Google supports a number of Schema.org-based classes and properties. What this means for your website is that the level of control you have for your store is pretty awesome. In case you’re wondering what schema’s are and how they help your website, schemas are open-source class implementations that integrate into Google search results. These schemas help show things like photos of a page author, star rating for a product, location of a store, phone number and so on.
Let’s take a look at new implementations from Google and how they can help your store convert more customers.
Using the new tags allows you granular control over your products and lets you leverage the strength of Google search into your product feed. There are as many as 25 different attributes you can use to describe your product and get into Google’s search feed with better results.
The new attributes also allow you to link products to each other and describe physical properties of products. For example, you could have isAccessoryOrSparePartFor, isConsumableFor, isRelatedTo or isSimilarTo. Plus, physical product properties can include color, depth, height, weight, width and itemCondition. These properties allow you to provide structured data about the dimensions, appearance and condition of your products.
This is just a sampling of the attributes available from GoodRelations that can give you far more control over your product list. Another potential benefit of using snippets in your pages is being on the good books of Google. There is no denying the fact that when you see a photo of the page owner, a star rating or a list of reviews for the product, the conversion rate goes a lot higher.
In the long run, these Schema integrations have excellent benefits for the end user. For example, a single page with a list of all products and prices for a product would certainly make life easier for your customer. Whichever way you look at it, there are exciting times ahead for consumers and retailers alike with the integration of these new schemas and granular information being available for products.