Seasoned ecommerce leader who has led great teams and sold $5 Billion online running the 3rd largest Marketplace in the U.S. with over 20 Million products from 7,000 retailers as well as a top fashion Marketplace with over 1,000 brands integrated. During my tenure, Buy.com went from losing almost $100 Million per year to 13 consecutive profitable quarters competing with Amazon on every product.
Indi is a SaaS video platform that helps brands engage their customers directly in their digital properties rather than in social media as social media platforms are seizing control of customer engagement and data. Customers are incentivized to create:
(i) video reviews to be displayed on the brand’s website and apps;
(ii) commissionable shoppable video reviews to be posted by the customer in their own social media to drive online sales for the brand and commissions or store credits for themselves; and
(iii) video submissions for contests to drive brand awareness across all social media.
Because the engagement is initiated directly on their website or in their app (as compared to in social media), brands own all the content, receive email addresses, remarketing rights and robust social media and sales data associated with all content submissions. Amazon just launched similar offerings to (i) and (ii) above for Amazon and Indi is providing it to all other retailers.
