Listing Showcase – 18 Coral Ridge, Newport Coast, CA – Represented by CAIN Group

Welcome to 18 Coral Ridge, one of Crystal Cove’s most spectacular and exciting custom estates. Built and designed by Jim and Spencer Sylvester, of the renowned Sylvester Team, this stunning architectural achievement boasts the rarity of 35′ height allowance, with soaring interiors and sprawling outdoor entertaining spaces. Eleven sets of custom pocket doors lead to the stunning, resort-style rear yard where you and your guests will enjoy a 70-foot pool, spa, and firepit. Completing the exquisitely designed grounds is the poolside cabana with built-in BBQ, bar seating, built-in TV, and outdoor bath, a putting green and a garden chess set. Not to be outdone, the interior of the estate offers 6 bedrooms and 11 baths, with a grandiose master suite presenting breathtaking views of the ocean and harbor. The home is finished with top-of-the-line materials including imported French windows and doors, and a crystal chandelier from Murano, Italy. Rounding out the incomparable interiors entertaining spaces, enjoy an indoor golf simulator with over 25 courses to choose from, billiards room, in-home theater, 600-bottle wine cellar, and 3000 +/- sqft, 8-10 car garage. Residents of Crystal Cove enjoy world-class amenities, including 24/7 guard-gated, patrolled security, tennis, swim, fitness facilities, & close proximity to the Crystal Cove Promenade & Crystal Cove State Beach.

Contact CAIN Group to schedule a viewing. 949.478.7762

IMPACT19 Amazon delivers innovation and access

In the midst of a recent snowstorm, the Internet Marketing Association (IMA) powered through the weather to experience an incredible tour of Amazon’s headquarters in Seattle, Washington. IMA brought together leaders from all around the world, such as the International Executive Council (IEC) and the Building Industry Association of Southern California (BIASC), to obtain insiders knowledge about upcoming technology and enhancements that will be introduced to change the way people work, operate and live their lives.

On top of receiving a first-hand look into the ‘world of Amazon’, we made sure to show our guests the best things Seattle has to offer; which included gourmet dinners, wine tastings, site seeing, and more.

We also gave our guests a private tour of the captivating ‘Amazon Spheres’. The Spheres are an area designated for “Amazonians” to work, collaborate and relax. The lush greens, bonsai trees and towering waterfalls really fired up our group and gave us bigger thinking as it relates to modern workplace environments.

Following the Spheres, there were a series of consecutive presentations by Amazon executives and a special guest appearance by NFL great, Jed Collins, on “How to consistently stay ahead and maintain a Day 1 philosophy”, Amazon Alexa – “How voice Ai is changing the world”, Amazon is so much more than retail “Studios, Music, Planes”, It’s all in the cloud “How AWS is the true backbone of the web”, “How consumers think and act in 2019 – Leveraging consumer Search trends to understand what consumers are really think”.

Next everyone was directed to download the ‘Amazon Go’ app, which allowed us to get a look at the retail store of the future. Amazon’s classified camera technology is what enables this store to function the way it does. You simply walk in; pick up your items and then walk out. EASY!

Lastly, we all made our way to Woodinville Wine Country for an incredible wine tasting experience followed by dinner and a live performance from a local known artist. The perfect way to end a 3-day IMPACT event.

Amazon serves on the board of directors for the Internet Marketing Association. If you’d like access to their executives or learn more about the business feel free to message me and I’ll help you.

Mary’s place is a non-profit benefactor of our efforts and please take a moment to learn more about this local charity in Seattle. The organization backed by Amazon, provides a safe, warm place to stay the night for moms, dads, and kids in need within local communities.

Thank you to the CMO’s and leaders from Under Armor, William Lyon Homes, Amazon, the NFL and University of Washington’s Bothell School of business for collaboration at IMPACT19.

Read original article here

IMPACT18 Recap & Official Report Release

Thank you to all who joined us at our Digital Marketing Recoded (DMR) by IMPACT18 Conference in Las Vegas. It was an awesome event and collaboration of the best-of-the-best – in a beautiful venue, the brand new Primrose Ballroom at ARIA.

I wanted to share our official 2018 IMPACT report with all of you. This is a culmination of the top-10 marketing initiatives that every organization should be concerned about in 2019. The content was woven together by 65 thought leaders from some of the top digital firms in the world. I hope you take the time to read through our report and take away some key items that will be beneficial to you and your organization.

Click + Download the Report »

Sincerely,

Sinan Kanatsiz
Chairman, IMA
www.imanetwork.org

*Part of November 2018 newsletter

IMPACT18 Holland by Nolet ends with a bang!

May 27, 2018- Netherlands, what an incredible country! Thank you so much for the 50+ leaders from all over the world that joined us in exploring The Hague and Amsterdam specifically the beautiful museums, canal tours and Nolet Spirits (Makers of Kettle One and Nolet Gin). A once in a life time experience, which was capped with announcements in Digital Marketing innovations and three new Botanical Lines of Ketel One Vodka.

 

Meeting with the 325 year old Nolet family, specifically Bob Nolet, the 11th generation, was a bonus. He gave us such a wonderful insider’s view on his family and the business. We were treated to a new documentary film about the Nolet Distilery which has won numerous film festival awards. We also learned about their marketing strategy, which is to roll out new product to the wine community instead of just the liquor community. A new and innovative marketing strategy that was implemented with the (3) new botanical spirits being distributed by Nolet, starting today. The demand has been so strong, the company is working overtime. The company’s proprietary supply chain is awe inspiring. We were treated to a first-hand view on how they can be the most efficient company in their industry.

Bill Eldien, CEO, was responsible for this strategy due to his experience in the industry and it is working beautifully. The Nolet family also decided that word of mouth would work better for their brand than direct, paid advertising. This means to take your time and not to rush – we are calling it “patience marketing”. After an informative day visiting the distillery and the IMPACT conference, we were treated to a wonderful evening at Bob Nolet’s dinner and cocktail venue “Bob’s Garage” – which has only been used a handful of times in the history of the company. 

Included in our experience was the IMPACT conference which brought innovative ideas on how we can use our different talents and skills to strengthen our own business models. Our guest speakers were Jason McDowall who spoke about opportunities in the Bahamas, John Cain who touched on marketing strategies such as the impact of quality of photographs and videos in real estate, Mike Moran who explained how cameras and film are continuing to focus towards mobile phones specifically making better quality on mobiles, Lee Constantine who touched on his company Publishizer which connects independent authors with publishers and readers, Mark Samuel who spoke about how to make corrective changes in your work place to always keep a healthy environment, Marco Scheele who reviewed a case study supporting Mark Samuel’s suggestions on a healthy work environment and Mark Maier who gave insight on finding yourself and leadership.

 

Below is a link to the photos from our trip! Please click on the link and take a look:

https://www.dropbox.com/sh/wclher35lm2z6mn/AADmWwDyoGebwEzXB24mVT3Ga?dl=0  

 

Our goal for this trip was to put together a cultural, culinary and business insight strategy experience which was delivered in spades. Next year’s IMPACT19 Bahamas will be taking place in Nassau with a 3-day, immersive experience on the tropical island destination.

IMPACT17 Truly Rises Above the Noise – Conference Summary

IMPACT17 was a resounding success once again, showing why this conference is called the best marketing conference anywhere. Marketing professionals from around the globe descended on Las Vegas to interact and celebrate the state of digital marketing. This year, the event was hosted by Wynn/Encore and held at Enclave. Every year, IMPACT works with the best resorts and conference facilities to execute a top-notch conference.

The event kicked off with a session at the beautiful Intrigue nightclub at Wynn. In this setting anchored by a five-story waterfall, a series of presentations and fascinating perspectives were shared with conference attendees. Marcie Merriman, Executive Director for Ernst & Young, started the festivities with an overview of Gen Z, the newest and most interesting cohort of like-minded consumers. If we aren’t seeing this group already as a marketing target, we soon will.IMG_8812

Jason Neubauer, founder of The Santa Claus Affect, then discussed his company’s work with influencers to spur viral awareness. Once again, reaching Gen Z with content was his focus. Alex Grey of Skylight Global brought the focus back to the world of the IMA.

Claudio Ludovisi, Head of Strategy for Disney ABC Television Group, discussed making “fans” of every generation with specific content via television and shared several clips from ABC shows. He was followed by John Costello from Microsemi, who just wrote a book about his experiences with his father being part of the Chicago Outfit. John’s story was fascinating and scary at the same time.

Dr. Bruce Hensel, formerly with NBC-TV and now Chief Medical Officer of Cloudbreak, brought us up to date on his company. He also moderated a panel that included Ian Kalin, Chief Data Officer of eHealth, and Charlotte Doepker, VP of Marketing for Keenan. The evening’s program ended with a send-off from Sinan Kanatsiz, Chairman of the IMA.IMG_0398

IMPACT’s second day started in fine fashion. The honor guard from Welcome Home Troops kicked off the full day’s activities, complete with bagpipes. Sue Rebar, Founder and President of Welcome Home Troops, showed an emotional video about the WHT Post 9-11 Memorial.

Andrea Ward, Chief Marketing Officer of Magento, gave an awesome keynote on using data and technology. She shared a case study of a customer that is using virtual reality to replicate the in-office eyeglasses purchase. Kevin Maloney was on stage next, covering the IMA International Execute Council, of which Kevin is CEO. He shared the vision for IEC and went over the benefits of the program that is gaining traction very quickly.IMG_0356

The “Rock Star CMO” panel was next, focusing on digital transformation. Moderated by Tim Moran, CEO of the CMO100 Network, the panel including Andrea Ward, CMO of Magento; Jeanniey Mullen, CMO of Mercer; David McKillips, SVP In-Park Services for Six Flags; and Akbar Jaffer, CMO of ZorroSign Inc. When you get this many high-powered CMOs together on one panel, ideas and creativity abound. And this panel did not disappoint!

The conference then turned to cybersecurity. Eric Lundbohm, IMA CMO Lead and cybersecurity CMO, discussed a set of concerns and tips for improving marketing department cybersecurity. He was followed by Peter Lopez, Cloud Solutions Architect for Microsoft, who went through various issues and concerns the digital movement has created. Perry Viscounty from Latham and Watkins, LLP then presented 10 tips important for digital marketers who work with influencers and particularly paid endorsers, a very on-point topic.IMG_0468

An excellent panel on MarTech focusing on “Global Customer Experience” followed. Bryan Rand from TransPerfect moderated the panel which included Michelle Frank, Senior Manager of Global E-Commerce for Harmon; Jeff Hassemer, Chief Strategy Officer for Alterian; and Michael Aburas, Integrated Media Director for MGM Resorts International. Panel participants shared their road to building out consumer experiences on a global basis. One of the common themes was “mass personalization” of the website experience by delivering content based on who the user is.

Cammie Croft from FWD.us shared the background and goals of that advocacy organization, with a focus on DACA and the coming changes to that law.

After an awesome lunch prepared by the Enclave staff, the group was treated to a stunning presentation from mentalist Kevin Viner. Most attendees left completely amazed by what they saw from Kevin.IMG_0755

The conference continued its momentum after lunch with Victor Cho, CEO of Evite, covering how his company has dealt with diversity in the workplace. He was followed by Hope Frank and Jeanniey Mullen from Mercer, sharing the results of programs they have executed including an internal marketing campaign for engaging the company’s 20,000 employees.

Jeanniey also moderated an impressive panel of women leaders that included Alma Derricks, CMO, El Rey Network; Lindsey Germono, President, Germono Advertising Company; Ruth Brajevich, VP of Strategic Initiatives, Ware Malcomb; Lindsey Carnett, CEO, Marketing Maven; Isabelle Bart, Marketing Communications Director, American Association of Critical-Care Nurses; and Mariam Ayoade, Product Team Lead, Digital Services, digitXplus. They shared myriad stories on the challenges and triumphs of being women executives in today’s world.IMG_1086

Alma Derricks shared a bit more of her story launching El Rey and showed a great video reel from the network. She was able to tie it all in to marketing and the impact of diverse ethnic groups on American culture.

Amazon is well-recognized as a highly innovative company, and Jay Symonds, Senior Account Executive, shared an overview of that innovation a day after Amazon introduced six new Echo devices. Jay then moderated a fascinating panel of innovators in data and analysis. Included on the panel were Perry Evoniuk, CTO, Evite; Tracy Morgan, Senior Director, Engineering & Data Science, nContext; Tamara Gaffney, Principal Analyst, Adobe; Ryan Miyaki, Founder, Comped Marketing; and Vitaly Pecharsky, Head of IT Operations, Slickdeals. This panel shared some very innovative and forward-looking accomplishments, largely using big data and machine learning techniques.

Yves Le Sieur, Senior Director, VDS, lead the group through the next section of IMPACT, setting the stage for a discussion on innovation in education. His panelists included Helen Norris, VP, CIO, Chapman University; David May, VP, Web & Digital Media, Chapman University; and Dr. Stephane Muller, Business Programs Department Director, University of California, Irvine. This esteemed panel discussed the leadership qualities needed to innovate, including how to avoid organizational silos and apply new technologies.

Justin Andresen, Head of Sales for Drips, shared his presentation titled “Conversations Matter.” His company has deeply looked at the conversations that happen throughout the marketing process and determined the differing forms and timing on which communication takes place. They seek to talk to users, not at them.

Aaron Hillegass, CEO, Big Nerd Ranch, moderated a panel on “Technologies and Modern Day Tools” with a look at the myriad of tools marketers can use to execute campaigns and get detailed feedback. The panel included Josh Decker, CEO, Tagboard; Susan Akbarpour, CEO, Mavatar; Adam Hua, VP Partnerships, CitizenNet; Thomas Bartke, Ecom Convert; and Tyler Holliday, Director of Marketing, Ytel. The tools discussed tended to be social media related, and the panel offered several case studies on the topic.

Johnathan McGowan, CEO of Takenote Global, shared his company’s experience competing at a past start-up battlefield at IMPACT. They won that competition, which helped them reach out and gather more advisors to help fuel growth.

His remarks were followed by this year’s edition of the IMA Startup and Pitch Challenge. Three companies competed for this honor: Hykso, dubbed the Pelton for boxing, showing a great video about their product; Blue Matador, a predictive analytics company focused on reducing downtime; and Bob’s Repair, a service that connects skilled contractors with customers in need of those skills. Each company shared its plans and products and answered questions from a panel of judges. When the judging was completed, the prize went to Blue Matador in the form of a $25,000 package of marketing and PR support.IMG_1376

IMPAQ CEO Mark Samuel was next, and he focused on “Rising Above the Noise – Transforming Your Organization and Yourself.” His State Transformation Process is an excellent model for understanding transformation from an organizational perspective. The capstone of the day’s speakers fell to Bill Eldien, CEO of Ketel One Vodka. Bob shared the fascinating story of Ketel One, and his presentation was followed by a vodka tasting session.

The conference ended with a gala celebration at the amazing XS Nightclub at Encore with recording artist, DJ and producer David Guetta. The celebration went far into the night, and what happened there must stay in Vegas. IMPACT17 was a great success, and we all look forward to next year!

IMPACT17 Attendees Soak Up Internet Marketing and Innovation Intel under the Bright Cayman Sun

SAN CLEMENTE, Calif., May 10, 2017 /PRNewswire/ — The Internet Marketing Association (IMA) held its IMPACT17 Cayman event April 26-28, 2017, at the gorgeous Kimpton Seafire Resort on Grand Cayman. Aside from the fine dining and catamaran sail, attendees were served a wealth of Internet marketing and innovation intelligence and best practices. IMPACT17 Cayman brought together marketing thought leaders, business leaders and elected officials, all motivated to learn about the application of cutting-edge technologies and innovative marketing techniques few have tried.

“The Internet continues to transform every business, every consumer around the globe,” said IMA Chairman and CEO Sinan Kanatsiz. “And everyone who attends an IMPACT event comes away with the knowledge and motivation they need to take the Internet to the next level and redefine marketing in a technology-centric world.”

Here are some key highlights of the experience from among the over 40 distinguished speakers and legends in digital marketing:

  • Cayman Premier, the Honorable Alden McLaughlin, highlighted Cayman’s suitability to host the innovation of the IMA and pointed to developments like the Kimpton as evidence of robust growth on the islands.
  • Tamara Gaffney, Principal Analyst, Adobe Inc., shared her company’s vision of what the future may bring. For example, she noted that “as people are moving over to mobile devices, we’re not seeing growth in e-commerce” because mobile users spend less time on websites and are less likely to purchase.
  • Jeff Marcoux, CMO Lead for of Microsoft, addressed “The Science of Relationships” and how the brain receives information.
  • Vincent Walden, partner with Ernst & Young, outlined “Governance Best Practices for Digital Marketers.”
  • Victor Cho, CEO of Evite, gave a stirring presentation on the importance of face-to-face communication, particularly in a digital-centric world.
  • Eric Riviello, Director of Business Development for Cision’s PR Newswire, offered findings from the Cision annual survey of marketing professionals in a presentation titled “No More Excuses: From Business Expense to Business Driver.”

In addition, Audi spoke about their autonomous vehicle. And Ketel One Vodka showed an informative brand video on their history and background. During the conference, speakers also reported on several IMA initiatives, including the Women Leadership Group and IMA.EDU education effort.

“Positioning the Cayman business community around tech and innovation is a primary focus for Cayman Enterprise City,” said CEO Charles Kirkconnell. “Thanks in part to IMA and their global tech partners, we continue to achieve our desired outcome.”

The impressive roster of IMPACT17 Cayman speakers also included:

  • Aaron Hillegass, Big Nerd Ranch, CEO
  • Akbar Jaffer, IMA, San Francisco Group Chairman
  • Alex Gray, IMA Canada, Chairman
  • Bill Eldien, Ketel One Vodka, CEO
  • Brian Wong, Kiip, CEO
  • Charlie Kirkconnell, Cayman Enterprise City, CEO
  • Don Simpson, MarketLinc, CEO
  • Eileen Keens, Yello, Marketing Manager
  • Faquiry Diaz, mxHero, Chairman
  • Hope Frank, Kiosked, CMO
  • Jaime Ford, Jet.com, Digital Marketing Analyst
  • Jeanniey Mullen, Mercer, Global CMO
  • Jeff Montejano, KCOMM, President
  • John Costello, Microsemi, VP Business Development
  • Kamin Samuel, Kamin Samuel Consulting, Business and Life Coach
  • Keiran Hutchinson, Ernst & Young, Partner
  • Keith Miller, Saffron Consultants, VP North America
  • Natalie Urquhart, Cayman National Gallery, Director
  • Reggie Judah, TV Liquidator, CEO
  • Rob McNabb, Logic Communications Cayman, CEO
  • Steve McIntosh, CML Offshore Recruitment, CEO
  • Thomas Bartke, EcomConvert, Founder
  • Tracy Morgan, nContext, Senior Director
  • Winston Conolly, Lainston, CEO
  • Yves Le Sieur, VDS Los Angeles, Head of Digital Marketing

The Startup Business Faceoff is also one of the most anticipated events at an IMA IMPACT event. And this year’s competition more than lived up to expectations. Selected to make their pitches were Feello, a new paradigm in real estate for matching buyers, sellers and agents; SALT Technology Group, a technology innovation and implementation firm; Scripsense, a platform facilitating philanthropy through everyday shopping; and TakeNote Global, a developer of a solution that allows students to notate and mark up books that they have rented.

Judges for the Startup Faceoff were Faquiry Diaz, Chairman, mxHero; Aaron Hillegass, CEO, Big Nerd Ranch; and Brian Wong, CEO, Kiip. The winners were Feello in the Professional category and TakeNote Global in the Student category.

Host sponsor for IMPACT17 Cayman was Cayman Enterprise City. The event was presented by Adobe, Cayman Media Park, the Internet Marketing Association, KCOMM, Kiip and Skylight Global. Partners included Arch Automotive, Berman Fisher, Big Nerd Ranch, Britcay, Cayman Islands Department of Tourism, Cayman National, Cision, CML, Ernst & Young, Evite, Island Air, Isofruit, Jet, Ketel One Vodka, Lainston, LinkedIn, Logic, MarketLinc, Mercer, Microsoft, mxHero, nContext, Pinnacle Media, Saffron, Trident Properties, TV Liquidator, VDS and Yello.

The next major Internet Marketing Association event on the horizon is the annual IMPACT conference in Las Vegas set for Sept. 28-30, 2017. For information on that event and the association, visit www.imanetwork.org.

About the Internet Marketing Association
The IMA is one of the most established Internet marketing professional groups in the world, with members in fields including sales, marketing, business leadership, programming, and creative development. The IMA provides a platform where proven Internet marketing strategies are demonstrated and shared to increase members’ value to their independent organizations. www.imanetwork.org

Media Contact
Rachel Reenders
Head of Public Relations, IMA
rachel@imanetwork.org

SOURCE Internet Marketing Association

Related Links

http://www.imanetwork.org

IMPACT16 Delivers Top Quality Content and Networking in Las Vegas

Official Photo Gallery – you have permission to download and use these images: https://btp.shootproof.com/gallery/Impact16/home

IMPACT16, the signature conference of the Internet Marketing Association (IMA), rocked Las Vegas again this year, at the beautiful Aria Campus. This year’s version was the best yet! More than 125 facilitators shared their insights and unique perspective with the attendees which topped 700. As expected with IMPACT, there were many surprises and unique experiences as part of the experience.

The core of the event is the keynotes, covering a broad range of industry topics, with the leading experts in the field sharing their insights. Several topics came up more than a few times. For example, Andrea Ward from Oracle Marketing Cloud covered the increased need for connected data across a complicated spectrum. She introduced the concept of a brand fingerprint. Content was also a very hot topic, both on the keynote stage and in the breakout sessions.

Predictive analytics has become a major topic of conversation in marketing, and of course the discussion continued at IMPACT16. Darian Shirazi, Radius, went into detail on the predictive transformation we are currently going through. Based on successful accounts, we can use data to create predictive analytics that help us find more customers of that same type. At IMPACT16, Oracle and Radius announced that Radius’ leading B2B predictive marketing platform solution is now available on the Oracle Cloud Marketplace.

Melanie Butcher, Director of User Experience at IBM Commerce, showed us the work going on with IBM Watson to make interacting with computers more like interacting with people. It has shown that customers get more engaged the more they interact, and as Director of User Experience, Melanie has applied Watson’s technology to that end. The real language queries that Watson allows make for a very human-like experience. Her demonstration was a fascinating view into Watson’s ability to communicate in a human style.

Instagram was represented by Jim Squires, who questioned whether we are more or less social with the advance of technology. He also provided a blueprint for interacting with the audience on mobile. Businesses are using Instagram, and there are pockets of the social landscape that Instagram excels in. For example, six of the top 10 sites on Instagram are music sites.

One of the more esoteric presentations was given by Steve Cough, Founder and CEO of AVO. His was focus on telling stories and illustrated unique ways that data can be matched to occurrence in nature. His firm concentrates on leveraging methodologies and insights from the behavioral sciences to arm business leaders with the knowledge they need to build the companies that are shaping the world.

Each IMPACT conference has presented stimulating panel discussions, and this year was no different. A panel of CMOs discussed the technologies that are transforming the way marketers do what they do. When you get six CMOs together to talk about what they are excited about, the answers are bound to be fascinating. The technologies of the future were well-represented. Integration of content, mobile readiness and tomorrow’s communication technologies were all topics that the panel saw as drivers of change in the future.

One of the panel discussions and a breakout session featured the Women’s Leadership Group, moderated by Jeanniey Mullen of Mercer. Several women-specific issues were covered along with an entertaining dose of marketing banter.

The breakout sessions at this year’s IMPACT event covered many of the most important and discussed issues in Internet marketing. The breakouts allow a bit more attention to be paid to a particular angle, and the IMA assembled a top-notch group of subject matter experts. This year a dozen sessions, all focused on internet marketing thought leadership, brought us more than 50 speakers and moderators. As past attendees will tell you, great stuff happens in the breakout sessions. The narrower focus allows a deeper dive into topics like “Financial Technology and Internet Marketing” and “Content Trends in 2017 and Beyond.”

Internet celebrity Brian Wong, CEO of Kiip, shared excerpts from his recently published “The Cheat Code” book of secrets, hacks and tips to get noticed and ahead. Brian’s unique style makes for a very engaging presentation. The topic of his book was presented very well and made a great keynote.

One of IMPACT’s signature events is their evening Welcome Reception, this at the brand new SkyFall Lounge at the Delano tower of Mandalay Bay Resort, featuring a powerful line-up of Entertainment CMOs and Celebrities including Jeff Civilico, Headliner Comedian, Justin Weniger, CEO, Life is Beautiful; Ronn Nicolli, Global Marketing Leader, Wynn Resort Las Vegas, and James Scott, Director of Customer Development, LIGHT Nightclub. Once the party started, celebrity duo Heather Dubrow from Real Housewives of Orange County and popular podcast – Heather Dubrow’s World, along with her husband Terry Dubrow from Botched took the stage, followed by EDM Artist Steve Aoki, who joined IMA for an intimate Q&A on Digital Marketing and the Billion Dollar Millennial Movement. Aoki is a Billboard and World Music Award winning artist who got the entire audience fired up.

Jo-Ann Bloch’s excellent presentation on the collaborative economy kicked off day 2. She focused on the Kardashians and their “collaborative economy” as an example, creating an indelible impression that supported her presentation.

We learned about more plans from the IMA and some additional features and benefits coming up from Victor Cho, CEO of eVite. The core announcement was introduction of the IMA Influencer Circle. Victor then interviewed Dennis Kuhl, CEO of The Los Angeles Angels of Anaheim. Victor started his remarks with “Content is king…”.

A particularly interesting session was given by Tom Ludington, Cayman Islands. The evolution of Internet marketing in the travel industry has been continual, as travel was one of the first products offered online. Tom gave us a view on how the Cayman Islands have used Internet media to promote the Cayman brand.

IMA Vice Chairman Matt Langie took over the keynote stage and presented some important aspects of the IMA to the membership. Matt shared the development of the Certified Internet Marketer program that the IMA has developed and partnered with several large corporations, such as Microsoft.

Symantec Director of EMEA CRM Matt Zumwalt sat down with Langie to discuss the importance of human engagement in the digital sales process. He presented human engagement as the “next marketing evolution,” quoting stats and experience from Symantec’s use of human interaction to build longer term customers and increase customer satisfaction.

Security and privacy were not forgotten, and IMPACT16 attendees were treated to a great discussion by Peter Lopez from Technicolor about the risks of marketing on the Internet in his presentation, “With Greater Accessibility, Comes Greater Exploitability.” Peter focused in the differences between perceived and actual risks in the data explosion we’ve experienced.

The IMA gets involved in many issues that affect its members, and that led to a discussion with Todd Schulte, CEO of FWD.us, about the issues revolving around immigration and its effect on firms trying to obtain the right skill sets while building teams. Todd also introduced us to Sarahi Salamanca, who told a very uplifting story of her own walk through the immigration process.

Recognition of exemplary work has always been part of IMPACT, and this year saw an outstanding class of leading marketers who collected awards for Internet marketing excellence in over 80 categories of individual and company recognition. The winners were honored at a gala awards luncheon.

Kevin Akeroyd from Cision showed us that what is old is new again and tied us all into today’s media. What isn’t changing is that family and friends are still the sources of product information that we trust. He was followed by Matt Anchin of Monster who shared the reinvention of Monster starting in 2013 that focused on brand, reputation and revenue, in that order. Once an Internet pioneer, Monster’s shine had faded, and Matt’s team have focused on content that resonates with their audience.

One of the headlines of the IMPACT conference is the “Startup Battlefield” where early growth companies submit their business plans. The top six appear on the IMPACT stage in a “Shark Tank” style bake-off with genuine venture capitalists.

The “Startup Battlefield” segment started with a success story: a presentation from Joe Manning of Shipt. Joe shared aspects of Shipt’s growth and how it all took place. The case study of a successfully growing business set the stage well for the next round of battlefield competitors.

The battlefield was moderated by Aya Zook of Microsoft Accelerator. He was joined by two other prestigious VCs, Terrence Yang from Yang Venture and Jason Garcia from Silicon Valley Bank. These gentlemen also served as the judges for the competition. We heard presentations from seven start-ups chosen from over 100 entries. In the end, the judges selected Feed.fm as the winner, represented by CMO Lauren Pufpaf. Feed.fm was awarded a prize package including PR representation from leading Internet agency KCOMM, valued at more than $10,000.

One of the most interesting parts of the IMPACT conference is the predictions made by our many thought leaders. Some of the predictions for marketing technology included:

• Real-language queries of analytics, demonstrated by IBM Watson

• Machine generated content: e.g., feed in data and statistics to create a video giving an analysis of the data

• Increased use of podcast and streaming audio for the delivery of targeted content

• Greater granularity of content: creating more and more targeted content aimed at the type of prospect and the stage in the sales journey

• An ever increasing effort to engage customers with Internet marketing: new tools and ways of delivering content to help reach larger audiences with your message

The event was aptly wrapped up with a great concert and dinner featuring No Doubt tribute band “No Duh” and an amazing meal supplied by “The Halal Guys,” who have recently expanded into Las Vegas. Fitting end to a great conference.

Thank you for your attention and interests in advancing our industry.

Sinan Kanatsiz, CIM

Chairman, Internet Marketing Association (IMA), www.imanetwork.org

Save the date – IMPACT17 Cayman is coming – April 27-29, www.impactcayman.com

11 must-see takeaways from IMPACT15

Just over a week ago, leaders from across the globe converged on Las Vegas from the Internet Marketing Association’s annual IMPACT conference. From the over 250 brands represented, hundreds of partners and scores of facilitators there was an immense amount of knowledge shared and some exciting announcements made. Below are 10 of the standouts.

The Internet of Things will make all marketing digital

The Internet of Things means all of the devices around us, in our homes, at work, while shopping, when visiting the DMV, or driving next to us on the freeway will be connected. They’ll know who we are, where we are, and when we are there. Darin Archer, Director of IoT Industry Solutions at Intel describes how IoT will completely change the paradigm of marketing and the relationship between business and consumer.

Unlock the power of images in your marketing campaigns

Curalate enables brands to connect visual content to commerce, empowering millions of people daily to easily purchase the products they want from the brands they love. Harnessing the latest trends in consumer behavior, Curalate is our Progressive Company of the Year.

Understand the customer with predictive analytics

John Hurley, Head of Product Marketing at Radius empowers B2B companies with predictive marketing software in order to build deeper relationships and reach out to the right customers.

Drones- a higher perspective

Drones are not just some toy seen flying around at the park; 5 CEO’s of the top 25 drone companies spoke out on how drones will soon revolutionize industries such as agriculture, mining, construction, transportation and energy among many others.

On Second Thought

Winner of our Startup Venture Battlefield, On Second Thought is a messaging app that lets you recall SMS and MMS messages that is storming the market, and keeping you out of trouble.

Evite and Pledgeling announce partnership

Announced for the first time at our conference, leading digital invitation service Evite and charitable donations company Pledgeling join forces for the greater good. Evite will now include a donation option for guests as part of their event options.

IMA.World

Since 2001 the IMA has grown to a global membership of 200 professional groups, 250 business partners and we continue to expand across the globe daily. Become a leader and launch a group in your area, the Internet Marketing Association has no boundaries.

Technology will transform every aspect of our lives

Justin Miller and Mark Janes, co-founders of ConnectedYard discussed in our Startup Venture Battlefield how they are transforming how we think of our back yard. Their first product, pHin, simplifies pool care by measuring chemical levels and notifying you via their mobile app to add premeasured pods to your pool when your pool or hot tub needs a little TLC.

Out with the old – In with the new

People don’t like change , but you have to push. Drew Matthews, Director of Infrastructure at Ytel stresses the importance of making the jump to modern telecommunication services and the positive impact it will have on the efficiency of your business.

Data has almost no meaning, therefore little value without Context

If Big Data was like gold in the Sierras, why isn’t everybody rich? Don Donovan, Founder and CEO of Baker Street Solutions presented case studies explaining it is because you need the power of causality, context, and clarity of thinking to crack the code.

Google launches partner rewards

Google Partner Rewards recognizes web agencies who push for innovative solutions, launch exciting campaigns for new clients, and help others grow their business on the web. It gives instant access to discounts, perks and challenges for your team. Remember, you must be a badged Google Partner agency to sign up.

IMPACT14: 3 Takeaways From The Conference You Shouldn’t Have Missed

Written by David May, Director of Web and Interactive Marketing at Chapman University:

Congratulations to Chairman Sinan Kanatsiz and team on a tremendous event. I’m proud to say that this was my 3rd year at the Internet Marketing Association’s IMPACT conference, and no matter how fantastic previous years areit gets better every time. So what were my takeaways this year? It’s easier if I narrow it down to my top 3:

1. Marketing is (still) Storytelling

If you have been following my work with the “Project Greenlight Rejects,” you may have seen my bio video, and in part of that I say “Marketing is Storytelling.” What you may not have seen is the Easter egg that credits some of my staff at Chapman University for reminding me that “David May, Storyteller” and “David May, Marketer” don’t have to be different people.

The notion of leveraging story for Marketing gain was a focus for IMPACT14. Stories tend to be more memorable, and more relatable to people than data. If you are working in real estate, and you can provide data on your transactions, that’s interesting at best. Story has the ability to connect with your audience at a human level, and some of the best stories (even in marketing) tug on our heartstrings.

Jorge Gonzalez at Regal Realty once told me the story of clients that he was trying to place into their dream home. They looked at property after property and nothing seemed quite right. It was their last stop of the day, and Jorge opened the door and the three of them walked in. They all felt it, and Jorge simply turned to his clients and said “welcome home.” Needless to say, that’s the home they put an offer on, purchased, and began their family in.  This story illustrates Jorge’s ability to understand his clients, his patience to find the right property, and the joy he also feels when he connects a buyer to the right home.

My presentation was about a system that the Web Team at Chapman as created that allows any Chapman Family member to submit their story to our blog network. These stories are then scored by the inside.chapman.edu algorithm and can even be promoted to the University’s homepage.

IMPACT14 breakout session: Empowering  Your Community: An Audience Generated Approach to Content Marketing

IMPACT14 BREAKOUT SESSION: EMPOWERING  YOUR COMMUNITY: AN AUDIENCE GENERATED APPROACH TO CONTENT MARKETING

This approach democratizes the way that Chapman’s internet marketing happens. Students, Alumni, Facutly, and Staff are all permitted to share the stories that are most meaningful to them, and then our department can step in and boost those stories to our marketing audiences.

2. Create Delightful Experiences Across Every Aspect Of Your Customer’s Experience

“Companies were in control up until 2000, but now the customer is in the driver’s seat. If you embrace that, you will thrive.  If not, then by 2020 you will not survive.”
– Jamie Nordstrom

Before, marketers could strategically place print ads, radio spots, and other advertising in spots where the right messages would reach the right audience.  There’s still some room for that, but the digital landscape has elevated the voice of the consumer to the same level as an expensive ad. Today, the customers are in charge.  Jeff Jarvis foretold this in 2009 in his book “What Would Google Do?

This takeaway is hiding in plain sight, and when you boil this down, it’s a “palm to forehead” moment. If customers are in charge, then they’d better have good things to say. What does that mean for your spending allocations? Are you going to spend $10,000 on that print ad, or are you going to spend $7,000 on customer service and $3,000 on sharing the delightful experience that you created digitally? In fact, some might argue that if you spend all $10,000 on the customer’s experience, you don’t have to spend any money to reap the good benefits of your work, because you’ve created a loyal brand ambassador.

one-consumer-broke-his-scissors-on-an-xbox-chargers-tightly-sealed-plastic-shell

Frank Holland of Microsoft gave a fantastic example of this. Microsoft became aware of this image of scissors breaking before opening a package to an XBOX accessory, and described how this experience (from a marketing perspective) should never happen.

For those who build digital experiences for people, what implications does this have? For example, you’ve GOT to have a website that is enjoyable to use, and your other digital experiences have to be delightful as well.

3. Digital Is Forcing Organizational Structures to Change

…and those who don’t change will slowly decay.

John Bollen, SVP & SDO, MGM Resorts International and a number of the attendees of the CMO lunch commented on changing organizational structures, and growing complications in the relationships between marketers and information systems officers. As digital grows in the lives of our clients and customers, it also has to grow in our organizations. This means more financial allocation, and more human resources.

In August of 2014, Lilian Tomovich joined MGM as the company’s first “Chief Experience Officer (CXO).  Tomovich will lead the development of strategies that will exceed customer expectations across all moments of contact, and create enduring memories for our guests and for which MGM Resorts and M life are known and regarded.

In addition to the rise of the CXO, we are continuing to see growth for the Chief Digital Officer (CDO) whose job is to help a company drive growth by converting traditional “analog” businesses to digital ones, and oversees operations in the rapidly changing digital sectors like mobile applications, social media and related applications, virtual goods, as well as “wild” web-based information management and marketing.  Gartner predicts that 25% of businesses will have created and filled the CDO position by 2015.

As you can imagine, as more is migrated from an analog to a digital space, the more critical (and complicated) the relationship becomes between marketing officers and information systems officers.

In addition to the ‘head honcho’ type jobs, we are also likely to see an increase in digital marketing spending, and more jobs created in SEO/SEM and social media marketing. I believe that CEO’s who have knowledge and understanding of digital platforms (like Mike Brown of ModBargains.com) will continue to have an advantage over the competition, therefore success for years to come.

To Recap:

The Internet Marketing Association continues to raise the bar, and “Internet Marketing Re-imagined” was the perfect slogan for this year’s event. Congratulations to Chairman Sinan Kanatsiz and everyone who worked so hard to put on such a delightful experience.

If you didn’t attend the conference, don’t miss it next year.  Keep an eye on IMA’s website for more information.

For more information on the IMPACT14 conference, please see PR Newswire’s press release.

IMPACT13 Highlights

IMPACT13 was by all counts a success! 100% of our 98 survey respondents in the focus group said they would come back and refer to a friend.

Our day started with an exclusive tour of Zappos’ new headquarters in Downtown Las Vegas, coupled with an opening keynote presentation on “delivering the best customer” service by Tony Hsieh, CEO of Zappos. Following, IMPACT13 attendees attended a cocktail reception overlooking the Las Vegas strip at Mandarin Oriental, speakers included Justin Choi, CEO of Nativo.

The next day followed with the opening of our conference, Governor Brian Sandoval of Nevada kicked off a keynote speech on technology, economic opportunities and the business resources provided by Nevada. He was followed by Brad Rencher, SVP of Digital for Adobe, who overviewed the fast changing world of measured marketing products, one example was with his interview of TJ Marchetti, SVP of Digital for Walt Disney Studios, who gave a compelling Q&A on the benefits of “experience based marketing.” Steve Woods, founder of Eloqua took the stage next with an engaging speech on “Human experiences on the Internet and Digital Body Language”, followed by Rod Smith, VP of IBM who overviewed the fast growing market of Big Data.

Our second annual CMO roundtable was also a hit, with over 70 participants and a room packed with top intelligence, debate and best practices. The day continued with a series of top-quality break-out sessions on topics ranging from Social to Search to Email and Analytics.

The evening rang in more thought leadership speeches by Doug Carlson, founder of Fiji Water and Frederick Valleays, thought leader for Google. The magical day ended with a performance by Taylor Hicks who set the stage for an even greater ending event at Cirque du Soleil the following day.

After brunch, IMPACT13 attendees were addressed by Grad Conn, CMO of Microsoft about trends in marketing felt across enterprises worldwide. The captivating event was at the brand new Zarkana theatre provided to IMA by Cirque du Soleil.

By all counts, IMPACT13 was a success, due to the caliber of thought leadership, breakout sessions, partners, sponsors, food, venue and entertainment. In life we are all looking for experiences that captivate and change our lives. At IMA, we are consistently pushing the needle on those experiences and putting ourselves in the world of the Digital Marketer.