IMPACT19 Amazon delivers innovation and access

In the midst of a recent snowstorm, the Internet Marketing Association (IMA) powered through the weather to experience an incredible tour of Amazon’s headquarters in Seattle, Washington. IMA brought together leaders from all around the world, such as the International Executive Council (IEC) and the Building Industry Association of Southern California (BIASC), to obtain insiders knowledge about upcoming technology and enhancements that will be introduced to change the way people work, operate and live their lives.

On top of receiving a first-hand look into the ‘world of Amazon’, we made sure to show our guests the best things Seattle has to offer; which included gourmet dinners, wine tastings, site seeing, and more.

We also gave our guests a private tour of the captivating ‘Amazon Spheres’. The Spheres are an area designated for “Amazonians” to work, collaborate and relax. The lush greens, bonsai trees and towering waterfalls really fired up our group and gave us bigger thinking as it relates to modern workplace environments.

Following the Spheres, there were a series of consecutive presentations by Amazon executives and a special guest appearance by NFL great, Jed Collins, on “How to consistently stay ahead and maintain a Day 1 philosophy”, Amazon Alexa – “How voice Ai is changing the world”, Amazon is so much more than retail “Studios, Music, Planes”, It’s all in the cloud “How AWS is the true backbone of the web”, “How consumers think and act in 2019 – Leveraging consumer Search trends to understand what consumers are really think”.

Next everyone was directed to download the ‘Amazon Go’ app, which allowed us to get a look at the retail store of the future. Amazon’s classified camera technology is what enables this store to function the way it does. You simply walk in; pick up your items and then walk out. EASY!

Lastly, we all made our way to Woodinville Wine Country for an incredible wine tasting experience followed by dinner and a live performance from a local known artist. The perfect way to end a 3-day IMPACT event.

Amazon serves on the board of directors for the Internet Marketing Association. If you’d like access to their executives or learn more about the business feel free to message me and I’ll help you.

Mary’s place is a non-profit benefactor of our efforts and please take a moment to learn more about this local charity in Seattle. The organization backed by Amazon, provides a safe, warm place to stay the night for moms, dads, and kids in need within local communities.

Thank you to the CMO’s and leaders from Under Armor, William Lyon Homes, Amazon, the NFL and University of Washington’s Bothell School of business for collaboration at IMPACT19.

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IMPACT18 Recap & Official Report Release

Thank you to all who joined us at our Digital Marketing Recoded (DMR) by IMPACT18 Conference in Las Vegas. It was an awesome event and collaboration of the best-of-the-best – in a beautiful venue, the brand new Primrose Ballroom at ARIA.

I wanted to share our official 2018 IMPACT report with all of you. This is a culmination of the top-10 marketing initiatives that every organization should be concerned about in 2019. The content was woven together by 65 thought leaders from some of the top digital firms in the world. I hope you take the time to read through our report and take away some key items that will be beneficial to you and your organization.

Click + Download the Report »


Sinan Kanatsiz
Chairman, IMA

*Part of November 2018 newsletter

IEC momentum hits a “casual” stride @ Wahoo’s Fish Taco – Carson Kropfl and Wing Lam featured VIPs++

Multigenerational success stories was the theme at our International Executive Council – IEC January Bash at Wahoo’s Fish Taco – South Coast Plaza last night!



Our special guest was 12-year old, Carson Kropfl (a fellow San Clementian), who appeared on this season’s opener of “Shark Tank” and locked Sir. Richard Branson for a $65,000 investment in his company, “Locker Board”. His company has since grown 300% and is also doing social good, by donating $1 from every board to ocean pollution related causes – we look forward to introducing him to Mark Zuckerberg and the IMA.



Following Carson, we had my good friend, Wing Lam, founder and CEO of Wahoo’s Fish Taco speak about challenges and successes of his healthy-first, fast-casual chain of over 60+ restaurants.


We also had Mat Ross of Hoag Healthcare talk about executive wellness and Chase Rief speak about his U.S. Geological Survey (USGS) app which will give you a head-start on the next big earthquake. All our members were given a free download of the app – if you are interested, email me and I’ll connect you to Chase for the download.

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100+ leaders throughout California converged upon our event tonight and many new relationships were formed!


The lessons learned from these entrepreneurs were powerful and life changing. Let’s keep going, building and changing the world!


Internet Marketing Association (IMA) Holiday Bash Brings Hospitality, Celebrity, Healthcare and Middle East Business Opportunities to One Stage

This week, the board of directors and global leadership of the IMA hosted a world-class event at the Montage Resort Beverly Hills, featuring celebrity Josh Flagg. In the “City of Stars” – IMA leaders from around the world converged, networked and shared thought leadership in what turned out to be a magical evening (we even had an Elf dressed DJ!).

Our distinguished facilitators, included:

– Paul Sposare, Montage and Pendry Resorts, topic: Hospitality trends and business growth

– Yves LeSuier, CEO of IMA.EDU, topic: IMA’s new EDU initiative

– Kevin Maloney, CEO of IEC (International Executive Council), topic: IEC’s growing footprint of 40 confirmed members, events, experience, networking:

Jeanniey Mullen, Chair of WLG (Women’s Leadership Group), topic: Gender Diversity and Growth of WLG to 100 members:

Dean Frank LaFerla, UCI Ayala BioSci School, topic: Mind. Body. World.

Delano Roosevelt, SAUDI KINGDOM/REZA, topic: Middle East Business Opportunities

Hunter Fedden, Celebrity Agent, BRAVO, “Real Estate Wars OC”, topic: Orange County, CA Real Estate Forecast

Josh Flagg, Celebrity Agent, BRAVO, “Million Dollar Listing Los Angeles”, topic: Los Angeles, CA Real Estate Forecast, the $500,000,000 home in LA, ways you can improve the value of your home

Our next event will feature Wahoo’s Fish Taco founder and CEO Wing Lam in January 2018. Should you have interest in attending, please email Liz Mirand, IMA at