vegas is the meeting and events capital of the world” – Keith Conrad
“Vegas is a faster growing music destination than Nashville” – Keith Conrad

In This Episode:

  • What Keith is working on at Enclave for the Las Vegas area [3:09]
  • Why Vegas is a faster growing music destination than Nashville [4:50]
  • The opportunity he saw that lead to creating Enclave [6:10]
  • How technology has affected the music industry [8:08]
  • One of the biggest issues he faces when setting up venues [12:08]
  • The preparation required to build Enclave’s team prior to launch [16:27]
  • The differences and challenges working in Vegas [17:31]
  • The technology required to create brand experiences in Vegas [20:25]

Resources:
IMPACT16 [September 19th-20th]

Show Links & Social:

Keith Conrad
Email: kconrad@enclavelv.com
[social_link type=”linkedin” url=”https://www.linkedin.com/in/kfconrad” target=”on” ][/social_link]

Enclave [social_link type=”linkedin” url=”https://www.linkedin.com/vsearch/p?company=Enclave&trk=prof-0-ovw-curr_pos” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://enclavelv.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/enclavelv” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: podcast@imanetwork.org

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087 – The Art and Science of Conversion Optimization with Justin Christianson

Guest:
Justin Christianson is a 13 year digital marketing veteran with a strong emphasis on implementation and optimization. He is the #1 Amazon bestselling author of Conversion Fanatic: How To Double Your Customers, Sales and Profits with A/B testing.

Guest Company:
Increasing your online sales isn’t a matter of closing your eyes, throwing a dart, and hoping you hit the bullseye. There’s a proven, methodical, and scientific process for creating an online sales engine that predictably and continually increases your profits, month after month, and year after year. Conversion Fanatics works directly with companies and brands to identify and create those systems.

Quote:
“We typically find that most companies are spread too thin.” – Justin Christianson

In This Episode:

  • How he created Conversion Fanatics
  • The major problem he sees companies facing with their conversion
  • Why getting more “eyeballs” isn’t necessarily the best option
  • How to sell a focus on “conversion” up the ladder
  • Why conversion rates aren’t always the important metric

Resources:
IMPACT16 [September 19th-20th]
Conversion Fanatics
Justin on Clyxo
Content Sweet Spot

Show Links & Social:

Justin Christianson [social_link type=”linkedin” url=”https://www.linkedin.com/in/justin-christianson-33b4836″ target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/justinllc” target=”on” ][/social_link]

Conversion Fanatics [social_link type=”linkedin” url=”https://www.linkedin.com/company/3789106?trk=prof-0-ovw-curr_pos” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://conversionfanatics.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/convfanatics” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: podcast@imanetwork.org

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086 – Charlie Kirkconnell, Sinan Kanatsiz, and Why Cayman Might Make Sense for Your Business

Guest:
Sinan Kanatsiz is the Chairman and Founder of the Internet Marketing Association.
Charlie Kirkconnell is the CEO of Cayman Enterprise City and is focused on creating economic diversification to the island by attracting new businesses.

Quote:
“This is not a bubble, it’s going to keep growing.” – Sinan Kanatsiz

In This Episode:

  • The recent IMPACT16 event in the Cayman Islands
  • How the IMA and Cayman Enterprise City started working together
  • How the IMPACT conference has evolved over time
  • Why starting a business in the Cayman Islands doesn’t work the way Hollywood shows it
  • Why digital is so important in growth

Resources:
http://imanetwork.org/ima-and-cayman-enterprise-city/

Show Links & Social:

Charlie Kirkconnell [social_link type=”linkedin” url=”https://www.linkedin.com/in/charlie-kirkconnell-05679413″ target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.caymanenterprisecity.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/CEC_Cayman” target=”on” ][/social_link]

Sinan Kanatsiz
Email: sinan@imanetwork.org

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: podcast@imanetwork.org

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085 – Storytelling, Changes to Twitter, and How to Become an Author with Christoph Trappe

Company:
Christoph Trappe is the author of Get Real: Sharing Authentic Stories for Long-Term Success and the founder of AuthenticStorytelling.net

Quote:
“I write my books in pieces through the blog posts I create.” – Christoph Trappe

In This Episode:

  • The common thread between all of the roles he plays.
  • Why pop ups are annoying and what you can do about it.
  • His thoughts on the upcoming Twitter changes.
  • What he’s putting together for his next book.
  • His best piece of advice for becoming an author.

Resources:
Changes to Twitter

Show Links & Social:

Christoph Trappe [social_link type=”linkedin” url=”https://www.linkedin.com/in/christophtrappe” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://authenticstorytelling.net/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/CTrappe” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: podcast@imanetwork.org

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084 – Deriving Value from Instagram with Curalate and Christoph Trappe

Job Notification:
Digital Marketing Director – The La Jolla Group

Company:
Curalate is the leading visual commerce platform used by hundreds of the world’s most loved brands.
Christoph Trappe is the author of Get Real: Sharing Authentic Stories for Long-Term Success and the founder of AuthenticStorytelling.net

Quote:
“Use Instagram the way your fans would use Instagram.” – Mattie Ettenheim

In This Episode:

  • How to convert digital imagery into real value and dollars.
  • Why your landing pages need to be optimized for mobile when marketing on instagram.
  • Why getting on Instagram today will benefit you in the long term.
  • Why visual marketing is about two way interactions.
  • Why you need to make your images work as hard as they can for you.

Show Links & Social:

Curalate [social_link type=”linkedin” url=”https://www.linkedin.com/company/curalate” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.curalate.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/Curalate” target=”on” ][/social_link]

Christoph Trappe [social_link type=”linkedin” url=”https://www.linkedin.com/in/christophtrappe” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://authenticstorytelling.net/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/CTrappe” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: podcast@imanetwork.org

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083 – Three Ways to Drive Revenue With Images Webinar

Job Notification:
Interactive Marketing Manager  – OctoTelematics (Boston)
Content Manager – Phin (Palo Alto)

Company:
Curalate is the leading visual commerce platform used by hundreds of the world’s most loved brands.

Quote:
“More than 2.6 billion images will be shared online today.”

In This Episode:

  • How to best leverage images to drive engagement.
  • Why consumers are absorbing more content that ever before.
  • Why images are the new language of discovery.
  • The top 3 barriers to success with images.

Show Links & Social:

Curalate [social_link type=”linkedin” url=”https://www.linkedin.com/company/curalate” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.curalate.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/Curalate” target=”on” ][/social_link]

ModBargains [social_link type=”linkedin” url=”https://www.linkedin.com/company/modbargains.com” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.modbargains.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/ModBargains” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: podcast@imanetwork.org

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082 – The State of Visual Commerce in 2016 and Beyond Webinar

Job Notification:
Interactive Marketing Manager  – OctoTelematics (Boston)
Content Manager – Phin (Palo Alto)

Company:
Curalate is the leading visual commerce platform used by hundreds of the world’s most loved brands.

The Grommet is a discovery platform and marketplace for new and innovative products.

Quote:
“54% of marketers are not confident in their ability to measure ROI’s”

In This Episode:

  • The State of Visual Commerce in 2016 and beyond.
  • Overcoming challenges in determining your ROI.
  • The biggest marketing concerns in 2015 and 2016.
  • Why it’s important to tailor your creative to the appropriate platform.
  • How to better engage your audience by tapping into experiences.

Show Links & Social:

Curalate [social_link type=”linkedin” url=”https://www.linkedin.com/company/curalate” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.curalate.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/Curalate” target=”on” ][/social_link]

The Grommet [social_link type=”linkedin” url=”https://www.linkedin.com/company/202600″ target=”on” ][/social_link] [social_link type=”wordpress” url=”https://www.thegrommet.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/thegrommet” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: podcast@imanetwork.org

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