Super Bowl LVIII was one for the record books both on the field and in the ad game.
For advertisers, with millions at stake and often less than 30 seconds to get it right, they need to be as strategic and precise as the players on the field.
That is why Vidmob, a creative data company, partnered with EDO, a TV outcomes company, on a joint study to offer insights into the creative decisions that have historically driven success in Super Bowl ads. Leveraging AI-powered analytics, Vidmob analyzed ads aired during the 2022 and 2023 Super Bowls, extracting creative data to identify elements correlated with higher search engagement.
Read the full joint study for more on these key findings:
Vintage style has timeless appeal, Epic scenes steal the show, Driving accelerates interest, The great outdoors captivates, Simple taglines speak loudest
About Vidmob
Vidmob is the leading creative data company that empowers marketers to make decisions that improve media, brand, and business outcomes. With unmatched AI & ML technology paired with the most connections to the world’s leading digital channels like Google, Meta, Amazon Ads, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu and Reddit, Vidmob delivers powerful creative analytics that result in meaningful business impact.
Vidmob is a mission-driven organization, donating over 1% annually to Vidmob Gives, a 501c3 committed to giving back to our communities through service work, donations, and the development of pro bono creative for nonprofits.
Learn more about Vidmob at www.vidmob.com
and Vidmob Gives at www.vidmob.com/vidmob-gives