IRVINE, Calif. – June 12, 2025 – Codazen, an innovative creator of meaningful, immersive digital experiences that move people and empower progress, has joined the XR Association (XRA). The company was among three recently announced new members that reflect the diversity of the immersive technology landscape.
The XR Association represents the broad ecosystem of the XR industry including headset manufacturers, technology platforms, component and peripheral companies, internet infrastructure companies, enterprise solution providers and corporate end-users. Founders of XRA are Google, HTC Vive, Microsoft, Meta and Sony Interactive Entertainment.
We joined XRA because the next era of the web will be immersive by default, said Mike Merchant, President of Codazen. “By collaborating here, we help craft the standards that will let every browser ‘and every brand’ step seamlessly into spatial experiences.”
Codazen designs and engineers immersive digital experiences that are intelligently enhanced with AI and powered by scalable platforms. These experiences merge storytelling, system architecture and smart automation to create the next generation of digital interaction.
“Were seeing AI and immersive technology rapidly converge across every sector, driven by the groundbreaking achievements of both our new and established member companies,” said Elizabeth Hyman, CEO of XRA. “Together, as organizations united by a vision to accelerate XR adoption and innovation, were thrilled to welcome our new members who will help amplify our collective strengths and push the boundaries of whats possible.”
For more information on Codazen and its capabilities, visit www.codazen.com.
About Codazen
Codazen engineers next-generation digital experiences that blend immersive storytelling, intelligent systems and scalable platforms to help organizations innovate faster and connect deeper with their audiences. The company brings together immersive design, intelligent systems and modular infrastructure to create digital moments that feel seamless, smart and deeply intentional. www.codazen.com
About the XR Association
The XR Association promotes the dynamic global growth of the XR industry, which includes virtual reality, augmented reality, mixed-reality, and future immersive technology. XRA is leading the way for the responsible development and adoption of XR by convening stakeholders, developing best practices and research, and advocating on behalf of our members and the greater XR industry. www.xra.org
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Shaye McClory
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