IMA Leadership Gathering at Cayman Enterprise City

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The Internet Marketing Association (IMA) and United States business leaders converged in Grand Cayman for a three day immersive cultural, educational, social and economic experience hosted by Cayman Enterprise City (CEC), Brac Informatics Centre (BIC), and Walkers.

Cayman positions itself as the ideal business jurisdiction through CEC, boasting streamlined business set-up, tax incentives, a fast-tracked 5 year visa, and the opportunity to be part of one of the most innovative and diverse business communities in the world.

Guests were afforded the opportunity to tour CEC, the BIC datacenter, and met with key leaders on the island, including Premier of the Cayman Islands, the Honorable Alden McLaughlin.

The gathering also launched the regional chapter of the IMA at the Cayman Islands and will be the first gathering in a growing relationship between IMA and CEC.[:de]







IMA Gathering at CNN Headquarters with Oracle Marketing Cloud

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What does the future of television and digital media look like today? Just ask John Duber, director of “New Day” (morning show), who gave us an all access experience at CNN in New York, on a beautiful sunny day. Beyond set tours, we met with several of the anchors who power the daily news shows we all watch on Television.

Special guest, Michal Shapira Sperling, SVP, Head of Integrated Marketing at CNN Global presented to us about her daily role on brand, content, analytics and digital across the various divisions of the company. The analytics CNN uses to predict news impact uses several funnels from social, A/B testing and on demand feedback from viewers.

In partnership with Oracle Corporation, the Internet Marketing Association (IMA), gathered 20+ CMOs from companies including Sony, Ernst & Young, Barnes & Noble, NYSE, Chanel, Alex & Ani, Thompson Reuters, New York Life, Mercedes Benz, Samsung, NRG and Sotheby’s to name a few.
Defining the future of Internet Marketing is a shared passion by these accomplished leaders on the East Coast.