10 ‘Experience Makers’ Weigh In On Future Of CX

Written by Steven Cook, Contributing Editor, CMO.com

This article is part of CMO.com’s March/April series about emerging technology. Click here for more.

Just two years ago, Adobe EVP and GM Brad Rencher welcomed Summit 2016 attendees to the “Experience Era” —a new wave of business transformation not about what brands sell but “about the consumer and the experiences we provide them.”

We’ve come a long way since that introduction. On the eve of the 2018 Adobe Summit, this week in Las Vegas, a community of “Experience Makers” from a range of leading brands gathered to discuss the future of experience.

This Think Tank by Adobe—moderated by Ray Wang, principal analyst, founder, and chairman of Constellation Research—focused on three main topics:

  • Emerging technologies: Reshaping the way we engage with the world and the experiences we have. Examples include artificial intelligence, mixed reality, blockchain, and voice/IoT interaction.
  • Personalization: Creating relevant, one-to-one customer interactions based on analytics combined with technologies that enable personal experiences.
  • Design-led thinking: Placing design at the very core of a brand. Design principles weave through everything, from research and strategy to creating content.

Read the full article here

West Coast Customs Car Care Displaying BLACK PANTHER Lexus At DUB Show

West Coast Customs Car Care, an expanding challenger brand in the competitive automotive aftermarket category, announced it will be featuring the customized Lexus LC 500 from the current blockbuster Marvel Studios film “Black Panther” at the Los Angeles stop of the infamous DUB Custom Car Show Tour.

The West Coast Customs Car Care booth will also feature demonstrations with the innovative car cleaning, finishing and tire shine products, available exclusively at Walmart stores across the country, that promise to take do-it-yourself vehicle care to the next level.

DUB Show attendees visiting the West Coast Customs Car Care booth will receive complimentary product samples from the seven-item product line of products which include custom blended detailers, polishes, cleaners, waxes, tire dressings and interior detailers (while supplies last) that help restore and maintain the beauty of both the interior and exterior of cars, motorcycles, SUVs, trucks and any other vehicle where detailing is applicable.

See full article here.
http://www.thisfunktional.com/2018/03/west-coast-customs-car-care-displaying.html

Never Get Stuck in Traffic Again

By Kenneth L. Brown, Founder, Vehicle Occupancy Detection Corporation

Soon you’ll be able to drive to work at the legal speed limit during rush hour thanks to Vehicle Occupancy Detection Corp. Carpool lanes around the world are being converted to dynamic toll lanes that will charge drivers a toll based on the number of people in the car. Single occupant vehicles will now be able to use the lane by simply paying a toll. Vehicle Occupancy Detection Corp. invented the technology that makes that possible (you’re welcome). Not only does VODC’s technology make your life more convenient, it helps transportation agencies raise hundreds of millions of dollars for infrastructure projects. A test of VODC’s technology for Caltrans reached accuracy rates to 96%. Xerox’s Group President, who spearheaded Xerox’s vehicle occupancy detection efforts, left Xerox and became our CEO. Caltrans has stated a need for 4,000 units in California alone and Supervisor Haggerty (Alameda County) said that a cost of “about $1,000,000 per camera” was “reasonable.” Additionally, we are receiving calls from transportation agencies around the world seeking our technology. Interested investors please contact Kenneth Brown at 415-258-9777 for an investor’s package.

www.VehicleOccupancyDetection.com

Experience ‘Should Drive Home The Spirit Of Your Story’

By Ernan Roman, ERDM Corp

Brand authenticity and purpose are high on Panis’ list of priorities, as he explains in this edition of “4 Questions for Digital Innovators.”

1. What is one marketing topic that is most important to you as an innovator?
Brands often approach marketing by creating a lifestyle around the products or services they offer. However, consumers today are privy to what is fabricated and what is the real deal. At Shinola, we have always made it a priority to present our narrative in an extremely transparent fashion. Our process from the beginning gave the community a clear view into everything we are doing here at Shinola.

With Shinola’s mission being predicated on meaningful job creation in the U.S. and the story of the people building these beautiful, high-quality products, we have and continue to be a brand that works daily to share our story through a transparent lens.

See full article here.
https://www.erdm.com/articles-innovator-profiles/2018/3/5/experience-should-drive-home-the-spirit-of-your-story

The Creative Process – by IEC

Last Thursday, on a clear and sunny afternoon, the IEC put on a signature event called “The Creative Process”, hosted by Artist Larry Armstrong, CEO of Ware Malcomb. The venue, Armstrong’s magnificent ocean view estate in San Clemente which he designed himself! Photo gallery here: https://www.dropbox.com/sh/x6lkq6m0vvw3apf/AABZHSvb2bSGina6HWOwTKdna?dl=0

 

As the cool, crisp, ocean breeze hit our event, we engaged top thought-leaders on discussions that ranged from the United States Armed Forces to Ai driven, Machine Learning platforms powered by Microsoft.

One of the stand-out topics of the evening was on “the value of art”. Some can say a painting is worth $4, while others might argue its value at $4,000,000. His work, both in Art and Architecture, is an ongoing exploration of the concept of Layers. He has always been aware of, and fascinated by Layers in the Natural and Built Environment. Layers in Space and Time. Layers in Intellect, in Emotion. Synthesis and Interpenetration of Form, of Solid and Void, of Chaos and Order, of Simplicity and Complexity.

More on Armstrong here: http://lraart.com/

 

Armstrong’s work spans the most complex commercial constructions sites in the world, to a small white, 2’ canvas, splattered in oils, that depict modernism in its most colorful form. Please take a moment to view his fascinating design of the Post-911 war memorial he’s designed for Welcome Home Troops non-profit: https://www.youtube.com/watch?v=-YmOvNU6W7k&feature=youtu.be

 

Additional speakers included:

  • Lisa Grossman, Prosecutor, Orange County District Attorney’s office, GRIP (Gang Prevention) Program
  • Lisa Sparks Ph.D, Chapman University, the OC Education Revolution
  • Dr. Gregory Daddis, Author, the Impact of our Military
  • Carson Kropfl, Shark Tank / Branson update
  • Peter Lopez, Senior Program Manager, World Wide Azure Specialized Compute, Microsoft
  • Bill Eldien, CEO, Ketel One Vodka, Nolet tasting experience

 

 

Thank you for those who attended the excitement, energy and experience!

 

For more information on joining the IEC, please inquire within.

IEC shatters audience record – Atherton, California – “From IPOs to ICOs”

Last Tuesday, on a beautiful winter evening in Atherton, the IEC hosted a world-class experience at the sprawling estate of IEC Board Member and Mavatar CEO, Susan Akbarpour. The theme of the engagement was “From IPOs to ICOs – Lessons Learned and Market Insights from Bay Area Tech CEOs”. 

View entire photo gallery here: https://www.dropbox.com/sh/y4tcdodvgsrhk57/AABUBWIr7BtiUO79kALuY6Zba?dl=0

Last night’s facilitators and program included: 

  • Susan Akbarpour, CEO, Mavatar, From ICOs to IPOs
  • Faraj Aalaei, CEO, Aquantia – about Aquantia, the IPO process, future of the Internet – autonomous driving
  • Victor Cho, CEO, Evite – the power of face to face – 20th year celebration – millions of dollars in charitable giving through Evite
  • Yasamin Bahadorzadeh, CEO, Kiyasa – hospitality personalized
  • Phil Murphy, CEO, GNU Group – wayfinding innovations
  • Shayan Zadeh, Zoosk Founder/ Former CEO, Trustrooth Founder Mavatar Executive Chairman – blockchain ecosystems
  • Kevin Akeroyd, CEO, Cision, Earned Media is the New Black – “Earned Media is the new Black”, going public, IPO process 
  • Dan McClory – Prince of Italy / Savoy Montage Beverly Hills event
  • Dan De Polo, President, Darioush Winery – history and culture of the showcased wines

This boutique leadership event featured some of our nation’s most vibrant business leaders who got to network and experience some of the most delicious and well prepared Persian food. Initial investors in Facebook, LinkedIn and the CEO of Swarm were a few of the coveted guests in attendance. Honored to also have Ali Partovi, Tech investor, advisor, and mentor who has backed numerous startups including Airbnb, Convoy, Dropbox, Facebook, Uber, Zappos and Co-founder of Code.org.

A special thank you goes to Susan Akbarpour for her invaluable contributions, hosting of our event and sponsoring the food & beverage. Thank you also to Kurt Belcher, CEO of STAjets for sponsoring our jet travel from Southern California.

For more information on IEC membership, please inquire within or visit: www.iecnetwork.org

How Amazon is Changing Brick-and-Mortar Retail

Written by Gerald Baldino, Customerzone360

Last month, Amazon introduced a new experiment that could potentially disrupt the global retail landscape.

On Feb. 22, the ecommerce giant — which alone generated about 4 percent of all U.S. retail sales in 2017 — opened its first brick and mortar convenience store in Seattle. The 1,800 sq. ft store, Amazon Go, is unique in that it has no cashiers or checkout lines. It’s a completely connected facility that uses sensors and cameras to monitor customers and bill them for transactions.

You may recall Panasonic’s robotic checkout system, which scans and bags groceries. Amazon Go is a major advancement, as customers don’t even need to scan items or even take out a phone. The store’s sensors communicate with the Amazon Go app, and automatically charge customers when they leave the store.

Regardless of how Amazon Go pans out, it clearly raises the bar in the brick and mortar retail industry. The industry is becoming increasingly automated, connected and consumer-centric. Amazon has introduced a new shopping method that is completely seamless for consumers, and you can bet that other retailers are taking notice. Expect a trickle down effect to happen, as competitors look to streamline their own operations and shorten the path to purchase for consumers.

The good news is that recent advancements in the platform as a service industry make it easier for brick and mortar retailers to get started. One company that is making waves in this space, for instance, is Mavatar which offers a platform that simplifies and shortens the path to purchase for consumers. The product, mCart, allows customers to create personal carts and fill them with products from a variety of locations. Using mCart, customers can even share their products or pay for them from a centralized location.

The key takeaway here is that the industry is changing, and retailers would be well-advised to start seeking new methods of connecting with consumers and streamlining the shopping experience. This trend will only accelerate in the coming months.

 

See article at Customerzone360

Wanted: Chief Product Officer for Evite

Evite is Hiring!

What you’d be doing

Expanding our usage to billions vs. ‘just’ hundreds of millions by helping us deliver on this purpose

Who you’d be working for

This guy. Everything you’d want to know about him can be found at www.victorcho.info

Where you’d be working

Out of Evite’s corporate HQ in downtown Los Angeles.
All Product and Dev is here.

What you’d earn

We are very competitive with our total compensation.
And we have fun perks.

You have at least two of these Core Capabilities:

  • You know how to drive a mobile-centric experience at very largescale (10M apps+) across both iOS and Android.
  • You can build teams that invent mobile-centric social experiences that can fundamentally change behaviors (that also make money).
  • Your product philosophy is grounded in deep customer-centricity. Our Net Promoter is 70+. For you, that’s not good enough.

You have all of these Must-Have Capabilities:

  • You truly embrace and fit within our culture.
  • You’re a wickedly good communicator.
  • You’ve got serious horse-power under your noggin.

Interested or know someone? Contact: victor.cho@evite.com

Chief Product Officer Spec

Digital Invitation Company Evite is Celebrating its 20th Birthday this Year

Featured in Entrepreneur

Digital invitation company Evite is celebrating its 20th birthdaythis year, as well as the fact that it’s helped send invitations for more than 25 million birthdays throughout the past two decades (plus millions more for other types of events).

The company has sent more than 2 billion invitations in total since its founding in 1998 by Al Lieb and Selina Tobaccowala. Throughout the years, the company has updated its interface, adding a mobile app, SMS invitations, a feed where users can share photos and memorials associated with events and even a donations platform. The company is a subsidiary of Liberty Interactive Corporation.

Today, Los Angeles-headquartered Evite prides itself in being a majority female workplace in the tech sector, with 59 percent of its employees being women and half of its senior leadership roles filled by women.

Throughout 2018, the company plans to celebrate its own birthday with giveaways.

See the full article at Entrepreneur

TransPerfect Named Best Translation Platform At 2017 Internet Marketing Association Impact Awards

NEW YORKJan. 8, 2018 /PRNewswire/ — TransPerfect, the world’s leading provider of language services and technologies for global business, was named Best Translation Platform at the Internet Marketing Association’s (IMA) IMPACT17 Conference for the third consecutive year.

The Internet Marketing Association’s annual three-day event, held this year at Las Vegas’s Enclave Conference Center, featured more than 75 speakers who shared insights and unique perspectives with today’s leaders and innovators across the online ecosystem. Among this year’s speakers was Bryan Rand, TransPerfect’s Vice President of Sales, who led a MarTech and Global Customer Experience panel.

Awards were given to individuals, groups, and organizations across multiple business segments who have demonstrated creativity, expertise, and overall excellence in the field of internet marketing. For the third consecutive year, TransPerfect earned the distinction of Best Translation Platform.

“Every year, the annual IMPACT Awards showcase best-in-class creativity, expertise, and results achieved by the top practitioners of internet marketing across every segment from business and government to non-profits and education,” said IMA Chairman Sinan Kanatsiz. “We are very pleased to recognize TransPerfect in our top tier of winners as a world leader in services designed to maximize success in a global environment.”

Liz Elting, Co-CEO of TransPerfect, said, “It’s a real honor for TransPerfect to be recognized again as IMA’s Best Translation Platform this year. The IMPACT Awards continue to bring together the best of the best from the internet marketing field, and we applaud this year’s winners in other categories on their outstanding achievements in marketing and global business.”

TransPerfect Co-CEO Phil Shawe commented, “With each passing year, the IMPACT Conference becomes more influential; this year’s program alone featured over 75 speakers. The IMA has continually raised the bar, and we’re thrilled to receive this distinction from the IMA for offering our clients forward-thinking solutions amidst an ever-evolving digital landscape.”

About TransPerfect
With revenues of over $570 million in the last year, TransPerfect is the world’s leading provider of language services and technology solutions for global business. From offices in over 90 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 4,000 global organizations employ TransPerfect’s GlobalLink® Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.

CisionView original content:http://www.prnewswire.com/news-releases/transperfect-named-best-translation-platform-at-2017-internet-marketing-association-impact-awards-300578725.html

SOURCE TransPerfect