Certified Internet Marketer (CIM)

The IMA Certified Internet Marketer (CIM) professional certification program provides participants with the foundational Internet marketing education needed to succeed in today’s fast-changing online business environment. IMA member-students who complete the coursework and pass the final exam will receive the IMA Certified Internet Marketer certification – demonstrating their accomplishment!


The CIM is targeted at marketers and business people seeking to gain an overview of the business value of Internet Marketing and how it can be leveraged to achieve acquisition, conversion and retention of online customers.



  • Access to exclusive IMA leadership events
  • Access to economic and other business opportunities
  • Introductions to members of the International Executive Council
  • First access to white papers, market intelligence, events and webinars by IMA
  • Ongoing access to CIM instructors and IMA leadership
  • CIM designation next to name (IMA Governing Body)

The online certification course is divided into six fundamental lesson areas widely used by Internet marketing professionals, culminating in a final exam to certify Internet marketing knowledge. These lessons include:

Overview of Internet Marketing

The broad array of digital marketing including social media, mobile marketing, and online analytics

Online Acquisition

Search marketing, display advertising, search engine optimization

Online Conversion

Site personalization, online A/B and multivariate testing, content targeting, dynamic recommendations

Online Retention

Email marketing, online surveys, voice of customer (VOC) strategies

Online Analytics & Measurement

Measuring website performance with digital analytics, business goals and standard metrics to consider, tactics for telling “stories” with data to drive better online business decisions

Data-Driven Marketing

Creating a culture and decision-making practices based on data, developing closed-loop marketing strategies and programs

“The Certified Internet Marketing Certificate was an enjoyable and informative program. The program provides participants with the necessary tools to improve their Internet Marketing knowledge.”

Christian Prosser, Marketing Consultant at Marketing Consulting Services

“As an Internet marketing professional, I was exposed to a higher level of terminology used by the industry’s leading marketing companies (ie. Adobe, Microsoft, etc). As a result, I’ve been able to take my existing skills and communicate more effectively with those larger organizations and fulfill orders based on their requests.”

Alexander Gray, President and CEO of Skylight Global

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