Latest Industry News and Developments

The necessity of mobile friendly content

The necessity of mobile friendly content

During the preliminary years of Internet consumption, mobile phones offered sub-par internet browsing due to many corporations ignoring mobile compatibility for their website. What once was a minor oversight, is now a massive roadblock – the days of discounting mobile-responsive ...

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Auction.com Chairman and Co-Founder Rob Friedman Named Internet Person of the Year by Internet Marketing Association

Auction.com Chairman and Co-Founder Rob Friedman Named Internet Person of the Year by Internet Marketing Association

By Katherine Lambert and Kent Barrett, The Hoyt Organization Friedman recognized for Auction.com’s disruption of traditional real estate sales Rob Friedman, chairman and co-founder of Auction.com, LLC, the nation’s leading online real estate marketplace, was named Internet Person of the ...

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Website Analytics – You can’t improve what you don’t measure

Website Analytics – You can’t improve what you don’t measure

 With the advancement of technology, marketing tactics evolve with changing strategies and methodology for message optimization. Yet today, one of the greatest marketing tactics is grossly underutilized. When advertising was nascent with the development of Television, audience demographics and segmentation ...

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Pier 1 Imports Uses Machine Learning to Stay a Step Ahead

Pier 1 Imports Uses Machine Learning to Stay a Step Ahead

With the holiday season bearing down on us, big data is poised to play a bigger role than ever in helping retailers gain an advantage. When customers go to a Pier 1 Imports store, they know what to expect: an ...

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Marketing Intelligence Advice From Radius CEO, Darian Shirazi

Marketing Intelligence Advice From Radius CEO, Darian Shirazi

By Dominick Sirianni, Vice President Interactive Education & Thought Leadership, Internet Marketing Association At imanetwork.org/webinar, Radius CEO Darian Shirazi recently completed a presentation helping IMA members learn to use data to improve decision making. This is a hurdle many attendees ...

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Adobe is reinventing digital revenue streams

Adobe is reinventing digital revenue streams

Originally posted on Adobe Blogs. Everyone knows it, but it is worth repeating—the Internet has changed everything, and nowhere is it more apparent than in media and entertainment. Powerful Internet-based competitors, such as YouTube, Hulu, and Netflix, are transforming the ...

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