April 2025

Spring is a season of growth, and at the Internet Marketing Association, we are seeing that energy reflected across our entire community. In this month’s newsletter, you’ll find updates relating to innovation within the health industry, recaps from recent events, developments from our partners, and two newly released episodes of the IMPACT Show.

We are proud to celebrate the innovation, collaboration, and momentum driving our members forward. Thank you for being an essential part of the IMA. We’re looking forward to continuing this journey together and making 2025 a landmark year for success.

Please take a moment to read our partner articles below.

Thank you

Pioneering Blockchain Innovation with Senator Bernie Moreno - Ep. 57 - IMPACT Show

Senator Bernie Moreno of Ohio joins Sinan Kanatsiz for a conversation on blockchain, technology, and what the future holds. A visionary in the space, Senator Moreno recognized the transformative power of blockchain early on—well before it gained mainstream traction—and dedicated significant time and personal investment to advancing the industry.

Shaping the Future of Laguna Beach with Mayor Alex Rounaghi – Ep. 58 – IMPACT Show

Chairman Sinan Kanatsiz interviews Mayor Alex Rounaghi, the youngest mayor in Orange County and a third-generation Laguna Beach resident, in a conversation about leadership and the future of his hometown. Elected to City Council in 2022, Alex made history as the city’s youngest-ever Councilmember. He champions efficient government, fiscal responsibility, and a data-driven approach to issues like infrastructure, public safety, housing affordability, fire prevention, and sustainability. As a Director of the Laguna Beach County Water District, he also works to ensure long-term water reliability. With a background in housing policy and development, and previous roles in public service, Alex brings deep experience and a lifelong commitment to the Laguna Beach community.

A Night of Intellectual Impact: Jordan Peterson at Pepperdine University

This April, the IMA supported Pepperdine University in presenting a standout event featuring globally renowned psychologist and best-selling author Dr. Jordan Peterson. Held at the Malibu campus, the evening drew a packed audience of students, academics, business leaders, and community members eager to engage with Dr. Peterson’s perspectives on personal responsibility, freedom of thought, and the meaning of life in today’s increasingly complex world.

A Big Miss in the C-Suite: Chasing AI Without Changing the Org

70–80% of AI and analytics projects fail to deliver business value. (Gartner, MIT Sloan, IDC). That stat should stop every leader in their tracks. Not because the technology doesn’t work. Not because the data isn’t there. But because AI is being deployed inside organizational models that were never designed for it — resulting in isolated gains, rather than real transformation.

The Evolution of the Kiosk: Designed for What Businesses Actually Need

By TV Liquidator. In today’s market, tech solutions tend to fall into two categories: underpowered and overpriced. At TV Liquidator, we’ve deliberately avoided both. Our newly upgraded line of Touch Screen Computer Kiosks was built to strike a smarter balance — giving organizations a scalable platform that’s powerful, professional, and practical.

LVIS NeuroMatch Secures ISO 13485 Certification, Driving Confidence in AI-Powered Neurological Diagnostics

LVIS Corporation, a trailblazer in AI-driven neurological diagnostics, proudly announced today that its NeuroMatch product suite has earned ISO 13485 certification. This globally recognized standard for quality management systems in medical devices validates LVISs unwavering commitment to delivering safe, reliable, and high-performing solutions that empower clinicians and improve patient outcomes.

Leadership in Layers: A Night of Vision, Art, and Innovation with Larry Armstrong

Last Thursday night at the Pacific Club in Newport Beach, over 125 leaders in our network gathered for an interactive art experience hosted by the International Executive Council (IEC). The evening featured Lawrence R. Armstrong —Chairman of the $Bn+ industrial design firm, Ware Malcomb. Larry, also a New York Times bestselling author and accomplished artist, shared insights from his book Layered Leadership and his journey scaling Ware Malcomb from $2 million to over $200 million in annual revenue over the past 30 years.

The 4C Group’s Latest Masterpiece: A Luxury Home at Victory Ranch

At The 4C Group, we believe that building a luxury home is more than constructing a structure—it’s about crafting a personalized experience that reflects the unique vision of each homeowner. “A Luxury Client Experience”

Codazen Provides AI-Driven Color-Generation Design Platform for UC Irvine Capstone Project

Codazen, an innovator in creating elegantly engineered immersive digital experiences, has partnered with the University of California, Irvine on a capstone project for the Donald Bren School of Information and Computer Sciences (ICS). The project utilizes Codazen’s AI-driven Perception color-generation platform as part of an immersive interior design experience. Six-person student teams presented their projects at a special showcase held in Donald Bren Hall on March 17, 2025.

Brera Holdings PLC Receives FIGC Approval for its Acquisition of a stake in S.S. Juve Stabia S.r.l., “The Second Team of Naples”

FIGC, the governing body of Italian football, has completed its review and approved Brera Holdings' acquisition of a stake in S.S. Juve Stabia S.r.l.