Leading U.S.–headquartered marketing agency Hawke Media has announced the acquisition of Northwest digital marketing firm Lone Fir Creative for an undisclosed purchase. The deal, which is expected to strengthen both parties’ Diamond HubSpot Partnerships, promises to establish a more formidable presence, leveraging Customer Relationship Management (CRM) expertise to dominate the digital ecosystem.
“We’re not just adapting; we’re anticipating”, said Erik Huberman, CEO and Founder, Hawke Media. “By expanding our company, we’re adding capabilities and synergistically amplifying our impact. In doing so, we establish an unparalleled benchmark in the marketing sector.”
Specializing in the tech, healthcare and education sectors with 30 employees, Lone Fir Creative’s core services include growth marketing, brand storytelling, narrative streamlining, website content optimization and UX-Centric web development. The first StoryBrand agency played a pivotal role in helping numerous businesses scale to the point of acquisition. Since its inception in 2015, the agency has amassed an impressive list of clientele including Bloomberg, IntegrateIQ, Archive360, LinearB, Marketing AI Institute and Fairway America.
Among the key benefits of Lone Fir Creative from the acquisition is the opportunity to deepen sector expertise, leveraging Hawke Media’s extensive relationships and diverse resources. The newly acquired agency’s existing staff will be retained, and its core values and commitment to clients will remain unchanged.
“As an independent agency, we have been able to bridge the gap between better communication with clients through a consistent process that always delivers”, says Tyler Pigott, Founder, Lone Fir Creative. “Combining our efforts with Hawke Media allows us to make substantial strides within both the industry and HubSpot ecosystem. We couldn’t be more excited.” Scaling to a commendable valuation of over $150 million, Hawke Media has thoughtfully dilated its influence through purposeful acquisitions. The company features an impressive clientele including globally recognized brands such as Crocs, Red Bull, K Swiss, Casamigos and Proactiv. “Absorbing Lone Fir Creative was a decision charged with excitement,” added Huberman. “Intertwining their StoryBrand methodology with our expertise propels Hawke Media into a new echelon, augmenting our services for clients.”