Webrooming vs. Showrooming: Are You Engaging Both Types of Shoppers?
By Ernan Roman, ERDM Corp According to Forrester, “webrooming consumers will bring in $1.8 Trillion in sales in 2017.” Marketers need to understand this new type of shopper. If you
By Ernan Roman, ERDM Corp According to Forrester, “webrooming consumers will bring in $1.8 Trillion in sales in 2017.” Marketers need to understand this new type of shopper. If you