Internet Marketing Association February 2014 Newsletter

Follow Us

Welcome,

ExactTarget Digital Marketing Event at CBS Studios

ExactTarget (a Salesforce.com company) held an Internet Marketing Leadership event at CBS Studiosin Los Angeles, California. Marketing executives representing top firms across several industries attended this CMO-level event, which was hosted by the Internet Marketing Association.

At the event, Scott Roth (VP of Marketing, ExactTarget) and Angela Sanchez (VP of Direct Marketing, Universal Music Group Distribution) discussed the future of 1:1 marketing and shared ideas on how to put customers at the center of your business.

Those attending included marketing leadership from: Fox Sports, NuVision Federal Credit Union, CoreLogic, Warner Bros., Transamerica, IBM, Guess?, TOMS, The Active Network, Western Digital, Universal Music, SkyOne Federal Credit Union, Walt Disney Companies, Urban Decay Cosmetics, MGA Entertainment, Fandango, Sony Pictures Television, Bristol Farms, Nestle, FarWest Entertainment, Los Angeles Times, PR Newswire, Microsemi, United States Congress and Microsemi to name a few.

Click here and view photos from the event.

Thank You to everyone who came out to the event!

Sincerely,

Sinan Kanatsiz
Chairman
Internet Marketing Association
www.imanetwork.org
949.443.9300 tel

It’s kind of an understatement to say that LinkedIn groups have become popular: there are over 1.9 million of them covering a wide range of topics. The best ones are thriving communities where industry professionals interact with one another and share voluble ideas and insights from their professional worlds.

Ware Malcomb, an award-winning international design firm, has been awarded a 2014 Commercial Real Estate Award from the Los Angeles Business Journal for its work in designing the new 100,000 square foot Stamps.com corporate headquarters building in El Segundo, Calif.

As CMOs and other marketing executives attempt to navigate the intricacies of today’s fickle and fast-changing consumer marketplace, it’s apparent that technology plays an increasingly critical role in driving strategies and tactics.

The IMA Certified Internet Marketer (CIM) professional certification program provides participants with the foundational Internet marketing education needed to succeed in today’s fast-changing online business environment.