TV as Advertising Channel in 2015
By Patrick BoulardCOO and Head of the IMA Research LabInternet Marketing Association At a time when Television seems to be under constant attack from streaming services such as Netflix and
January 23, 2015
By Patrick BoulardCOO and Head of the IMA Research LabInternet Marketing Association At a time when Television seems to be under constant attack from streaming services such as Netflix and
With Kaitlin Stich, Content Marketing and Cameron Jahn, Product Marketing at BrightTALK Live on January 29, 2015 at 9:00 am Pacific. Replay available immediately after. In 2015, marketers will be
By Jeanniey Mullen, Vice President of Marketing, NOOK by Barnes and Noble NOOK has partnered with ThinkVine on this white-paper We live in a highly connected world where real‐time access
Internet marketers have long-known that to stay on top of the SEO battle, one must closely follow changes in algorithms from various search engines. Facebook is quickly adding itself in
From a budget perspective, marketing continue to enjoy a strong position, with 49.36% reporting budget increases in percentage terms, and over 40% reporting no change from 2014. Only about 10%
In June of 2012, an individual named Edward Snowden went into hiding after leaking information on the United States’ PRISM Program, which had the permission and the capabilities to perform
By Sinan Kanatsiz, Chairman IMA The IMA will host its first official 2015 International Leadership Gathering at beautiful Grand Cayman in the Cayman Islands on Thursday April 9, 2014. The
By Philip Bump, Reporter – New York, The Washington Post Reproduced unedited from The Washington Post. The original article can be seen here. Our goal is not to confuse or
By Paolo Zeppa, Senior Vice President Strategy & Planning, George P. Johnson Experience marketing is about building a personalized connection between your brand and your customers and prospects. Where event
By Jeff Marcoux (@jeffmarcoux), CMO Lead, Worldwide Enterprise Marketing, Microsoft With the holiday season bearing down on us, big data is poised to play a bigger role than ever in