The LA Kings use Adobe Campaign to increase their ROI


By Adobe Campaign and The LA Kings

Adobe Campaign plays a key role in the LA Kings’ marketing playbook. In a new Adobe video, see how Aaron LeValley, senior director of digital strategy and analytics for the LA Kings, uses Adobe Campaign and Adobe Marketing Cloud to create winning results with personalized messaging. Watch the video to see how the LA Kings increased their return on emails by testing, evaluating, and personalizing messages.

You can watch the video here.

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