Digital Marketing | Internet Marketing Association

Latest Industry News and Developments

Video – Advancing Innovation at IMPACT15

Video – Advancing Innovation at IMPACT15

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Secrets of the Successful CMO

Secrets of the Successful CMO

Congratulations- you have just won the jackpot of marketing strategy success stories. Now, read this column quickly, before other CMO’s find it and have it pulled from the internet. They won’t be happy that I am sharing their proven secrets ...

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CMOs Face a Major Dilemma

CMOs Face a Major Dilemma

By Amanda Batista, Oracle Marketing Cloud Marketers are tasked to navigate the challenges of providing a consistent customer experience, which calls for personalized messaging across channels, and even in store. For many marketing organizations, accepting this “lack of control” is ...

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Facebook updates seek to balance to news feed

Facebook updates seek to balance to news feed

Facebook announced through a release today they have made minor updates to their newsfeed to provide users the content they want to see the most. This update consists of three changes which affect the frequency and types of content appearing to users: ...

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Mass Media Success – An American Company Gains the Spotlight Through Sustainability

Mass Media Success – An American Company Gains the Spotlight Through Sustainability

By Julieun Kawasaki, Director of Marketing, Command Packaging As the demand for more sustainable packaging solutions grow, Command Packaging, a North American manufacturer, gains the media’s attention through a closed loop, plastic waste reduction solution that goes beyond just recycling. ...

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IMA, Microsoft Announce Partnership to Advance Digital Marketing Education

IMA, Microsoft Announce Partnership to Advance Digital Marketing Education

The Internet Marketing Association (IMA) – the industry’s largest organization dedicated to the profession with over 1 million members worldwide – is partnering with Microsoft to deliver its online Certified Internet Marketer (CIM) education program to Microsoft Dynamics business partners ...

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