Latest Industry News and Developments

Radius CEO Darian Shirazi – From Impact14 Stage to IMA Podcast and Webinar Series

Radius CEO Darian Shirazi – From Impact14 Stage to IMA Podcast and Webinar Series

By Dominick Sirianni, Vice President Interactive Education & Thought Leadership, Internet Marketing Association There are more than 1,400 marketing technology tools available today compared to just 100 a few years ago. Marketing remains an incredible, yet increasingly complex, arena. Marketers ...

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Ware Malcomb Caps Year of Growth with Office Opening in New York City

Ware Malcomb Caps Year of Growth with Office Opening in New York City

By Ruth Brajevich, CMO, Ware Malcomb Ware Malcomb, an award-winning international design firm, is topping off a year of tremendous growth with the opening of a New York City office located at 18 West 18th Street, 11th Floor in Manhattan. ...

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Your Audience is Moving

Your Audience is Moving

By Dominick Sirianni, Vice President Interactive Education & Thought Leadership, Internet Marketing Association Audio is about to experience a shift similar to what the DVR did to live television. Though only accounting for 2% of audio consumed by the average ...

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Adobe emerges as marketing cloud leader, beating out Salesforce, Oracle, IBM and more

Adobe emerges as marketing cloud leader, beating out Salesforce, Oracle, IBM and more

Adobe has taken a lead in the fast-growing enterprise marketing software sector, according to a Forrester Research report to be published today. Adobe has “distanced itself from the pack” of competitors, said the report, beating out Salesforce.com and six other ...

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Online Retailers: The Secret to Seasonal Success in 2014

Online Retailers: The Secret to Seasonal Success in 2014

Over the past few years, we’ve seen the holiday rush begin earlier and earlier. And we’ve also noticed that the shopping frenzy is extending beyond the traditional season, with transaction rates in 2013 boasting lifts even after Christmas. These trends ...

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ADI: For Web Site Traffic, Bing Brings The Bling

ADI: For Web Site Traffic, Bing Brings The Bling

This post is brought to you by CMO.com. Adobe Digital Index’s third-quarter “Global Digital Advertising Report” is pitching a curve ball at advertisers right before the holidays. ADI has found that, while Google’s search ad business performed well for advertisers in the ...

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