Webinars

Mentions:

Pottery Barn Teen blog.pbteen.com/

Curalate Resources and Success Stories: www.curalate.com/resources/#case-studies

See it in action: like2b.uy/nordstrom

The IMA recently completed a special report on the State of Visual Commerce on behalf of Curalate. This special report details valuable insights marketers and business leaders can use to maximize the return on investment seen from visual commerce. Join webinar on October 8th here: curalate.com/imawebinar

Impact 15:

Happening now! September 23-25 in the beautiful Aria in Las Vegas! impact15.org. Lots of special guests, events, and presentations. Find Dominick and introduce yourself! He will also be on the Showcase Exhibitor Hall floor from 5-7pm on Thursday the 24th interviewing top guests and looking for questions and comments from the audience. Tweet with #IMPACT15 or stop by!

051: Start Here

Story:

Just hearing about IMA Leader podcast? Then this episode is the ideal place to get acquainted with where we have been since it inception in September 2014. We have made a lot of progress, had some amazing guests, and received recognition from itunes as New & Notables!

Quote:

“New to the IMA or the IMA Leader show? Start your journey here.” – Dominick Sirianni

Show Links & Social:

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050: Behavioral Economics Drives Modern Marketing with AVO Founder and CEO Steven Clough

Guest:

Steven Clough (@steven_thomas) combined his degrees in business and psychology to form AVO. A behavioral economist, Steven is committed to pulling on knowledge from psychology and data as leverage to do better in marketing and business.

Company:

AVO is a leading consulting agency specializing in brand and product solutions for Fortune 1000 size companies like Microsoft, Cascade Designs, Philips, ThermoFisher, and others. Based in Seattle, AVO delivers on strategy, marketing, media, technology, and analytics.

Quote:

“This industry is based on a lot of bad rules. …In the marketing world these rules tend to get perpetuated.” – Steven Clough

Story:

Dominick sits down with guest Steven Clough to talk a mix of psychology, economics, and modern marketing. Not just a run of the mill marketing agency, Steven’s company AVO focuses on behavioral economics to help companies redefine their business and marketing strategies. In this intellectual conversation, Steven explains neuromarketing and how you can use it to help improve your marketing plans.

Show Links & Social:

Steven Clough:[social_link type=”linkedin” url=”https://www.linkedin.com/in/cloughs” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/steven_thomas” target=”on” ][/social_link]

AVO: [social_link type=”wordpress” url=”http://amorvinc.it/” target=”on” ][/social_link] [social_link type=”linkedin” url=”https://www.linkedin.com/company/fireign-united-llc?trk=top_nav_home” target=”on” ][/social_link]

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049: Your Guide to IMPACT15

Story:

Dominick gives the low down on all the exciting things to come at #IMPACT15! Listen for tips and behind-the-scenes info. Don’t miss it!

Show Links & Social:

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044: Mark Organ Founding CEO of Eloqua and Influitive on Advocacy Marketing

Mark Organ (@MarkOrgan) is the founding CEO of Eloqua which now forms the foundation of the Oracle Marketing Cloud and the founder and CEO of Influitive. He has spent a career starting successful companies. A serial entrepreneur since he was a kid, he started a custom software business in high school and a house painting business in college. Now his greatest professional passions include creating new billion dollar categories in technology and developing new leaders.

Company:

Influitive (@influitive) helps B2B companies capture customer enthusiasm and use it to turbocharge marketing and sales efforts for more rapid and profitable revenue growth. Through Influitive’s AdvocateHub platform, B2B marketers can generate more of the referral leads, customer references, social buzz, success stories and product reviews that are crucial to reaching buyers who rely increasingly on recommendations from knowledgeable peers.

Quote:

“As a marketer the most important thing that you can do to drive your success, your company success, is to surround your buyer with social proof.”

Story:

Mark shares his background as an entrepreneurial kid in high school and college to some fascinating insights into the mission and beginnings of Eloqua and Influitive. Dominick and Mark then discuss predictions for the future of marketing. Listen to see where things are going!

Show Links & Social:

Mark Organ: [social_link type=”linkedin” url=”https://ca.linkedin.com/in/markorgan” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/markorgan” target=”on” ][/social_link] Mark@influitive.com

Influitive: [social_link type=”facebook” url=”https://www.facebook.com/Influitive” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://influitive.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/influitive” target=”on” ][/social_link]

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Impact 15:

Annual conference held this September 23-25 in the beautiful Aria in Las Vegas – join us! impact15.org

043: Authentic Storytelling and Eliciting Emotional Responses

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Guest:

Lauren Burgoyne (@TheDailyZona) is the founder of The Greater Purpose Project (#GPP) and Great Purpose Productions. She is also a former executive producer of Destination Arizona Television (DAZTV) where she was a TV host, anchor, reporter, and executive producer in the fields of entertainment, news, sports, and travel.

Company:

The Greater Purpose Project (@GreatPurposePro) is a non-profit organization that is “One part Documentary, One Part Philanthropy, and ALL Heart.” GPP is a positive news outlet, documentary, and School Heroes Tour that introduces us all to a new league of everyday superheroes who are overcoming adversity and inspiring others.

Quote:

“This isn’t just important because this is something people are going to click on…it’s about making people laugh, making people think, and maybe making people cry.”

Story:

Lauren joins Dominick to share how she went from TV anchor and executive producer to starting her own production company and the non-profit The Greater Purpose Project which gives a platform to sharing stories of everyday heroes.

Dominick picks Lauren’s brain to learn how she decides which stories to tell and identify which will have the best impact. Lauren also discusses how GPP enlists the help of celebrities to further market the positive message and stories. She then offers advice on how to share authentic stories and get increased media attention for marketing effectiveness.

Show Links & Social:

Lauren Burgoyne: [social_link type=”linkedin” url=”https://www.linkedin.com/in/laurenburgoyne” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/thedailyzona” target=”on” ][/social_link] Lauren@TheGreaterPurposeProject.com

Greater Purpose Project: [social_link type=”facebook” url=”https://www.facebook.com/GreaterPurposeProject” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.thegreaterpurposeproject.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/GreatPurposePro” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link] [social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/imaleadershow” target=”on” ][/social_link] Email: dsirianni@imanetwork.org

Coming up:

– CFO Squad.

– More from Oracle Marketing Cloud.

– Steve Clough of AVO who will delve into Behavioral Economics.

All podcasts:

Stitcher

Impact 15:

Annual conference held this September 23-25 in the beautiful Aria in Las Vegas – join us! impact15.org

042: IMA Founder and Chairman Sinan Kanatsiz on the IMA and IMPACT15

Guest:

Sinan Kanatsiz (@SinanKanatsiz) is Founder and Chairman of the Internet Marketing Association in addition to his role as CEO of KOMM. Sinan holds a B.A in Communications, with an emphasis in Computer Science and Public Relations as well as a dual Master’s degree in Human Resources and Organizational Leadership from Chapman University. He is also Founder of Generation NeXt and member of the New Majority.

Company:

The Internet Marketing Association (@IMA_Network) is a professional organization that, since its inception in 2001, has accrued a global membership in various fields including sales, marketing, business ownership, programming and creative development. Sinan started IMA with four key values as a foundation for success in today’s highly competitive business environment: integrity, communication, professionalism and education. Membership is free. Join!

Quote:

“The general idea of the IMA was to bring professionals like us together in a way that provoked thought-leadership, networking, business experiences, and life experiences.”

Story:

Our Chairman and Founder sits down with Dominick to share insights on the inception of the IMA (back in 2001!), how it is impacting business globally today (listen for story of most recent member in Nigeria), and the exciting things we can expect from the much-anticipated IMPACT15 next month at the Aria in Las Vegas.

Show Links & Social:

Sinan Kanatsiz: [social_link type=”linkedin” url=”https://www.linkedin.com/in/sinankanatsiz” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/sinankanatsiz” target=”on” ][/social_link] Sinan@imanetwork.org

Interview Mentions:

Speakers at IMPACT15 including many of our podcast’s guests:

– Darian Shirazi, CEO Radius (episode 15 and 17)

– Victor Cho, CEO evite (episode 31 and 32)

– Claudio Ludovisi, former Sr. VP of NBC Entertainment (episode 35)

– Jeanniey Mullen, NOOK VP of Marketing (episode 20)

– Jeff Marcoux, CMO Microsoft (episode 20, episode 21, & episode 27)

– Christoph Trappe, Director of Content Marketing MedTouch (episode 5 & episode 26)

– Tony Hsieh, Zappos CEO (influencer of guest on episode 26)

– Andrea Ward, VP Marketing Oracle Marketing Cloud (episode 22)

– Pat Boulard, Co-founder Axellium (episode 38)

– Still on the fence about IMPACT15? Listen to episodes 11, 13, 14 which were recorded live last year)

All podcasts:

Stitcher

Impact 15:

Annual conference held this September 23-25 in the beautiful Aria in Las Vegas – join us! impact15.org

041: Why IT Doesn’t Really Care About Marketing Tasks with Unbounce Co-founder Oli Gardner

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Guest:

Oli Gardner (@oligardner) grew up in Scotland. He is an introvert. His first job was in a beehive factory. He thought he would become a sound engineer and got a Masters in Semiconductor Design. But lately he’s continued to help grow the company he co-founded in 2009, taken an extreme solo photography trip in the SouthWest (amazing pics here), and worked on being a professional insomniac.

Company:

Unbounce (@unbounce) is a landing page builder for professional marketers. It provides the easiest way available to create, publish, and A/B test desktop and mobile-responsive landing pages without the need for IT or developers. Using their template library you can build click through, lead gen, sales letter, and video landing pages in minutes.

Quote:

“We wanted to empower marketers to do their own work and free up IT from not working on menial web tasks they don’t want to do. So you are benefiting everyone.”

Story:

Oli Gardner – 1 of 6 co-founders of Unbounce – shares his personal background (entertaining!), how he moved from Scotland to Canada, his coincidental connection to the date of 9/11, and the history of starting his successful company that helps marketers do their job better. Oli goes on to share a story that no one in the world has heard before and describes how when he hires he looks for people who not only embody their 6 core values but also have G.A.S. (listen to hear what this stands for).

Show Links & Social:

Oli Gardner: [social_link type=”linkedin” url=”https://ca.linkedin.com/in/oligardner” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/oligardner” target=”on” ][/social_link] Oli@unbounce.com

Unbounce: [social_link type=”linkedin” url=”https://www.linkedin.com/company/unbounce” target=”on” ][/social_link][social_link type=”wordpress” url=”http://www.unbounce.com” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/unbounce” target=”on” ][/social_link]

Interview Mentions:

– Thanks to Erik Leist here at the IMA. He uses Unbounce for IMA goals and helped bring together today’s interview with its co-founder.

– Tools mentioned that can integrate: Infusionsoft, SalesForce, Marketo, MailChimp, Aweber

– Website Optimizer tools: Optimizely, Visual Website Optimizer (VWO)

– Unbounce Blog: Lots of free, quality info for marketers

– Episode 030: Rand Fishkin of MOZ

– Send Dominick an email at podcast@imanetwork.org so we can share your story and help you achieve your goals. We want to feature more IMA members on future episodes.

Coming up:

More about our IMPACT15 conference and our Certified Internet Marketing Program.

All podcasts:

Stitcher

Impact 15:

Annual conference held this September 23-25 in the beautiful Aria in Las Vegas – join us! impact15.org

040 For Love or Money | Oracle Marketing Cloud Sr. Director of Corporate Marketing Nick Bell

Guest:

Nick Bell (@nbell94102) is a results-driven High-tech Marketing Executive with proven track record developing award-winning marketing programs and brand strategies. With broad-based experience with both agency and corporate environments, he joined Oracle 3 years ago when it formed the Oracle Marketing Cloud (@OracleMktgCloud). His southern roots and Journalism background help his marketing career today.

Company:

Oracle (@oracle) is the second largest software maker in the world after Microsoft. It leverages innovation to enable its 400,000+ customers in over 145 countries to deliver the best experience to their own customers by simplifying IT. Last year, Forbes listed Oracle’s brand as more valuable than AT&T, Walmart, Verizon, and Budweiser. With 38.3 billion dollars in brand revenue, Oracle sells more than Ralph Lauren, Visa, EBay, Gucci, and Rolex combined. Oracle is also one of the major sponsors of the IMA.

Quote:

“Brands today are either disrupted or disrupters, are either growing or shrinking.” – Nick Bell

Story:

We continue our conversation with the leaders of the Oracle Marketing Cloud with Nick Bell the Sr. Director of Corporate Marketing. In Part A – this episode here – we got to know Nick, his background, and some behind the scenes at Oracle Marketing Cloud.

Now in Part B, Nick gives some more background on Oracle Marketing Cloud and then takes over the microphone for a great presentation he calls “For Love or Money” that’s all about how marketing professionals really have two masters – the CMO Dilemma. He discusses the two competing priorities marketers have to have, dispels some big myths, and how to close the gap and get better.

Show Links & Social:

Nick Bell: [social_link type=”linkedin” url=”https://www.linkedin.com/in/nickbelleloqua” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/nbell94102” target=”on” ][/social_link] nick.bell@oracle.com
Oracle Marketing Cloud: [social_link type=”linkedin” url=”https://www.linkedin.com/company/oracle-marketing-cloud” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/OracleMktgCloud” target=”on” ][/social_link] New Website for Oracle Marketing Cloud

Interview Mentions:

– Episode 022: Andrea Ward, V.P. of Marketing, Oracle Marketing Cloud

– Episode 028: Steve Olenski, Senior Content Strategist, Oracle Marketing Cloud

– Episode 037: Chris Moody, Director of Marketing for Content and Social, Oracle Marketing Cloud

– Episode 039: Nick Bell, Part A (the prequel to this episode)

Coming up:

Chris Moody of Oracle Marketing Cloud returns and Oli Gardner co-founder of Unbounce!

All podcasts: