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Articles

Hawke Media Shares April 2023 HawkeAI Insights

So far, the second quarter of 2023 has marked the end of more efficient spending on traditional PPC platforms. Ecommerce brands had been reaping the rewards of lower CPM and CPC in Q1 after the higher costs of peak retail moments in Q4, and now those metrics are starting to increase again. Read on to see more findings from Hawke Media’s HawkeAI’s benchmarking tool!

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Articles

Top 5 Reasons You Need A Marketing Audit (Even If You Think You Don’t)

A high-level marketing audit can help identify the areas of your marketing strategy that have grown stagnant to inspire fresh ideas and record-breaking profits. Whether you’re looking for ways to lower your CPM or you think everything is going just fine as is, your brand can benefit from a comprehensive marketing audit. These are the biggest ways.

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