016 Holly Miller Talks Twitter (plus new job postings!)

holly millerGuest

Holly Miller (@millertime_baby) is a Senior Marketing Manager at an online marketing agency called The Search Agency based in Los Angeles, CA. She has experience as an SEO account manager and now is a leader in the marketing side as well. She is an alumnus of Chapman University with a degree in PR and Advertising and was recently appointed to the Chapman50.

Company

The Search Agency is an integrated online marketing firm helping marketers make better decisions through the use of data. From Paid Search (SEM), to Search Engine Optimization (SEO), and Consumer Experience (landing page optimization, conversion path optimization), The Search Agency offers services in Display Media, Social Media, and Comparison Shopping Management to maximize the effectiveness of integrated online marketing campaigns. It is one of the largest and fastest growing search marketing firms, having been named a top-five independent U.S. search marketing agency by Advertising Age.

Quotes

“85% of people will feel more connected to your company if you get them to follow you on Twitter.”

“Your followers are 47% more likely to visit your website than those who don’t follow you.”

“Followers are 72% more likely to purchase from you than non-followers.”

Story

Holly Miller shares her experience at the IMPACT 14 conference. From great speakers to valuable new content to live tweeting, Holly reveals her thoughts on the benefits of engaging with other thought leaders and how to capture “tweetables” that speak to the essence of what a presenter is saying while simultaneously catching the attention of social media. Doing this effectively garners you more followers and more engagement. In addition to industry conferences, Holly gives us a peak into the weekly thought leadership meetings she is a part of and ways marketers can stay on the pulse of important trends and industry changes.

Show Links & Social

Holly Miller: [social_link type=”linkedin” url=”https://www.linkedin.com/profile/view?id=28986965&authType=NAME_SEARCH&authToken=sIGZ&locale=en_US&srchid=254187611425944115315&srchindex=1&srchtotal=1&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A254187611425944115315%2CVSRPtargetId%3A28986965%2CVSRPcmpt%3Aprimary%2CVSRPnm%3A” target=”on” ][/social_link][social_link type=”wordpress” url=”http://itsmillertimebaby.com/” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/millertime_baby” target=”on” ][/social_link]

The Search Agency: [social_link type=”linkedin” url=”https://www.linkedin.com/company/the-search-agency?trk=company_logo” target=”on” ][/social_link][social_link type=”wordpress” url=”http://www.thesearchagency.com” target=”on” ][/social_link] [social_link type=”twitter” url=”http://twitter.com/thesearchagency” target=”on” ][/social_link]

IMA Network: [social_link type=”linkedin” url=”https://www.linkedin.com/company/internetmarketingassociation” target=”on” ][/social_link][social_link type=”wordpress” url=”http://www.imanetwork.org” target=”on” ][/social_link] [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni: [social_link type=”linkedin” url=”http://www.linkedin.com/in/domsir/en” target=”on” ][/social_link][social_link type=”twitter” url=”http://twitter.com/domsir411″ target=”on” ][/social_link] Email

Interviews Mentioned:  005: Christoph Trappe   015: Darian Shirazi   017: Darian Shirazi   018: Brian Wong

All podcasts:  itunes   Stitcher

 

3 Social Media Landmines & 5 Steps to Avoid Disaster with Frank Luntz

frank luntz article pic frank on tv interview croppedLove him or hate him, Frank Luntz calls it like he sees it. During my recent interview with him on the IMA Leader podcast, Luntz didn’t pull any punches when calling out Republicans for their weak social marketing strategies.

“Republicans didn’t implement in 2014 what Obama was doing in 2008.”

Though he got his start on a national stage working for Newt Gingrich and helping to draft the Contract with America, Luntz pulls from a wide audience. He serves as a contributor to Fox News and CBS which is rare. He’s worked for politicians on both sides of the aisle and, though he’s definitely known as a Republican pollster, he started off our interview by telling me he didn’t define himself that way.

“I’m sort of a jack of all trades and master of none.”

Luntz was incredibly pessimistic when talking about social media. He laid into Republicans who seem to have their head in the sand when it comes to using the relatively new media to engage the electorate. Luntz also had some words of caution for people using digital marketing techniques to talk with an audience.

3 Social Media Landmines

1. Lengthy messages do not get read.

2. Social media is a place for venting, not to think and contemplate.

3. Your posts can and will be twisted and used against you.

5 Steps to Avoid Disaster

So how do we tame this beast? Given Luntz’s stipulation that social media has its limitation and potential pitfalls, here is advice from the ‘maestro of messaging’ himself:

frank luntz article pic 1 response by facebook post length

1. People don’t read much more than 450 words 

In the New York Times or the Wall Street Journal, you generally get 800 words to make your point. Not so in the social world.

On Twitter you get 140 characters and on other platforms like Facebook and LinkedIn you certainly can use far more, but no one wants to read a diatribe so keep your blogs to one topic and stay focused. Keep your tweets, Facebook posts, Pinterest descriptions, etc. as short as possible.

Buffer even recommends 40 characters maximum for Facebook posts for higher engagement. Less really is more.

2. Visuals are powerful

videos and photos are shared more than text aloneThe likelihood of your information being shared increases when a visual component accompanies the verbal message.

In fact, according to Hubspot, videos on Facebook are shared 12 times more than text posts and links combined, photos are twice as likely to earn likes over text updates, and photo and video posts on Pinterest refer more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.

Screen Shot 2015-03-03 at 6.41.14 AM

3.  Play to emotion

Because social media is a great place for venting, connecting quickly to your audience through emotion is a top strategy. Get them to laugh, cry, fume, or jump and your message will be more widely shared and engaged with, thus eliciting a bigger impact.

Read more on the Science of Emotion in Marketing from the Huffington Post for how you can leverage it in your social media strategy.

4. You better have facts

frank luntz article pic 4 just the facts

If you don’t have facts to support what you say, prepare for destruction.

The best rule of thumb according to Luntz is to ground what you say in principles or information not up for debate. This reduces what opponents can argue with and the havoc they can wreak on your message. For example, include verifiable statistics when talking about a product or situation.

No: “Our product was great.”

Yes: “Our product was in the top 3 of industry rankings 7 out of 8 years.”

5. Never “set it and forget it”

frank luntz article pic 5 one does not set it and forget it

Part of your social media strategy must include monitoring what you put out there and the engagement it receives. Many take pride in hijacking communication for their own interests and even the best communication attempts can be thwarted if you don’t monitor and correct confusion.

Luntz believes that we learn more from our mistakes than we do from our successes. In our interview, he shared mistakes he made in his life that helped him realize that with social media, you need to be short, visual, authentic and emotional in order to be successful.

 

More

Be sure to subscribe to IMA Leader and hear guests like Frank Luntz share the experiences from which they learned to be successful in today’s hyper-communicative and ultra-competitive world.

Do you have other “rules” that should be added to this list? What social media mistakes have you learned from that you can share with our IMA members? Comment below or tweet me at @domsir411 or at @IMA_Network.

024: Frank Luntz: Social Media has its place

frank luntz headshot

Guest

Frank Luntz (@FrankLuntz) CEO of Luntz Global is also a contributor for both Fox News and CBS. An expert in communication strategy, TIME Magazine wrote, “If words are a weapon, Frank Luntz is a Samurai.” In this podcast (click above to listen), Frank shares his candid perspective on social media and communication in digital marketing and politics.

Company

Luntz Global has advised corporations and organizations in virtually every major industry from Citigroup to Coca Cola to FedEx to the U.S. Navy. Using focus groups to tap into the pulse of the public, even President Barack Obama confirms Frank Luntz’s authority when he said, “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”

Quote

“If social media teaches us anything it’s that [if you] can keep their head, you’ll be a success….Figure out what needs to be done and play your game, not theirs.”

Story

Frank Luntz has been called “the maestro of messaging.” He shares the good, the bad, and the ugly of social media citing specific examples from his illustrious career.

Too often people make large mistakes by looking at the world through their own perspective and not considering other viewpoints. Frank demonstrates how using words and stories via different mediums can have amazing impacts but only if you do your homework. And be forewarned, what you say and write will often times be twisted and used against you, so choose your words wisely.

Frank also answers the question of “What have the Republicans learned about the two effective national campaigns of Obama?” Frank shares his candid opinion plus his advice on how to make up lost ground using digital marketing. 

Show Links & Social

Luntz Global

Luntz Global Focus Groups

Frank Luntz   [social_link type=”twitter” url=”https://twitter.com/FrankLuntz” target=”on” ][/social_link] Luntz Global [social_link type=”twitter” url=”https://twitter.com/LuntzGlobal” target=”on” ][/social_link]

Dominick Sirianni [social_link type=”twitter” url=”https://twitter.com/domsir411″ target=”on” ][/social_link] IMA Network   [social_link type=”twitter” url=”https://twitter.com/IMA_Network” target=”on” ][/social_link]

Dominick Sirianni Email

 

 

The three recent Facebook developments you need to know

Internet marketers have long-known that to stay on top of the SEO battle, one must closely follow changes in algorithms from various search engines. Facebook is quickly adding itself in to that mix on the social media marketing scene. Over 100 different criteria make up Facebook’s newsfeed algorithm, and with the thousands of possible posts each user has the possibility to consume daily, it is more important than ever for marketers to be tuned in to these tweaks and shifts.

Facebook recently announced various new updates to the newsfeed and other services, amongst many, these three are the top updates you should know.

1. No more “promotional” Facebook posts
After a recent survey of its users, Facebook discovered that many found the content from brand and business pages they had ‘Liked’ was overly promotion. This mainly occurs when the content includes traits that fall under the following categories: “Posts that solely push people to buy a product or install an app, ask people to enter promotions and sweepstakes with no real context, and reuse the exact same content from ads” as stated in a recent Facebook News Release.

Due to the level of competitiveness for organic posts on Facebook, as of January 2015 this type of content will disappear from peoples news feed. However, this brings us to the next update.

2. Organic Facebook Interest Targeting

As a marketer who uses Facebook gratuitously, I find sometimes find myself feeling that Facebook is just in the game of making my job more difficult – this update could make me rethink that position.

Up until recently, organic posts could target an audience solely on Gender, Relationship Status, Educational Status, Age, Location, and Language. These definitely say something about a person, but not enough to create direct engagement. With these latest updates you are now able to target a specific audience based on interests.

This has endless application, especially for brands with a large, diverse following. Although reach may be slightly hindered by targeting a post to a segment of your audience, there is tremendous benefit in the ability to ensure your post will be relevant to those it reaches.

3. Increase of Facebook video reach in News Feed

Facebook recently surpassed YouTube in monthly desktop video views. This is primarily due to mobile uploads and the auto play feature in the newsfeed. Now, videos directly uploaded to Facebook can reach up to 30% more views as opposed to link posts of videos. This is mainly due to the higher video performance Facebook is offering to its users. With the new Video Views Objective, the video directly uploaded to Facebook will be systematically enhanced to reach member most likely to view it. Insight as to how to improve your video can be found in Ads Reporting under the Edit Columns.

About the :

Erik is a veteran Internet Marketing professional who has worked for clients and agencies across the United States. He leads IMA in identifying and following industry trends.

Adobe: Facebook’s referred revenue-per-visit grew quarterly, but Twitter and Tumblr dipped

Written by: Kaylene Hong, Asia Reporter for The Next Web.

Facebook.jpg

may be getting harder for Facebook to stand out among other social sites for ad revenue, given the increasingly crowded space, but Adobe’s latest social media intelligence report for the first quarter of 2014 found that revenue referred from most social channels to retail sites dropped quarter-over-quarter, except for Facebook.

Facebook’s referred revenue-per-visit rose 2 percent quarter-over-quarter, while Twitter and Tumblr’s figure declined by 23 percent and 36 percent respectively. Year-over-year though, Tumblr’s referred revenue-per-visit was up 55 percent, followed by Facebook at 11 percent and Twitter at 5 percent.

Adobe RPV 730x671 Adobe: Facebooks referred revenue per visit grew quarterly, but Twitter and Tumblr dipped

Adobe noted in its report: “While Pinterest and Tumblr are doing better than last year, they’re still unable to provide consistent referred revenue outside of the holiday shopping season. Facebook, however, continues to provide value year round.”

It’s worth noting for comparison that Shareaholic’s Q1 2014 numbers reflect a more positive outlook for Pinterest, with data showing that Pinterest’s referral traffic share grew 48 percent quarter-over-quarter, up from 4.79 percent to 7.10 percent. Meanwhile, Shareaholic also found that Facebook’s referral traffic share grew from 15.44 percent to 21.25 percent, while Twitter remained essentially flat — moving from 1.12 percent to 1.14 percent.

Adobe’s report also found that Facebook’s ad click-through rate jumped 160 percent year-over-year and was up 20 percent quarter-over-quarter. However, its cost-per-click declined 2 percent year-over-year and 11 percent quarter-over-quarter, with Adobe attributing it to a strong performance during the holiday season in the previous quarter.

Meanwhile, Facebook ads with embedded videos are gaining traction. Adobe’s report found that Facebook video plays increased by 758 percent year-over-year and 134 percent quarter-over-quarter after auto-play for videos was introduced last quarter, while engagement with video posts rose 25 percent year-over-year and 58 percent quarter-over-quarter.

Adobe Type 730x690 Adobe: Facebooks referred revenue per visit grew quarterly, but Twitter and Tumblr dipped

Senior analyst Joe Martin said: “Facebook is back at the top of the mountain… It was declining for some time, but now it’s at about 75 percent of retail referrer traffic, for example. All the other networks are still growing, but the majority of referring traffic is still attributed to Facebook. That means that Facebook’s adaptions for marketers are working.”

Adobe taps on aggregated data from Adobe Marketing Cloud to produce paid social data. Its overall estimates are based on 260 billion Facebook ad impressions, 226 billion Facebook post impressions, 17 billion referred visits from social networking sites, as well as seven billion brand post interactions including comments, likes and shares.

Charts via Adobe

 

Read Full Story: http://thenextweb.com/insider/2014/04/22/adobe-facebooks-referred-revenue-per-visit-grew-quarterly-but-twitter-and-tumblr-dipped/

Traditional Media Might Be Old, But It’s Not Dead. . .Yet

by Samuel Greengard, Contributing Writer at CMO.com

As CMOs and other marketing executives attempt to navigate the intricacies of today’s fickle and fast-changing consumer marketplace, it’s apparent that technology plays an increasingly critical role in driving strategies and tactics.

But somewhere between mobile, social media, and other digital channels lies an easy-to-forget reality: Old media hasn’t exactly disappeared. Indeed, television, radio, and print remain viable and effective tools for promoting a brand and capturing mind share and market share.

Sorting through this complex environment is a growing challenge–and one that requires a clear perspective. As Brian Babineau, senior vice president of content strategy and activation at Arnold Worldwide, told CMO.com: “Great scale and awareness can still come out of traditional media vehicles. Some of the most innovative advertising campaigns that have a digital, social, or content play have, at the core, made great use of television and other traditional tools to help bring the campaign story out to a larger audience.”

How can CMOs best navigate the chasm between old and new media? What goes into making effective decisions about how to define a strategy and allocate dollars? And how can an organization adopt an approach that leads to maximum synergy and bottom-line results? While there’s no template for producing results, one fact is perfectly clear: Success increasingly depends on using both old and new media effectively–and often in complementary ways.

Said Alton Adams, U.S. lead for the Customer Strategy and Growth Practice at KPMG Consulting, in an interview with CMO.com: “The goal is to ensure that you’re maximizing your marketing reach and not leaving certain customers behind because they have an affinity for old media.”

 

READ MORE:  http://www.cmo.com/content/cmo-com/home/articles/2014/2/9/traditional_media_might_.html

Facebook Officially A Mobile Ad Firm With 53% Of Ad Revenue Now Coming From Its 945M Mobile Users – TechCrunch

Facebook hit a major milestone with today’s Q4 2013 earnings as it crossed the halfway point and now earns 53% of ad revenue from mobile, or $1.37 billion of its $2.59 billion in revenue this quarter. The small-screen skrilla comes from 556 million daily mobile users up from 507 million in Q3, and 945 million monthly mobile users up from 874 million. Overall, Facebook hit 757 million total daily users and a cool 1.23 billion monthly users up from 1.19 billion in Q3.

Facebook reached 49% of ad revenue from mobile in Q3 2013 up from 41% in Q2 and 30% in Q1. But now 53% of its $2.59 billion in revenue came from mobile. [Update: On the earnings call, Facebook said Q4 was its first billion dollar mobile ad revenue quarter, and it made nearly as much on mobile in Q4 2013 as it did from mobile and desktop in Q4 2012.]

The boost has been driven by Facebook’s mobile app install ads that help developers get their apps discovered outside of the cluttered app stores. This quarter Facebook also introduced new mobile app re-engagement ads that can get users back into apps they downloaded and forgot about.

 

Read More:  http://techcrunch.com/2014/01/29/facebook-is-a-mobile-ad-company/?utm_campaign=fb&ncid=fb

9 Ways Social Media Marketing Will Change in 2014 via Mashable

From the decline of Facebook use among teens to Twitter’s IPO, if there is one thing we know for sure about social media, it’s that few trends hold on for long — so marketers need to stay on their toes.

With that in mind, we asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months, based on their predictions for the new year. Here’s what they had to say.

 

Read More:  http://mashable.com/2014/01/27/social-media-marketing-2014/?utm_cid=mash-com-fb-main-link