By Sinan Kanatsiz, Chairman, Internet Marketing Association
Our latest conference, impactSHOW 2019, was a fantastic success! From content and performances, dining and gift bags, to exhibitors and networking opportunities, I’m proud to say this may have been our best IMPACT yet.
Here’s a general recap of key moments throughout the day. There are plenty to mention!
The morning featured a delicious breakfast in the dining hall, surrounded by exhibitor displays from Pepperdine, ViewSonic, UCI Biological Sciences, Caterina’s Club, Microsoft, Ntooitive Digital, Civic Financial Services and Salesforce. International Singer Maria Elena welcomed the audience to the main ballroom with various songs to uplift the morning.
The start of the event showcased an IMA Opening Video, illustrating the day’s keynotes & schedule, followed by my opening keynote address. Our new IMA Initiatives – such as the brand new IMA membership and IMA Virtual Training system – were showcased by Sean Conrad (IMA).
Jeff Kearl (STANCE) initiated the morning session by sharing his thoughts on the importance of brand. He was then joined by Denise Roberson (Jadi Communications), in a fireside chat about how “Businesses Without Purpose Will Die”
Our title sponsor, Pepperdine, displayed their Coca-Cola partnership video, before having Shawn Herrera intro Charla Griffy-Brown, Professor at Pepperdine Graziadio, who discussed her topic on “AI, Analytics & Automation RISK: The goal isn’t to minimize, it’s to OPTIMIZE”.
Jay Symonds (Amazon) moderated the first panel of “Artificial Intelligence, Machine Learning and Fintech for your Business” with panelists – Vikas Khorana (Ntooitive), Timothy Hogan (CONVYR), Jeanniey Mullen (DailyPay, Inc), and Perry Evoniuk (Evite). The general discussion showcased how the technology is now being commoditized, with voice & visual search capabilities being enhanced by the day.
Dr. Jay Calvert then spoke heavily on personal brand and withstanding attacks to his brand and his business, while Alexis Dujan & Devon Williams of TransPerfect took the stage to speak on Global Branding Excellence and a thorough case study with global medical device company Alcon.
Bruno Serato shared his vision and mission behind Caterina’s Club with the audience and how he seeks to feed, house, and provide employment opportunities to struggling children in the Orange County, California region. A gourmet Italian lunch was provided, courtesy of Waldorf Astoria, with Phil Vandermost of Telesound providing some classic tunes for our attendees to relax and enjoy, while dining.
Our whole afternoon session was jam-packed with content from thought leaders from different sectors. Interviewed by Mike Matuz (FMA Agency), Marty O’Connor (MOCA) shared his story and a teaser to his documentary, which is now generating measurable buzz in the film industry.
The Salesforce panel featured bright thought leaders in the company – Heidi Reinfeld, Rick Munoz, Adriana Sesana, Yi Leng Lee, and Adam Doti – as well as Jesse Walker (EPIC Insurance) and Sean Conrad as moderator. They spoke heavily on the importance design has on making products/services more human-centered, and how Salesforce has been a vital tool in connecting different internal, consumer, and B2B relationships together.
Victor Cho (Evite) introduced the “Cannabis Revolution” panel, with speakers Andy Fathollahi (The Kanvas Co.), Yaniv Kotler (Honest Globe Inc.) and Nick Kovacevich (Kushco Holdings Inc.) highlighting how negative outlooks on the industry have deeply affected the market, but the future remains promising with cannabis products and regulation in queue.
Magician Kevin Li then took the stage for a fun magic performance, who charmed the audience and utilized his phone in a bizarre way!
Rene Rodriguez (Volentum) spoke on how to “Amplifii Your Influence” and method of reframing an idea, while Jedidiah Collins (Brighton Jones) shared his backstory as a pro-NFL player and where making “every inch count” continues to be a driving force in his life. Christi Olson (Microsoft) shared why it’s important for businesses to make modern marketing more accessible and human-centered in their design.
Our topic on “User-Generated Content (UGC), Influencers & Engagement” was initiated by a fireside chat with Neel Grover (Indi) and Randy Hetrick (TRX) who highlighted Randy’s backstory and how UGC escalated his offsite traffic and built his business. They were joined by Scott Mencken (Move Inc.) and Tariq Kursheed (CSI) who shared how they work with UGC growth and shareability at scale for their businesses.
Richard Lumsden (SOCi) introduced Chad Jordan (Sport Clips Haircuts), who mentioned his love for social media, and the power it has for his company, enabling him to reach a connection or share moments with his stylists at scale.
Brad Lea (LightSpeed VT) shared his backstory on the origins of his company, and how his technology has enabled companies to become better educators and learners with the right platform. His partnership has been invaluable in our developing IMA VT program.
Business Leaders from our IEC group – Kevin Maloney (International Executive Council), David Latona (Tompkins International), Kendra Rommel (Civic Financial Services), Kamin Samuel, Matt Nicosia (Vivakor Inc) – talked about overcoming their personal and business challenges and the role of culture and vision for 2020.
Don Donovan & Erik Leist (Baker Street) shared their work behind Tahoe Blue and how they helped drive engagement and growth through their process of “Discovery. Creativity. Proof.”
Brandon Dawson (Cardone Ventures) highlighted his humble backgrounds as a walnut farmer, and how his relationships and persistence help him scale and grow his business.
Dr. Frank LaFerla (UCI BioSci) shared a brief presentation on his work at UCI, and how critical it is that actions from the Mind, will affect the Body, and have lasting effects on World.
Live via satellite, Dr. Oz was fully shown on all ViewSonic displays that lined the room, as he shared his involvement in Ai, where one of the biggest obstacles is proper management of medical data. He spoke of his passions and his work on alternative medicine and against fake ads.
I shared the stage with Palmer Luckey (Anduril & Oculus VR) in a fashionable Hawaiian theme interview & Q/A (complete with a set of hammocks!). We uncovered how Palmer’s rise in his industry was due to his dedication on providing more efficient & less expensive tools to improve national and international defense.
Ken Berrick (Seneca Family of Agencies) shared his background behind the adoption system at Seneca, and ensuring kids have the support they need to thrive. Cody Kearns (iComeUp Marketing) told a quick snippet of his journey on growing his agency and the prevalence of social media for creators.
The Startup Pitch Challenge featured judges – Carey Ransom (Accelerate O), Brandon Dawson (Cardone Ventures), Shawn Dougherty (EXOIO & Mophie) & Sean Burke (Channelstars) – who asked various questions on the development of the startups who presented:
- Elixicure – Eyal Kotler
- BubblePOP – Theresa Vuong
- Akhan Semiconductor – Adam Khan
- Slidetown – Danielle Daly, Eric Lundbohm
At the end of the decision round, Elixicure was chosen as the winning startup for impactSHOW19.
The IMPACT 2019 Awards Ceremony honored 39 final recipients in various product & service categories, and all recipients joined in for a solid group photo. impactSHOW attendees were then welcomed to the fantastic full-course fine dining experience held at the NoMad Restaurant, with entertainment by Maria Elena & Nick Mardon that carried the vibe throughout the night.
There’s still plenty to unpack from this event! You can find a more detailed account in our upcoming full impactSHOW19 report, to be released within the coming weeks, with a link to our entire photo gallery.
Thank you for making this an awesome experience!
Global Chairman & Founder, Internet Marketing Association (IMA)
Host, impactSHOW 2019