[:en]2015 is a great year for The Internet Marketing Association. Change and innovation is a constant key to success, with that mind sight, it is imperative to have a fresh flow of wise and experienced marketing leaders in our IEC. With that said, we are proud to announce two new additions to our group of international executive council members.
Jeff Hoffman is currently senior vice president of Marketing, Planning, and Performance in Commercial Strategic Marketing at Chubb. In this role, Jeff works to optimize Chubb’s commercial marketing and sales activity both internally and externally. He leads a team that is responsible for marketing and sales analytics (including market intelligence and predictive modeling), qualitative and quantitative market research, commercial digital market-facing solutions and field marketing effectiveness.
Ian Wright currently serves as Vice President, Global Product Management at Experian Marketing Services. At Experian Marketing Services, Wright leads the product strategy, marketing and innovation road map for the company’s addressable advertising, identity linkage and consumer intelligence products and services. Wright and his team played a key role in the launch and integration of products within the Experian Marketing Suite and have since introduced critical products that advance Experian’s position as the global leader in identity resolution and linkage.[:]