Marketing Leaders Predict: Will 2016 Be The Year Of Creativity?

By Gayle Kesten, Managing Editor, CMO.com

CMO.com asked an intriguing question for marketing leaders: “How will you bring more creativity and daring to your marketing in 2016?” The added twist? Answers had to be 144 characters or less. Talk about getting those creative gears turning! Here are some of the motivating answers listed in the article.

“Creating concerted efforts toward face-to-face marketing. Those who use digital to bring together physical interactions will lead within their industry.”
–Sinan Kanatsiz, Founder and Chairman, Internet Marketing Association

“Bold storytelling to show how we help our clients stay ahead of disruption, act confidently, and achieve impact that matters.”
–Jonathan Copulsky, CMO, Deloitte Consulting

“Creativity will be the left hand and data will be the right and of fearless marketers, who will push their boundaries to create memorable experiences for their customers.”
— Vijayanta Gupta, Head of Product & Industry Marketing and Industry Strategy, Adobe Systems Europe, and CMO.com/TheDigital CMO

“Bold storytelling to show how we help our clients stay ahead of disruption, act confidently, and achieve impact that matters.”
–Jonathan Copulsky, CMO, Deloitte Consulting

“Marketers, please come out from behind your tech and data and start acting like humans. You’ll be amazed at what can happen.”
–Jeff Pundyk, Vice President, Content Marketing and Strategy, The Economist Group, and CMO.com Blogger/Digital Disruption

“Honesty, authenticity, transparency. Not brands and comms. Just people and conversations.”
– – Stephen O’Kelly, Marketing Director, Guinness Europe

“At IQ 2016 is about creative intelligence, not creative fearlessness. That means creative shaped by data and insights, not by gut and guts.”
–Tony Quin, CEO, IQ Agency, and Board Chair, SoDA, the Digital Society

“Marketers are told to write at the level of a 7th-grader. We’re going to take a risk that our audience is smarter than that.”
–Doug Bewsher, CEO, Leadspace

“It is fearless to consistently and boldly challenge your audiences to rethink who they are and what they need. We will use new approaches to broaden our reach.”
–Bluford Birdsong, Vice President, Participant Engagement Marketing, Prudential Retirement

“Do something unexpected, launch a breakthrough, challenge a leader, ‘wow’consumers, make memorable moments, engage in new conversations.”
–Ed Vlacich, Chief Marketing Officer and President, National Brands, Sun Products

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