Use of Artificial Intelligence and Data Science in Marketing
Learn how artificial intelligence and data science are used for managing consumer brands. Mix, mingle and learn with fellow trailblazers in the Bay Area Internet marketing community.
Susan Akbarpour, Founder and CEO of Mavatar, Consumer-Centric 360 Commerce
will speak on the convergence of data intelligence and media in commerce. Mavatar
Received the IMPACT17 Disrupter of the Year Award held by the Internet Marketing Association in Las Vegas on September 29, 2017.
Susan Akbarpour is a co-founder and CBDO of Mavatar. She co-founded the company in January 2010 along with Dr. Brom Mahbod; entrepreneur and an Internet visionary, and a former vice president at Oracle Corporation. A Stanford GSB graduate, visionary and globally focused executive and entrepreneur, Susan has 15 years of hands-on experience in building successful and innovative businesses in media, management consulting and investment. Follow her on Twitter at @MAVATAR10.
Frederick (“Fred”) Vallaeys, Founder and CEO at Optmyzr.com
will speak on “Will the Robots Take My PPC Job?” Frederick is an expert in the online marketing field, and was an early employee at Google where he was instrumental in growing the AdWords search marketing system. He is currently the CEO of Optmyzr, a SaaS company delivering advanced PPC optimization tools and reports to AdWords and Bing Ads advertisers globally. Previously, Frederick served as Google’s AdWords Evangelist, helping advertisers learn about which Google products are best to support their marketing goals.
Victor Cho, CEO of Evite
, Twenty-three years of experience in software and Internet technology with extensive expertise in defining, developing, scaling, marketing, and managing profitable Internet and software products and businesses.
The talks will be moderated by Akbar Jaffer
who will also speak on how artificial intelligence and machine learning are changing search engine marketing and what today’s agencies and online marketing specialists can do to remain relevant in a world dominated by AI. Akbar is the founding chairperson of IMA San Francisco Bay Area Group. He is a 30-year veteran in the software industry and specializes in growth strategies. Akbar currently serves as the Chief Marketing Officer of ZorroSign
, an advanced digital transaction management platform company. Akbar is also the author of a blog about crossroads of technology and humanities called PointOfIntersection.org.
To register for the event and get your tickets, click here.
6 pm – Registration, Networking and cocktail hour.
7 pm to 8.15 pm – Speakers followed by Question and Answers.
8.15 to 9 pm or beyond – Networking and refreshments.