IMPACT14 – Internet Marketing Reimagined – raising the bar for members, associates and business leaders – April 2014 Newsletter

We are pleased to share with you the official rollout of our 52-week webinar series! We have over 150 thought leaders lined up to provide these highly engaging, weekly webinars that will change the world and change the way IMA leads the industry.

With over 277 million members, LinkedIn is a major force in social media and a key connector between business professionals. The platform has made major strides in the past couple of years to become the place where business professionals interact and engage with one another.

By Sebastian Jespersen
CEO, Vertic

It’s a common scenario: the pursuit of quality instead of quantity. Many marketers focus on developing a high number of leads because of a lower cost, rather than on the quality of leads, which initially cost more.

DOT Report

The better the content strategy, the easier your goals will be achieved. Here are five steps that will help enhance your content strategy.

Objectives: First, you need to identify your objectives for the content you are developing. Do you want to increase traffic, drive conversions, maximize your lead generation?