Latest Industry News and Developments

How to Use Google Analytics: Getting Started

How to Use Google Analytics: Getting Started

By Kristi Hines, Contributor for Social Media Examiner: Do you need a deeper understanding of Google Analytics? Do you know what data each section of Google Analytics offers? A few important details and settings can improve your Google Analytics reporting. In ...

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What Time Should I Send My Email?

What Time Should I Send My Email?

By Alyssa Nahatis, Director of Deliverability for Adobe: Each day, mil­lions of mar­ket­ing emails go out into the world, and it has become a hot topic of con­ver­sa­tion among mar­keters as to what time is the best time to send them out. ...

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How to Get Started With Social Media Marketing

How to Get Started With Social Media Marketing

By Barry Feldman, Contributor for Social Media Examiner: Do you need a beginner’s guide to social media marketing? Looking for something to help you get started with social media? Social media is a conversation you can join any time. Join now. ...

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Geomarketing: It’s Where It’s At Today

Geomarketing: It’s Where It’s At Today

by Samuel Greengard, Contributing Writer, CMO.com: Digital marketing has made clear that getting the right message to the right person at the right time is paramount. Yet somewhere at the intersection of technology and opportunity lies the very real world of putting an ...

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Sharing knowledge with BrightTALK enables better decisions

Sharing knowledge with BrightTALK enables better decisions

By Kaitlin Stich, Demand Generation Manager, BrightTALK Professionals everywhere are always looking for valuable insights and the opportunity to share knowledge with industry peers and thought leaders. Knowledge sharing is the most dynamic and successful way for business leaders to ...

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Social Media for a Movement

By Kristie Grover and Brandy Luscalzo In 2012 a community was riddled with grief as Chelsea King a high school scholar, athlete and active community advocate disappeared after setting out for a run in a community park. Law enforcement and ...

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