IEC momentum hits a “casual” stride @ Wahoo’s Fish Taco – Carson Kropfl and Wing Lam featured VIPs++

Multigenerational success stories was the theme at our International Executive Council – IEC January Bash at Wahoo’s Fish Taco – South Coast Plaza last night!



Our special guest was 12-year old, Carson Kropfl (a fellow San Clementian), who appeared on this season’s opener of “Shark Tank” and locked Sir. Richard Branson for a $65,000 investment in his company, “Locker Board”. His company has since grown 300% and is also doing social good, by donating $1 from every board to ocean pollution related causes – we look forward to introducing him to Mark Zuckerberg and the IMA.



Following Carson, we had my good friend, Wing Lam, founder and CEO of Wahoo’s Fish Taco speak about challenges and successes of his healthy-first, fast-casual chain of over 60+ restaurants.


We also had Mat Ross of Hoag Healthcare talk about executive wellness and Chase Rief speak about his U.S. Geological Survey (USGS) app which will give you a head-start on the next big earthquake. All our members were given a free download of the app – if you are interested, email me and I’ll connect you to Chase for the download.

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100+ leaders throughout California converged upon our event tonight and many new relationships were formed!


The lessons learned from these entrepreneurs were powerful and life changing. Let’s keep going, building and changing the world!


Internet Marketing Association (IMA) Holiday Bash Brings Hospitality, Celebrity, Healthcare and Middle East Business Opportunities to One Stage

This week, the board of directors and global leadership of the IMA hosted a world-class event at the Montage Resort Beverly Hills, featuring celebrity Josh Flagg. In the “City of Stars” – IMA leaders from around the world converged, networked and shared thought leadership in what turned out to be a magical evening (we even had an Elf dressed DJ!).

Our distinguished facilitators, included:

– Paul Sposare, Montage and Pendry Resorts, topic: Hospitality trends and business growth

– Yves LeSuier, CEO of IMA.EDU, topic: IMA’s new EDU initiative

– Kevin Maloney, CEO of IEC (International Executive Council), topic: IEC’s growing footprint of 40 confirmed members, events, experience, networking:

Jeanniey Mullen, Chair of WLG (Women’s Leadership Group), topic: Gender Diversity and Growth of WLG to 100 members:

Dean Frank LaFerla, UCI Ayala BioSci School, topic: Mind. Body. World.

Delano Roosevelt, SAUDI KINGDOM/REZA, topic: Middle East Business Opportunities

Hunter Fedden, Celebrity Agent, BRAVO, “Real Estate Wars OC”, topic: Orange County, CA Real Estate Forecast

Josh Flagg, Celebrity Agent, BRAVO, “Million Dollar Listing Los Angeles”, topic: Los Angeles, CA Real Estate Forecast, the $500,000,000 home in LA, ways you can improve the value of your home

Our next event will feature Wahoo’s Fish Taco founder and CEO Wing Lam in January 2018. Should you have interest in attending, please email Liz Mirand, IMA at


IEC expands to Los Angeles – names Bree Jacoby unit lead

Bree Jacoby, CEO of Bree Jacoby Style Concierge, becomes the next confirmed founding member of the International Executive Council (IEC).

Bree brings passion and dedication to the IEC and will be chairing our Los Angeles expansion unit. Some interesting facts include her participation in various competitive ballroom dancing events over the years and her love for wine tasting (favorite being: California Cabernets).

Bree Jacoby is a Los Angeles native with a splash of East Coast mentality and spunk. Ms. Jacoby specializes in men’s and women’s personal brand consulting and is the Founder of Bree Jacoby, Style Concierge. She has been an entrepreneur since she was 13 years old, with her first company being a jewelry business. By 20, she was managing and building up retail businesses in Los Angeles and New York City. With a strong sense of style and passion, Ms. Jacoby has taken her combined love for business and styling to new heights by creating a one-of-a-kind personal styling business for her busy and successful men and women clients. Her company focuses on style consulting, closet edits, and custom clothing for men.

IEC Members Collaborate with Leaders in Healthcare Research and Education

This past Thursday, the School of Biological Sciences at the University of California, Irvine hosted a special holiday gathering for its Dean’s Leadership Council and IEC members. The event was held at the beautiful headquarters of Ketel One. The gathering was a wonderful opportunity for the Dean, members of the Council and distinguished IEC guests to interact and hear about the School’s priorities and accomplishments. Highlighting the event was an update from Dean Frank M. LaFerla, Ph.D., on his vision for the School and its mission to train the biologists of tomorrow and create a planet without disease that is sustainable and diverse. He focused on the School’s innovative approach to addressing grand challenges in “the century of biology” through an emphasis on the interrelatedness of Mind, Body and World.

Among the significant challenges that can be transformed though biology (the science of life) are health and well-being, sustainability and biodiversity, food production, and energy. Each of these issues is being addressed at the School through world-class research and continual curriculum enhancements as well as partnerships with local business and community leaders. We were very pleased that the event resulted in several requests for meetings and tours to learn more about the School and about opportunities to support its groundbreaking programs.

 IEC members collaborated, shared opportunities and built meaningful relationships with the distinguished Council. Bill Eldien, CEO of Ketel One Vodka/Nolet Spirits served as Master of Ceremonies.

Learn from Innovators Transforming Companies to Align with Customers

Written by Ernan Roman, ERDM

Summary: For years brands told consumers “YOU play by OUR rules.” Now, innovative companies are transforming themselves and developing new products/services built specifically to deliver on the changing needs of customers.
Consumers are increasingly disconnecting from brands that do not go the extra mile to understand their needs and are flocking to brands that do take the time to understand them.
VoC research we have conducted indicates that consumers feel that actions which demonstrate a commitment to personalization and value, build strong ties and reinforce loyalty. Conversely, when consumers feel that brands do not understand them, or fail to meet their needs, then the brand relationship is weakened and often, irreversibly damaged.
To connect with consumers, the following innovators are developing game changing methods of meeting consumer’s needs.
1. Test. Evaluate. Expand.
Nordstrom did a test run of their Reserve Online & Try In Store as a pilot and it was so successful that 80 percent of shoppers who tried it continued to use the service multiple times. So now the company is expanding the program. Consumers can select the service from the website’s product detail page. They then receive both a text notification when their items are ready to try on at their nearest location as well as an in-store notification to locate their dedicated dressing room.
Per Shea Jensen, senior vice president of customer experience at Nordstrom, “Many of our customers like to feel and try on clothes and shoes before they purchase them and we’re excited to offer them a more convenient way to do so.”
Nordstrom’s innovative use of multi-channel engagement with consumers is just one of the reasons the company has seen 45% year-over-year growth for its in-store pickup options in 2016 as well as being one of the only department stores to see positive results in its latest quarter.
2. Anticipate What Consumers Want, and then Deliver.
Apoorva Mehta founded the same-day grocery delivery start-up Instacart to meet an unmet need. “It was 2012, people were ordering everything online, meeting people online, watching movies online, yet the one thing everyone has to do every single week — buying groceries — we still do in an archaic way,” he said. So, he came up with the idea for an on-demand grocery delivery platform. The strategy behind Instacart has been to, “… innovative and respond to challenges creatively.”
Mehta noted that, “if you use new technologies or look at the problem in a different way, you can come up with a solution that’s much, much better … I liked putting myself in a position where I had to learn about an industry and try to solve problem.”
3. Don’t Compromise Brand Standards
On Amazon’s first day as owner of Whole Foods they spent their efforts cutting prices as much as 43%. This move is a direct action to demonstrate that they are serious in their promise to change the way customers shop for groceries. Amazon also understands that they can make changes, but they need to maintain the Whole Foods reputation.
“Everybody should be able to eat Whole Foods Market quality – we will lower prices without compromising Whole Foods Market’s long-held commitment to the highest standards,” said Jeff Wilke, CEO of Amazon Worldwide Consumer.
The company has also rolled out new services specifically for its Amazon Prime members such as its selection of 17 new Amazon Fresh meal kitsaccess to exclusive deals and benefits. 365 Everyday Value, Whole Paws, and Whole Catch, can be purchased via Amazon’s Prime Pantry and Prime Now food delivery programs and Prime members will be able to order food items online and pick up at an Amazon Lockers at their nearest Whole Foods.
In summary, the new bottom line is knowing customer’s needs so completely that you can transform your business to innovate and create new services that break unchartered ground in customer experience engagement and value.

Read more by Ernan Roman >here

IMPACT17 Truly Rises Above the Noise – Conference Summary

IMPACT17 was a resounding success once again, showing why this conference is called the best marketing conference anywhere. Marketing professionals from around the globe descended on Las Vegas to interact and celebrate the state of digital marketing. This year, the event was hosted by Wynn/Encore and held at Enclave. Every year, IMPACT works with the best resorts and conference facilities to execute a top-notch conference.

The event kicked off with a session at the beautiful Intrigue nightclub at Wynn. In this setting anchored by a five-story waterfall, a series of presentations and fascinating perspectives were shared with conference attendees. Marcie Merriman, Executive Director for Ernst & Young, started the festivities with an overview of Gen Z, the newest and most interesting cohort of like-minded consumers. If we aren’t seeing this group already as a marketing target, we soon will.IMG_8812

Jason Neubauer, founder of The Santa Claus Affect, then discussed his company’s work with influencers to spur viral awareness. Once again, reaching Gen Z with content was his focus. Alex Grey of Skylight Global brought the focus back to the world of the IMA.

Claudio Ludovisi, Head of Strategy for Disney ABC Television Group, discussed making “fans” of every generation with specific content via television and shared several clips from ABC shows. He was followed by John Costello from Microsemi, who just wrote a book about his experiences with his father being part of the Chicago Outfit. John’s story was fascinating and scary at the same time.

Dr. Bruce Hensel, formerly with NBC-TV and now Chief Medical Officer of Cloudbreak, brought us up to date on his company. He also moderated a panel that included Ian Kalin, Chief Data Officer of eHealth, and Charlotte Doepker, VP of Marketing for Keenan. The evening’s program ended with a send-off from Sinan Kanatsiz, Chairman of the IMA.IMG_0398

IMPACT’s second day started in fine fashion. The honor guard from Welcome Home Troops kicked off the full day’s activities, complete with bagpipes. Sue Rebar, Founder and President of Welcome Home Troops, showed an emotional video about the WHT Post 9-11 Memorial.

Andrea Ward, Chief Marketing Officer of Magento, gave an awesome keynote on using data and technology. She shared a case study of a customer that is using virtual reality to replicate the in-office eyeglasses purchase. Kevin Maloney was on stage next, covering the IMA International Execute Council, of which Kevin is CEO. He shared the vision for IEC and went over the benefits of the program that is gaining traction very quickly.IMG_0356

The “Rock Star CMO” panel was next, focusing on digital transformation. Moderated by Tim Moran, CEO of the CMO100 Network, the panel including Andrea Ward, CMO of Magento; Jeanniey Mullen, CMO of Mercer; David McKillips, SVP In-Park Services for Six Flags; and Akbar Jaffer, CMO of ZorroSign Inc. When you get this many high-powered CMOs together on one panel, ideas and creativity abound. And this panel did not disappoint!

The conference then turned to cybersecurity. Eric Lundbohm, IMA CMO Lead and cybersecurity CMO, discussed a set of concerns and tips for improving marketing department cybersecurity. He was followed by Peter Lopez, Cloud Solutions Architect for Microsoft, who went through various issues and concerns the digital movement has created. Perry Viscounty from Latham and Watkins, LLP then presented 10 tips important for digital marketers who work with influencers and particularly paid endorsers, a very on-point topic.IMG_0468

An excellent panel on MarTech focusing on “Global Customer Experience” followed. Bryan Rand from TransPerfect moderated the panel which included Michelle Frank, Senior Manager of Global E-Commerce for Harmon; Jeff Hassemer, Chief Strategy Officer for Alterian; and Michael Aburas, Integrated Media Director for MGM Resorts International. Panel participants shared their road to building out consumer experiences on a global basis. One of the common themes was “mass personalization” of the website experience by delivering content based on who the user is.

Cammie Croft from shared the background and goals of that advocacy organization, with a focus on DACA and the coming changes to that law.

After an awesome lunch prepared by the Enclave staff, the group was treated to a stunning presentation from mentalist Kevin Viner. Most attendees left completely amazed by what they saw from Kevin.IMG_0755

The conference continued its momentum after lunch with Victor Cho, CEO of Evite, covering how his company has dealt with diversity in the workplace. He was followed by Hope Frank and Jeanniey Mullen from Mercer, sharing the results of programs they have executed including an internal marketing campaign for engaging the company’s 20,000 employees.

Jeanniey also moderated an impressive panel of women leaders that included Alma Derricks, CMO, El Rey Network; Lindsey Germono, President, Germono Advertising Company; Ruth Brajevich, VP of Strategic Initiatives, Ware Malcomb; Lindsey Carnett, CEO, Marketing Maven; Isabelle Bart, Marketing Communications Director, American Association of Critical-Care Nurses; and Mariam Ayoade, Product Team Lead, Digital Services, digitXplus. They shared myriad stories on the challenges and triumphs of being women executives in today’s world.IMG_1086

Alma Derricks shared a bit more of her story launching El Rey and showed a great video reel from the network. She was able to tie it all in to marketing and the impact of diverse ethnic groups on American culture.

Amazon is well-recognized as a highly innovative company, and Jay Symonds, Senior Account Executive, shared an overview of that innovation a day after Amazon introduced six new Echo devices. Jay then moderated a fascinating panel of innovators in data and analysis. Included on the panel were Perry Evoniuk, CTO, Evite; Tracy Morgan, Senior Director, Engineering & Data Science, nContext; Tamara Gaffney, Principal Analyst, Adobe; Ryan Miyaki, Founder, Comped Marketing; and Vitaly Pecharsky, Head of IT Operations, Slickdeals. This panel shared some very innovative and forward-looking accomplishments, largely using big data and machine learning techniques.

Yves Le Sieur, Senior Director, VDS, lead the group through the next section of IMPACT, setting the stage for a discussion on innovation in education. His panelists included Helen Norris, VP, CIO, Chapman University; David May, VP, Web & Digital Media, Chapman University; and Dr. Stephane Muller, Business Programs Department Director, University of California, Irvine. This esteemed panel discussed the leadership qualities needed to innovate, including how to avoid organizational silos and apply new technologies.

Justin Andresen, Head of Sales for Drips, shared his presentation titled “Conversations Matter.” His company has deeply looked at the conversations that happen throughout the marketing process and determined the differing forms and timing on which communication takes place. They seek to talk to users, not at them.

Aaron Hillegass, CEO, Big Nerd Ranch, moderated a panel on “Technologies and Modern Day Tools” with a look at the myriad of tools marketers can use to execute campaigns and get detailed feedback. The panel included Josh Decker, CEO, Tagboard; Susan Akbarpour, CEO, Mavatar; Adam Hua, VP Partnerships, CitizenNet; Thomas Bartke, Ecom Convert; and Tyler Holliday, Director of Marketing, Ytel. The tools discussed tended to be social media related, and the panel offered several case studies on the topic.

Johnathan McGowan, CEO of Takenote Global, shared his company’s experience competing at a past start-up battlefield at IMPACT. They won that competition, which helped them reach out and gather more advisors to help fuel growth.

His remarks were followed by this year’s edition of the IMA Startup and Pitch Challenge. Three companies competed for this honor: Hykso, dubbed the Pelton for boxing, showing a great video about their product; Blue Matador, a predictive analytics company focused on reducing downtime; and Bob’s Repair, a service that connects skilled contractors with customers in need of those skills. Each company shared its plans and products and answered questions from a panel of judges. When the judging was completed, the prize went to Blue Matador in the form of a $25,000 package of marketing and PR support.IMG_1376

IMPAQ CEO Mark Samuel was next, and he focused on “Rising Above the Noise – Transforming Your Organization and Yourself.” His State Transformation Process is an excellent model for understanding transformation from an organizational perspective. The capstone of the day’s speakers fell to Bill Eldien, CEO of Ketel One Vodka. Bob shared the fascinating story of Ketel One, and his presentation was followed by a vodka tasting session.

The conference ended with a gala celebration at the amazing XS Nightclub at Encore with recording artist, DJ and producer David Guetta. The celebration went far into the night, and what happened there must stay in Vegas. IMPACT17 was a great success, and we all look forward to next year!

IMPACT17 Conference – Speaker Update

As we close in on IMPACT17 in Las Vegas, we’d like to highlight four of our very special thought leaders. They are among an absolutely stellar line-up set for the event Sept. 28-29.

Claudio Ludovisi, Vice President and Head of Business Planning & Strategy, ABC Entertainment, Disney ABC Television Group

On empowering fans and fan engagement, with trailers for upcoming Disney ABC television shows and possibly a special augmented reality experience!

Jay Symonds, Senior Account Executive, Amazon

Moderator for our Marketing Innovations panel.

Andrea Ward, Chief Marketing Officer, Magento

On “Data-Driven Marketing: Hype vs. Reality and What’s Coming Next” as businesses cope with connecting mountains of new data.

Peter Lopez, Cloud Solutions Architect, Microsoft

On “Dynamic Security in the Digital Age” and threats that are breeding at an exponential rate in an explosion of connected devices and people.

Don’t miss the unique insights of these and other industry experts. If you haven’t already, register today for IMPACT17.

IMPACT Awards Will Close THIS Friday!

This is the last week to enter the 2017 IMPACT Awards.

We invite you to submit your innovative Internet marketing accomplishments for recognition by professional peers and industry leaders. Enter today or before the final deadline of Friday, August 25, at 9:00 p.m. PT.

If your work rises above the noise, we not only want to reward you and your company but also reward our members by sharing innovative practices that will inspire and help them grow, too. Winners will be recognized on stage at IMPACT17, and the work can also be showcased to our entire network of marketing professionals via IMA case studies.

Don’t wait, enter today!

Enter today!

IMPACT17 in Las Vegas is Only Two Months Away!

And the roster of topflight thought leaders just keeps building. You’ll have an extraordinary opportunity to learn from the best. And you’ll come away with leading-edge insights to apply immediately for achieving professional as well as organizational success.

Here are the most recent additions to an already stellar line-up:

  • Bill Eldien, CEO, Ketel One Vodka
  • Victor Cho, CEO, Evite
  • John Costello, Corporate VP, Business Development & Government Relations, Microsemi
  • Alma Derricks, CMO, El Rey Network, Univision
  • Warren Kay, Chief Revenue Officer, SOCi
  • Kevin Maloney, CEO, IMA International Executive Council
  • Jeanniey Mullen, Global CMO, Mercer
  • Vitaly Pecharshky, Head of IT Operations, Slickdeals
  • Mark Samuel, CEO, IMPAQ
  • Paul Smith, CMO, Tangram Interiors
  • Andrea Ward, CMO, Magento
  • +50 more speakers

We also have an amazing group of partners who clearly grasp the superior value of the event and its benefits, for both their organizations and our attendees:

  • ABC/Disney
  • Adobe
  • Amazon
  • Chapman University
  • Double Dutch
  • Drips
  • Evite
  • Latham & Watkins
  • Mercer
  • Microsoft
  • SOCi
  • Tangram
  • Transperfect
  • Ware Malcomb
  • Ytel

Please join us Sept. 28-29 for a truly memorable experience, including opening night at the dazzling Intrigue lounge at the Wynn, 5-star conference venue at Enclave and luxurious accommodations at Encore.

For complete event details and registration, go to

Tim Moran, Founder of (by Adobe) Joins IMA Leadership

Please help in welcoming Tim Moran to our organization.  Tim will be the CEO of the CMO100 Network, a newly formed organization of the IMA that will nominate and confirm the most effective Marketing leaders of our era.  The group will be creating research, content, events and programs around “the Digital Transformation”.   Tim has built and managed for Adobe into the most profound online resource for marketing executives, with a subscriber base of over 60,000 professionals and an overall impression rate of over 50 Million, due to Adobe’s amplified channels.  Tim also has one of the largest personal networks of worldwide CMOs in existence and will be a powerful addition to the future of the IMA.

 CMO100 Network site:

 Below is a short bio on Tim as well as the numerous areas of value you will find in the new CMO 100 group debuting at IMPACT17 Las Vegas at the Wynn in September –

Tim Moran was most recently the founding editor and Editor in Chief of Adobe’s marketing-content site. He has worked as a journalist and editor for more than 25 years. Prior to joining Adobe, he worked for CMO Media, later UBM, in a variety of editorial-management roles, including Executive Editor of EE Times and Editor in Chief of, which he launched in 1996.

 CMO 100 Network by IMA offers:


  • Special interview/professional profile opportunities to be conducted by Moran or Steven Cook, ex-Samsung and P&G marketing executive who will be working with the team.
  • Potential for audio interviews with Alan B. Hart, creator and host of “Marketing Today,” who has interviewed some of the world’s top marketing professionals and business leaders.
  • Annual CMO mega-issue research, surveys, and trend reports, in conjunction with Kim Whitler, PhD, former CMO, and now assistant professor of marketing at University of Virginia’s Darden School. Also, potential for on-request specific topic surveys done across the CMO 100 network.
  • Opportunity to write and contribute thought leadership for publication on the CMO 100 site, LinkedIn, and the newsletter.
  • Monthly CMO 100 newsletter
  • Member discounts to IMA events, including Impact 17, as well as other roundtables and gatherings.
  • Mutually beneficial connections to other professional groups.