As the media landscape grows more competitive, the way you craft and disseminate your messages both require a deft touch. The discoverability of your messages that broad outbound distribution via a service like PR Newswire provides is crucial for delivering measurable results — including inbound web site traffic, new audiences, and earned media for your organization.
Fine-Tuning Your Press Release for Better Results discusses:
- How to identify the problem in a press release that did not meet expectations
- How to refine your message to better engage your target audience
- How to examine the results of your press release performance and better set expectations and intelligently set goals for future releases