Mr. Hoover is an investor and entrepreneur with over 18 years of experience in M&A, intellectual property, media, brand activations and live events. He is a managing partner with the XPERIENTIAL GROUP , an advisory firm with practice areas in mergers & acquisitions, intellectual property, and brand & event advisory. He is also an advisor to Founder Factory, a London based venture capital firm. A strategic and passionate leader, Mr. Hoover has been involved in numerous start-ups, capital raises, acquisitions, and divestitures. During his careers he has worked across numerous sectors including music, experiential, sports, festivals, esports, blockchain, healthcare and tech. He has advised global brands including MGM Resorts, Informa, Greater New Orleans Sports Foundation, Vivendi, and Las Vegas Sands Corp.
Mr. Hoover was the co-founder and CEO of XLIVE, a B2B media and event platform transforming the way live events, brands and large-scale consumer events share expertise, learn and revolutionize experience. In 2018 XLIVE was acquired by Informa, the world’s largest knowledge and events business with over 11,000 employees. Prior to that role he was the co-founder and CEO of the Institute for Health Technology Transformation, one of the nation’s leading organizations committed to bringing together private and public sector leaders fostering the growth and effective use of technology across the healthcare industry which was sold to the Vendome Group in 2013. His investment portfolio included over 35 live events and media properties across tech, blockchain, healthcare, live events, esports, brand activations and festivals.
Prior to starting his professional career, Mr. Hoover served in the U.S. Marine Corps. Mr. Hoover graduated cum laude from New York University, holds a MBA from The Florida State University and is a graduate of Harvard Business School’s executive program for Venture Capital and Private Equity in addition to the Harvard School of Public Health’s certificate program in Leadership Strategies for Information Technology in Health Care.
Mr. Hoover speaks at industry events including VenuesNow, CEMA, SXSW, Pollstar, TSE 100, Society for Independent Show Organizers, National Sports Forum and XLIVE. He is a board member of Irreverent Warriors, a non-profit dedicated to preventing veteran suicide, and is an advisory board member to Feathr, FAMEOS and VET Tv. Mr. Hoover is an avid surfer, diver, skier, and schedules as many mountaineering trips as possible when he’s not adventuring around southern California with his fiancé and yellow lab Tucker.
