Latest Industry News and Developments

Adobe emerges as marketing cloud leader, beating out Salesforce, Oracle, IBM and more

Adobe emerges as marketing cloud leader, beating out Salesforce, Oracle, IBM and more

Adobe has taken a lead in the fast-growing enterprise marketing software sector, according to a Forrester Research report to be published today. Adobe has “distanced itself from the pack” of competitors, said the report, beating out Salesforce.com and six other ...

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Online Retailers: The Secret to Seasonal Success in 2014

Online Retailers: The Secret to Seasonal Success in 2014

Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends ...

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ADI: For Web Site Traffic, Bing Brings The Bling

ADI: For Web Site Traffic, Bing Brings The Bling

This post is brought to you by CMO.com. Adobe Digital Index’s third-quarter “Global Digital Advertising Report” is pitching a curve ball at advertisers right before the holidays. ADI has found that, while Google’s search ad business performed well for advertisers in the ...

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HBO going ‘over the top’ with Internet streaming service in 2015

HBO going ‘over the top’ with Internet streaming service in 2015

This post is brought to you by the LA Times. HBO announced plans to offer a stand-alone streaming service directly to Internet customers beginning next year, taking a giant step toward breaking the pay-TV bundle that has been a cornerstone ...

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The science of relationships

The science of relationships

This post is brought to you by Microsoft. How does the mind work? For thousands of years, this question has been at the center of conversations in philosophy, religion, psychology,sociology, biology, and neuroscience. While there is no shortage of hypotheses, ...

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IMPACT14: 3 Takeaways From The Conference You Shouldn’t Have Missed

IMPACT14: 3 Takeaways From The Conference You Shouldn’t Have Missed

Written by David May, Director of Web and Interactive Marketing at Chapman University: Congratulations to Chairman Sinan Kanatsiz and team on a tremendous event. I’m proud to say that this was my 3rd year at the Internet Marketing Association’s IMPACT conference, and no ...

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