By Jeanniey Mullen, Award winning CMO and Wearables Addict, Leading Marketing and Acquisition at NOOK by Barnes & Noble Programmatic technology can be used for more than just media buying.
By Stephanie Overby, Contributing Writer CMO.com Three years ago, Gartner made headlines projecting that the CMO would outspend the CIO on technology by 2017. So far there has been little
By Frederick Vallaeys, CEO Optmyzr Being in the spotlight of the digital marketing arena has afforded Frederick Vallaeys thousands of spectators when he’s ready to ‘talk shop.’ This was affirmed
By Jeff Marcoux, CMO Lead, Worldwide Enterprise Marketing Microsoft The first 90 days in any role are critical for success, so having a strong plan of action from the start
By Sinan Kanatsiz, Chairman IMA The IMA will host its first official 2015 International Leadership Gathering at beautiful Grand Cayman in the Cayman Islands on Thursday April 9, 2015. The
A BrightTALK Academy webinar with Melanie Turek, VP Enterprise Communications, Frost & Sullivan and Sinan Kanatsiz, CEO and Founder IMA The Webinar aired Live on January 20, 2015 at 10:00
By Hillary McKenzie-Cahill, Vice President of Marketing, Cayman Enterprise City How do you successfully promote a little island nation in the Caribbean, to the entire world? The Cayman Islands appears
By Jeanniey Mullen, Vice President of Marketing, NOOK by Barnes and Noble As marketers are given more and more ways to collect data about consumers, one-to-one marketing is on the
By Jodi Murphy, Marketing Director, EUXmedia A new year means a new chance to get your digital content house in shape. It’s important to strike while the iron is hot
2014 was a memorable year for the IMA: our annual conference, IMPACT14, held in September in Las Vegas hosted a record number of attendees and brought together a record number of partners and
