Articles

By Oli Gardner, Co-Founder, Unbounce Oli Gardner (@oligardner) grew up in Scotland. He is an introvert. His first job was in a beehive factory. He thought he would become a

By Mike Brown, Co-Founder and CEO, ModBargains In today’s ultra-connected world, there are dozens of ways to communicate with family, friends, and customers. I have found that with my customers

By Jeanniey Mullen, Vice President of Marketing, NOOK by Barnes and Noble This week I sat on a panel at eTail East with some great companies and very smart people.

September 17-18, 2015 University of Montana, Missoula, MT The inaugural QuestMT will be held on Friday, September 18th (with an opening reception the evening of the 17th). The location is

By Dominick Sirianni, VP of Operations, Primavera and VP Interactive Education, Internet Marketing Association Earlier this month, I spent time with IMA Founder and Chairman Sinan Kanatsiz in beautiful San

On August 20th, 2015, Oracle announced that it signed an agreement to acquire Maxymiser, extending Oracle Marketing Cloud’s leadership with the industry’s most powerful solution for optimizing web and mobile

By Colin Mathes, Content Marketing at Spingo Do you really know your target audience, or do you make marketing decisions based off of assumptions or your own opinions? Too often,

By Jeanniey Mullen, Vice President of Marketing, NOOK by Barnes and Noble By integrating the four keys to your email messaging strategy, you will ensure a productive, profitable and positive

By Sibel Gray, Wearables Lead, Internet Marketing Association Despite all the negative reviews I’ve read regarding the Apple Watch, after using it for three weeks, I feel spoiled. I value

By Jeff Marcoux, CMO Lead, Microsoft, and Board Member, Internet Marketing Association In a 2014 Study by CMO Partners, marketing departments who considered themselves agile were three times more likely