February 2024

YOU ARE
INVITED
TO IMPACT
5050

A redefined leadership experience at One&Only, Mandarina Resort in Mexico from September 12-15, 2024.

Ranked among the top 10 resorts globally, Mandarina, nestled between rainforests and the Pacific, offers tranquility and an exceptional experience. Over three nights, immerse in cultural experiences, authentic cuisine, live music, and a think tank session for leadership and personal growth.

Your IMPACT 5050 partnership includes accommodations, meals, airport transportation, and access to Mandarina's amenities. The event, centered on personal and professional growth, symbolizes being at life's 50-yard line. Join the Think Tank session, enjoy receptions at beach clubs, and partake in optional outdoor activities. Don't miss this opportunity for meaningful connections and insights for the year ahead.

Full IMPACT 5050 details
located at our private website:

Password: 1MPACT5050V1P

Discover the latest in digital marketing with our February newsletter. Take a look at our partner articles below.

Thank you,
Sinan Kanatsiz, Chairman, IMA

Unveiling
MCON

A Spectacular Annual Gathering by Veterans, Celebrating Military Culture and Fostering Lifelong Connections

MCON was created by veterans to bring the military community together for an epic celebration. It’s the only annual event celebrating what we love and miss about military culture. We’re an organization that values service, purpose and sacrifice. Our mission is to create community, facilitate connection and improve the wellbeing for those who served and their families.

MCON is a unique experience beyond any ordinary military event you’ve experienced. It is a place to explore, where every corner is primed for connection, to discover something new, and for fun to happen. It’s an epic party with friends old and new, where the connections made last a lifetime.

From the iconic pavilions featuring artists, outdoor & adventure, mental health & wellness, beer, bourbon and barbeque, to the roster of learning experiences inviting you to step out of your comfort zone, the award show, everything at MCON is created to push the boundaries of what you think you know about those who served.

Resourceful links are shared below:

Original Sprout's
Green Milestone

Offsetting 195,000 Pounds of CO2 Emissions Through Eco Cart Partnership

Nearly 200,000 pounds and counting! Original Sprout's partnership with Eco Cart has enabled the company and its customers to offset roughly 195,000 pounds of CO2 emissions. This approaching milestone is the latest in a string of efforts made by Original Sprout to continue growing their ethical and sustainable business practices.

Learn more about Original Sprout:

IMA Board of Advisor,

Andrea Ward
Appointed to the Board of Directors of Sylogist

Ms. Ward is an accomplished product and go-to-market executive with over two decades of experience scaling SaaS businesses and leading high performance global companies. She has broad, hands-on marketing experience across brand and communication, demand generation, pricing, and customer success. Her experience spans industry leading SaaS companies, such as Oracle and Adobe, to small-to-mid-sized and private equity companies such as Portal Software, Magento and VidMob.

“Sylogist is known for customer service and is bringing innovative and differentiated SaaS offerings to underserved markets that are doing good work both in our communities and in our day-to-day lives,” said Ms. Ward. “I am thrilled to be joining the Sylogist board and intend to help the company accelerate the profitable growth trajectory it’s on.”

Sylogist provides mission-critical SaaS solutions to over 2,000 public sector customers globally across the government, nonprofit, and education verticals. The Company's stock is traded on the Toronto Stock Exchange under the symbol SYZ. Information about Sylogist, inclusive of full financial statements together with Management’s Discussion and Analysis, can be found at www.sylogist.com.

Super Bowl Ads:
The Creative Elements that Drove Success

Super Bowl LVIII was one for the record books both on the field and in the ad game.

For advertisers, with millions at stake and often less than 30 seconds to get it right, they need to be as strategic and precise as the players on the field.

That is why Vidmob, a creative data company, partnered with EDO, a TV outcomes company, on a joint study to offer insights into the creative decisions that have historically driven success in Super Bowl ads. Leveraging AI-powered analytics, Vidmob analyzed ads aired during the 2022 and 2023 Super Bowls, extracting creative data to identify elements correlated with higher search engagement.

Read the full joint study for more on these key findings:
Vintage style has timeless appeal, Epic scenes steal the show, Driving accelerates interest, The great outdoors captivates, Simple taglines speak loudest

Vidmob is the leading creative data company that empowers marketers to make decisions that improve media, brand, and business outcomes. With unmatched AI & ML technology paired with the most connections to the world’s leading digital channels like Google, Meta, Amazon Ads, TikTok, LinkedIn, Twitter, Snap, Pinterest, Hulu and Reddit, Vidmob delivers powerful creative analytics that result in meaningful business impact.

Vidmob is a mission-driven organization, donating over 1% annually to Vidmob Gives, a 501c3 committed to giving back to our communities through service work, donations, and the development of pro bono creative for nonprofits.

Learn more about Vidmob at www.vidmob.com
and Vidmob Gives at www.vidmob.com/vidmob-gives

How to Put Your Family on the Trail to Financial Success

By Peak Financial Group

At Peak Financial Group, we are avid climbers. When it comes to our financial practice, we’re just as dedicated to helping families reach the peak of their financial success as we are on the mountain. But we also know that to reach any summit, you must identify and stay on the trail.

One of the best ways to begin setting yourself up for long-term financial prosperity is by discussing a savings road map with your family. Here are three tips to keep in mind when starting that process.

Analyze Where You Stand Today
To begin planning for your future, it’s wise to take a look at where you’re situated in the present. That means examining your income, how much you’re spending, and your other assets, which could include things like real estate and investments. Once you have a full picture of your current finances, you can begin thinking about your future goals and devising a savings plan to help you get there.

Set Specific Goals and Design Your Trail
When setting goals, think about both the short and long term. Your short-term goals could be something like purchasing a home in the next five years or setting money aside for a college fund. At the same time, you might have a long-term agenda that includes setting your family up for retirement and making sure your children are taken care of in the future.

Once you’ve set some goals, it’s time to begin designing the trail that will help you reach them. Do you need to change your spending habits? Make some new investments? At Peak, we help families answer some of these questions, providing cash-flow analysis, investment return analysis, risk analysis, and more. We collaborate with clients to create multifaceted financial plans that are unique to their specific goals and financial circumstances.

Re-Evaluate Over Time
Just as with hiking, it’s important to constantly evaluate your progress. As years go by, your goals might shift. Or maybe you’d simply prefer taking a slightly different route to your final destination. That’s completely acceptable! There’s always another trail you can take — both on the mountain and with your finances. At Peak, we’re here to work with you to help you find it.

Get in touch today to learn about how we can help your family begin designing a financial savings trail that works for you.

Warehouse Automation vs. Workforce Expansion:

Which Solution is Right for Your Logistics Operations?

By Tompkins Solutions

In today’s rapidly evolving landscape, logistics operations face the challenge of meeting increasing demands while remaining competitive. The decision to invest in automation or hire more workers is critical for long-term success. Each strategy has its own set of pros and cons, and the right solution will depend on each company’s unique requirements and operations.

Hiring More Workers

Pros:

Cons:

Investing in Warehouse Automation

Pros:

Cons:

Many companies may find that a hybrid approach that combines automation and human labor can provide the best of both worlds. A gradual implementation strategy allows for scalability, while ongoing training and upskilling programs support the workforce's evolution alongside technology. For example, a goods-to-person (GTP) solution can significantly minimize worker travel time and increase efficiency by bringing the items to be picked directly to the worker.

Prior to implementing a hybrid strategy, follow the steps below to determine the right combination of workers and automation solutions for your operations:

As logistics operations stand at the crossroads of automation and workforce expansion, a thoughtful and strategic decision-making process is essential. By carefully considering the advantages and challenges of each option, companies can navigate this decision successfully.

Contact us today to learn how we can help you determine the right solution for your supply chain operations and increase resilience in this ever-changing logistics landscape.

Have Soaring Success from Q1 to Beyond!

Our partner, Hawke Media, an award-winning performance marketing agency with experience with over 4,500 brands, is offering our network a complimentary paid media audit. Get your comprehensive full-funnel paid media audit today! Their detailed analysis will dissect every major element of your paid media strategy across all relevant platforms and provide insights paired with potential opportunities covering everything from optimizing your ad spend to retargeting and retention.

Enter "IMA" under referred and you'll be all set!

Goodwin Company Names Andrea Anderson, Senior Vice President of Supply Chain

Goodwin Company, a fifth-generation family-owned and operated chemical contract manufacturing company founded in 1922, has named Andrea Anderson their Senior Vice President of Supply Chain. With an illustrious 25-year career marked by leadership and accomplishments in various industries, Anderson will bring a wealth of experience and expertise to enhance Goodwin Company's legacy.

Anderson will be pivotal in overseeing research and development, product development, project management, planning, forecasting, and customer experience in this new role. With her strategic vision and hands-on leadership style, Anderson is poised to optimize Goodwin Company's global supply chain operations, ensuring continued success and growth.

"We are delighted to welcome Andrea to Goodwin Company," said Don Goodwin, President of Goodwin Company. "Her extensive experience, proven track record, and impressive academic background make her a great fit for this critical role. Andrea's leadership will contribute to Goodwin Company as we continue to provide quality services and build long-term relationships with our customers, suppliers, and employees."

Anderson earned her MBA in Business Finance from Washington State University.

Goodwin is a fifth-generation family-owned and operated chemical contract manufacturing company founded in 1922. They have built contract manufacturing capabilities to provide a full-service experience for liquid consumer and commercial-grade chemical brands. Their key capabilities include strategic procurement, bulk chemical handling, chemical blending, full-service lab work, liquid filling, liquid packaging, secondary packaging, warehousing, distribution, and software integration.

They contract manufacture for consumer use in global retail and e-commerce outlets and commercial use in large containers and bulk applications for the household, fabric, pet care, industrial, automotive appearance, functional fluid, agriculture, and marine industries. They do not own, manufacture, or sell products under their brand.

To learn more, visit

Preventing Heart Disease

February is American Heart Month

Preventing heart disease is paramount to ensuring a healthy and fulfilling life. With heart disease being a leading cause of death worldwide, it’s crucial to adopt proactive measures to maintain cardiovascular health. There are strategies individuals can implement to prevent heart disease effectively.

Firstly, adopting a balanced and nutritious diet is fundamental in preventing heart disease. Incorporating a variety of fruits, vegetables, whole grains, lean proteins, and healthy fats into daily meals can help lower cholesterol levels, regulate blood pressure, and maintain a healthy weight. Limiting the intake of saturated fats, trans fats, sodium, and added sugars is essential in reducing the risk of heart disease.

Regular physical activity is another cornerstone of heart disease prevention. Engaging in at least 150 minutes of moderate-intensity aerobic exercise or 75 minutes of vigorous-intensity exercise per week can significantly improve cardiovascular health. Activities such as brisk walking, jogging, cycling, swimming, and dancing not only strengthen the heart and improve circulation but also help manage stress and maintain a healthy weight.

Furthermore, avoiding tobacco products and minimizing alcohol consumption are crucial steps in preventing heart disease. Smoking damages blood vessels, increases blood pressure, and elevates the risk of heart attack and stroke. Quitting smoking and avoiding secondhand smoke can dramatically reduce the risk of developing heart disease. Similarly, excessive alcohol consumption can raise blood pressure and contribute to weight gain, increasing the likelihood of heart disease. Moderating alcohol intake or abstaining altogether is advisable for maintaining heart health.

Managing stress is also vital in preventing heart disease. Chronic stress can lead to unhealthy coping mechanisms such as overeating, smoking, or excessive alcohol consumption, all of which contribute to heart disease risk factors. Engaging in stress-reducing activities such as mindfulness meditation, yoga, deep breathing exercises, or spending time in nature can help lower stress levels and promote overall well-being.

Regular health screenings and check-ups are essential for early detection and management of risk factors associated with heart disease. Monitoring blood pressure, cholesterol levels, blood sugar levels, and body weight can provide valuable insights into one’s cardiovascular health status. Additionally, consulting with healthcare professionals for personalized advice and guidance on heart disease prevention strategies is highly recommended.

In conclusion, preventing heart disease requires a multifaceted approach that encompasses healthy lifestyle choices, regular physical activity, avoidance of harmful substances, stress management, and proactive healthcare management. By adopting these strategies, individuals can significantly reduce their risk of developing heart disease and enjoy a longer, healthier life.

Established in 2019 and headquartered in Ponte Vedra, FL, HealthCues offers workplace health solutions with no out of pocket cost. It bridges the gap between employers, employees, and a path to well-being while generating a positive financial impact. Their offerings encompass hospitalization plans, DNA screenings, health coaching, biometric screening, telehealth services, mental health services, and more. The Employee Personal Health Dashboard offers translation in 60 languages, fitness and vitals tracking, incentive tracking, behavior identification modules, 250+ multimedia videos, wearable device connectivity, and fitness integration challenges.

For more information on HealthCues, please visit

The Literacy Project's Sue Grant to Speak

at LA Times' OC Inspirational Women in Business Luncheon, Discussing 'The Power of Giving Back’

Sue Grant, Founder of The Literacy Project, will take the stage at the LA Times’ OC Inspirational Women in Business Luncheon on March 28th to speak on a special panel called, “The Power of Giving Back.” This panel discussion will focus on the significant role that women business leaders have had in the success of the nonprofit community in Southern California. Honored to be both a nominee and a panelist at this year’s event, Grant values every opportunity she has to share the mission and impact of The Literacy Project. Grant has cultivated an impactful career within the nonprofit industry that has spanned more than two decades. In the last 24 months, Grant has elevated the reach of her beloved nonprofit, The Literacy Project, through dedicated efforts locally and internationally. Taking her mission to a global stage, Grant was awarded a top 5 finish at the World Literacy Summit, where she was asked to present to over 600 guests from 83 countries at Oxford University in London. Under her leadership, Grant has helped raise over $5.1 million to provide a reading program at “no cost” to both the child and school within four states. The nonprofit’s 30-hour program significantly improves a child’s ability to read, averaging skill increases from 76% to 129%. The agency has also donated $1.96 million worth of reading games to 49,014 family members, promoting family literacy.

The Literacy Project recently announced the return of SAVOR Newport Beach, which will be back at Newport Beach County Club on Friday, September 13th. This outdoor “Napa-style” dining experience will once again feature a collection of fine cuisine, wine, and art, along with vintage and luxury automobiles. Open to the public, with tickets for sale in late summer 2024, the event will honor and recognize four of the most celebrated professionals in their fields of interest for their contributions to the Newport Beach community (TBD). All proceeds will benefit The Literacy Project which serves our most vulnerable children with the gift of literacy.

Learn more:

The Setting Wines:

Crafting Impactful Wines from California to Oregon

Founded by friends Jeff Cova, Noah McMahon, and celebrated winemaker Jesse Katz, The Setting Wines is a boutique luxury wine brand dedicated to producing expressive wines from some of the most prestigious vineyards throughout the Napa, Sonoma, and Willamette Valleys.

Coming from philanthropic backgrounds, Jeff and Noah partnered with renowned winemaker Jesse Katz in 2014 to establish The Setting Wines. Since its inception, the brand has been unwavering in its commitment to producing exceptional wines, but also to making a positive impact—both big and small—on others. Its limited-production wines strike a harmonious balance between sophistication and approachability, inviting anyone to experience joy in everyday occasions, regardless of setting or wine prowess. Moreover, the brand’s commitment to philanthropy is exemplified in its ongoing charity involvement, most notably demonstrated by the record-breaking sale of its 2019 Glass Slipper Vineyard Cabernet Sauvignon—a 6 liter bottle that fetched $1 Million at Emeril Lagasse Foundation’s 17th annual Carnivale du Vin event wine auction.

The Setting’s success is underscored by regular critical acclaim for its wines. Just recently, the 2021 vintage Cabernet Sauvignons each received impressive 95-97 point scores from the top wine critics, along with scores of 93-95 points for the 2022 Barrel Fermented Sauvignon Blanc.

Though The Setting Wines was founded in Northern California, winemaker Katz has long admired and appreciated the wines of Oregon, and is thrilled to be working with Oregon fruit for the brand’s newly released 2021 Chardonnay and Pinot Noir wines. Highlighting the special characters of Oregon’s exceptional Chehalem Mountains AVA, these beautiful wines are the perfect addition to The Setting’s impressive line-up of Bordeaux varietal wines, also garnering excellent scores of 94-95+ from critics like James Suckling and Robert Parker’s Wine Advocate.

Beyond the vines, The Setting's commitment to excellence extends to its two tasting rooms, including the newest location at The Setting Inn in the heart of the Willamette Valley. Here, visitors can enjoy stunning vistas while savoring the brand’s handcrafted wines, each showcasing the unique terroir of the region.

Whether visiting the spacious Healdsburg tasting room in Sonoma County, the serene Willamette Valley tasting room, or staying among the picturesque vines at The Setting Inn's Napa Valley or Willamette Valley locations, The Setting invites wine enthusiasts and connoisseurs alike to discover the transformative power of sharing wine with others, any time of year.

Helio Genomics Appoints Gary Frazier as Chief Growth Officer

Helio Genomics, an AI-driven healthcare company specializing in diagnostics technology and test development for cancer detection, has announced that Gary Frazier has been selected as Chief Growth Officer for the firm. Frazier brings extensive experience in several key aspects of healthcare to the position.

Frazier is the founder and CEO of two revolutionary healthcare entities. Worksite Labs is an innovative diagnostic laboratory company that grew into one of the largest decentralized laboratory networks in the United States. OM Healthcare is a digital front door software for direct-to-consumer healthcare. His experience also includes executive positions in several aspects of healthcare systems management.

He served as Vice President of Mergers and Acquisitions for Paladin Healthcare where he developed marketing and business strategies to identify markets, facilitate contacts and negotiate with prospective hospitals and health systems for potential mergers and acquisitions throughout the United States, as well as providing oversight and management for the delivery of all business development functions.

As Vice President of Strategy and Business Development with Dignity Health, Frazier was responsible for strategic planning, service line extension and growth for three hospitals in central California. That role also included leadership of communications and business development functions.

With 24 years of business development experience and 19 years of hospital and health system expertise, Frazier's thought leadership in the new frontier of healthcare strategy, technology and innovation has increased access and leveled the playing field for receiving quality care. His leadership and expertise provide a valuable resource for strategic business planning, growth strategy, integrated delivery systems, payor and managed care contracting, program development, mergers, acquisitions, physician networks and alignment strategy.

"We are very pleased to welcome Gary to the Helio team," said Helio Genomics CEO Justin Chen Li. "The impressive depth and breadth of his experience in the healthcare sector are a perfect match for our strategic direction. We look forward to his contributions in helping us achieve our goals for transforming early cancer diagnosis and saving lives."

Helio developed the MESA approach for data analysis, a flexible and sensitive method for capturing and integrating a diverse range of epigenetic features in cell-free DNA (cfDNA) using a single experimental assay. The company is also the creator of ECLIPSE, a custom next-generation sequencing assay platform for data collection. In addition, Helio has developed the HelioLiver test, a multi-analyte blood test designed to aid in the detection of liver cancers.

For information on Helio Genomics and its innovative solutions
for early cancer detection, visit

Greg Custer Elected

to the Tournament of Roses Executive Committee to serve as President in 2032

The Executive Committee elected Greg Custer to serve as the Association’s President in 2032. He has been a volunteer member since 1998 and will provide leadership for the 143rd Rose Parade® and 118th Rose Game® on January 1, 2032.

During his distinguished tenure at the Tournament of Roses, Custer has played a pivotal role in various committees including University Entertainment, TV/Radio, Special Events and Float Construction. Following his promotion to Committee Chair in 2013, Custer’s journey advanced to the Tournament Board of Directors in 2014 and was elected to the Executive Committee in 2024.

Navigating AI Governance:

White House AI Executive Order and Cantwell’s Proposed Legislation

AI is the most prolific technology we’ve seen in a while, changing the way we think about doing business. Companies are looking to adopt the rapidly evolving technology while minimizing risk. How do you innovate and adopt AI while adding guardrails that keep your company safe from associated risks? Step one is keeping an eye on legislation that is designed to do just that.

In recent months, the landscape of artificial intelligence (AI) governance in the United States has witnessed significant developments. The White House Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence, unveiled on October 30th, represents a landmark initiative by the federal government to address the multifaceted challenges posed by AI technology. Concurrently, Senator Maria Cantwell is preparing to introduce comprehensive AI legislation in Congress, marking a significant step towards establishing nationwide rules and guidelines for AI usage. Let's delve into the key points of these two pivotal developments and how companies can prepare to comply.

White House Executive Order:
An Overview

Cantwell’s Proposed AI Legislation:
Anticipated Focus Areas

Preparing for Compliance:
What Companies Should Do

As the landscape of AI governance continues to evolve, proactive compliance efforts will be essential for companies to navigate regulatory complexities and build trust in AI technologies.

Visit truyo.ai to learn more about Truyo's AI Governance Platform and how it can help your organization navigate AI risk identification and remediation. Contact us at hello@truyo.com for more information.

Amazon and Corent Swing for the Fences in OC

AWS (Amazon Web Services) and Corent Tech (an OC based global software innovator) announced their expanding relationship to leverage the AWS Cloud and Corent’s SaaSOps™ SaaS Delivery automation platform to empower any software vendor to almost instantly deliver their application as a modern SaaS (Software as a Service) offering on AWS Cloud and Marketplace.

Officially unveiled at the Executive Next Practices Institute’s 4thAnnual Growth & Scale Summit recently held at Orange County’s UCI Beall Applied Innovation Center (The Cove,)Feyzi Fatehi, CEO of Corent, and Claire Gribbin, the head of worldwide SMB segment at AWS captivated the crowd of executives attending with a paradigm shift in the way software can be rapidly transformed into next gen SaaS with Corent’s SaaSOps™ SaaS delivery automation platform on AWS.

By using the SaaSOps, software vendors can save an average of three years of savings in time and effort and reach a worldwide market instantly. Feyzi’s Silicon Valley best-seller book ‘Democratizing SaaS’ exposes the advantages of a SaaSOps (SaaS Operating System) approach and how it enables anyone to almost instantly transform their software to the SaaS business model. According to Dean Ian Williamson, the dean of Merage School of Business at UCI: “The democratization of SaaS plays a unifying role in addressing the digital divide in the world.”

Like Shopify that democratizes access ecommerce for vendors who need a ready-to-go online store, or Netflix that democratizes distribution of movies, SaaSOps is a software delivery platform for software vendors who want to have a thoroughly modern, configurable, highly automated, and cost effective delivery model for their software also known as SaaS 2.0.

For the full announcement

Brera Holdings PLC Announces

Six-Month Financial Results, Active Search for Italian Serie B Football Club Target

Brera Holdings PLC (“Brera Holdings”, “Brera” or the “Company”) (Nasdaq: BREA) is focused on multi club ownership (“MCO”) and expanding its global portfolio of professional sports clubs with an emphasis on football (American soccer) and its increased opportunities to earn tournament prizes, gain sponsorships, obtain transfer fees and provide other sports-related consulting services. Recently Brera announced its launch of a proactive search for an Italian Serie B football club target designed to bring MCO of the highest tiers of professional sports ownership to mass investors through the Company’s Nasdaq-listed shares.

Brera Holdings also recently announced that it filed its unaudited consolidated financial statements for the six months ended June 30, 2023 with the Securities and Exchange Commission (the “SEC”) on December 29, 2023.

The full report on Form 6-K is accessible here:

Brera Holdings successfully completed its $7,500,000 initial public offering on Nasdaq (the “IPO”) in January 2023, becoming the first Italian football team to list in New York. The Company’s IPO story and today’s business is focused on MCO: owning and operating multiple, global men’s and women’s sports clubs, while building on the legacy and brand of Brera FC, the first football club that was acquired by the Company in 2022, and its legacy of social impact.

Within 60 days of its IPO, Brera Holdings expanded to Africa with the establishment of Brera Tchumene, a team admitted to the Second Division League in Mozambique, a country of nearly 32 million people, which was recently promoted to Moçambola (Premier Division for Mozambique).

Just under 90 days from its IPO, the Company completed the acquisition of a 90% interest in Fudbalski Klub Akademja Pandev (“FKAP”), a club in the Prva League (Top Division) of North Macedonia, and eligible for UEFA tournaments and post-season play. FKAP was founded by football legend and Inter Milan star, Goran Pandev, who retained a 10% share and joined the Company’s board of directors at the time of its IPO.

Brera’s MCO strategy continued in the second half of 2023, with its acquisition of a 51% interest in the Italian Serie A1 women’s professional volleyball team UYBA Volley S.s.d.a.r.l., a storied volleyball powerhouse that plays just 30 miles from Milan. With its assumption of management control of Bayanzurkh Ilch FC, a team in the Mongolian National Premier League, Brera is operating a football club in Asia.

Read the full story, here: