In evaluating your overall choices, we used a fairly standard list of traditional and more recent marketing channels, including: print, trade shows and events, direct mail, radio, press releases, video,
From a budget perspective, marketing continue to enjoy a strong position, with 49.36% reporting budget increases in percentage terms, and over 40% reporting no change from 2014. Only about 10%
Last week we posted the first section of our 8 part series on Key Marketing Trends for 2015. Today’s installment explores marketers key concerns for the coming year Key concerns to Marketing’s
Moving forward – Unexpected trends in Internet Marketing The IMA Research Lab was introduced during IMPACT14 last month in Las Vegas. The Lab was created around IMA’s central mission
